Lumbermen's 37th Annucll Meeting clnd Trqde Show crt Los Angeles April 20-22

The Lumbermen's 37th Annual Meeting and Trade Show, sponsored by the Southern California Retail Lumber Association, will be held at Hotel Statler, Los Angeles, on Tuesday, Wednesday and Thursday, April 2O, 2l and 22, 1954.

Ralph N. Boker Presidcnt

Executive Vice President Orrie W. Hamilton says: "The theme of the convention will be 'Marketir,g, Merchandising and Selling' and it will be developed around current industry programs including the Do-It-Yourself activities.

"To assure a successful meeting, vi'e are bringing some of the best qualified speakers from all over the nation to take part in the program.

"On Tuesday evening, April 20, we will hold an Open House-preview of the exhibits-with entertainment, and the exhibits will be fully manned by experts in their own line to give your employes and invited guests the benefit of this colorful and educational Trade Show. There will be a drawing of valuable prizes for those in attendance.

"Early reservations indicate that the attendance will exceed last'year's total of 20W."

The ladies are cordially invited to attend all the business sessions and other 'functions of the annual meeting and on several occasions lovely gifts will be awarded to them as attendance prizes.

The Association ofiflcers are : President Ralph N' Baker, Barr Lumber Company, Santa.Ana; Vice. Presidents, B. W' I3artels, Peoples Lumber Co., Ventura and Wayne F. Mullin, Mullin Lumber Co., Los Angeles; Treasurer, C. Gilmore Ward, Ward & Harrington Lumber Co., Santa Ana; Executive Vice President and Secretary-Manager, Orrie W. Hamilton, Los Angeles.

The convention program is as follows:

Registration.

Tuesday Morning, April 20

Visiting Equipment and Products Exhibits.

Tuesday Noon

Kick-Off Luncheon and Business Session.

Entertainment by the Duncan Sisters of the musical comedy "Topsy and Eva."

Music by Bernice Fay at the Hammond organ. Cornmunity singing with Charlie Aaron, and "A Symphony of Music" by The Four Tones.

Speaker: "Thinkin' Tall" by Dr. Kenneth McFarland, Business Advisor and Consultant for General Motors, Topeka, Kansas.

Iuesday Afternoon

Visiting Equipment and Products Exhibits.

Tuesday Evening

Open House-7:30 p.m. to 9:30 p.m. Preview of exhibits for dealers, their families, their employes and invitecl guests of dealers and exhibitors (i.e. architects, contractors, builders, customers, etc). There will be a drawing of valuable prizes for those in attendance.

Entertainment by Tom Holden and The Dude Srvingsters, in Western Rhythm.

Wednesday Morning, APril 21

Breakfast Conference B:00 a.m., honoring the "Old Timers" in the industry. Everybody is welcome.

Speakers : "I{uman Relations-Getting Results Through People," by Arthur Clifford, vice president, The A. \ /' Burritt Co., Bridgeport, Conn.

"Is There A Profit In Your Consumer Selling?" by Lathrop K. Leishman, president Crown City Lumber & Mill Co.. Pasadena. Calif.

Wednesday Noon

Luncheon and Business Session.

Music by Madline Wiley at the Hammond organ.

The group will be entertained by Jan Rubini, distinguished violinst, and Michel Rubini, outstanding boy pianist.

Speaker: "llere and There," by George A. Bowie, Author and Lecturer, Department of Public Relations, The Firestone Tire & Rubber Co., Akron, Ohio.

Wednesday Afternoon

Visiting Equipment and Products Exhibits. \A/ednesday Evening

Annual Banquet and Floor Show.

Music by Eddie Baker at the Hammond organ.

Speaker: "Anything For A Laugh," by Bob Ringer, Humorist, Philosopher and Lecturer, Pasadena, Calif.

Floor Sl-row featuring Toni Larue and Her Marimba; Charlie Aaron, The Dashing Songster; John Calvert and Ana Cornell, "They'll Baffle You"; The Five Revelers, America's Foremost Singing Group, Cecil Stewart at the piano; The Rudells, "Mid-Air Mirth"; Borrah Minevitch's Harmonica Rascals, starring Johnny Peluo, The Hilarious Music and Fun Gang of films, radio, stage and records. Charlie Aaron will be Nlaster of Ceremonies, and Phil Arden, Musical Conductor.

Thursday Morning, April 22

Visiting Equipment and Products Exhibits.

Thursday Noon

Luncheon and Business Session

The luncheon is sponsored by the Los Angeles Hoo-Hoo Club, honoring the Hoo-Hoo-Ettes.

Music by Bernice Fay at the Hammond organ. UCLA Choir-Forty Voices.

Speaker: "Sales Tips For The Atomic Age," by Bob Bale, Sales Executive and Public Relations Counsel, Bob Bale Institute of Personal Development, Phoenix, Arizona. (Continued on Page 16)