Check Off "Yes" or 66No"

Take an inventory of your selling ability, Mr. Retail Yard Manager, by checking off the following questions, "Yes" or "No". Then figure your batting average like you do in baseball.

Do you KNOW your merchandise?

Do you know it both in terms of stock and in terms of consumer use?

Do yott know enough about your company, and have you faith enough in it, so that you can sell a customer oh your institution as being the right one for him to do business with ?

Do you know the total possible customers in your territory, and as compared rv.th that number, the total that you are selling?

Have you a list of the possible customers in your territory, with suggestions of what they might be in the market for?

Have you enough confidence in your own afiairs to know that your price is right and to stand by it regardless of what somebody else may quote?

Do you believe that a piece of CREATED business is better than an order that dropped in to be bid on ?

Can you show your customer how you can save him money and trouble by trading with you, rather than elservhere.

Can you sell your stock rvithout making promises that cannot be fulfilled ?

Can you get through a week rvithout getting mad and wanting to "bawl somebody out ?"

Can you hold your temper while selling ?n unr€?sonable customer?

Are you constantly adding to your list of customers, while you hold your old ones?

Do 1'ott use a prospect book in getting business ?

Are your office windows clean ?

Is your yard neat and attractive in appearance?

Do you make your customer wrathy by arguing about local questions, political or otherwise?

Are you courteous to every one who enters your office, regardless of who they are, or hew you feel ?

Do you take an active part in the civic activities of your town ?

Are you on the job bright and early every morning?

Do you always believe you are in the best business on earth, and representing the best firm in town ?

Fir

Southern Yellow Tellow Douglas PINE

Trees of UniJorrn Cornpact Texture

"Yellow Fir and Yellow Pine trees of uniform, compact texture, coupled with modern producing facilities and advanced manufacturing practice, enable us to insure|__ Correct Standard Sizes dry in 2" and, under all of which is kiln dried and worked after seasoning-

2-' Correct grades-

3-- 48 hours dispatch of any size and length (to 42') rn Fir timbers-

4-- Close Grain Clears (ln Fir 80% V. G)"

SANTA FE LUMBEBGOilPANY

(A. J. "Gu!" Rusrell)

Distributors in California and Arizona

CENTRAL COAL & COKE COMPANY

(Oregon-Amcrican Lumbcr Co., Vernonia, Ore.)

Gencral Officc:

So. Calif. Officc San Franciaco, Calif. Los Angeles, Calif.

St. _Clair- Bldg, 39? PeciGc Elcctric Bldg. 16 Celifornia Strcct.

J. E. Ellie, Agcnt

33Sudden Servlcett

CENTRAL COAL & COKE CO., General Oftcec, Karisar City, Mo. Reprerented in All Principal Citiee