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Every dealer looking ahead to satisfying more customers every day will recognize why CHENEY quality Pays off.

Customers come back time and again when they learn how much time, work and money they save on the iob because they get UNIFORM quality in CHENEY studs.

That's why, the tighter the market gets, more yards get the edge on com' petition by stocking CHENEY studs: CHENEY quality PAYS.

Besides uniform quality, you'll find it pays to handle studs produced by the lar' gest manufacturer of 2x4's because shipments are made when you want them, the way you want them.

Quolity CH EN EY studs trre distributed i'n Southern Coliforniq exclusively by