The California Lumber Merchant - April 1931

voL. 9. NO. t9

lnrlt'-r 1,, ,\r1r crtisrtttctrt:, lt:rgc .i

APRIL I, I93I

'l t r:ir. 'l irt' (,ull. (.o;Lst l.tttrrlrcrttt:ttt, .\lttt'ric:t s flJrelll()st rttail lrrrrrlrcr jorrrn:r1. t'rtirt Sottthucst :rrrl -\lirlrllcrrtst lilit' tltt' sllllsllillc co\-crs ('aliiornia.

Mr. Dealer: Do you want Paul Bunyan to help you sell Paul Bunyan says: "Selling is a game of 'show me', The final consumer is the referee. I want to prove to you that

The Best Door to Buy

PINE DOORS

Have you read "Paul Bunyan and His Big

Paul Bunyan is getting out a strong line of ttDealer Helpstt and would appreciate your advice. What can you use to the best ad-

Blue Ox"?

vantage?

Is th,e Best Door lo Sell."

I'll send you a copy, FREE.

Would you like them for consumer distribution ?

Please mark the coupon and mail to The Red River Lumber Co. "Producerc of White Pine for over half a century"

The RED RIVER LUMBER CO.

PAUL BUNYAN: I am interested in your Dealer HelpsConsumer Literature Newspaper Mats

! n

Exhibition Doors

n

Signs & Novelties

I:]

Mill Factoriec and General Sales

WESTWOOD, CALIFORNIA Distributing Yards CHICAGO - MINNEAPOLIS . LOS ANGELES, RENO Sales Offices 807 Hennepin Ave.

MINNEAPOLIS

Monadnock Bldg., SAN FRANCISCO

360 N. Michigan Ave.

702 E. Slauson Ave.

CHICAGO

LOS ANGELES

I also suggest

Send me a copy of "Paul Bunyan and His Big Blue Ox." Name

Address

Town

.....

State

THE CALIFORNIA LUMBER MERCHANT

,dprit 1, 1931

STOOK ITBMS Now is the time to check up on your stocks of oak Threshold, stepping' Nooing' Sills, Base Shoe, for these are profitable items when you can make quick delivery.

BROWN'S Supercedar closet Lining, Fir panels and Hardwood dowels will also

be needed in Spring building operations' Keep your stock on these items completc' [,Jse our large stocks as your source of supply and feel confident that you offer

your customers the highest quality products available'

E.J.SrANToNandSont The Pioneer Harduood Yatd Loe Angeleg

Hardwoods - Trim - Flooring - California Sugar and 205o East 38th

Street

r$7hite Pine - Plywood - Veneers Phone AXddge 9211

^1ffff$p$X

OUR ADVERTISERS *Advertisement appears in alternate issues. Harbor Plywood corp. .

Higgins, J. E., Lumber Co. .

*

Baxter & Co., J. H. .. . .

Blinq L. W., Lumber Co. ...

't 26 Hilt&Morton'Inc" . ... o. B. c. * Hipolito co. .. . ....... . 35 Hogan, T. P., Co. * Co. Lurnber Holmes-Eureka a 30 ..... '...

Hoover, A. L. . ';ra Humboldt Redwood Co. ...

Booth-Kelly Lumber Co. Brown, Geo. C', Co. ...

L7 Koehl & Son, Inc., Jno. W.

California Panel & Veneer Co..'......

*

Arkansas Oak Flooring Co. ....."""'

Associated Lumber Mutuals

Bookstaver-Burns Lumber Co. .

California Redwood Association Celotex Company, The ..

Centrd Coke & Coal Co. Ghambcrlin & Co., W. R. . '..

Cooper Lumber Co., W. E. ....

Creo-Dipt Compaan Inc. ..

^I * 3l 25 *

Dallas Machine & Locomotive Works.. *

*

Dolbecr & Carson Lbr. Co.

El Rey Products company

*

Fordyce Lumber Co., The

*

5

Fordyce-crossctt sales co. ... trIammond Lumber Co. .. .

Hinify Co., J. R.

27

Koll, Harvey W. ...

...... 13 .. ... 32

--'

:lt

Laughlin, C. J. .

La-tutr"oPhillips Lbr. Co..

.. '......

34

*

Long-Bcll Lumber Sales Corporation.I.B.C. Lumbermen's Service Association....'... 36 McCtoud River Lumber Co. .

McCormick, Chas. R., Lbr. Co.

McKay & Co' '

11

|l 35

Moore Dry Kiln Co. ...

10

*

National Lumber Manufacturcrs A8s',n" ' . ...... lZ Nicolai Door Sales Co. . .. oregon-washington Plywood co...''''

Pacific Lumber Co., The Pioneer Papcr Co..

17

..... '19-20'21-22

* Porter, A. L. t .

Co. ..

Products Ccdar Orford Port " Red River Lumber Co. ..'

Reynier Lumber Co. ...

Reitz, E., Co. ...

Sampson Company

----I.F.C-

....... 16 ......-.3+ r .

7 Santa Fe Lumber Co. ...

Schumacher Wall Board Corp. .... -.O.F.C.....---.- 32 Seattle Boiler Works

Shaw Bertram Lumber Co. ......---'-.

Simonds Saw & Steel Co.

16 rc

. -. - -. 3l Sisalkraft Co., Thc 28 Stade, S. E., Lumber Co. ........-.---Southern Oak Flooring Industries . . . .. - 'c 3 Stanton & Son, E. J. . .. -. -.. 37 Strable Hardwood Co. ...

Sudden & Christcneon

Thackaberry, N. M. .

Union Lumber Co.

-.. . 24

I

'..... 26 ...... t9 \Meaver-Henry Corporation ... ... '... 33 Wendling-Nathan Co. Western Hardwood Lumber Co. . . ... . . 15 . ... .. 33 \il/estern Sash & Door Co. * Weyerhaeuser Sdeg ComPlnY I White Bros.

Wood Lumber Co., E. K. ... . . - -... ' '.. 2?

THE CALIFORNIA LUMBER MERCHANT J. E MARTIN Menagiag Editq

M. ADAMS

Cfnculatloa Uaugr

A. C. MERRYMAN

April 1, 1931

THE CALIFOR}.IIA LUMBERMERCHANT

Ad%rtldry Muager

W. T. BI.ACK Su Fruds Coue Ncthm Callf. and Paclfic Northwcrt

JackDionne,fultXher

Inccpcated mder thc lawc of Crlifmia J. C. Dtme, Prcr. and Trcu.; J. E. M*tin, Vle-Pra.; A C. Merrym, Jr., Scy. Pubulh.d th. l3t and lsttr of each nmtb at 3lt-r9-20 central Building, l0t- wed sixta street, la Angelca, ca|., Tdephm, vAdikc tsa5 Enbrcd u Scodclu mrttcr Sept mbcr 6, Il4 rt th; pc6fil@-at Lc Angcb., Ce||Imfa, u&r Act C ttlirch f, f n

Subr-criptioa Pricc, g2.ll0 pcr Ycrr

Siaglc Copicl 6 ccatr cicL.

LOS ANGELES, CAL., APRIL I, I93I

San Francirco O6cc

tlt Suta Marina Bldg. ll2 MarAet Stret

Tclephru Exbroo& 2tt5

Southcrn Oficc Buk Bklg.

Hrutm, TGru

znd Na{oul

Advcrtirin3 Retcr on Applicrtior

How Lumber Looks _ Dou_glas Fir. A total of 342 mills reporting to the Vest Coast Lumberments Association for the *Lk end.d March 14 operated 41.77 per cent of capacity, as compared to 39.14 per cent of^tcapacity for the preceding week, and7l.62 and.71.62 per cent cent of capacity_during the same week lait yeat.

During-thc past 15 weeks orders foi ZZZ mills reporting to A^^^-:-.:^L--the^ Association have averaged 12.42 pa cent over piod.r.tTorr. fnventories are being reduied weet<t1 weeklrand and are now now'lower than at this time last year.

P_roduction, orders and shipments at these 222 rnills for the week ended March 14 were reported as follows: production 708,564,348 feet; Shipments 106,463,156 f.eti Orders ll0,gl4,737 fiext. Orderc wqe 2.O7 per cent over production, and shipments w-ere 1.94 per cent uttd.r th" output.

Details of orders lnd shipments as reported by thae 222 mills follows: Orders-Rail 41,444,194 f.et; Domestic Cargo 7,91027,891 feet; Export 22,026,385 feet; Local 9,115,677 f;t.

Shipments-Rail 41,9161324 f.eet; Domestic Cargo 421066,252 feet; Export 141164190, feet; Local 813151677 f.ei.

The California fir cargo marker showed a slight increase in bupng the motrih of March. Many 6f the dealers -durin_g teport that March business showed an improvement over FeStuar/r and they feel that a gradual increase in demand can be expected during the month of April. The fir rail market shows very little change. Unsold stocks on the docks at San pedro totaled 614621000 feet on March 25, the lowest point reached for.a long_p_9.od; incoming fir cargoes at this poft for the week ended March 2l totaled 10,917;000 feet. 50 lumbet vessels in the California trade are laid up.

E. A. BLOCKLINGER SPENDS FEW DAYS IN SOUTHLAND E. ;|',. Blocklinger, manag'er of the Chiloquin Lumber ^ Chiloquin, Ore., spent i few days on business in Los Co..

Angeles around the middle of March. He was a visitor at the office of Arthur E. Twohy, Los Angeles wholesaler, rvho is a nephew of I\{r. Blocklinger.

I

The California Vhite and Sugar Pine Manufacturers Associ. ation for the week ended March 14 reported production from 25 mills as 715661000 feet, shipments l6t5t,OOOfeet, and orders 14'3981000 feet. Orders for the week were almost double production. California white and sugar pine prices are steady.

The Redwood market remains about the same and prices are

reportedfirm.

* * *

New business received at lumber mills during the week ended March 14 called for a footage approximatelyb pet cent in excess_ of the cut, it is indicated in reports fuom 792 leading

hardwood and softwood mills to the National Lumber Manu-facturem Association. These mills gave their production as 2o8r141rfi)0 feet. Shipments were also reported as 9 pet cent

in excess of the cut.

The current relationship of orders and shipments to production for the first 1O weeks of. 1931, as reported by the regional associations to the National Lumber Manufacturers Association, follows: Vest Coast Lumberments Association-Production 981,199 M feet; Shipments 11030,493 M feet; Ordets l,1021583 M feet.

California White and Sugar Pine Manufacturers Association 49,145 M feet; Shipments 135,574 M feet; Or-Production derc 133,275 M feet.

