you profitable modernization headquarters

...a step-by-step, eomplete sales program you have needed to trigger home modernization sales and profits on a scale never before possible.

...is the vehicle that puts you into the lucrative modernization business right now, with a complete "packaged sale" service never before available.

...the home improvement plan that enables your customers to "visualize before they modernize"-with beautiful color renderings, floor plans, bills of materiala complete plan that reduces price competition.

...a nationwide program long needed to give you the key to a larger share of the home modernization business.

...your sure-fire merchandising program which includes a Design Center display, attractive signs, direct mail material, Yellow Pages listing, listing of your name in national advertisements, home modernizing films, sales training, plus a host of other sales helps that will make gou THE mod,ernization center for gour community.

...a practical, down-to-earth business plan that is low in investment yet high in profit return.

Don't delay-find out how you can cash in on the vast home modernization market with Masonite's unique, new D.S.C. program.

Phone your Masonite representative or write for complete information NOW.

Masonite Corporation, lll Sutter St., Dept. CLM-41, San Francisco 4, California

Ar Art Hood Puts lt

Art Hood, now Chalrman of the Bulldlng Industry Marketlng Instltute at Purdue Universlty has thls to say about Masonlte's D.S.C, program: "At last the dealer hae a dynamic home improvement program which he can put to work tor increased sales and protits-regardless of the slze of his business or the population of hls mark€t. Thlg ls a splendid, advanced mark€tlng Innovatlon lor the industry."