fuizona Retail lumber & Builders Supply Assoeiation

27th Annual Convention

Stardust Hotel, Yuma - April IS-I5

Thursdoy, April 13 l:30 p.m. Business Session.

9:30 a.m. Golf Tournomenl, Yuma €ountry Club. Tee-off before 9:30 a.m. Best two-day score to count.

Appointment of Committees. Report of Association's Promotional Department-Wqlter

T. Howord, Director of Technical Promotion.

Styrofoam for Floatation. Of particular interest to dealers on or near lakes and streams., lriday, April l4

9:30 a.m. Golf fourn,cment, Yuma Country Club. Tee-ofi before 9:30 a.m. Best two-day score fo count.

| l:30 p.m. Business 9ession.

2:00 m. Lsdles Luncheon, Yuma Country Club.

"Team Work for Profit"-J. G. Oldhom, manager, Sales Promotion and Advertising, United States Gypsum. Demonstrating how dealers can put on their own workshop meetings.

"Do You Have Problems in I 96l?" Thirty of Arizona,s dealers will discuss six of the problems most generally

GUS MICHAETS

Stogos onothor of the long line of facing the industry today. Questions from the floor solicited. Lowrence llehren, vice president in charge of merchandising for the Valley National Bank system,-*ill serue as moderator.

7:00 p.m. Chuck Wogon Dinner, yuma,s new dog track. Informal.

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That's the way we want it wete independent, free to handle the products we lanow will serve you best. If we were tied down to the distribution of one maker's materials, wed have to try to sell them to you, even though we knew some other brand might be better for your needs. We are responsible for our recommendations; so we stay free to serve our customers best.

Saginaw Cedar Shingtes

Hove protected Cqliforniq homes tor 4O or more y@rs, ond still do so.

Saginaw Cedar Shingtes

Hove been sold oll lhese yeors by

We con lood

Red Cedar Bevel ond

Siding

Cedar lumber in Mixed Gors wirh rhe Shingle ond

Saginaw Shingte Company Produces

Shqke items lisred #l Shingles #2 Shingles

Groy-Grooyed Shqkes

Unstoined Grooved Shokes

PrimedWhite or GroyGrooved Shokes

Plqin ShqkesSquoredRebutted

Ploin ShokesSquoredRebutfed

WRLA Mokes History

(Continued, from Page 2) ers Supply, Inc., Walla Walla. Serving with him are first vice president William F. Scharpf, Scharpf's Twin Oaks Builders Supply Company of Albany, Oregon, and Carl A. Knoll, Knoll Lumber and Hardrvare Company, Seattle.

A new feature, which paid off handsomely in bumper attendance, was the selection of a weekend for the conveution sessions.

The convention offrcially opened at 9:00 a.m., Saturday, when the doors were opened to the handsornely-staged exhibit extravaganza. James V. Wright, NLNIA Materials Flandling Director of Washington, D.C., ably moderated the first o{ the three morning materials handling demonstrations.

WRLA vice president Richard T. Wasson, H. O. Seiffert Company, opened Saturday afternoon's first business session. The lirst speaker, J. G. Olclham, lxanager of sales promotion for U.S. Gypsum, western division, presented a stirring adclress on "Teamwork for Profit," and urged continued eftorts toward better cooueration between all segnrents of tlre building industry.

Keynote speaker C. Armel Nutter, 1960 presiclent of the National Association of Real Estate Boards, chose as his subject, "The Market Today," ancl called on l.ris listerrers to work hard to make their business profitable, to satisfy the needs of their customers and to preserve the economic way of life that is peculiarly American by giving their best efforts to furthering it.

Nutter saicl, "It's the approach that counts-the \ /ay you approach the customer, his needs and his problems. You have to concentrate your efforts on the situation; you can't plorv in one directiorr and look in another."

A "\\restern Rouud-up Mixer" that er-enirrg providecl fun and relaxation for all.

Sunday's activities began at 10 :00 a.m. with the openirrg of the exhibits ancl a showing of DFPA's "Tomorro'w's Home Today," a fine film.

X{ore tl-ran 400 WRLA members gathered for the afternoon business session, presi<led over by 1960 prexy Raymor"rd Nforgar.r, Nforgan Builders Supply, Inc. "The Consumer's Side of the Story" was related by Ken Hudnall, advertising sales manager of Better llomes ancl Garclerts lnagazlne.

The second home market, until recently only recognizecl by a hanclful of enterprising clealers for its huge potential, was then coverecl by Don Jaenicke, special projects director for the Douglas Fir Plyrvoocl Association, speaking o1"r "How to Sell, Finance ancl Profit in the Seconcl Hotle Market."

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Middle

Fred Sonders ond Horry Jones with Gronts Poss deoler, Chos, Kudloc, Volley [umber Compony, ot Georgio-Pocific's striking booth, Middle, prevue of the new "Her-Sof Ponel Router" wos o big drowing cqrd; il is similor in principle lo the Bennett Ponel Sow, Focfory reP Fred Herrmqnn of Atoscodero, Colifornio. exploins the inner workings to Bennett distributor Jerry De Cou. Right, Weyerhoeuser's "Nu-[oc" mqde.to-meosure lumber exhibit, W. A. Kissom, district rep, wilh Don Humffon, Potlolch Forests.

Bottom rowr left, ihree Eugenions comporing noles-Fronk Eofon, now wiih McDonold-Thompson; Moe Moyer, Eugene Ploning Mill; ond Arcoio Redwood's weslern soles chief, loyd Hecothorn. Middle, deoler Lorry Fresh, Dollos Lumber & Supply, Dollos, Oregon, thought he might turn in his Ford-provided Miss Hong Kong went olong with the "pockoge." Right, Portlond's John Bloir with John Monoco, soles monoger of M. Trumbo Compony, o distribulor of the Rylock line.