Western Pine Manufacturers Association-Productiotr 177r748 M feet; Shipments 273,671 M feet; Orders 25l,2g$ M feet.

Total Hardwoods-Production 222,695 M feet; Shipments 2tO,764 M feet; Orders 249,t95 M feet.

OREGON LUMBERMAN VISITS S. F. William Coats, of the A. F. Coats Lumber Co., Tilla-

mook, Ore., recently visited San Francisco and called on

the trade in the Peninsula and Sacramento Vallev territories. He reports that his firm has enlarged its storage streds and increased the planing mill capacity.

NEW OFFTCE BUTLDTNG REEDLEY YARD SOLD / Prestley Wright Lumber Co.. Sacramento, has recently ,/ & Thg yard operated at Reedley by Frank Frane & Son. _ completed construction of a new office building.

Inc., has been sold to the Westein Lumber Co.. Reedlev. ..TOMMY" TOMLINSON BACK ON ROAD BACK FROM NORTHWEST "Tommy" Tomlinson is again covering the Northern C. McCabe, of the Andrerv F. Mahoney Lumber John and Central California territory for Mac-Donald & Har- Co., San Francisco, returned March 23 fuom a business rington, Ltd., and seems to enjoy being out on the firing trip.to the Pacific Northrvest, on which he called on mills line once more. at Portland and at all the Puget Sound cities.

\

.dpril I, l93l

THE CALIFORNIA LUMBER MERCHANT

ARITANSAS SOFT PINE

a A

o o F R

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Permonence Builds Prestige The Fordyce-Crossett interests of Arkonsos hove been engoged

tr T4

E F{

p o a

o

in the monufocture ond morketing of lumber ond wood products

on o moior scole, for olmost o holf century.

From the first it hos been their policy to regord the conversion

of timber resources into merchondise os o permonent octivity.

In proctice, this hos been occomplished through the exercise of systemotic conservotion ond forestry methods.

With con/prehensive resources in timber holdings sufficient to offord susloined yield operotions, the Fordyce-Crossett componies will be in octive production for on indefinite period.

The odvontoges of such on operotion to the trode ore unique.

They enoble the deoler to build up o continuous trode in prod' ucts monufoctured to o uniform stondord of excellence from which there is no deviotion. To industriol users, the some opplies.

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fr,

Fordyce-Crossett focilities embroce Pine ond Hordwood electric sow mills, re-monufocturing plonts, ook flooring foctories, mod' ern dry kilns, on extensive roilrood system, ond o model industriol town. They provide on onnuol output of 50,000,000 feet of Arkonsos Soft Pine, 20,000,000 feet of Royol Ook

Flooring, ond 30,000,000 feet of Southern Hordwoods-oll of which products ore grode ond trode morked.

Wifh soles represenfolives in every importont consuming morket, Fordyce-Crosseff is reody lo guole for prompt delivery on oll

o F Pri

Frl

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FonoYcE-CnossETT Snlrs Co. A R K A N

F

Fr,

slondord ond speciol ifems, ond in stroight or mixed cors.

c R o S s E T T

F

A S

CROSSETT WATZEK GATES INDUSTRIES

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THE CALIFORNIA LUMBER MERCHANT

April 1,'1931

Vagabond Editorials

By Jack Dionne "The Dodo Bird," writes a friend of mine, "is extinct.

His chief peculiarity was t'hat he always few backwards.

He didn't give a d-n where he was going, but he loved to look back to whefe he had been. THAT'S \[IHY HE S .

EXTINCT.'' '*>t<rk

All great industries are getting ready for the "great revival" that must follow this long term of depression. And "ggtting ready" to tmany of the industries means very definite,, and practicdl, and intensified preparation. For instance, the General Electric Company has a book out entitled "Searching Into the Unknown," in which is expressed the opinion that all industries that hope to survive "the coming period of super-competition" must do so through intelligent research to direct and assist their merchandising.

Charles F. Ketterinr, ;"; ol *nu General Motors Research Laboratories, says: "There is no place where you can sit and rest in an industrial situation. It is a question of change, change, change all the time. Don't try to make progress in steps. It won't do. You have to keep in phase with the times. You can't stop the thing called progress, but you can get in harmony with it." rl.

ri

!t

Says Nation's Business: "Change is rarely an accident.

Patient searching for the better way, the improved product or pt'ocess, is the tried and proved formula." Commenting on the state of mind of the American people, Earnest Elmo Calkins says: "It means that new ways, new things, new ideas are eagerly,spread and eagerly assimilated, and that a semblance at least, of smartness which was once the prerogative of the privileged few, is now demanded by virtually all."

Ten years ago there -:r" i*: hundred concerrrs in the Ilnited States operating research departments. Today there afe fifteen hundred. And with the increased competition that is coming, this number will develop rapidly. The business that is making the least progress, is the business that is making the least change. A national investment oiganization in a recent interestinq report on forty business enterprises decides that "in a decade scie,nce has become the rnainspring of industry; it has reorganized, expanded, and revitalized modern business. and lighted the way to vast industrial realms hitherto unexplored."

rn the great lumb* i"alr".ly Jnur. just two research departments in operation that we have"r" tever heard of, both owned and operated by western mill firms. Both have made huge progress for their individual ownqrs.

Much has been said and written of late concerning the rejuvenation toward progressiveness of the United States Steel Corporation. Exhaustive resea/ch, plant improvomerrt, advertising, ind generally improved merchandising methods to keql it out ahead of its progressive competitors in its own line of business, are the changes credited to this old mastodon of industrial business.

If steel products and their producers are to iritensify their activities still further, then Lord help the poor lumber manufacturing industry, for certainly it is steel that has been the big element in hugely reducing the per capita use of lumber among our people. The intense combination of research, plan!, and sales end,in the metal industries has continually driven harassed wood out o'f thousands of pre vious places of use and employment. Metal structural material of a thousand sorts, metal furniture, metal containers of every sort, metal here and metal there from our golf clubs to our oil fields, n**OT the greatest curse of wood.

Cement products have come next, but they have in no sense equalled the damage done by. metal, for the reason that the adaptability of metal for wood substitute uses is

greater than that of the more ponderous cement products.

But cement, like pteel, has steadily advanced tlrrough its reseafch, engineering, production, and sales combinations that develop and carry out continual change and improve ment in their pr.oducts and their merchandising.

All the great substitutes for wood have advanced through these same means. All the substitutes have come frorn zerq and attained their huge growth through dweloping and creating business, where formerly there was no such business, or where wood had always been used without compctition. Asphalt, rubber, and the various sorts of fiber have come from noqrhere and become tremendous and potent factors in the building world, chasing wood out herc, and undermining it there.

And, while these power*,l"*nrnking cornpetitors were

devoting their every energy to CREATING business through change, through improvement, through modernization, through appealin'g to the incessant puDlic demand for something DIFFERENT, wood-good old wood, firm in the belief that the Lord would. take care of iI-STOOD STILI-STOOD STILL !

***

f am not certain which is the worst pest-the professional optimist or the perpetual pessimist. This ,column endeavors to' be neither. But ft believes that its forte is to (Continued on Page 8)

April l, 1931

THE CALIFORNIA LUMBER MERCHANT

THE GREAT MILLING PLANT AT VERNONIA

IS IN OPERATION FURN.ISHING OU R CUSTOMERS PROMPT SERVICE & DELIVERY

SA]ITA FE LU]TBEB Gll. Incoraorated Feb. 14' 1908

A. J. ttGuttt Rucsellts Outfit Erclurivc Reil Rcprcrcntetivcr ia Crlifornir end Arirone for

Central CoEl & Coke Co. Oregon-American Lumber Co., Vernonia. Ore.

Crco-Dipt Company, Inc. North Tonawanda, N. Y. ,llo. Celif. Officc LOS ANGELES

809 Pacific Elcctric Bldg.

Brucc L Brulingamc Pboc TUcLc tttt

Gcnorel O6co

SAN FRANCISCO St. Clah Bldg.

16 Californir St

THE CALIFORNIA LUMBER MERCHANT

April I, l93l

Vagabond Editorials (Coritinued from Page 6)

strive to make the lumber industry see itself as it IS, and not just as it would like to be. For which lreason, through this trying and inexonable business depression through which we have been passing, we have been endeavoring to make:our lumber friends see the wisdom of preparing for what comes next. And, unless we have missed the mark by some ten million miles, when we leave this period of depression we will enter into a period of super-competition that will make the survival-of-the-fittest really mean something. tiri*

Everything that I read, hear, see, and deduce, convinccs me that such efforts as the lumber industry has made during the last decade-efforts that have allowed its evcry competitor to go,whirling past like a Pullman car pass6 a tramp-will be infinitely more hopeless than in the past, and that, if this industry is to live, multitudinous changes must take place in every depat'tment, and in every phase of business. *rirf

It would be much simpler to be just an obsequious apolo-

gist for the industry, and lend repetition to the pollyanna philosophy that "everything's going to be all right.,, But propagating such piffle in times like these, is pure treason.

For everything isn't going to be any more all right than we, by our own vision anf vlSol-make it.

THE SUN IS GOING TO SHINE AGAIN: BUSI. NESS IS GOING TO BOOM; THE HELL OF TODAY WILL BE REPLACED BY THE HEAVEN OF TOMORROW: FINANCES-THE LIFE BLOOD OF BUSINESS-WILL LEAP ONCE MORE THROUGH THE ED. CULNAN BACK ON JOB AGAIN Ed. Culnan, Chas. R. McCormick l-umber Co., Los Angeles, is back on the job again after being on the sick list for several days. He reports that he is norv back to normalcy again.

6We brid$e

VEINS OF. TRADE; INDUSTY AND ENTERPRISE

WILL BASK IN THE SUNLIGHT OF RENEWED

PROSPERITY; AND THE DARK NIGHT OF INDUS-

TRIAL DEPRESSION WILL BE REPLACED BY THE WELCOME DAWN OF NORMALCY, EN. HANCED AN HUNDRED FOLD BY THE DAMMED-

UP AND REPRESSED HUMAN NEEDS OF THE

PAST EIGHTEEN MONTHS. NO EARTHLY DOUBT ABOUT IT !.

But, to quote the o.rrlr"* pi""ari" Company words in the second paragraph of this editorial, what is the lumber industry going to do to meet "the coming period of supercompetition" ? If we have been hopelessly and helplessly out-run in the business race of the past decade, what have we to hope from the next? What ar€ we going to do about it? Are we going to stick to our antiquated but respectable methods of the past? Or are we going to assume ouf stewardship, accept our responsibilities, climb out of our rut. make war upon donothingism and obsolete ideas, and feel the magic thrill of progress?

