W. C. L. A. Holds Annual Meeting

G. E. Karlen Named President

G. E. Karlen, Tacoma, general mar'lager of Eatonville Lumber Company, was named president of the West Coast Lumbermen's Association at the close of its 42nd annual stockholders meeting in Portland, March 26.

New vice presidents named are N. B. Giustina, general manager of Giustina Brothers Lumber Company, Eugene, and R. M. Ingram, general manager of E. C. Miller Cedar Lumber Company, Aberdeen. Re-elected were Col. W. B. Greeley, vice president, Seattle; H. V. Simpson, executive vice president and Harris E. Smith, secretary, both of Portland.

Member millmen voted to spend $570,000 during the next year on national lumber merchandising and promotion. Stepped up in intensity will be retail lumber dealer aids, full color national magazine advertising, large volumc of promotion literature for retailer use, possible television films and radio programs for lumber exploitation.

WCLA members heard Rex Clark, Wilmington, California, general manag'er of Consolidated Lumber Company, urge them to adopt simplified grading rules nou' under consideration. Clark is chairman of the building standards committee of the Southern California ltetail Lumber Deal. ers Association.

Another top-flight speaker was David Bohannon of San Mateo, California, past president of ihe National Home Builders Association, who asked millmen to r,r'ork closel-v with home builders to make sure lumber got its share of the home construction business. He said all building interests should cooperate to get adequate mortgage money, realistic building codes, eliminate unworkable federal and state legislation now restricting home building.

Dean Sidney W. I-ittle, IJniversity of Oregon architecture dean, said lumbermen should encourage home builders to use native woods to get maximum individual effects.

At the Thursday night banquet, Leo V' Bodine, executive vice president of the National Lulrrber Manufacturers Association, reported on the changed climate in Washington. He said recent atomic tests in Nevada shorved plainly that lumber-built homes would withstand eftects of atomic explosions comparable rvith any other material when homes are located in residential districts, assuming targets to be industrial areas in cities.

Retiring president Hillman Lueddemann lvarned lum- bermen they must maintain their nation-wide lumber promotion work to make sure the full story of lumber is told to consumers at all times. He urged lumbermen to watch their costs so they can remain competitive. He said improved utilization of the log would insure lower priced lumber in the future when more products could be made from leftover wood after lumber is cut from the log.

Directors elected include these Washington men: D. A. Kurtz, Aloha; R. A. Wilde, Everett; L. G. Olson, Enumclaw; C. Henry Bacon, Shelton; G. E. Karlen, Tacoma; Earl Houston, Longview; Robert R. Waltz, Snohomish; F. R. Maw, Aberdeen; and B. W. Runkel and Arnold Brandis, both of Longview.

From California two directors were elected: Jack Fairhurst and Clay Brown, both of Eureka.

Oregon directors include: J. D. Wirrick, Dee; Harold A. Miller, Forest Grove; M. .L. Hallmark, Roseburg; E. W. Pease and A. A. Lausman, Medford; Judd Greenman, Vernonia; Walter Leisy, Lebanon; William Swindells, H. A.'Templeton, Edmund Hayes, Hillman Lueddemann, Ward Mayer, all of Portland; Guy Haynes, Carlton; Nils (Continued on Page 28)