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FIRST CALL HOBBS WALL for 0AHIIAR 0r C0ililil0 tutiltl$

Aprit

Imported Hardwood Plywood AssociationApril 2. Monthly Iuncheon, Gino's Restaurant, Front and Clay Streets, San Francisco.

American Chemical Society-April 3. Biltmore Hotel in Los Angeles. Symposium on the weatherability of wood.

San Joaquin Hoo-Hoo Club 3l-April 5. Fun Nite, Legion Post 509, Fresno.

Southern Pine Association-April 6-8. Machinery and Equipment Exposition, Municipal Auditorium, New Orleans.

Los Angel,es Hoo-Hoo-Ette CIub f,l-Aprit 8. 6:29 at Tahitian Village, 8825 Rosecrans, Downey.

Humboldt Hoo-Hoo-Ette CIub 9-April 9. Concat, Oasis Town House. Eureka.

San Francisco Hoo-Hoo-Ette ClubApril 9. Dinner meeting, Torino's Restaurant, San Francisco.

San Fernando Valley Hoo-Hoo-Ette S6-April 10. Dinner meeting at Bill Storey's Restaurant, 4100 Cahuenga Blvd., North Hollywood.

Santa Clara Yalley Hno-IIoo Club 170-April 11. Lumber Dealer Sales Program, Chez Yvonne Restaurant, Mt. View.

Northwest Hardwood Association-April 12-13. Semi-annual meeting, Congress Hotel, Portland, Oregon.

Sacramento Hoo-Hoo Club 109-April 1?. Dinner meeting, Country Club Lanes.

Los Angeles Hoo-Hoo Club #2-April 19. Concat Night at Lakewood Country Club in Lakewood. Golf, concat, dinner and entertainment.

Redwood Empire Hoo-Hoo Club 65-April 19. Los Robles Lodge, Elmer McDade chairman.

Dubs, Ltd.-April 19. Monthly tournament, Silverado Country CIub, Napa, reservations a must.

Lumber Merchants Association of Northern California-April 21-23. Twenty-Third Annual Convention, Ahwahnee Hotel, Yosemite National Park,

San Francisco Hoo-Hoo Club 9 and Oakland Hoo-Hoo Club 39April 22. Baseball Nite, Giants vs. Cincinnati, dinner Engler's Cafe. San Francisco.

Building Research Institute-April 23-25- 1963 Spring Conference, Shoreham Hotel, Washington, D,C.

Lumber Association of Southern CaliforniaApril 25. Annual installation of officers and "Elospitality Night." The Association has chartered the S.S. Princess from 7:00 P,M. to 10:00 P.M, which departs from the dock at the Ports o' Call Restaurant in San Pedro. There will be a buffet dinner. cocktails and Hawaiian and dance music from a combo.

National-American Wholesale Lumber Association-April 25-27. Annual meeting at the Roosevelt Hotel, New Orleans.

Hoo-Hoo-Ette Clubs of California-April 27-28. First Annual Convention, Del Webb Towne House, San Fraicisco, Myrtle Heney, Lamon Lumber Company, chairman.

May

National Building Material Distributors AssociationMay 5-8. Eleventh annual convention, Roosevelt Hotel, New Orleans.

LASC Store Clinic-May 6-7. TVo-day clinic on store layout and product display, conducted by Harper Mitchell and sponsored by Lumber Association of Southern California. Hollywood Knickerbocker Hotel.

American Hardboard Association-May 7-9. Semi-annual meeting, St. Francis Hotel in San Francisco.

San Francisco Eoo-Hoo-Ette Club 3-April 9. Dinner meeting, Club 170-May 9. Joint Concat, Chez Yvonne Restaurant, Mt. View.

Arizonc Retail Lumber and Builders Supply Association-May 9.11. Annual convention, Mountain Shadows Resort Hotel, near Scotts- dale.

Redwood Empire Hoo-Hoo CluL-May 10. Mill and woods tour of Union Lumber Co., golf at Little River ,Country ,C'lub, Bob Shannon host.

Oakland Eoo-Hoo Club 39-May lZ. Annual Reveille, golf, dinner and entertainment at Castlewood Country Club, pleasanton. Dubs, Ltd.-May 1?. Monthly tournament to be hetd in conjunc- tion with Oakland Reveille, Castlewood Country Club, pleasanton.

DIAMOND NATIONAL TO ACOUIRE SCHWABACHER-FREY ON WEST COAST

William H. Walters, chairman and president, Diamond National Corporation, has announced that an agr€ement in principle had beerr reached to acquire Schwabacher-Frey, Inc., pioneer financial and business printing firm in San Francisco.

-The acquisition of Schwabacher-Frey will involve an exchange of stock, according to Mr. Walters. Negotiations have been conducted between Diamond National and Jimes H. Schwabacher, Jr., president of the San Francisco firm.

Frank L. Paganini, head of Diamond National's West Coast plinting operations, will direct the afiairs of Schwabacher-Frey. The company was founded in 1905 by the late James H. Schwabacher, Sr., and Albert E. Schwabachlr, who is senior partner of Schwabacher & Co., investment bankers.

Schwabacher-Frey has a manufacturing plant and an office stationery retail center in San Francisco. It also operates a plant in Los Angeles and does business throughout the Western siates. _ Diamond National, which operates 42 plants in the United States, Canada and Western Europe, is a majbr producer of packaging materials, paperboard, molded-pulp, lumber, matches a"d wood products.