'r** Our answer to that question will either make or break us.

This much seems to me to be absolutely cet'tain: Unless we improve our methods of marketing; unless we devise and carry out an intelligent and continuous campaign of research work; unless we do for our industry what the substitutes are doing for theirs; we will some day find just one small sawmill operating some\rhere; and there will still be over-productio,n-for the need for lumber will have disappeared.

MAKES FIELD TRIP TO LOS ANGELES

Reuben W. Smith, in charge of the trade extensi6n department of the California Redwood Association, San Francisco, has returned from a trip on trade extension work to

Los Angeles.

the Ba

tN t-fAR DWOOD-V.-/ \ - EVERYTHTNG ) LUMBER FOR EVERY DEMAND

ite Brothers

Hardwood Headquartcr.s,fineelS?P

Fifth €r Brannan Sts. Telephone Sutter136T

No order too lerge or small t o

teceiwe our instant attention

April 1, l93l

THE CALIFORNIA LUMBER MERCHANT

The CALIFORNIA RED\7OOD ASSOCIATION takes pleasure in announcing its rsmovtl to its new quarters in the Financial Center Building, San Francisco.

This new home o[ Redwood is dsdicated to thc service o[ thc building industry, and we cordially invitc all rctail lumbermen to USE the various departments o[ this Association, for each and every one of these exists for your benefit as much as for that of the Redwood industry.

Californians can well afford to be proud of the Redwood industry and its products. Redwood lumber is California's most distinctive product. Can you think ol anythin g else that is produced in this State that is not also produced elsewherc?

This invitation to use the Association means literally to make it your hcadquarters when in San Francisco. We want you to consuft the heads of thc various departments about your problems, and if you have not investigated us belore we promise that you will bc agrecably surprised. Don't say you are too busy. Makc up your mind NOW to call on us on your next visit to San Francisco.

fn conclusion, may we express our sincere thanks for thc valuable cooperation of the retailers in our cfforts to promote closer and more benelicial relations betwcen rctailers and manufacturers.

California Redwood Association 901-6 Financial Ccnter Building SAN FRANCISCO

THE CALIFORNIA LUMBER MERCHANT

t0

,tpril I, l93l

California Redwood Association Opens New Offices / The ofiicial opening of the new offices of the California \( Redwood Association on March 11 was largely attended by Itrmbermen from all branches of the industry. Flowers

were received from the var'ious member mills, and many letters were received from retailers and friends all over the State.

The new offices, on the ninth floor of the Financial Center Building, 405 Montgomery street, San Francisco, are among the finest and best equipped in the city. They consist of a large general office, several private ofifices and a large conference room which is available to all who are interested in Redwood who wish to use it for meetings.

The Redwood mills stand solidlv behind the Association in the work it is doing, confident tiat the various activities now going ahead in an orderly manner, and other projected activities, w,ill bring splendid results to this important , California industry which employs in the producti,on end alone over 6500 men and has an annual payroll of $13000,000.

The directors of the Association for this year are: L. C. Hammond, Hammond & Little River Redwood Co., Ltd.; Otis R. Johnson, Union Lumber Co.; C. E. DeCamp, Caspar Lumber Co.; Henry M. Hink, Dolbeer & Carson Lumber Co.; J. M. Hotchkiss, Hobbs, Wall & Co.; Fred V. Holmes, Holmes Eureka Lumber Co., and A. S. Murphy, The Pacific Lumber Co. Fred V. Holmes is president and A. S. Murphy is vice president.

The various departments of the Association are as follows: Redwood Farm Structures Bureau Recognizing the value of complete plans, specifications and bills of material to encourage and make it easier for the farmer to build, the Assoc,iation maintains a Farm Structures Bureau to assist lumber dealers, farmers, educational and agricultural interests with farm building problems. This Bureau is in charge of Max E. Cook, Mem. A.S.A.E., a recognized authority on farm structures with years of experience in the design and construction of all classes of modern farm bu,ildings and accessories.

Only such designs are produced and made available as have proven thoroughly practical, efficient and economical.

Over 150O retail dealer subscribers to this service have utilized 600,000 of the farm structures plans. Dealers have presented 60O bound reference sets of the complete series to over 100 Farm Advisors, 300 schools with farm mechanics classes, local farmers and poultrymen's associations, etc.

Not only are dealers helping their farm trade by furnishing free plans and specifications made available by this

Bureau, but they are creating new business and increasing their sales of Redwood, while at the same time contributing toward the improvement and number of better farrn structures. Farmers need these plans-they appreciate this. service as much as the dealer appreciates farm business.

Mr. Cook is assisted in this department by Mrs. RChristie.

Trade Extension Department The objective of work in this department is to extend. and further the use of Redwood, i.e., better merchandizing,. and to represent a service to the building industry. Broad-' ly speaking, the activities might briefly be summed up in. one word, "Educational", on the subject of Redwood, with. the various technical groups identified with the building' industry as well as building trades, the lumber fraternity and the public generally throughout the United States These people are reached by direct personal contact and. service, by correspondence and through the medium of planned group rneetings and talks. This department dealswith facts on the properties and uses of Redwood and thefiles on these subjects are without equal anywhere. The files cross-index to the libra?y and also to nearly 1000' photographs on related uses. Whether it be on a building" code matter, a discussion of finishes for Redwood, a comparison with competing species, or a special report on anyproperty or use of a Redwood product, the department is in pos,ition to serve.

The Trade Extension Department is in charge of Reuben W. Smith, who is assisted by Mrs. H: Zapelli.

Structural Department The Structural Department is in charge of Selwyn J-

Sharp.

For more than three-quarters of a century California.

Redwood has been used for bridge work in the Redwood' belt itself. Some of these old bridges are still serving, others have given way, because of their obsolescence, to' modern structures. In many instances the old original timbers were again put in service.

In 1928 the Redwood mills, working through their Association with the State Bridge Department, developedi specifications for structural grades suited for use in the heavier type of modern timber bridge construction. They were able to develop specifications, since adopted by the State as standard, which make it possible to secure the durability so thoroughly proven by the old type bridges. and the strength needed for the modern structures at a cost below that of the materials which had been used. ' The Structural Department has had charge of the Trade' Promotion in regard to these grades which are now used (Continued on Page 13)

Lumber dried in Moore Kilns

SELLS

BETTEB

because it's better lumber!

An overwhelming najority of new aad rebuilt Litnr undcr conctruction are D|OORE IDf,I KILN CODTPANT MOORB'S REVERSIBLE CROSS CIRCUI^ATION KILNS. Vrite for new bulletinr" Jactsonville, Fle. . North Pordand, Ore.

THE CALIFORNIA LUMBER MERCHANT

April I, l93l

Uniformity of grade, texture and appearance will save second car disappointments.

A trial car can be considered

with confidence as typical of shipments to follow.

Play safe, and SPECIF Y SHEVLIl\ PII\E PRODUCTS.

SHEVLIN CALIFORMA WHITE PINE AND SUGAR PINE FROM McCLOUD. SHEVLIN PONDOSA PINE FROM BEND. ALL TRADE AND GRADE MARKED.

ttPine Homes and Pine fnteriots" authentic account of the use of pine in -an Aoerican homes. Contains many valuable sug-

gesuons, and exclusive photographs of choice pine rooms, entrances, staircases, book nooks, Send One Dollar for this beautiful book to nearest

of[ce.

ttl-oe Cabins LJp-to-Date" The complete itory of Sheviin Log Siding ir told in this 16 page, 8)i by 1l inch booklet-----attrac-

tively prinied with 36 interesting photographs showing both interior and exterior views of cabins and many other types of buildings built with Log Siding.

SEND NOW FOR YOUR FREB COPY.

THB MCCLOUD RIVER LUMBER CO., McCLOUD, CALIF. THE SHEVLIN-HIXON CO., BEND, OREGON WESTERN SALES OFFICE: 1O3o Monadnock Bldg, San Francirco, Calif.

W. G, Kahman, Sales Mgr. - \V. H. Nigh' Asst. Sales Mgr. SOUTHERN CALIF. AND ARIZONA: L. S. Turnbull,327 Petroleum Securities Bldg, Los Angeles, Calif.

TEXAS REPRESENTATIVES: .

506 First National Bank Bldg" Fort 'Worth, Texas R. C. Caltaway Mills Bldg.' El Paco, Texar Continental Impocing and Exporting Co. (Et Paso and Vicinity) PLEASE SEND YOUR TNQUIRTES TO NEAREST OFFICE

THE CALIFORNIA LUMBER MERCHANT

t2

April I, l93l

Pioneer Announces New Products to Pacific Coast Dealers With this issue o{ the California Lumber Merchant, the Pioneer Paper Companv announces Super K-B Sheathing, an improved form of sheathing made rvith a core of asphalt emulsion which renders it impervious to moisture.

In addition to its tvaterproof properties, the Pioneer Paper Company claims that the new product is more than two and one-half times as strong as ordinary sheathing paper of equal weight, while its cost is only slightly higher.

J. H. Plunkett, General Manager of the company states that Super K-B Sheathing, be,cause of its wide sphere of uses for the protection and packaging of all products or materials, offers lumber dealers of the West a splendid itenr to use in the clevelopment of new business as indicated by the ready sale thus far obtained by lumber dealers who are nolv handling the product.

Super K-B Sheathing is an exclusive product available to Irrmber dealers of the eleven Western States.

Another Important Announcement Introducing an entirely nerv note in the manufacture of roof ing. the Pioneer Paper Company also announces "Color Ensernble Roofs," an exclusive product controlled by patented process and clistributed throughout the West by the Pioneer Paper Company and the Flintkote Companv.

"Color Ensemble Roofs" are manufactured complele it the factory, follotving out the original designs of iminent

color authorities who have blended rvith srveeping, harmonious effects, various color combinations into the roof.

While the "Color Ensemble Roofs" are applied in the form of individual and strip asphalt shingles, the colors are so drifted across the unit shingles that the effect originally inte-nded by the designer can not be lost when laid on the foor.

Specially constructed shingle machinery with patented slotted discs which distribute across the asphalt coated felt base, the'combination of crushed colored rock surfacing, is the factor rvhich has made posSible the nerv development in roo6ng manufacture.

"Color Ensemble Roofs" will be introcluced this week on the Pacific Coast rvith an extensive advertising progral.lr supported by the Pioneer Paper Company. The machiner'1, has been installed at the Pioneer plant. 55th and Alamecla Streets, Los Angeles. and is now in operation to build up stocks for immediate distribution.

