RUDIGER-IANG CO.

FACTORIES IN BERKEIEY, CALtF., EIGHTH AND CARTETON STS. AND TOCCOA, GEOR,GIA . BER,KEIEY IO, CAIIF.

(Continued from l'age 4) tend the Foreign Ministers' Conference in Paris, and then go on to Korea.

The excellent entertainment program was arranged and staged by Jean Meiklejohn. The numbers included Cecil Stewart and His Roguettes, the "Five Sweethearts of Song"; Tung Pin Soo Chop Chop and Charlene, famous magiciarr ; The Titans, "Aristocrats of Balance"; and Keaton ancl Arm6eld, in "Glamour Can Be Bought." I)ave Barry was master of ceremonies, and Jack Aronson was musical director.

Thursday

The millwork men of Southern California met in the Frenchette Room for breakfast with 30 present. Orrie W' Hamilton presided. They voted to organize and Harry Libby, John W. Koehl & Son, Los Angeles, was elected temporary chairman. A committee \\'as appointed to rvork out the details for the organization.

The Hoo-Hoo Luncheon and Fashion Shorv in the Embassy Room brought out a large attendance, including many ladies.

President Thomas J. Fox and Orval Stewart, president of Los Angeles Hoo-Hoo Club No. 2 presided.

Music was provided by Bernice Fay at the Hammond organ. Attendance prizes were awarded to the ladies.

The Invocation was given by Dr. Anthony H. G. Wolff, pastor of St. Nichoias Orthodox Church; Los Angeles.

In the Fashion Sltow, original California creations were presented by Blue Book models. Grace Beardsley at the microphone provided fashion comments. Signa Jones was in charge of special arrangements. Emmeline Snively was presentation director

Orval Stewart, Davidson Ply'ivood & Lumber Co., Los Angeles, introduced the first speaker, Dr. Ray E. Untereiner, economist, California Institute of Technology, whose subject was "What's Around the Corner." The speaker said that now that Communism is receding in Western Europe as a result of improvement in conditions in those countries that have been helped by the Marshall Plan, the Russian objective to gain world domination by infiltration is not u'orking out. Since Russia understands only force' the best thing that can happen is for this country to complete its re-armament program, Dr. Untereiner said. As long as this program continues we will have things rve don't like, such as higher taxes, inflation. more governnrent control, and regimentation. The completion of the program is the best insurance against war with Russia.

Wayne Mullin, Mullin Lumber Company, Los Angeles, director of the Association, presided for the remainder of the session. He introduced the speaker, Ralph W. Carney, retired vice president of The Coleman Company, Wichita, Kansas, who addressed the convention on "New Strength For America."

Mr. Carney protested against the continual diet of fear that is being fed to the people of the United States, and said the best antidote to this is faith in ourselves and in our country. He told in detail of the great advances made in material things by this country in the past 5O years, and compared Russian production and accomplishment with the far greater produ'ction in the United States. Then he asked: "Have we advanced morally and spiritually in the same proportion."

In conclusion he said that a country can only be as good as its individuals, its families and its communities, and gave a list of 12 locel obligations for all communities, which if carried out will result in improvement in the communitl', and the nation.

Attendance prizes were awarded to the men, and the convention adjourned at 3:30 p.m.

The Hawaiian Dinner Dance began at 7:30 p.m. President.Thomas J. Fox presided. Dinner music u'as provided

(Continued on Page 12)

60#od

Heighr: 8 feetWidth: 4 feet Weighr: 25 pounds

Everybody goes lor Gorgeous Sketchwood. He's hard on the surfacg but ah! What texture! Gorgeous Sketchwood glows. A versatile fellow, he's seen everywhere. in dens, rumpus rooms, basement rooms, stores, offices, club rooms. And he's SO adaptable! His style suits everybody! Yes... he's gorgeous !... and he fights for you at a very small purse. He'll soon be playing to packed houses everywhere!

(Continued from Page l0) by Max Reed's Native Hawaiian Ensemble. Dance music was l:y Caryle Nelson and his Beachcombers. Hilo Hattie (Srveetheart of the Islands) and her ensemble entertained rvith several Hawaiian numbers.

Friday

Thcrc was a fine attendance at thc Wind-Up l,ttncheon. Prcsidcnt Thomas J. Fox presided l{usic u'as provi<led by Iiddie llakcr Organ. at the Hammond thc nren holtling

The invocation u'as given by I)r. \tlilliam F. Meyer, of Inrnrarruel I'resbyterian Church, Los Angeles.

H. I'ark Arnold. I'irx-Woodsum l.umber Co., Glendale, rvas presiding officer.

Attenclance prize i were a\\'itr<lc<l to thc rrumber drawn.

Dr. Claurle W. F'awcett, of thc University of Sottthcrn Californiir, Los ,\ngcles, talked on "Traitring Indttstry l)ersonnel." llc said lovalty is sotnething that can't be bottght with nrorrc-r' : that it is a prttduct of undcrstanding; that cvcry individual nrust understand the ptrlllic service ltis cnrplover gives; that a man must unclerstand exactlv rvhere he fits into tlre rlrganization, and should lle proud of the cfTorts he nrakes in <loing his part.

Donald Searcy, <lircctor of thc Iixtension Division of the [Irriversity of Southern California, presented the certi6t:iltes to thc'men rvho ha<l coruplcterl the l8 weeks' course of trainirrg for lumber personnel at U.S.C. The course n'as sponsored by the Southern California Retail I-uml>er Associirtiorr arr<l Burt Bcless r,vas the Association's coor<lin:ttor.

