and loading area

I Dependable Year'around iiit supp,y of "drY-storage" dimen' sion fumber, l,l fnSf five-daY deliverY bY ;.. barge trom Oregon to Southern ' Calitornia.

I Specified lengths readilY available, end-sealed with wax' base paint.

Rogge Lumber Co. of Bandon, Oregon produces 4,OOO,OOO teet of dimension lumber a month. For the fu,f storY on its availability to you, contacti and home improvement; the farm marketl the commercial market; and the garden redwood market.

In 1965, the California Redwood Asso' ciation will be illustrating redwood for resi' dential uses through consumer advertising, publicity to national and regional maga' zines and newspapers. Dealers will find that the numerous idea booklets, envelope stufiers, and advertising mats available from the association are good traffic builders.

CRA recognizes the importance of the farm market to the rural dealers. Over the Dast two yearso fourteen farm building pl"n, h"u"'been developed for dealer use in promoting farm sales. These range from .-ull-itt"t*l feeders to post'frame utility buildings. The dealer can use these practi' cal plans to assist his qustomer irr plan_ning farm buildings or to prefabricate and sell the buildings as packaged units. Aflvertising mats are available for the dealer to promote these plans in his local area.

Dealer Opportunity

Commercial construction is one. of the most active areas of the construction pic' ture, and the California Redwood Associa' tion recognizes that aPartments' motels, re' tail businesses, ofrce buildings and other small or suburban commercial buildings can be an important part of the dealer's business. These buildings are architect' designed and are built either by the client or by a builder as part of a land develop' ment program.

A steady proportion of the Redunoil Nears editorial coverage has been directed to this important subject and in the past year the association has produced two companion booklets on the use of redwood in commercial construction. One of these covers restaurants, motels, apartments' etc't and the second covers retail stores, offices, municipal buildings, including shopping centers.

One of the most successful dealer redwood promotions has been the garden red' wood program. In 1965, the association will again offer garden redwood promotion material, including specific how-to-do-it data sheets, idea booklets, and bill stufiers, as well as new advertising mats, all for the dealer to use to develop his garden redwood sales.

In 1964, the new Redwood Fences book' let proved to be very popular and dealer orders for this publication broke all previ' ous records for a CRA idea booklet. Dealers can obtain full information from their wholesalers, CRA member suppliers, or from the association, 617 Montgomery Street, San Francisco, California 94ffl.

The association promotion efforts will be directed toward holding the line on con' sumer redwood demand while railroad and truck shipping of redwood is impaired, and toward full merchandising and promotion efiorts on the dealer's behalf just as soon as shipments approach normal,

Something to Hoot About!

Y(}UR'z-IJ{,I'

APA Tcrx Exempt Stqtus Revoked

The Internal Revenue Service has revoked the tax exemption for the non-profit American Plywootl Association. until recently the l)ouglas Fir Plvwood Association, liecause of pronrotion of tht' DFPA tradcmark in national tclevision advcrtising.

Advertising the DFPA trademark mctrns the assoc'iation *-as promotinpr its mt'mlrers' produr:ts rathcr than thrxe of the indu-.try as a rvholc. IRS said.

The IRS ruling. although prepart:d in Washington. uas issued by thc Scattle district director. It was made public liy the APA hcadquarters in Tacoma, and the organization also stated it u'ould appeal the ruling-rvhich could afiect many activities of other trade associations. IRS made the revocation retroactivt. to )961, the year the group launched a program of TV network advertising, which urged buyers to look {or the DFPA trademark. The organization represents 85 percent of softwood plywood produc. tion. and changed its name to Amerrican Plywood to include the relatir.elr. new southern pine plvwood industry.

Regulations of IRS state that to retain tax-exempt status" a business association should direct its activities "to the improlement of business conditions of one or more lintrs of busint.ss. as distinguished {rom the performance o{ particular services for individual pt'rsons." APA Exccutivc Vice President James Turnbull said it appearcd IRS was "making a judgment on thc cffectivt'ness of adverti-sing," sincc thc only change in l96l was to switch advcrtising from national consumer magazines to TV. A spec,ial 25t'-pcr-1.000 square feet oI production was levied on memlrcrs for the tckl'ision advertisins hv thc associatiotr. Irt 1964, thc rrctrvork promotion was dropped, and dues reduccd from 75( (plrrs the 25q) ro 551 per 1,000 squart. feet, after rt.sen'e funds had reacht'd $2.f100"(X)0. 'fht' tax wotrld lrc levicd on tht'st' rt'scrves.

Sec'y of Commerce Reconstitutes Lumber Stqndqrds Committee

Secretarv of Commerce John T. Connor has annortnct'd that he has reconstituted the American Lumber Standards Committee. the industrv group which provides {or the voluntary standardization, grademarking. and inspection o{ lumber in the United States.

The action n'as designcd to strengthen the committee bv bringing greater balance and broader interests to it. The ne\4'structure calls for at lcast 2.J members lrom the industry in place of the pr(.-s('nt l5 member,q. Six gor-ernmt.nt agencies would have non-voting ,.11111s to represent thc interests o{ tht: ft:deral government in lumlrer" its grademarking and its inspcction. Of thc nclv industry mcmhcrs. two arc for produccrs not affiliated with tht'private agenr,it's rvhir:h writt'their own grading and inspection rules. Thc three major rules-writing and inspection agt'ncies arc qivon ,lr(' rlcrv mcmlx'r cat'h. Ilt'tail and nholt'sal() sefJm('nts o[ the industry are incrcased lrr' ont' memlrer each. Homchuildcrs and tht Puhlic consumer-at-large are represcntetl for thc first time. Tht' ,secretary catl appoint additional mcmbers i{ thc need ariscs.

,\ominations for nt'w membership will be obtained and appointments made promptlv. 'Ihe procedure-" c,all {or nominations to be mader bl interested groups, to be accompanied by statements of the nominee's qualifications, the method used in selecting him. and any potential conflicts he may have with other segments of the industrl

L nder the commodity standards procedures, the department does not accept proposals for standards {rom industry standard committees rvhich are not representative of all segments o{ the industrl, or which do not serve the public interest.

The reconstitution of the ALSC resulted {rom a recerrt proposal to revise the standard for softwood lumber. The standard proposed hv the ALSC was not accepted by a consensus within the industry.