MmrocANY InnpoRTING COnnpAIrY

I1441 Huntington DriveSouth Pasadena, Calif.

MlC(l Brand (Philippine Mahogant)

Products for Building

BA0AC Brand (Apitong)

Products for Industry

Representdng; Nasipit Lumber Co., Bislig Bay Lumber Co. - Manila, Philippine Islands

"5hin-SleeYe" Session for IMA

The Lumber Merchants Association of Northern California kicked off its 1961 program of dealer meetings with a "shirt-sleeve" session on Credits, Merchandising and Tax Information at the Jack Tar Hotel on February 16.

Arranged and produced by LMA executive vice-president Jack Pomeroy, the program was designed to provide the

"straight dope" on problems and questions of extending credit, improving collections, company structure, tax advantages and disadvantages, credit merchandising, depreciation, expense accounts, estate planning and the many other phases of business management that affect the lumber dealer today.

Held in the Telegraph Hill Room of the Jack Tar Hotel, adjacent to LI\{A's new 1255 Post Street headquarters, the meeting attracted 58 LMA members, associate members and key personnel.

The day-long session was conducted by two outstanding specialists in the field of business management, William E. Loclce and Wayne Hea.

Locke, a credit consultant serving retail firms throughout the \Arest, explained his experience in the numerous credit systems he had established and supervised for his retail business clients, as well as numerous public relations and customer relations programs he had founded.

Hea, a San Francisco attorney and CPA, covered the field of tax law, an awesome thing at best, but a subject of paramount interest to any businessman today. A recognized iuthority on tax law subjects, Hea will also conduct a similar session at the coming Lumber Merchants Association Yosemite Conventior-r, April 16-18 by popular request.

Armslrong Cork Uses TV Promotion

Cleqr Oqk Thresholds

Rod qnd Spirol Dowels

PTYWOOD

Wood Finishes, Glues qnd Hordwood Speciqlties

Armstrong Cork Company has announced the addition of a new daytime television show to its Cushiontone advertising schedule for 1961.

The new show, called "Video Village," is an audienceparticipation type program, seen every weekday morning from 10:30 to 1l o'clock EST.

Cushiontone ceiling cotnmercials, specifically mentioning the lumber dealer as a source of supply, will appear on Video Village at regular intervals during the months of March, June, July, August, September, November and December. In addition, Armstrong will continue to advertise Cushiontone products on each bi-weekly presentation of "Armstrclng Circle Theatre."

Both Video Village and Circle Theatre are carried "live" over the CBS television network. Circle Theatre reaches 142 markets from coast to coast, rvhile. Video Village reaches 129.