The following received certificates:

'Ihornas Ii. B<lies, lnland I-umber Co. . llloonrington

Itichard Crossman, Mullin Lumber Co. ......San Gabriel

John L. Doyle, Citizens Mill & Lutnber Co. .Ventttra

Samuel N[. Hobbs, Jones Lumber Co .I-os Angeles

George L. Jayka, E. K. Wood I.umber Co. Los Angeles

Ira H. Jones, Jones Lumber C--o. I.os Angeles

Richard H. Jones, Jones I-umber Co ..Los Angeles

Roger G. Jones, Jones Lumber Clo. .I-os Angeles

Fred l-osch, E. J. Stanton & Son Los Angeles

Itaul Lukianov, Hammond I-umber Co. Los Angeles

I)ouglas H. Maple, Il. K. \\roo<l I-umber Co. .I-os Angeles

James P. I\fcKeehan, Hamntond Lumber Co. Los Angeles

John I{. Milliken, Viney-Milliken Lun.rber Co. ....Covina

Jack Poore, Palm Avenue I-umber Co. . Alhambra

W. Norman Quient. Dorvney l-umber Co. .......Dorvne1'

\\ralter J. Iluhlou', Dalton I-umber Co. Los Angeles

Louis C. Sanderson, Citizens Mill & I-uml;er Co., Ventttra

William C. Sauer, Canoga Park Lumber Co., Canoga Park

\.Valter V. Shay, Citizens Mill & I-uml>er Co. ....Ventura

Cran'ford Sneddon, E. K. Wood Lumber Co Los Angeles

William R. Steed. Nutter Lumber Co. ..Pomona

Vern Sutliff, Patten-lllinn Lumber Co. . Los Angeles

Bob 'faube, E. J. Stanton & Son Los Angeles

James If. \\rilliams. \\r-J Lumber Co. . Montebello

"The Customer i:s King," was the title of an address by Gertes W. Ferguson, director of advertising for The Celotex Corporation, Chicago. He said that while the expected construction of 850,000 l-rouses this year is away above normal the modernization and repair market is much bigger, and rvill pay dealers rvho go after this business. In giving his iden of hol thc customer sltould be treated Mr. Gates laid strcss on thc impression created by the voice that :rns\\'ers the dealer's phone. He told how one Chicago yard ha<l incrcascd is business 34 per cent in 60 days after adeqriatc customer parking had been provided. Out of his experiencc and observation he saicl that 30 per cent of the n:rtion's luntber dcalcrs have finc model yards, lO per ccnt should bc burned dorvn, and 60 per cellt nce<l to do lrcttcr nrerctranrlising an<l advcrtising. Thc speaker mentioned in conctusiorr that Thc Cclotex Corprlration has an tull-to-date nlerchan(lising service avT ilallle for a cost of only $3.00 n month rvhich 'rvill start payirrg divi<lcn<ls for thc dealcr right itrr':ry.

I\{r, Arnold prcseltctl in behllf of thc Association a fine llanrilton s'atch to Itetirirrg l)rcsi<lcnt Tottt.Fox, rvhich lre sai<l was a snrall ttlken of thc Assrlciatitln's apllreciation for thc linc rvork done dttrittg his administration'

A rising votc of thtnks l':ts git'en to I'lxecutive Vice I'rcsidcnt Orrie 1r\/. Flamilton arr<l stafT for the splendid I)r()grlm, an<l contpicte arrangenrents which contributed so much to the success of the Converrtion.

'l'hc I{orrorable I{arry l', Cairr, Unitcd States Senator for the State of \\'ashington, dclivered arr address on "I-Iow Inrpractical Cutr We Get." TIe said the future of thc rvorld depencls on the otltc()mc <)f the u':tr iu Korea, aucl that the efforts of Anrcrican arms in Korea are hamstrung by Unite<l Nations and Administration masterl'ninding that is purell' political. "Thc rvar in Korea is not a policc action, as it hils been c:tlle<I, lrut is the most <lesperate conflict in our hist()r y, an<l u'e should permit those placed in charge of the fi.ghting to destroy the enetnv 'tvherever rvc find him, or he rvill tlestroy us.

"To me, General MacArthur is the most tragic figure in Anrerican military historv. IIe has to sen<l troops out to die n'ithout beinq ablc to promise them victorv. rvhile hc t'aits for decisions to be made. And the decisions are being made in l-ake Sttccess, not in \\/ashingtttn."

'llhe Senator saitl that in his o1>inion Spain, 'furkey, (irccce, an<l any othcr anti-Communist cottntry should be admittcd to the Nortl-r Atlantic Treatr' "These three have thc resources and the deterrnination to resist aggression, and it is irnpossible to defend the Mediterranean rvithout thc aid of Spain and Turkey."

I\{r. Cain criticized the United Nations. Men are taking part in the discussions there rvhose countries have contributed nothing to the fight against aggression. he said. "We must get participation from the other free nations, rvhose people are eager to help, but rvhose governments are holding back." The speaker urged that every one shoulcl rvrite to his senator and Congressman suggesting the neecl for participation in the Korea fight by all of the members of Uniterl Nations.

Then followed the arvard of the grand attendance prizes to men, and the au'ard of attendance prizes by exhibitors to retail lumber de:ilers, their employees, and their ladies.

The consensus among the dealers rvas that the 34th Annual Convention-rvas the best ever held, from every point of view.

New President Introduced

Immediately after Senator Cain's address NIr. Fox intro(Continued on Page l4)