Lumber Merchants Association of North ern California 12th Annual Convention at San Francisco April 23, 24, Zs

The l2th Annual Convention of the I-umber Merchants Association of Northern Calif,crnia rr'ill be held at the palace Hotel. San Francisco, on \\.erlnesdar', Thursday ancl Fridav, April 23, 24 and 25.

The convention will featrrre an exhibit sl.rou. .n.ith more than 40 of the country's top manufacturers of building nraterials taking part.

There rvill be rvell knor.n speakers on sales and merchandising, store and yard nrodermzation, construction outlook, as well as discussions on controls, regulations and legislation, material handling, and storage.

One of the features that attracted a great deal of interest last year was the lrrofit Panel. This will be repeated this f,ear on a larger scale, lr,ith more time allowed for more subjects. Joe Kirk, president of the Association will be Nloderator.

There will be special entertainment for the ladies. This u'ill include radio and TV shorvs, scenic tours by Grayline 1-;uses to Oakland's famed flou.er shorv, follorved by luncheon on the Claremont Hotel terrace. There rvill be free orchids for the ladies.

The program is as follon's :

Wednesday, April 23

Registration, starting at 9:00 a.m. Exhibits will be open.

Luncheon in the Concert Room at 12:30 p.m.

H. It. "Cotton" Northup, executive vice president, National Retail Lumberman's Association, \\rashington, D.C., u'ill address the convention at 1 :45 p.m.

At 2:30 p.m. there will be a talk by Don Campbell, executive r.ice president, Kentucky Retail Lumber Dealer-s Association, Lebanon, Kentuckl

-A.rthur Goldman, director of marketing and research, Architectural Forum and Nlagazine of Building, Nerv York, u'ill speak at 3:30 p.m.

A Hoo-Hoo Concat rvill be held at 5:39 p.m. in the Iinglish Room, sponsored by Hoo-Hoo Club No. 9, San F-rancisco.

Thursday, April 24

Registration at 9:00 a.m. Ilxhibits u'i1l be open.

Luncheon in the Concert Room at 12:30 p.m.

At i :45 p.m. Russell Bjorn, N{anager-Director, Woodr.vork Institute of California, San Francisco. u.ill address the convention.

Gates Ferguson, director of advertising The Celotex Corporation, Chicago, rvill speak at 2:3O p.m.

Jack Parshall of the Building Supply Nel-s, Chicago, rvill talk on the subject "Mechanize for Profit" at 3 :30 p.m.

Dinner rvill be in the Rose Roor.n, u-ith music ancl er.rtcrtuinment, at 7:00 p.m.

Friday, April 25

Registration at 9:00 a.m. Exhibits open.

Tl-re Association's boarcl of directors u'ill nreet at 10 a.m.

I-uncheon in the Concert Room at 12:30 p.m.

The Profit Panel u'iil start at 1 :45 p.n-r. President Joe Kirk u'ill be Moderator.

The Anirual Banquet and Dinner Dance s'ill be helcl in the Rose ltoom at 7 :0O p.m. I)oor prizes u'ili be presented.

The Floor Shon, n'ill start at 9:30 p.m. Dancing will l;e continued at 10:30 p.m.

Executive Vice Presiclent Jack Pomerol predicts a large attendance, and suggests early registration for hotel rescrr-ations. The Association's telephone numltel irr San Friincisco is YUkon 6-3705.

SISATKRAFT: rt. BEST BUY io protective paper is the BEST SELLER ! Immed.iate deliaeries stggest it's a good time right now to stock up for the demand tomorrow.

You can tie in the sale of SISALKRAFT with many other materials, for protection on the job. For instance, with every sale of cement, suggest SISALKRAFT for curing and protection. Lumber, aggregatG, etc., also need this protection on the iob.

For every farmer who comes ioto your yard, SISALKRAFT has many uses. Talk up ALL the applications. Display rolls of SISALKRAFT. You'tl sell more.

Stock it in widths of 36t;,49il,6on 72x' 84il' 96' all popular.

SISALATION: rt" modern low-cosr reflective iosulation and vapor-barrier combined. Stock it nou in 36tt and 48, widths.

NATIONALLY ADVERTISED to help Greqre:ole: for you.

FOR FREE SAMPLES, POSTERS, AD MATS ond

TITERATURE Wrire Dept, Ct4.