The value to the dealer, according to General Manager' J. H. Plunkett, in addition to the fact that this new product is one of outstanding beauty, is the importan,ce of being able to carry a complete stock of 'colors with a smaller investment than has heretofore been oossible with the shingles of solid color.

NICOLAI DOOR SALES CO. THE MOUNT VERNON PHILIPPINE LAMINEX DOOR

Sellins Dealer Trade

This imposing door of

Sash Doors Panels

beautiful Philippine Laminex is reminiscent of the days of stout hearts and

stately buildings.

It is typically Colonial and will add to the charm of any

modern home of this de-

sign.

The Mount Vernon has all the structural qualities that have made Laminex doors

famous. It will not shrink. swell or warp, which means a saving in expensive door

EXCLUSIVELY and

Inside Door Jambs Specializing in

Fir and Philippine Front Doors of

Stile, Rail and Flush Construction

reParrs.

All

Philippine Laminex

Doors come to you in a ready-to-finish state, all sanding and hand smoothing done.

OFFICE AND V/AREHOUSE 19th and Harrison Sts., San Francisco Mlssion 7920

.dpril I, l93l

THE CALIFORNIA LUMBER MERCHANT

Redwood Association Opens

New Offices

(Continued from Page 10)

largely by State and County Highway Departments within Californ'ia as well as by similar departments in other States and by railroad and industrial engineers.

These are

RED\7OOD Facts

Grading Department A. C. Nelson, chief inspector, is in charge of the Grading Department. The work of this department has tied in closely with that of the Structural Department in this promotrional work. The Department of Grades, under control of the California Redwood Association rather than any particular mill, has been given supervision of the grading of the structural material. They have inspected and grademarked at the mill all shipments of structural material assuring the user that each piece has been carefully inspected and corresponds to the spec'ifications that have been woiked out to insure long life and service.

The Department of Grades also has supervision of the grading done on foreign shipments;_ makes, upon request, official inspections of other grades of Redwood and works rvith the mills for the development of careful and uniform grading of all Redwood.

Mr. Nelson 'is also in charge of the Inspection Department, in which he is assisted by Thomas Andrews and Frank W. Smith.

A. Larsson is in charge of the Association's Traffic De-

Forest Service.

partment.

dations and mudsills.

Correlating Department Various departments of the Associat'ion are in charge of competent authorities o'n Redwood and are equipped to serve individually as such, or collectively through its Correlating Department. Here is handled incom,ing and outgoing mail and Association mail distribution to the several member companies. Accounts and financial records of the Association are kept in this department. There is also maintained a stock room containing supplies of Association literature and in addition a rvell equipped mimeograph and addressograph system which facilitates the handling of voluminous direct mail to retailers, architects, builders and ,individual consumers. Orders and requests for general literature on Redwood are cleared through this department, as is also all general inquiries on Redwood not specifically departmental. It is of interest that over 500,000 pieces of Association literature in bulk and inclividually were sent out through the general office in 1930.

R. H. Meroux, office manager, is in charge of the Correlating Department. The general office staff consists of Mrs. M. E. Willis, Miss D. Shields, Miss E. Major, Mrs. A. J. Morrell and Lewis Graham.

NORTHWEST LUMBERMEN VISIT CALIFORNIA Peter Schaier, president, and Albert A. Schafer, general manager, of the Schafer Bros. Lumber & Door Co., Mon-

tesani, Wash., were San Francisco and Los Angeles visitors during the month of March. While in Los Angeles, they conferred with E. E. Schmidt, manag'er of their Southern California office.

NEW YORK N.L.M.A. OFFICE CHANGES ADDRESS Washington, March 12.-The National Lumber Manufacturers'Association announces a change in address of its New York office. The room is now number 1215, instead

ol 645, Graybar Building.

tll Redwood-Strongest in proportion to its weight o[ any wood so far tested by thc U. S.

Rsdwood-Used for all kinds o[ construction and finishing purposes.

Redwood-lts immunity from decay and ravager of white ant makes it desirable for foun-

Redwood-ls non-resinous, and is comparatively hee Jrom swelling and shrinking whed thoroughly seasoned.

Homtnond's are the largest

REDWOOD operttors.

Harnrnond quolity is aluays dcpendable.

HAMMOND MILLS HUMBOLDT CO., CALIF., MILL ClTy, ORE., GARIBALD|, ORE.

rlt

HAMMOND

MEMBER CALIFORNIA REDWOOD ASSOCIATION

LUMBER COMPANY MAIN OFFICE

SO. CALIF. DIVISION

310 SANSOME ST.

9O1O SO. ALAMEDA ST.

SAN FRANCISCO

LOS ANGELES

.dpril I, l93l

THE CALIFORNIA LUMBER MERCHANT

l4

Looking Ahead

By Alvan T. Simonds, President, Simonds Saw and Steel Co.

My assistant, John G. Thompson, and I have for over too often meant to them only a dismal science of no earthly ten years been studying carefully and intensively every use except to provide positions and salaries for teachers possible phase of the relationship between money rates, of the subject. Statistical research they have looked upon business activity, security prices and commodity prices. Mr. in much the same manner. Yet many large banks and outThompson is at present preparing a book to be published standing business corporations have for years with profit in the fall by Harper and Brothers announcing our con- planned their activities on the basis of such research. clusions and applying them in forecasting general business The announcement we make on this page is astounding. activity, the production of several major industries, com- It would seem incredible, preposterous if made as an opinion of anyone or of any group however great and learned. modity prices and security prices.

It is not a gueSs or an For three years we have been broadcasting

BUSINESS ACTIVITY

the proof of the state-

ment that since the war every major swing in

business activity has

advance by major srvings in money rates.

given has been the accurate forecasts published months in advance. Every major

swing, including the impending revival

through 1931, has been forecast correctly. This revival will take'place rrnless the unfailing forecaster of the past fifty years fails to function as it has for every major swing during that time.

Mr. Thompson and I are convinced of the accuracy of the following statement. The reader can test its accuracy by studying the charts shown on this

opinion. It is the statement of what the recorded facts show Anyone can verify it by studying the facts and the charts. A knowledge of it is a factor of the highest importance in avoiding future de-

MONEY RATES

A >7

been forecast months in

Tlle most convincing proof that we have

-----

t \

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I

I

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I

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I

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I I

I I v

tt

I

':1,

t , tx /

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/

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presslons,

fn our next issue we are planning to show that money rates have

t

..j

V

Notice thnt each rising line in Moncy Rates (the brohen line) is approrimately poralleled some months later by o nising line (.the soliil line\ in Business Activity.

Notice that each falling line in Money Rates is approrimately paralleled some months later by a falling line in Bustness Activity. Thus the turms in Money Rates hwe indicated months im ad.tance coming turns in Business Activity. Illoney Rates are cornmercial paper rates, New Yorh. Tke light solid horizontal line is SVo, so often considered normal for these rotes. The clato is from the Antnlist. Sce

Ianuary 16, l93l issue.

BUSINESS ACTIVITY

MONEY RATES

ket operators.

Emphasizing Misleading and Discouraging Comparisons

From February 1930

'page.

During the past fifty years, major swings in money rates have fore-

cast accurately, months in advance, every major swing in business

activity, i.e., fourteen

uprvard swings, includ.

forecast months in advance every bull market since 1891, except the bull market beginning in 1893 following the money panic of that year, the bull market beginning in 1908 follorving the money panic of l9O7 and the bull market beginning in 1918 when the end of the war was evidently foreseen by stock mai-

80

't7'18't9'?o'2t'22'23 24',?5 | '12't3 We lnzte also compo,red major swings in Money Rates zaith nwjor nairgs in General Business as computed by the American Telephone onil Telegraph Com' pan!. This giaes charts almost identical with those zue shottr. The onlg important difrerence is that the telephone chart shows business reaching its peok in the faII of 1916, thus increasing by obout sir months the leriod betrx,een the turndoun in Mone! Rates ond the turndown in General Business,

to December 1930. there was a sharp

dorvnrvard movement in the volume of industrial production. Charted this looks like the downward movement of the left hand side of a capital V. The present slowly rising volume r,vhen comolet^rvill

ing the boom of 1929, and fourteen downward swings, including ed and charted the depression of 1930. Sales planning, production plan- look like the right hand side of the V. ning and budgeting could have been based upon these Those whose incomes depend upon industrial production

forecasts without an error in the forecast i-n any instance, and busin_ess 1^c!!vity reached the abyss of discouragement We are firmly convinced that failures to forecast coming in December 1930. This discouragement has been indreased booms and depressions since 1884 at least would be inex- due to the hypnotic influence of the calendar year on busicusable except on the ground that before the war accurate ness editors and writers who because of this influence comand reliable data was not collected and reported promptly. pare the months at the bottom of the V on the right hand fn general, business executives are not students of such side or rising side with the months a year earlier which data. ,They have had little use for theory. Economics has are at or near the top of the V on the left hand side. The

THE CALIFORNIA LUMBER MERCHANT

.A,pril l, l93l

volume of industrial production in February 1931 was about 25 per cent lower than that of February 1930. This, however, is not the important consideration at this time. What business managers and those who derive their incomes from business activity need to be told now is that the bottom of the depression was doubtless reached in December 1930 and that since then there has been a slow rise.

Comparisons by calendar years of business (which moves in waves not synchronized with the calendar years) or of any month in one calendar year with the same month in the preceding or the following calendar year are nearly

always misleading. This is of course not necessarily so if one is on guarcl and thoroughly versed in statistical analysis. But this is not the case 'rvith the average business executive who reads business columns at such times as this with fear and trembling. When he might be led .to see a ray of hope which would give him more courage and greater strength to fight he is usually given more verbal pictures of the slough of despond from which he is struggling to escape. On the other hand u'hen in boom times he is touching terra firma only with his toes, pictures of the "new era" in which all will be free from the effects of gravity are impressed upon his fevered, air-minded brain.

For several years, Alvan T. Simonds has been sending "Looking Ahead" free of charge to those who request to be put upon the mailing list. The time has come, however, when he feels he should charge at least the cost of handling and postage. Hereafter beginning with the next issue, those who wish to receive it regularly are asked to send $2.00 for annual subscription to "Looking Ahead," Box 486, Fitchburg, Mass.

East Bay

lTJ#;""lub

MeyE

East Bay Hoo Hoo Club No. 39 held the regular monthly dinner meeting of the club at the Clyde Inn, Clyde, Contra Costa County, March 11.

President Ray Cox presided over a gathering which numbered 84, and which included 30 visitors from various valley points.

