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And Celolex gives you the linethe odvertisin - the sellin oids you need to get your shore!

With remodeling activity in high gear, and with practically every homeowner in your community a prospect you.have today a great opportunity to step up sales on interior remodeling materials. And from Celotex, you get everything it takes to button up the business!

First, there's that unbeatable line of Celotex Insulating Interior Finishes. Complete and fastselling ! With smart, unusual colors ! Rich, inter. esting textures ! Full range of sizes in Tile Board, Finish Plank, Building Board, Beveled Interior Board, Key Joint Units.

fhen lhere's that powerful national advertising that has set new records for consumer response. Big, full.color ads in Brrten Honrps & GenorNs and Annrnrcer Houu ! Result-getting ads in Fenu Jounner, and Succpssrur, Fanuruc! Plus hardselling ads to your buildercontractor customers, promoting use of Celotex Insulating Interior Finishes in new homes too! fo top it all, there's the parade of tested Celotex selling aids! A beautiful, full-color consumer booklet. An eye-flagging counter display. Surefire ad mats. A big Contractor's Idea Book, All pre-tested and proved! All designed to help you tie in with and tap the sales power of the resultful Celotex national advertising!

So don't delay. The sooner you go into action, the sooner you start cashing in. Contact your Celotex representative for the full story. Better do it. .. TODAY!

Todoy's Big News-Sooring Demond for cElorEx tl|su]Atlltc

These 7a" thick modular wall and ceiling units with spline joint on all edges allow greater design flexibility, greater speed and economy of application. Permit an almost unlimited variety of wall and ceiling patterns. Applied direct to open framing. Readily side or end-matched. Spline joint automatically aligns

KEY fOtilt UXlrs

panels, assures snug closure, uniform joint lines. Have smooth White finish with natural finish splines and bevels. For special, dramatic efrects, wider splines painted to contrast with panels can be used. Celotex Insulating Key Joint Units are available in these sizes: 16" x 16", 16" x48", 16" x96", 48" x 48", 48"x96".

POWER SLOPE PII.ER

Piles lumber on an angle to shed water and minimize degrading of lumber. Powered by double-acting hydraulic cylinder. Controlled from driver's seat.

Traverse Carriage

With a minimum of maneuvering, truck driver can place loads flush with other loads and walls. Saves time, permits full utilization of storage space. Hydraulic-powered. Forks individually adjustable for spacing.

HYDRAUIIC BIN.TOADER

Permits conventional lumber bins to be loaded with a Series 10 Fork Truck. Doesn't interfere with normal fork truck opeiation. Easily detached and readily interchangeable with other attachments. Controlled from truck cab,

Fork Extensions

Fit over regular forks and permit handling of bulky, light loads. Available in lengths to suit requirements. Easily attached and detached. Hollow construction permits regular forks to be inserted by simply laying extensions on ground or floor and driv. ing lift truck forward.

Few fork trucks will give you such cosl-cutting performqnce the yeor oround os Ser:es lO. The Ross bqlonced-weight principle ond big pneumotic tires enoble Series l0 to keep operqlions clicking smoorhly rqin or shine, summer or winler. Series l0 is full-hydroulic, gosoline powered. Three models .8,000 lbs., lO,O(X) lbs. qnd 12,000 lbs. With Series lO ond these engineered-to-the-lruck otlqchmenls you con hqndle prqcticolly ony iob in your yqrd . qt o big soving.

Hydrauiic Winch

Enables fork truck to pull dry kilns, slx)t cars, skid heavy loads. Mounts on counterweight. Controlled from driver's seat. Line pulls to 6000 lbs. available. Furnished without cable.

BOOtvls

Permit fork truck to unload open-top cars and trucks, handle bulky, awkward items that cannot be handled with regular forks. Three types avail. able. Quickly interchangeable with regular forks.

scooPs

Speed handlingi of coal, gravel, sand and other bulk materials... also snow removal. Two types... mechanical, 2 cu. yds. and hydraulic, 2Ye eL yds. Quickly interchangeable with regular forks.

THE ROSS CARRIER, CO'I,IPANY

185 Miller 5t., Benton Horbor. Atlich., U.S.A.

SEND DETAITS ON SERIES IO FORK TRUCK AND tls

ATTACHTIENTS

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A onqturql" lor relqil lumber deolerso quick seller in the ropidly exponding, close-to-hom_e noise-quiering mqrkel