Wanted - - -A Contact Man

"Wanted-a COntaCt man."

The above are common words in the columns of advertising and selling magazines. For always, business concerns who are on their toes are looking for clever contact men: for men who know how to meet other men in the business world and impress them favorably. That's what a contact man means.

ft means the man with "personality" with which to attract the attention of the other fellorv; with the ability to do and say things in so impressive and different a way that he arouses the interest of that other fellow; with the understanding of men and things and thoughts that permits him to build up a favorable impression on those whom he contacts.

Thus the contact man is the entering wedge between the business which he represents and the people whom that business is desirous of interesting. It may not be a contact

Famed O'Brien Basketball Twins Are Bunyane€rs

MAN. Sometimes it is a contact wom:rn i or just a contact voice.

The other day the head of a big business 6rm said: "'We have suffered a severe loss in our organization that we are trying hard to replace. Our telephone central left to get married. She was one of the most important officials in our whole organization. She had a cool, delightful voice,' she was always courteous, always interested in what the voice at the other end of the line wanted, and possessed a genius for knowing where everyone in the organization could be located. I have tried to impress on the new girl that she is not just a phone girl, but is rather one of tte most important persons on our payroll, and she is trying hard; but losing that old girl was a red blow."

Regardless of your business, its size or locatiorr, make it your business to see that the points of contact between it and the world whose good will you desire, are making the right impression.

increased protection from fire have added to the business of gros'ing trees on cutorer lands. A mammoth parade and sports e\-ents are other features of the Festival.

Shelton, principal community of llason County, is now rooted in pennanent lorest industry and resources. THE I'IAGIC TREE at the bottom of all this, the pageant denronstrates, is the seedling tree, the baby tree of todaythe l-rarvest tree of tomorrorv.

Seattle Universitv l'elcomed the opportunity to displav elements of this stor)' as an exhibit feature for its Annual Homecoming and Open House. The O'Brien boys came along s'ith the crorvds to look and learn from the l\Iason Count;- exhibit and other tree farming, lumber and pulp and paper displays.

"Hey, we wctrt lo Bee rrore ol these Weai Coqst, Dougloa lir tree Icrming picturesl" tbe OiBrien twins might be scying, lor the pbotogrcph w<rg talen trs they turned lrom the ending oI a lree lcno picture geries ct Seottle Uaivereity. Iohruy O'Brien, second ton lelt, hcr brougrht nationcrl lqme to hig school cre the mighty ctom ol b-rtrelbcll, with Brother Eddie, hcnd on hig hpin's shoulder, c close second in tbe gcme. Seottle Uaiversiiy mcde "Forest Induetrieg cad Tree Fqrms" the theme ol their Annuol Homecomiag tbie yecr. No one on the ccmpus woa more interested thcn the O'Briens, both honor students, both tom New Jersey, both wide crwoLe to i[e volues oI wood in gyrrncsium lloors and elsewhere.

The story of why Mason County, Washington, home of Simpson Industries and the South Olympic Tree Farm of 250,000 acres of timber rvealth, holds forest festival each year was recently a display feature at Seattle University. This is the school to which the Jersey trvins, Johnny and Eddie O'Brien, have brought national fame through their wonder-working in the sport of basketball.

For the seventh year----on May 14-15-16-the junior high and lower grades of Shelton schools will present an outdoor pageant, THE MAGIC TREE, written by James (Paul Bunyan) Stevens, with 400 kids in the cast. The theme is the values that greatly expanded utilization and

Catholic education on the \\'est Coast is vitally concerned rvith forestrv problems. St. I\Iartin's College, at Olympia, has a 60Gacre forest and a portable sarvmill. It is reputed to be the first Catholic college in the country to institute a curriculum in agriculture. St. Mary's School for Boys, near Portland, Oregon, also has 600 acres of thriving Douglas fir young gros'th.

W.C.LA. Hol& Annucl Meeting

(Continued from Page 22)

Hult, Junction City; L. L. Stervart, Eliot Jenkins and Ruben Ross, all of Eugene: Al Peirce. Coos Bay; James A. Pack, Grants Pass; E. G. \\'hipple. Drain.

Loran Stervart, Culp Creek lumbennan from Oregon, a member of the Oregon legislature and a \\'CLA director, rvas toastmaster at the annual banquet and \\'illiam Swindells, Portland millman and WCLA director, presided at the annual luncheon.

Some 300 millmen from n'estern Oregon and Washington and northern California Douglas fir resion took part in the trvo-day session at Portland's Multnomah Hotel. Traffic and trade promotion committee meetings took up much of the first day on Wednesday.