The speaker of the evening was Tully C. Knoles, president of the College of the Pacific, Stockton, who addressed the meeting on the subject of the present situation in England and France and its significance to the United

LU

.

'

I

BER A.SH

APITONG BrRcH Si"5?T) BASSWOOD

WHITE CEDAR RED(TennescoCEDAR

SPANISH CEDAR CHERRY RED GUM HICKORY IRONBARK JENTZERO JUANA COSTA MAHOGANY MAPLE QRT. oAK L?!'s PL. OAK l"'i"l$i OAK TIMBERS OAK (sot st"&)

OAK DIMENSION PHILIPPI,NE MAHOGANY SUGARPINE \THITE PINE POPLAR ROSEWOOD SPRUCE

SYCAMORE

TEAK BLACK \VALNUT FRENCH VALNUT

States.

Vicegerent Snark Bert Bryan spoke on the joint concatenation of the Golden Gate District to be held in the near future in San Francisco.

The meeting adopted unanimously by standing vote a resolution of sympathy to Mrs. A. M. S. Pearce, whose husband, A. M. S. Pear'ce, manager. of the Oakland yard of E. K. Wood Lumber Co., was re'cently killed in an automobile accident.

The club provided excellent entertainment, consisting of a four-piece orchestra, the well known radio performers, The Three Fiddlers from Angel's Camp, and songs by Harold D. Jackson, basso.

A handsome sand etched Redwood plaque, donated by the Redwood Manufacturers Co., was won by A. T. Rairdall, of the Martinez Lumber Co., Martinez.

Algoma Lumber Co. Has New Manager A. E. Stonehouse, who for the past seven years has been manager of the Fruit Growers' Supply Co. plant at Hilt, Calif., is now manager of the Algoma Lumber Co., Algoma, Ore. He took charge of the operation March 1.

ESTERN D\TOOD LUMBER Co. Los Ans eles D. J. Cahifl, Pret.

B. \(/. Byrne, Sac.

2014 E.l5th St.

VErtonorc 6161

Everything in Hardwoods

15'

April l, 1931

THE CALIFORNIA LUMBER MERCHANT

t6

Fir Plywood Industry to

Launch Trade Promotion Campaign

Seventeen mills representing IOO/o of. the production of

Douglas Fir plyrvood are launching at once an intensive, nation-wide, three-year program of advertising, sales promotion and engineering research. This program,will acquaint the public, wood-using industries and every factor in the construction industry with the hundreds of uses of this unique material.

"We are convinced that 1931 will long be remembered as the greatest opportunity for aggressive selling and advertising in a decade," said A. R. Wuest, chairman of the industry's Executive Committee. "With retailers' stocks smaller than in years, and business men evervwhere fast regaining confidence, the time to sell hard-and advertise hard-is right now."

A market survey recently completed for the industry by McCann-Erickson, Inc., international advertising agency, revealed that although architects. .contractors, manufacturers and others regularly specify Douglas Fir plywood for riumerous uses, they are not familiar with many important applications of the product. Nevertheless, production of Douglas Fir plywood has doubled during the past five years, a record said to have been unequalled by any other forest product industry. a The product consists of an odd number of thin sheets of Douglas Fir-usually three or five-glued together into boards under great pressure, the grain of each sheet being at right angles to the grain of adjacent sheets. The resulting boar.ds are natural lumber, yet are stronger, wider and non-shrinking.

These qualities, according to those interviewed ior the industry's market survey, account for its use in the manufacture of hundreds of widely different articles, such as automobiles, radios, toys, furniture, trunks, refrigerators, 'boats, scenery, crates, etc. Douglas Fir Plywood is used also in every type of building construction for doors, paneling, built-ins, rvallboard, concrete forms, sheathing, flooring, partitions, shelving, store fixtures, and for many other important but less well-known uses.

The firms cooperating in this three-year program include: Aberdeen Plywood Company, Aberdeen; Aircraft Plywood Company, Seattle; Buffelen Lumber & Manufacturing Companl', Tacoma; Harbor Plywood Corporation, Hoquiam; Henry McCleary Timber Company, McCleary; M and M Plywood Company, Longview; Olympia Veneer Company, Olympia; Oregon & Washington Plywood Company, Portland; Peterman Manufacturing Company, Tacoma; Robinson l\{anufacturing Company, Everett; Vancouver Plywood Company, Vancouver,

E. K. Wood To Represent Pacific Lumber Co. In lrrizona J

V th. Pacific Lumber Company, San Francisco, anneunces

that they have made arrang'ements rvith the E. K. Wood Lumber Company to represent them exclusively for the sale of their Redwood products in Arizona, starting April 1.

Francis Poole, representative for the E. K. Wood Lumber Company in Arizona, rvith headquarters in Phoenix, will cover the territory.

Schumacher Moves to New Headquarters at Sacramento The Schumacher Wall Board Corp. of Los Angeles has moved its Sacramento headquarters and is now located at

the Lawrence Warehouse Co., 1lth and R streets, Sacramento. The telephone number is Capitol 2520. They carry a complete line of Schumacher products at their Sacramento warehouse, which includes Schumite Plaster Wall Board and Grip Lath, Roofing, Felt Shingles, Laux Wall Texture, etc.

Joins Sales Staff of Hammond

/

f,umber Co.

/u ' R. E,. "Bob" Caldwell and Forrest W. Wilson, formerly with The Little River Redwood Co., have been added to the sales force of the Hammond Lumber Co.. San Franc,isco.

Former Association Manager Surrenders at Miami Robert B. Allen, former secretary-manager of the West Coast Lumbermen's Associa'tion, Seattle, who has been sought since 7927 on a charge of misappropriation of the association's funds, gave himself up recently at Miami, Fla., and rvill be brought to Seattle for trial.

Wash,; Washington Veneer Company, Olympia; and Wheeler, Osgood Company, Tacoma.

Members of the industry's Executive Committee, supervising the advertising and research, are: A. R. Wuest, Chairman, Philip Garland, E. A. Wright, T. A. Peterman, and Huntington Malarkey.

Do You Know That

SHAW BERTNAM LUilBEN GO.

We have on wharf at Oakland' evailable for immediate rhipment, in carload lots or tnrck delivery:

Manufaclwqs of

GREEN CEDAR SHINGLES 6/2Pertectc 5/2F-zva Clean

6/2 F-x|r.a Star-A-Star

$ 1 Green Fir Lath -

LUMBER CO. REYNIER FIR AND WHOLESALE _

112 Market St.

-

REDWOOD

San Francirco

Portlend O6cc, Ancricen BrnL Bldg.

-

Old Growth

CALTFONNIA WHITE PINE Plening Mill and Moulding Factoricr

Dry Kilnr

Split Redwood Portr

DOUGLAS

Soft Texture

Bor Shool:

Ddly Capacity 35qlxt0 Ft.

CLEARS, SELECTS and FACTORY GRADES OUR SPECIALTY Klamath Falb

Orcgon

April I, l93l

THE CALIFORNIA LUMBER MERCHANT

John F. Mullin, Pioneer Lumberman, Dies at Los Angeles John F. Mullin

John F. Mullin, pioneer Southern California lumberman, clied at his home in Los Angeles, on N{arch 16. His entire business life vr,'as spent in the lumlter l;usiness. He rvas born in Dubuque, Iowa, in 1860, and prior to his coming to California \vas connected rvith the Standard Lumber Co. at Dubuque.

Mr. Mullin came to California in 188.5 aucl secured a po' sition rvith the San Pedro Lumber Co. at San Pedro, afteru,ards going to Pasadena to manage a yard for the L. W, Blinn I.umber Co. In 1892, he went to Phoenix, Arizona, rvhere he managecl the L. W. Blinn Lumber Co. yard for ser-eral years, and in 1898 he bought the Jerome Lumber Co. yard at Jerome, Ariz., going into business for himself.

About l9@, he formed a partnership rvith Mr. W. F. Montgomery who rvas operating a retail lumber business in Los Angeles at that time, organizing the Montgomery & Mullin Lumber Co.. their yard being located at Third and San Pedro. Los Angeles. Their operations extended until they u'ere operating ten yards located at Los Angeles. Highland Park. South Pasaclena, Redondo. Moneta, Sar,vtelle, Ocean Park, Hollywood, Prescott, Ariz., and Jerome. Ariz. In 1916 and in 1918, they sold their yards to the Patten & Davies Lumber Co.. of Los Angeles, retaining the yards at Hollywood, Prescott and Jerome.

With the sale of their yards, Mr. Mullin practically retired from active service in the lumber business. At the time of his death, he was president of the Burbank Lttmber Co.. I]urbank, Calif., and the l\{ullin I-umber Co., of l-os Angeles, which companies were organizecl and are operated by his sons, Russell B. and Wayne F. Mullin. He was also president of the Prescott Lumber Co. ancl the Jerome Lumber Co. Mr. I\Iullin is survived by his rvife, Adella Mullin; threi sons, Russell B., Wayne F., and John S. Mullin; and a daughter. Mrs. G. P. Tanquary. Funeral services u'ere held at the Wee Kirk o' the Heather, Forest Lawn Cemetery, Glenclale, Calif., on Wednesday afternoon, March 18.

First introduced 4 years ago seller on market -now Largest seller, fastest seller, because b c r t.

largest

Guaranteed X)qo or more red heartwood with

7N/o oil content. And packed in metal-bound

cartons for good measure.

For quotations and. literature ad.dress California distributors:

E. J. STANTON & SON J. E. HIGCINS LBR. CO.

Loe Angcler

ffivg.c,F,Bglttre-ffi ,OF,LO'g :NNE36EE LAELGEST AEOi^AtIc. MANUFA(-TUGLEFL F}TO CEOAFL.

rs&M Faw PLYWOOD that meets your most Exacting Demands Yorr can depend on PLYLOCK for evcry use to which fir and spruce plywood ia adapted...Theinherent quality of its lumber is unaurpageed, and the care used in manufacturing ia in keeping.

Install New Dry Kiln

Fo.r'iilt"

To supply tl.reir recently constructed frame and manu-

facturing plant u'ith properly seasoned lumber, the Fender I-rrrnber & Box Company, Trvisp, \4/ash., are installing a nerv l2o-ft. clry kiln. The kiln is of the Reversible Cross Circulation Intelnal Fan t1-pe, the ecluiltment being furrrishetl and installed by the l\{oore Dry l(i1n Company of North Portland, Ore. The kiln is for progressive operation, two tracks n'ide. ancl has a holcling capacity of 100.mO ft.

