\7.C.L.A. Holds Annual Meeting

Hillmon Lueddemann Nomed President time, indicating a demand nearly equal to last year's alltinrc recorcl high shipments.

U. S. Senator Harry l'. Cain of Washington state was thc principal banquet speaker, talking on the subject, "Are wc building an adequate defense for western Europe?"

Retail lumbermen will be the stars of the l95l national advertising and trade promotion carnpaign on West Coast woods revealed at I'ortland, Oregon on March D and 3O before the stockholders of the West Coast Lumbermen's Association at their annual meeting.

Members mills sponsoring this successful program' now entering its sixth year, were told of plans to continue fullcolor advertising in the nation's t<lp general magazines the balance of l95l and of details for specialized campaigns in other magazines on schools, farm dwellings and homes.

H. V. Sirhpson, executive vice president of the West Coast Lumbermen's Association, said advertising would point up lumber's srrperior qualities in school construction to help retail lumbermen cash in on the 10-yeitr, $15 billion school construction program.

Shorvn the first tirre at the annual W.C.L.A. stockholders' meetings were two new booklets to help retailers sell lumber, Simpson reporied. One is the most beautiful booklet yet published by the Association, an S-page, full-color "Beautiful Homes of Wood." "How to Build Farrn Buildings That Last Longer" is a new l6-page farm booklet to help the sale of lumber in rural areas. Both of these booklets are being featured in current magazine advertising.

Simpson said West Coast woods advertising would continue to feature the retail lumberman as the n'rost important man in the lumber picture. All advertising urges customers, home builders, farmers and others to consult their retailer for full details.

Lumbermen were warned to be ready for a serious freight car shortage of extr:.r long duration during the summer and fall of 1951. Shipping space for cargo mills is still short of that needed to carry lumber already sold or in prospect. Heavy shipments of early spring are part of an effort of many retailers to keep bins filled against a possible summer slow-down of lumber movement because of lack of cars.

Corydon Wagner, president of the National Lumber Manufacturers Association, of St. Paul and Tacoma Lumber Co., Tacoma, and George M. Fuller, vice president, N.I-.M.A., Washington, D.C., spoke on national problems of the lumber indusrry.

West Coast millmen said prospects for a heavy demand for lnnlber from this area during l95l u'ere bright at tl-ris

Ilillman Lueddemann, I'ortland, vice president and gcncral manager of the lumber division of Pope & Talbot, Inc., was named president of the West Coast Lumbermen't 4tsociation at the close of the two-day meet.

Ju<ld Greenman, president of Oregon-American Lumber Co., Vernonia, was named vice president for Oregon and G. E. Karlen, general manag'er, Eatonville Lumber Co., vice president for Washington. W. B. Greeley, Seattle, rvas continued as vice president and Frank A. Graham, general manager Hills Creek l-umber Co., Jasper, Oregon, continues as treasurer.

Also re-elected were: H. V. Simpson, executive vice president and Harris li. Smith, secretary, both of Portland.

Elected to the board of directors from Oregon were: Judd Greenman, Oregon-American Lumber Corp., Vernonia; Walter l.eisy, Santiam Lumber Co., Lebanon ; I-. S. Anderson, Fall Creek Lumber Co., Fall Creek; N. B. Giustina Rros. I-umber Co., Eugene; Henry Jacobson, Youngs Bay Lumber Co., Roseburg; E. G. Whipple, Drain; Al Peirce, Al Peirce Lumber Co., Coos Bay; B. L. Nutting, Iltedford Corporation, Medford; Richard Reynen, Fir Milling & I'laning Co., Ashland; C. W. Ingham, Fischer Lumber Co., Marcola; Ruben T. Ross, Globe Lumber Co., E,ugene; and G. A. Kingsley, Kingsley Lumber Co,, Wm. Srvindells, Willamette National Lumber Co., Graham Griswold, Carlton Mfg. Co., Edmund Hayes, Weyerhaeuser Timber Co., Hillman Lueddemann, Pope & Talbott, Inc., Ward Mayer, Timber Structures, W. E. Doan, Baxco Corporation and Il. P. Stamm, Crorvn Zellerbach Corp., all of Portland.

C. E. Magnuson of the Sound Lumber Co., Arcata, Calif., rvas elected to represent the Northern California district.

\\rashington directors are: R. A. Wilde, C. B. Lumber & Shingle Co., Everett; Leo U. Hammerschmith, Pope & Talbot, Inc., Port Gamble; Harry Westbrook, Chambers Creek Lumber Co., 'Iacoma; R. M. Ingram, E. C. Miller Cedar Lumber Co., Aberdeen; J. W. Copp, Clark County Lumber Co., Vancouver; W. A. Culkin. Stebco Incorporated, Vancouver; D. W. Gossard, White River Branch, Weyerhaeuser Timber Co., Enumclaw; Earl H. Houston, The Long-Bell Lumber Co., Longview; Robert R. Waltz, Seattle-Snohomish Mill Co., Snohomish; F. R. Maw, E. K. Bishop Lumber Co., Aberdeen; and John Wahl, Weyerhaeuser Timber Co.. Tacoma.

BEL.AIR, TYDOR

Combinqtion Door Hollow Core Flush Door

Both outstonding doors in rheir field

Fern Trucking Company

Clfiers Combined Service Of:

Trucking Ccr Unlocding

Pool Car Distribution

Sorting

Sticking lor Air Drying

Storing of Any Qucntity ol Forest Products

Ten Hecrvy Duty Trucks cmd Trcrilers

Both monufqctured in our own plont

Avsiloble tor delivery out of sfock

BEl-AlR DOOR CO.

317 Sourh Pqlm Avenue, Alhombro, Colifornio

Phone CUmberlond 3.3731

Fourteen 3-Axle All Purpose Anny Lumber Trucks

Seven 16,000 lb. Lilt Trucks

Twenty-Seven Aqres Pcrved Lcmd crt Two Locqtions

Served by L A. Junction Rcrilrocd

Shed Spcrce lor Two Million Bocrd Feet

Spur Trcck to Accomrnodqte Thirty Bailrocrd Ccm

Bcrcked by Twenty-two yecrrs ol Experience in Hcrrrdling Lumber qnd Forest Products

This Compcrny Is Owned cmd Opercted by FERN-crndo I. Negri

{550 Mcryrvood Ave., Los Angeles ll

IEfferson 7261

Sell More, Sell Ecrsier With Genuine

Building Products

To step up eoles cid improve profits-stock, disploy ond promote genuine Celotex Insuloting Boord products. Celotex gives you everything it tqkes to do c better sqles job o greot nqtionol odvertising compoign-plus colorful consumer literoture, eye-colching disploys ond tested newspcrper od mqts. Contqcr us now Ior {ull detcrils!

CELOTEX INSULATING INTERIOR FINISHES

CELOTEX nOCK WOOL

BLANtrETS

CELOTEX INSI'LATING BUILDING BOAND

CEI.OTEX HAND BOARDS

SO.CAL BUILDING MATERIALS CO., INC.

WHOIESAIE DISTRIBUTORS

'

PHONE: TRINITY 5304

CELOTE)( DOUELE. WATENPNOOFED

INSI'LATING SHEATHING

CELOTEX INSULATING LATH

FLEXCELL' EXPANSION

IOINT FILLER

CELOTEX TRIPf,E-SEALED NOOFING

'Regr. U.S. Pat. Off.