Western Wood Products Association Convention

extend the guarantee to cover products of its members when graded by grading agencies under the rules of other approved rule making agencies.

In essence, Barnes pointed out, the proposal is that WWPA undertake to provide a. financial guarantee of the grade of gradestamped lumber shipped by each member wishing to join the program, the guarantee to be in accordance with WWPA or other approved grading rules. Claims would be adjusted only after all normal avenues of communication between buyer and seller had been exhausted, and would be adjusted in accordance with the reinspection provisions of the grading rules.

Significant Action

"This is the most significant action ever taken by the lumber industry," Barnes emphasized. "It will substantially improve the image of lumber in general, and will have a beneficial effect on the entire industry"' he added.

Barnes explained that the program will be voluntary. WWPA member mills may participate or not, as they choose. How' ever, he told mem,bers, this move by the association means that its members can take the lead in establishing confidence in lumber products in the market place for the entire industry.

"Overdll initiation of the program would adopt procedures that most reputable mills follow today," Barnes added. "Confidence of the buyer in our lumber products will be rein{orced by the program and one more element of risk will be removed in transactions with the lumber industry."

W'WPA's officers, board members and committees faced a long list of industry questions, perennial problems and policy matters at the annual meeting.

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Highlighting the session was a speech by Dr. J. Herbert True, president of the National Labor Management Foundation, who spoke on 'oThe Making of a Superior Salesman.o'

'TAARKETING FORUNA

Fred J. Davis, superintendent of the Garden City, New York building depart' mento speaker at the Marketing Forum, warned WWPA members that the recent disclosures of fraudulently grade marked lumber in the eastern section of the U.S. has left no segment of the lumber industry untouched.

\AtV Y ESTERN lumbermen have taken a giant step toward modernizing marketing techniques with the decision by the industry to initiate steps to financially guarantee grade-stamped lum,ber.

This far-reaching action highlighted the annual convention of the Western Wood Products Association held March 3-5, in San Francisco.

The move was taken to restore confidence for lumber in the market place, as well as to stop mismarking and to minimize confusion in marketing practices.

Wendell B. Barnes, executive vice president, commenting on the action, said that other rule making agencies should note WVPA is not limiting this guarantee to products graded and inspected only by its own rules. $e said WWPA proposes. to wholesalers, and private involved to , He urged WWPA members to establish proper non-governmental policing author' ity with teeth in it and to initiate stopgap measures to end the practice of fraudulent grading while endeavoring to pro' mulgate the necessary reforms.

Among the many subjects discussed for study or action were: revision of grading rules now under discussion; progress on the reconstitution of the American Lumber Standards Committee; grading and certifi' cation procedures; flood disaster legislation ; log scalers' certification program; forest service contracts; appraisal procedures; wood density survey; load sharing and wood construction concepts ; buildingcodes; correlation oI coast and inland statistics; evaluation of advertising and promotion programs; adoption of new'dues schedule and articles of incorporation.

A unique feature of the convention was a two-day Marketing Forum held in conjunction with the other sessions of the meet. The Forum was programmed to the special interests of lumber sales and marketingorierited people, and was geared to the long-term problems stemming from industry attempts to stay competitive with nonwood products in building markets.

Davis said lum,ber mills. retailers and both association grading agencies have been some extent.

Eiection Of Officers

Heading up the order of business at the convention was the election of officers. John S. Richards, Atlas Tie Co., was re-elected president and L. L. Stewart, Bohemia Lumber Co., was elected new vice president' Also re-elected were A. T. Hildman, Michigan-California Lumber Co., vice president and Glenn Kittrell, Wagner Lumber Products Co,, treasurer,

New Board Members

Eight new members at large were named to the WW.PA Board of Directors. They are John Aram, Weyerhaeuser Co., Tacoma, Wash.; Harry Kelsey, International Paper Co., Longview, Wash.; Julian Cheatham, Georgia-Pacific Corp', Portland, Ore.; Nils B. Hult, Hult Lumber & Plywood Co., Junction City, Ore.; F. M. Crawford. F. M. Crawford, Inc., Ukiah, Calif.; James Whitty; Al Peirce Lumber Co., Coos Bay, Ore.; E. C. Rettig, Potlatch Forests Inc., Lewiston, Idaho; G. J. Lorenz, I-otenz Lumber Co., Burney, Cali{., and Sig Ellingson, Ellingson Lumber Co., John Day, Ore.

Sociat Events

Convention planners didn't forget the ladies. Special dining, shopping and sightseeing tours were arranged for the pleasure of the gals who accompanied their husbands to San Francisco. Lucy Barnes, wife of WWPA Executive Vice President Wendell Barnes, acted as hostess for the women's activities during the three-day meeting.

Events included a cocktail party, getacquainted coffees, a sightseeing tour of Chinatown, and a conducted tour of exclusive fashion shops in the Union Square district.

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