The Fender Lumber & Box Co. is operated by Allen \\ietzel, and his son, Cecil Wetzel. W. W. Peters is in charge of the frame atrtl tnanufacturing delrartment.

Sen Francirco

Amud Cepaciry 150 Mitlion Fcct

Write ue for-lirotationc on Plywood Wall Board and Sizcr to 60'r 1?0,

Utility Concrete Form Material

Calif ornia Branch Of-fices,

LOS ANGELES:

W. W. Wllkins, Dist. Mgr. 3lE We.t Ninth Street

Lc Angelea, Calif.

SAN FRANCISCO:

Franh G. McPhaoo, Dist, Mgr. 24 Califmie St. Calif.

San FIudro.

THE CALIFORNIA LUMBER MERCHANT

.dpril L l93l

Softwood Imports During January

Architectural Exhibit at Los Angeles

According to figures supplied by the Section of Customs The exhib,ition of the work of Lucile Lloyd, woman mural painter and decorator, will open April 15 in the Archi- ltat_istics of -the Department of Comm_erce to the Lumber tecti' Building Material Exhi-bit, piittr and Figueroa Division, softwood imports into the United States during streets, Los Angeles. This will be the firsf exhibit of its January, 1931, were as follows: Sawed lumber of fir, hemlock, spruce, pine or larch, dutikind, featuring the work of a woman artist, to be held in the ArchitectJ Building, and it is expected that it will be able: from Canada, 23,059,000 board feet; from Mexico, 236,OOO; from Germany, 20O,00O, and from other countries, of unusual interest to all architects and builders.

The exhibition will include sketches and architectural 36,000. renderings, colored photographs, large figure. stgdief for _ Boards, planks and-d_eals in_the rough or- planed and murals, plaster plaques, and the samples on wood, plaster dressed on one side; oj-fi_r, hemlock, spruce, pine or larch; and celolex. Miss Lloyd will also exhibit a large panel, ap- from Canada, 21,863,000 board feet; free of duty.

Other kinds of softwood-lumb_e_r, free of duty; f-rom Canproximately six feet-by five, showing one-e'ighth of the Spanish Renaissance ceiling in the living room of the Scott ada, 1,582,000 board feet; from Newfoundland, 1,000 board rCsidence in Montebello. This illustrates one of the mural feet. panels, "Capistrano Mission", painted on silver leaf. To add a touch of humor, the exhibit will include part of the full sized details for the frieze of children's stories in the Mill At Waffenton, Ofe. kindergarten room of the Stoneman School in San Marino. .f NeW v The recently organized Young's Bay Lumber Co. is Critiis have said that Miss Lloyd shows a true appregang type with an eightc,iation of her task-the enhancement and enrichment of building a sawmill of the Swed,ish the architectural design, without any attempt to dominate hour cipacity of 80,000 feet at 'Warrenton, Ore. Charles it. She is the only woman mural painter in Southern Cali- E. Miller, formerly vice-president and sales manager of fornia and the exhibit of her work will be open to the pub- the West Oregon Lumber Co., Linnton, Ore., will manage Iic until May 1. the new plant.

Sacramento Valley Lumbermen Discuss Le$islation

Weyerhaeuser Companies Plan Merger Speaking at a meeting of the 4L local at Coeur d'Alene, Ida., on March 11, G. F. Jewett, manager of the Edward Rutledge Timber Co., announced that plans are being completed for merging the physical properties of the Ed-

ward Rutledge Timber Co., the Potlach Lumber Co. and

the Clearwater Timber Co., which are all affiliated with

The regular monthly meeting of the Sacramento Valley Lumbermen's Club, held at the Hdtel Senator, Sacramento, on Saturday, March 2I, was devoted mainly to a discussion of legislation norv before the State Legislature. A number of bills affecting the lumber and building material business were revier'ved.

the Weyerhaeuser interests. The three companies have a combined eight-hour capacity of 1,000,000 feet. John Philip

Ventura County Dealers

Weyerhaeuser, Jr., manager of the Clearwater plant, will be president and general manager of the merged group.

TOM DANT VISITS SAN FRANCISCO Tom Dant, Dant & Russell, Inc., Los Angeles, was a San Francisco visitor during the latter part of March

where he spent a week on company businessr

THE

L.

Organize The building material dealers of Ventura County recently organized and the new organization will be known as the Building Material Dealers' Club of Ventura County.

Walter Riley, Peoples Lumber Co., Oxnard, was elected President, and O. D. Adams was elected Secretary.

BLINN LUMBER COMPANY Soutfiern California Diatributors

FIR,ITDX.

SUPER INSULATION (tf2" and l" thick) AI{D

BUILDING BOARD (t/2" thick) ALL DEALERS MAY PARTICIPA,TE IN FIR.TEX PROFITS Dirtributing Yards and Wharvee Foot of McFarland Ave. Wilminglon, Calif.

Gcncrel Officcr

2501 So. Alimeda St. Phone: HUmbolt 377O Lor Angeleg Cdifomia

Arizona_ Rcprc_tcntftive

R. W. DALTON 2O9 Luhn Bldg.

Phoenia Ariz.

April I, l93l

THE CALIFORNIA LUMBER MERCHANT

LLEY

PPERCL

A Valley of Copper that brings EXTRA prof it on every sa le of

sloping roof material

O MATTER what kind of sloping roof material your customer buys, he needs Flintkote Copperclad Valley! And it's one of the easiest items you ever had to sell.

Flintkote Copperclad Valley is a single, continuous strip of high quality asphalt, 2l/z inches wide, with l0 inches of copper imbedded down its center. It may be cut to length on the job and laid into place. It is nailed through its asphalt base, making each nail watertight. And when it comes to wear, there is no substitute for copper! Once installed, Flintkote Copperclad Valley never needs replacement or repair.

And Flintkote Copperclad Valley COSTS NO MORE than other metal valleys!

Flintkote has a plan that will help you build business on this'remarkable' product . . . simply ask the Flintkote Salesman!

THE FLINTKOTE COMPANY OF CAL]FORNIA

SHELL BUILDING. O ' SAN

55th and Alameda LOS ANGELES, CALIFORNIA

FRANCISCO

847 Pittock Block

621 Northern Life Tower Bldg.

PORTLAND, OREGON

SEATTLE, WASHINGTON

t

April 1. te3l

THE CALIFORNIA LUMBER MERCHANT

Pioneer Annou nces t he Latest

THE

LO l\Ltf trl

I

, I

I

EVERY LUMBES I

WEST HAS B FOR TH IS I

I I

ANNOUI

t

l-OR THE FIRST TIME in I through the miracle of a nev r planned by eminent color aut

applied exactly as famous artistsi

FORESTRY GREEN...Made in Standard Hexagons, Super Hexagons, Rextabs, Winthrop Tapered Strip'

Giant machines, controlled by produce with infinite detail, all j achieved by the artist in his or{ colors of Nature have been capi sweeping blends of changing hue! surface of the roof, an effect ol charm to any type of home!

i

Color Ensemble Roofs will bt provement in asphalt shingles fol folders and direct mail letters wii product, its surpassing beauty ai

Here is a new era of sales poq the Vest, something new and diff1 new and powerful weapon to wirl Prepare now, to capitalize this and don't forget, Color Ensemble

product!

Vrite today for sample and cc

PIONEER

PAl

BOX I20, ARCADE ANNEX LA FA ' l5l9 Shell Bldg.

SAN FRANCISCO, CALIF. FORESTRY BLACK. .. Made in Standard Hexagons, Super Hexagons, Rextabs, Winthrop Tapered Strip,

Sutter 7571

848 Pittock Block PORTLAND, OREGON Broadway 0102

621 Norl SEATTLE

M

THE CALIFORNIA LUMBER MERCHANT

Aoril 1. 1931

2l

nd Greatest of its Products

SEMBLE

DEALE R IN TH E

EN WAITING /tPORTANT CEMENT! e history of Vestern roofing rocess-you may now sell a roof ities, and sell it as a complete unit signed it!

licate slotted discs, accurately resubtle tones and color harmonies Lal painting.

All the soft elusive

ed in Color Ensemble Roofs . . . ift and intermingle over the entire rre beauty that will add unusual FORESTRY BLUE....Made in Standard Hexagons, Super Hexagons, Rextabs, Winthrop Tapered Strip'

re most widely talked about imveral years to come. Newspapers, ell your customers of this miracle its rugged, permanent protection.

ilities for every lumber dealer in nt for every dealer to talk about, a rur share of business during l93ll rlden opportunity! ofs are tn exclusiue

rlete details.

ER COMPANY LOS ANGELES. CALIFORNIA

rTE 2lll Life Tower

424 Symons Block

SHINGTON SPOKANE, WASHINGTON 842 Main 5435

| | l7 Continental Bank Bldt.

SALT LAKE CtTY. UTAH

Wasatch 795,1

FORESTRY RED.,.. Made in Standard Hexagons, Super Hexagons, Rextabs, Winthrop Tapered Strip.

THE CALIFORNIA LUMBER MERCHANT

22

April I, l93l

SU PER

K

I

SH EA THING

..the youngest member of the Pioneer Family And what a husky youngster he'll be!

Samples of Super K-B Sheathing went out to Pioneer salesmen less than three weeks ago. Eight days later, our initial warehouse supply was completely exhausted! Plant production was doubled, and since then we've been able to keep abreast of the flood of orders!

Super K-B Sheathing is an ideal product for car linings; for the protection of floors during construction, cement and other building materials; for the crating of mactrinery, furniture, fruits, tools, dectrical supplies, etc.; for the packing of foods, soap {lake's, cereals, in fact any product or material where the prevention of moisture absorption is an important

Super K-B Sheathing is the new warer resistanr sheathing that is sweeping the Vest with unparalleled success. It is made with an "inner wall" of asphalt emulsion that effectively resists water penetration.

Standard laboratory tests have proven Super K-B Sheathing to be 98.1 per cent waterproof, undcr pressure. Its strength is more than 2/2 times ordinary sheathing paper of equal weight . . . yet its cost is practically tbe

consideration.

Alert lumber dealers have swiftly realized that Super K-B Sheathing offers them a key to unlock an entirely new market-customers they've never been able to sell before-customers who are active buvers of other products profitable new actounts that may be opened with Super K-B Sheathing!

Tie your sales efforts to this new profitmaker! Vrite today for sample and full

same!

details.

PIONEER PAPER COMPANY MANUFACTURERS

P. O. Box-120, Arcade Annex, Los Angeles, Calif.

LAfayette 2l I I l519 Shell Bldg.

848 Pittock Block

SAN FRANCISCO, CALIF.

