DANT & BU$$T[[ $AI,T$ CO.

Douglos Fir - Redwood - Western Red

Gedqr - Pine - Porf Orford Gedor

Shingles

By

SHIP-RAIT.BARGE

Truck And Traiter

Representing

Coos Boy Lumber Co., Coos Boy lnmqn-Poulsen Lumber Co., Portlqnd

Coqst Pocific Lumber Co., Eurekq

Honley Lumber Co., Eureko

High Sierro Pine Mitls, Oroville qnd other

Norlhern Colifornio ond Oregon Mills

OFFICES

1455 Custer Ave.

SAN FRANCISCO 24

Mission 8-4332 tO9 ANGETES I Adoms 8101

Bl2 Eost 59rh Sr.

WAREHOUSE STOCKS OF PTYWOOD AND DOORS

SAN FRANCISCO 24

1455 Custer Ave.

Mission 8-4332

New Celotex Book oI Homes

The 1952 Celotex advertising program is especially attractive to lumber dealers because it is one that is easy to tie in u,ith. The theme of the national ads, to be carried in The Saturclay Evening Post and other magazines, is that the public can get charm and comfort today in a home of moderate cost.

Each ad n'ill feature an attractive moclerate cost honre especially designed for Celotex and each ad rvill emphasize that the lumber dealer is the man to see for building information. A coupon offers a beautiful full-color 32-page book featuring 20 different and exclusive honre designs for 25 cents. Consumer response to the first of these Celotex ads has been unusually heavy.

The free nrerchandising kit contains an attractive full-colrlr poster, a series of nervspaper ad mats, folders for mail and over-the counter distribution, publicity articles and mats for local ne\\'spapers, and a copy of the nerv'Celotex Book of Homes. r\dditional copies of this book are available to clealers at a price of $5.00 for 25 books (minimum order). Orders for 50 or more are imprinted at no charge.

Dealers can obtain complete rv<lrking plans, specihcations and material lists from National Plan Service, Inc., Chicago, at their standard prices.

ol ql

OAKIAND 3

9029 Sqn leondro St. Lockhqven 9-7914

WAREHOUSE STOCKS OF LUMBER, PTYWOOD AND DOOR.S tOS ANGETES I

7O0 Eost 59rh St.

Adoms 8101 l57l 5o. 28th Sr.

SAN DIEGO 13

Franklin 7425

Dealer response to the announcement of the 1952 pto' gram has been immediate and highly enthusiastic. The heavy demand for quantities of the Celotex Book of Homes by dealers quickly exl-rausted the first printing and second and third printings are on order.

In addition to its neu'-construction campaign, Celotex is also conclucting a strong remodeling campaign, featuring intcrior finish materials, in full color ads in Better Homes and Gardens, American Home and other magazines, and there will also be a substantial schedule in farm papers and contractor Publications.