Southern California Retail lumber Assoeiation 44lth Annual Convention and Trade Show

Ambassador Hotel, Los AngelesApril 11-13

Tuesdoy, APril I t

8:00 a.m. Bocrrd of Directors Breokfost, Lido Room' g,3O a.m. Registrotion qnd Reservqtions, Main t9b.bV' lO:30 a.m. First Business Session' Frenchette Room' Theme -"Business Outlook for 1961." Chairman: H' Pqrk Ar' nold, President Emeritus, Southern California Reiail Lumber Association. l2:15 p.m. SLcond Business Session, Embassy Room' Chairman: Homer R. Burnqby, President, Sun Lumber Company, San Pedro. invocation-Woher F. Toylor, President, Walt Taylor Lumber Company, Anaheim.

9,00 a.m. EqJipment qnd Products Exhibir, Embassy Room.

"The Outlook for Money Supply"-Joseph R' Jones, Vice President, Security-First'National Bank, Los Angeles' "Business and Industrial Activity"-Robert W. Anderson, Vice President, Willis & Christy, Inc., Investment Counselors, Los Angeles.

"Construction Expendilures and Their Credit Requirements"-Chqrles A. Wellmqn' President, Glendale Federal Savings & Loan Associalion, Glendale.

"A Reporf on Asiociation Afiairs"-glonley G. frlcDonqld, President.

"Whaf's Ahead for Housing"-Roy Wenzlick, Economist and Real Estate Analyst, St. Louis.

3:00 p.m. Third Business Session, Frenchette Room. Chairman: Jerry H. Sullivcn, Vice President and General Manager, Wesibranch Lumber Company, National City'. "ieamwork for Profit"-J. G. "Jvny" Oldhsm, Sales Promotion and Advertising Manager, Western Rbgion, United States Gypsum Company, Los Angeles.

7:30 p.m. Open House ond Exposition, Embassy Room. "Family Night at the Trade Show." Architects, engineers, designers and builders will be the guesfs of exhibilors and dealers. Chairman: Jsck H. Milliken' Manager, Baldwin Park Lumber Company, Baldwin Park. "Spanish Fiesta" entertainment and refreshmenfs. Attendance awards.

WednesdoY APril 12

8:00 a.m. Founh Business Session. Pioneers' Breokfost, Venetian Room. Honoring the Lumbermen of Southern California who have completed 40 or more years of service in the lumber and allied products industry, and their ladies. Chairman: Hql Anowolt, Vice President, Anawalt Lumber & Materials Company, Pacoima' Master of Ceremonies: Everell C. Pqrker, President Emeritus, Southern California Retail Lumber Association, Laguna Beach. "How to Earn Your Way in fhe Sixties-J. W. "Jack" Po,rsholl, Vice President and Editor, Building Supply News, Chicago.

Fifth Business Session' Venetian Room. Theme-"Selling to the Home Remodeling and Repair Market." Chairman: Russell P. Fritchey, Secretary-treasurer, Palm Avenue Lumber Company, Alhambra.

"Lumber Dealers 4D Service"-Ted Krtl, West Coast Advertising Manager, Living for Young Homemakers Magazine, Los Angeles, and Charles H. Coffin, Advertising Di-

ORRIE \7. HAMILTON

The man ulto uill rnake yoilr conaention a success rector, Living for Young Homemakers Magazine, New York City. l2:15 p.m. Sixth Business Session, Emba.ssy Room' Ciairman: \ /qyne F. Mullin, President, Mullin Lumber Company, Los Angeles.

"Retail Sales Power for the Building Material Dealer"Vernon J. Anderson, West Coast Advertising Manager, Look Magazine, Los Angeles.

''Th6 Moscow Report"-Hsrold C. McGlellon' President, Old Colony Paint & Chemical Company.

3:30 p.m. Seventh Business Session, Frenchette Room' (irogram not definitely set at press time.-Editor.)

7:30 p.m. Annuql Bcnquel, Embassy .Room. (Program not definitely set at press time.-Editor.) All-star night clUb entertainment.

Thursdoy, April l3

I O:OO a.m. Eighth Business Session, Frenchetie Room' Chairman: C. Gilmore Wqrd, President, Ward & Harrington Lumber ComPanY, Santa Ana.

"Advantages and Rewards of Electronic Data Processing for the Small Dealer"-Williom F. Glovin' Marketing Manager, The Service Bureau Corporation, a subsidiary of lBM, Los Angeles.

12:00 m. Ninth Business Session, Embassy Room. Chairman: John R. Clsgood' President, Los Angeles Hoo'Hoo Club. Hoo-Hoo Luncheon ond Foshion Show, in cooperation with Hoo-Hoo-Ettes and Society of American Foresters.

"The Challenge of the '60's in Lumber Distribution"-A. Bristow Hood, President, Nafional Lumber Manufacturers Association, Washington, D'C.

Meeting returned to President Stcnley llcDonold. Instottcltion of Ofiicers ond Directors for Year 196l1962.

Equipment ond Product Exhibit. See page 3l for list of exhibitors.

Since, in order to meet press dates, this program <uas prepared several weeks before thi conttention, changes and, add,itions are inezi,tsble. H ow ez, er, no rnaj or chang es ar e anticip at etl.-E di't or.