Deolers Toke Advontoge of TV Network locol Tie-lns

__Building material dealer local advertising to take advantage of TV letwork_product promotions is bn the increa.., it is repirted by Georgia-Pacific Corp.

The company's current NBC-TV Saturday sports program, and an upcoming ABC-TV series, have sparked requests by dealers for assistance in setting up local TV and radio spots and news. paper tie-in advertising, according to E. L. Kimball, G-P's sales promotion manager.

Result is a new 60-piece "Dealer TV Tie-In Kit,, that started moving to particpating dealers the end of February. It is the latest in a series of G-P plywood and lumber sales aids.

The kit, a lightweight filing case three inches thick, contains l0 photos for TV use, 10 storyboards for local TV spots, 8 radio spot scripts, 25 newspaper ad mats in various sizes, storyboards of current G-P commercials on NBC-TV's o'sports International,, and those planned for ABC-TV's ooWide World of Sports" starting April 6, and ad mat proofs for pasteups, Kimball said.

Now available to dealers in limited quantity through local G-P wholesale distribution centers, the "kit" program lncludes special help for dealers in tailoring the new material to their individual promotion needs.

"Much of the increasing dealer interest in tie-ins is attributable to direct results from our initial network promotions," Kimball indicated. "Individual market areas report hundreds of dealer referrals from each network show through Western Union Operator 25, and more than 30,000 of our home plan books stocked by dealers were sold from the initial network test ofier-at $1 per book."

Hardboard

(Continued lrom Page l2) facturers publish guides suggesting apph' cations for hardboard.

Some of these are aimed directlv at the builder and architect, and others are aimed at the consumer, with titles such as: ttYour Second Home," "A Professional Guide to Room Planning and Interior Decoration," and "Hints to the Handyman."

Additionally, the Amcrican Hardboard Association has made available a simple guide to the kinds of hardboard in its publication. "Commercial Standards for Hardboard."

The purpo-.e o[ this Commercial Standard is to establish a nationally recognized industry standard for hardboard. It is also intended to provide an efiective volttntarv basis for the common understanding of those concerned with the manufacture, sale, and use of hardboard and to promote fair competition.

The basic commercial tvpes of hardboard are classified therein as Standard, Terupered and Service.

Standard hardboard is a product in substantially the same form as when it comes from the manufacturing press, except for minor processing steps such as humidification and trimming to size. It has high

Wood-grcined finished ponels in c wide voriety of cherry, teqk, wolnul, elm ond ook surfqce treolmenls ore liferolly "ql home" in every rmm in 116 h6u3s-flsm fomily loom, lo kitch.n, to living roomblending wilh every decor from Eorly Americon to trqdilionql ond contemporory, strength and water resistance, is generally strength, and water resistance are needed. suitable for applications where good ma- such as in furniture and cabinet work. chinability, finishing characteristics, (Contiru"red, on Page 44)

QUAIITY It the main insredient in all SECURITY PAINTS

Call

catalog with prices & color chart

Fortified with SRO-l0l to protect the beouty of the redwood from destructive elements. Only heoted-treoted oils ore used. Contoins no rosin. Strong duroble film no crocking. Security Points moke the finish.

Hardboard

(Continued, trorn Page 42)

Tempered hardboard is standard board which has been impregnated with a siccative material such as drying oil blends of oxidizing resin which are stabilized by baking or other heating. It has substantially improved properties of stifiness, strength, hardness, and resistance to water and abrasion, as compared to standard bardboard. Examples of uses of tempered hardboard include wearing surfaces, storage bins, high quality finishing, durable toys, and exterior paneling.

Service ha.rdboard has somewhat less strength than standard hardboard, and is used where its lower weight is advantageous, and where moderate machinability, finishing characteristics, water resistance, and strength are suitable. Interior paneling is an example of its use. Tempered service hardboard also is available.

Treated hardboard is that which has been processed with special additives during manufacture or processed after manufacture with superficial surface treatments, such as with oils or resins, usually followed by heating to give moderate improvement to standard or service hardboards.

Hardboard is classified by surface finish into smooth-one-side (Sf S and smooth two-sides (S2S).

Detail requirements for thickness, water absorption, thickness swelling, modulus of rupture, and tensile strength must conform to lirnits shown in the eomtnereial standard in order to be labeled in each classification.

In addition, hardboard is produced in a variety of special products, especiallv designed for such purposes as conl'enience of application, decorative efiect or particular engineering requirements. Information and specifications for final properties, surface treatments, or glue line strengtl of these special products are not covered by the standard, but are obtainable from individual manufacturers.

These manufacturers also invite requests {or hardboard to meet unusually strict requirements. If you have a problem for their special production faeilities, just contact any local or factory representative.

Some of the special products which are available from one or more manufacturers:

Textured hardboards are hardboards which have a surface texture or pattern which has been pressed or machined into the surface, such as:

Tile Pattern is tempered S2S or SIS hardboard having pressed or mechanically scored grooves, usually spaced 4t'on center each direction forming 4".squares on one surface. These are usually available in l/e,' and 3/16" thicknesses.

Embossed Pattern is hardboard which has a pattern impressed into one surface. Among the patterns available are leather, wood grain, and basket weave.

Striated Pattern is hardboard which has a surface similar to combed wood, achieved either by pressing or by machining after pressing.

Grooved Hardboard is hardboard having (Contiwed, on Page 54)