lumber Merehants Assoeiation of l{orthern California 2lst Annual Convention

Ahuahnee Hotel, Yosemite National park - April 16-rg

Sundoy, April l6 l0:00 a.m. Golf Tournomenf at Wawona. Chairman: Wendell Scoti. Ed Nove, defending champion and perpetual trophy holder. l2:00 m. Registrotion, Main Lobby.

6:00 p.m. Cocktqil Party,Indian Room.

7:30 p.m. lnformol Dinner.

llllondoy, April l7

8:30 a.m. Lumberiock Brenkfqst, Firefall Meadow. President's Welcome, Frqnk Heord.

l0:00 a.m. Buslness Session, Indian Room.

"How to Inspire Your Employees to Sell"-Eric Becksirom, Arcadia Lumber Company.

Current and Future Trends in the Money Market"-C. E. McGarthy, vice president real estate loan development, Bank of America.

l2:00 m. Lodies ond Men's Luncheon, Main Dining Room. Frank Heqrd presiding.

"Business-Humor and lnspiration"-Joseph E. Berger,

^ ^ _director of public relations, H. V. Nootbaar & Company.

2:30 p.m. Business Session, Indian Room.

"Turning Charge Sales into Cash Sales"-panel discussion.

Participating: llr. Keller, manager Allied Building Credits

-"Keep Your Money at Work"; Ilr. tlurdock, 0niversal

CfT-"Second Home and Farm Building Financing"; Eric Beckslrom, Arcadia_ Lumber Company-"Credit Cird Sys- tem"; and Wendell Scolt, Merner Lumber Company- "Revolving Credit System."

4:00 p.m. Individuol Discussions with each of the above panelists.

!:0Q n.m. Industry Cocktoil Pafiy, Main Lounge.

7245 p.m. tte Firefoll

8:00_ p.m. Dinner cnd light Entertcrinmenl, Main Dining Room.

Doncing, lndian Room.

Tuesdcy, April l8

8:00 a.m. Direclors Breokfost Xleeting.

9:00 a.m. Direclors' Wives Breokfsst.-

9:30 a.rq. Business Session, Indian Room. "Bridging. the Gap within Our Industry,,-panel discussion. Panel will include a representative from'a lumber manu_ facturer, a building materials manufacturer, a wholesaler, a retail dealer and a consumer-user. l2:00 m. Lodies funcheon, East Terrace. fflen's Bufiet Luncheon, Main Dining Room. Elmer Rqu presiding. \ cr.osE To HARBOR .FREEW AY !

"Distribution Trends-Past, present and Future,,-Jock Pfeifier, McKinsey & Company, managemenl consultanfs.

2:30 p.m. lodies Enterloinment.

2:30 p.m. Men's Business Session, Indian Room. "What You Should Know about your Business,,-Woyne Hec, attorney and CPA specializing in tax law and esiate problems.

9,99 p... lndustry Cockrqil Party, Main Lounge.

7:30 p.m. Dinner ond Doncing.Introduction of Oficers and Directors. Presentation of Golf Trophies and prizes. Alf-star Floor Show and Convention "Wind-up', party.

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