POR,TLAND, OREGON

621 Northern Life Tower SEATTLE, WASH]NCTON

Sutter 7571

Broadway 0102

Main 5E42

424 Symons Slock SPOKANE. WASHINCTON Main 5435

lllT Continental Bank Bldg.

SALT LAKE CITY, UTAH Wasatch 795t1

April I, l93I

THE CALIFORNIA LUMBER ITIERCHANT

23

Argentine Import Duties on Rough Softwood Lumber Increased

Receives

An Argentine decree of February 25, effective February 26, 1931, increased the official customs valuations on rough

Important Appointments

softwood lumber by 6O per cent, thereby increasing the import duty by a like proportion, according to information received by the Lumber Division of the Department of Commerce from Assistant Commercial Attache James G. Burke at Buenos Aires.

The new rates of duty per thousand board feet are.as follorvs: pine, $10.00; pitch pine 97.34; spruce, Douglas fir and redwood $7.03; and Brazilian pine $5.01. (Conversions made at March 16 exchange rate of $.7906n U. S. currency to one gold peso.)

Mar E. Cooh

Of future far-reaching importance to the Redwood industry are two recent appointments received by Max E. Cook, head of the Redwood Farm Structures Bureau, California Redwood Association, San Francisco.

Dr. Elwood Mead, Commissioner of U.S. Bureau of Reclamation, in direct charge of 23 U.S. Reclamation projects and the Hoover Dam and Boulder Canyon development, has asked Mr. Cook to serve as Farmstead Engineer, in a consulting capacity, to assist the Bureau of Reclamation in getting out a booklet to contain farm building plans, suggestions, specifications and recommendations for the settlers on the U.S. Reclamation projects.

Mr. Cook was also recently appointed chairman of a Committee of the American Society of Agricultural Engineers, on Standardization of Farm Irrigation Structures.

This appointment and Dr. Elwood's request come as a recognition of Mr. Cook's high standing as an authority on the design and construction of all classes of modern farm buildings, accessories and equipment, and his many friends will be glad to hear of this national recognition of his work.

In spite of pressure of rvork Mr. Cook will also serve on the Farm Mechanics Judging Committee for this year.

This is an activity of the agricultural teachers representing 20 schools in the Redwood Empire.

James McNab New Manager

of Oakland Yard

E. K. Wood Lumber Company announce the appointment of James McNab as manager of their Oakland yard.

Mr. McNab has been assistant manager for the past 15 years.

E. W. HEMMING ON LEAVE OF ABSENCE E. W. Hemming, in charge of White and Sugar Pine sales for the Hammond Lumber Company, at Los Angeles, will take a six months' leave of absence starting April 1.

He plans to spend a month at the company's mill at Samoa, Calif., after which he will spend a few months in the Northwest. Lyman H. Taft, rvho has been connected with the Hammond Lumber Co. as a salesman in the Los Angeles district for several years, will be in charge of Mr. Hemming's desk during his absence.

BEDWOOD SALES COMPANY MOVES OFFICES ADDS NEW DEPARTMENT Homestead Lumber Co., Sacramento, has recently added s/ The Redwood Sales Company has moved from its old a paint and hardware department. They are handling the location on Pine Street to offices in the new Pacific National Bank Building, 333 Montgomery Street, San FranCertain-teed line of paints.

v,

cisco.

PLANING MILL BEING REBUILT The planing mill of the Sheehan-Ballard Planing Mill Co., which was detroyed by fire March 9, is being rebuilt.

The private bffice of Russell D. Baker, manager of the company, is paneled in Redwood in an antique finish.

The telephone number remains the same as before, SUtter 5126.

Grade Marked Lumber zd[ \Xy"t Makes Satisfied Oustomers If you dont believe it-Try it out for yourself "Service with a Personality"

B.tr5.WOOD LI]nIBBB OO. (GOODS OF TIIB VOODS"

47ol Santa Fe Aveoue, Loc Angeles

King and FledeicL strectr, Oahland

u

April I, l93l

THE CALIFORNIA LUMBER MERCHANT

People Still Buy W-hat They Want fs Conviction of Shevlin, Carpenter & Clarke Company After Analysis

of Present Business Conditions.

There is plentv of money in the United States for people to buy the things they want. If people want a thing badly enough they lvill buy it no matter what the business barometer may happen to indicate. If their desire to purchase is keen enough, they 'ivill overcome whatever timidity they may have due to business uncertainties.

This is the conviction of the Shevlin, Carpenter & Clarke Company and upon this conviction the company has based its 1931 advertising campaign and its entire merchandising efforts for this year.

In an interesting discussion rvith the meml>ers of the Shevlin organization in which they outlined for us exactly horv they have carried out th,is conviction in their merchandising work, this inspiring statement was made, "We know the purchasing power is there, and rve.believe it is our job to make our products so interesting and so appealing that people rvill be bound to rvant them. We are convinced that if people want orlr products badly enough, they will find a r,vay to get them tl-ris year just as they have in other years. That people are interested in buying such things, we knorv. The increased number of inquiries from our 1931 advertising has proved that conclusively."

The thoroughly practical rnanner in which the Shevlin organization have applied this conviction to their advertising is extremely interesting. There is much of value for' the retail hrmber dealer in the clear-sighted and analytical methods which have been tised in planning Shevlin merchandising this year.

Advertising Efforts Concentrated on Definite Income Groups In the first place careful analysis rvas made of the exact income groups which it was felt desirable to reach with Shevlin advertising this year in orcler to get at the best markets for Pine and to give Shevlin dealers the llest possible support.

The mass market rvas founil to lte in those consumer groups lvhich have yearly incomes ranging from $1500 to $10,000. The consumers in these groups form the major part of the customers of the small town lumber dealer and the dealer rvho has a considerable amottnt of cottntrv trade.

The consumers in these moderate income groups have the necessary purchasing power and will buy Pine if once they are convinced it is what they want. Shevlin advertising is now reaching nearly two million consumers in these income groups in publications which have been carefully selected on the basis of their circulations. Through the incleased number of insertions in these publications

This is a charming c*otnple ol the hind of sinrfla Slrerlin Knotty Pinr rooms taltich are attractilrg lum,ber custotilcrs to u.sc Krtotty Pint rtttd ore hallittg dealer.t to irtcrea,ee thair salc.t.

cluring 1931, it is estimated that Sl-revlin advertising rvill make over thirty-six rnilliorr separate impressions on tl.re consunlers in this market.

The r,r,ealtl-rier grouPs are also beir.rg reacherl lrv Sher'1itr aclvertising this year an<l a special appeal is being made to collectors and lovcrs of anticlues. The inc(rme groups reached in this market include consumers with annual inconres from $10,000 to $25.000 a .-vear and upwards. As the consumers in this group are u'ell acquainted with the trse of Pine in historic Colonial hornes. thev form a natttral

& SUDDBN OIilBISTBNSON LUMBER AND SHIPPING 7th Fl'oor, Aleska-Commercial Bldg.

31O Sansome Street :: San Francisco Franciscr

AGENTS

STEAMERS

Aberden Lumber & Shingle Co., Aberdeen, Wash.

Edna Carmel Raymond Sutiam Grays Harbor Barbara Catee Dorcthy Cahill

Anerion Mill Co., Aberdeen, Wash.

Hoquim Lmber & Shingle Co., Hoquiam, Wash.

Prcper Mill Co., Prosper, Ore. Raymond Luber Co., Raymond, Wash.

Columbia Bq & Lumber Co.. South Bead. Wash.

Hulbert Mill Co., Aberdeen, Wash.

Isis Mille & Timber Co., South Bend, Wash.

J. A. Lewis Shingle Co., Siruth Bend, Wash.

'610 Arctic Club Bldg.

SEATTLE

303 Petroleum Securitiea Bldg.

LOS ANGELES

Edna Christenson

Jue Christenson Annie Christenson Edwin Christenson

i I i I I

Catherine G. Sudden

Eleanor Christensm

Charles Cbristensm

2lE Railway Exchange Bldg.

PORTLA,ND

l i

l

THE CALIFORNIA LUMBER MERCHANT

A,pril I, l93l

market for pine in their modern dwellings. Many of the people in ttlis group have not only one but several homes and they thus constitute a multiple market of great value.

Advertisements that Create Demand To anyone who has studied the general run of advertisements during the last few months, it becomes apparent almost at once that there is a lack of concentrated effort on the part of advertisers in most cases to keep the tone of their advertisements alive and interesting. This general let down and feeling of lethargy may of course be an echo of the uncertainty in business conditions. Nevertheless buying must be stimulated, and people rvill buy and have the means to buy what they really desire arrd want.

People want homes-have ahvays wanted them. In fact, they seem to want them now more than ever before, judging from the inquiries received from the Shelvin advertising during the last few months.

Each separate advertisement in the campaign has been prepared [o appeal to and create a demind for Shevlin Pine ,in a distinct group of consumers. The advertisements directed to the moderate income groups feature Shevlin Knotty Pine rooms that are moderate in cost and of simple. attractive design. Shevlin Pine for kitchen cupboards, bins, shelves, and general repair work is also being featured in advertisements to this group. It is especially significant that advertisements on Shevlin Log Siding for snug, little country cabins or lakeside cottages directed to the moderate income groups brought an immediate response in a flood of inquiries.

To the r,r'ell-to-do and rvealthy groups are directed advertisements featuring more elaborately finished rooms of Shevlin Knotty Pine with special attention given to the historic tradition of P,ine in fine American homes and to the fact that it makes a natural background for early American pieces. The Shevlin Log Siding advertisements to these groups have also aroused great interest and the number of inquiries has been exceptionally large.

Rooms of Genuine Shevlin Knotty Pine Featured When the 1931 campaign was planned, it was decided that only rooms of genuine Shevlin Knotty Pine would be featured. Because the use of Knotty Pine has become so extensive in all parts of the country, there rvas no lack of suitable photographs from rvhich to select those to be featured in the advertisements. Photographs of some particularly beautiful and exceptional rooms of Shevlin Pine were secured. One of these which rvill be featured in a later advertisement, is from the Florida home of one of the leading architects in the United States.

In fact photographs poured in from practically every section of the country, showing that the appreciation and

25

love of pine rooms is not limited by sectional boundaries or climatic differences. In the advertisements so far this year rooms have been featured from such widely separated places as California and Florida, Minnesota and New York, Virginia and Utah.

These photographs of Shevlin Knotty Pine rooms also show that architects and builders are revealing a keen knowledge of the tradition of pine in American homes, and in their use of it in modern residences are upholding the best of this tradition and are making the pine rooms of today as beautiful and distinguished in appearance as those found in the historic early American homes in old New England. As remarked by a member of the Shevlin organization, "It is indeed gratifying to know that architects and builders in increasing numbers are finding that Shevlin Pine is rvell qualified to carry on this fine tradition, and that they are placing their confidence and faith in Shevlin Pine just as we have for so many years. Our photograph files certainly should be ample proof that people today love and appreciate as much as ever before the fine things that go into the making of a beautiful home."

The photographs of Shevlin Knotty Pine rooms which are to be used this year have been classified according to the income groups to which they would be most appealing and are featured in advertisements directed to those particular consumer groups.

All roorns shown in Shevlin advertisements are correct in detail of furniture and finishing. Roorns finished in simple Knotty Pine boards rvhich have been specially milled for this purpose as well as rooms paneled in more elaborate design are shown.

Appeal is made to consumers through stressing the fact that Knotty Pine walls lend charm and graciousness to any room and that a pine room makes a perfect background {or the pleasant life of the home. At the same time these advertisements also stress the fact that a pine room increases the resale value of the home and that it is actually a good investment. More than that it is good economy.

For rvhile the first cost of a Knotty Pine room may be a little higher than the cost of papering or plastering, it never needs redecorating or refinishing. The first cost is the last cost. Dents and mars only add to its charm and quainfness, and its beauty is enhanced with the years. A home with a Knotty Pine room is always sure of having one room of lasting charm and distinction.

In layout and type used these advertisements carry out in every detail the feeling of freshness and lively interest.

In the advertisements on Knotty Pine the booklet "Pine Homes and Pine Interiors" is featured. This booklet (Continued on Page 28)

SUGAR PINE WHITE PINE WHITE CEDAR

PANELS

SPRUCE

voo;s

coAcH

w;l*g9PER rt]MBEtj,0.

LUrruZElB__v' Los Angelcs

F L00irl"fri.,

BOA?

TIIE CALIFORNIA LUMBER MERCHANT

26

April I, l93l

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told for 20 years-Some less

Both Were Dumb The two Swedes, Yon and Ole, went down to the pier where there were scores of fishing boats for rent, rowed out into the lake and anchored, and pr.oceeded to catch fish hand over hand for hours. They had ne.rfer seen such a wonderful fishing hole as they had stumbled into. When time came'to go Yon said: "Ole, das ban de best dam fishing hole ay ever see. Ay tell you what ve do. Ve mark das place where ve catch dll dem fish an' tomorrow ve come back har an' fish some more."

"Sure," said Ole. They were nearly to shore when Yon said to Ole: "Ole, did you mark das place where Ve catch all dem fish?"

"Oh, sure," said Ole. "Ay put a cross on de side of de boat right at das place."

"Ole," said Yon, "you are one dam fool Swede. How do ve lmown when ve get back har tomorrow ve goin' get das same boat?"

LEO ROSENBERG VISITS COMPANY'S OAKLAND OFFICE Leo Rosenberg, Hipolito Company, Los Angeles, spent a few days 'in Oakland around the middle of March where he conferred with L. B. Rainforth, Secretary of the com-

WEYERHAEUSER SALES COMPANY MOVES LOS ANGELES OFFICE The Weyerhaeuser Sales Company have moved their Los Angeles office from 486 Chamber of Commerce Building to 849 Petroleum Securities Building. The telephone number is WEstmore 6325.

pany and manager of the company's Oakland plant.

"Red" Wood ?r

Jays; ttOur NOYO Brand Rodnood Structural Timbers and Piling are as tpermanent as the pyramidst-

and thatts a Lact."

OAK FLOORING like this shows its real value Generations from now

a "Pcr- o

upon "Perfection." In

modem

fection" Brand Oak Floor will still retain its beauty. You can depend plants operated by skilled lumbermen, only the finest oak is selected.

After proper seasoning and kilndrying, it is. perlectly milled and matched so that it lays smmth and

stays sm@th. It is graded and handled so carefully that upon arrival anywhere, it is always in pcrfect condition. Leading lumber

UNI(IN LUMBER CO. OFFICBS

SAN FRANCISCO Ctocker Buitding

LOS ANGELES Lane Mortgage Bldg.

Phone SUaer 6170

Phone TRinrt, 22E2

dealers gladly feature this nation-

ally advertised brand.

There's a size and grade for every structure,4ew or old.

Write today for full particulars.

Arkansas Oak Flooring Co. Pine Bluff, Ark

F€R,F€CTIo.N'

,"* u,I::?"nro,,,i.

JI e mber C al,if ornia Re dtlo o d Asso ciation

GTTIF|lRilIA REDT|l|lD

Brand Oak Flooring "Perfection" Brand Oak Flmring

Blocks and Plauks may be obtained 'chemically treated by the 'CELLiz-

ing process.

"PERFECTION" Brand Dimension Cut to Size, Moulded to Pattern Solid and Glued,

,\pril I, l93l

THE CALIFORNIA LUMBER MERCHANT

Petitions Tariff Commission to Bxclude Russian Forest Products Washington, D. C., March 14.-The battle against importation of Russian lumber entered a new phase today with the appeal of the National Lumber Manufacturers Association to the Tarifi Commission to use its author,ity to forbid imports of Soviet lumber and timber. The ground of the appeal is that such imports constitute unfair competition, rvhich under the tariff larv constitutes grounds for exclusion of foreign goods. Pending the final determination of the question the Commission is asked to recommend to the President that entry be denied to Russian timber and lumber The petition of the lumbermen to the Commission declares that unfair methods are practiced by the Russian lumber industry because the Russian forests and lumber mills have been acquired by the State through confiscation or otherwise without cost, and that they are being exploited by the government with the aid of direct and indirect subsidies and in a manner which makes private competition difficult.

The position is also taken that lumber production in Russia is a complete governmentally owned and controlled monopoly, which gives it competitive advantages that are denied to American manufacturers by the various antitrust acts of Congress, and that such competition would therefore fall within the intent of those laws.

It is pointed out that virtually every American industry can take a sim'ilar view of the Russian competition peculiar to it, with the result that it may be found that the Tariff Commission can deal unaided with the whole complex problem of socialistic competition.

Central California Club Hears Talk on Economics The regular monthly meeting of the Central California Lumbermen's Club was held at the Hotel Clark, Stockton, on Saturday, March 14.

Chas. G. Bird, Stockton Lumber Co., president of the club, presided.

T. H. Kewin, of the United Lumber Yards, Modesto, spoke briefly on the subject of the Veterans' Bonus Loan.

Fred V. Ifolmes, Holmes Eureka Lumber Co., San Francisco, addressed the meeting on the subject of "Better Relations Between Manurfacturer and Dealer."

Ralph P. Duncan, chairman of the Lumber Committee of the State Association, reported on the activities of his committee and their future program.

Luther Sharp, Professor of Economics, College of the Pacific, Stockton, the speaker of the day, delivered a most intdresting address on "Looking Ahead."

Redwood Radio Addresses Edward Morris, president of the Redwood Empire Association, gave radio talks on "The Romance of the Redwoods" over station KFWI on March 2O and 27. He is scheduled to give another talk on the same subject on Friday, April 3, at 8:45 p.m.

R. W. "Rube" Smith, Trade Extension Department of the California Redwood Association, gave a talk on Redwood over the radio at Santa Barbara, March 23. The talk was sponsored by the local retail yards

27

SURPRISING SERVICE ON

VENEERED DOORS WE ALSO MANUFACTURb

BLINDS

John W. Koehl (Qr Son, Inc. 652 So. Myers Street ANgelus 16?l Private Excbange Los Angeles

*V"Y.?,:J

SINCE

1 -9-1 -2 OUR POLICY HAS NEVER VARIED FROM

WHOLESALE ONIY

April I, l93l

TITE CALIFORNIA LUMBER MERCHANT

28

People Still Buy What They Want (Continued from Page 25) gives an account of the authentic use of pine in both hisforic and modern American homes. It tells in detail exactly what the prospective home builder wants to know about the use of Knotty Pine in the interior of his house or how attractively he can bu,ild an all Pine home. These books are ofiered for one dollar apiece and copies have

This !'ear-around cpbin was built for the Hcnnepin County Gir4 Scout.s of Shealin Los Siding throughout by Li'bbey & Libby, con'tractors, Mi.nneaPolis. It is typical of the attractize cabttts being featured irt Shealin adzertisittg whi'ch. are aroasing consurner interest e'zterywherc.

been sent in response to inquiries to all parts of the United

States and many parts of Europe and South America' This

indicates clearly that consumers are interested in new

homes or in remodeling old ones or they rvould not be willing to pay a dollar for th,is booklet.

Interest Shown in Siding Country cabins and lake side cottages seem to have caught the popular fancy. Americans are turning more and more to outdoor life as a relief from the noise and congestion of the city. They feel a distinct need for a place ivhere they may go to get alvay from the crowd and the confusion, where they may relax and enjoy the privacy and

the peace of a woodland retreat. City dwellers-espeoially those who live in apartments-are keenly interested in the possibilities Shevlin Log Siding ofiers them to build an attractive country cabin at minimum expense. People liv,ing in smaller towns or on the farm are interested in Log Siding for hunting lodges, lake cottages, summer resorts and the like. I.t is almost universal in its appeal, as the merchant has found it desirable for roadside stands. curio shops, information bureaus. Communities also use it for tourist camps, exhibit buildings, summer hotels, etc.

Shevlin Log Siding has the appearance of peeled pine logs, and is becoming ,increasingly popular with people who desire their country lodge or cabin to be in perfect keeping with its woodsy surroundings and yet not entail the expense of building rvith whole logs. Log Siding gives a tighter construction than whole logs and of course is much easier to put up. These factors without a doubt make it more desirable than whole log construction and account for its growing popularity. The recent Shelvin advertisements on Log Siding have pulled a large number of inquiries from all over the United States, and in order to satisfy the many demands for more information about the use of Log Siding from consumers, architects, and dealers, the company has prepared a complete booklet on Log Siding.

This booklet, called "Log Cabins Up To Date", contains excellent photographs of cabins and other buildings built with Log Siding shorving detail of construction and speoial treatments. It also contains plans for several characteristic cabins for their customers. This booklet is an efficient and effective guide to the use of Log Siding, ancl it became immediately popular with both consumers and dealers judging from the great 'number of requests that have -beJn received for copies. The first edition has already been ttsed up, and shipments have been started from the second printing.

Log Siding Booklet Special Offer to Dealers Not only has the new Log Siding booklet been featured in advertisements to consumers, but it has also been offered as a special mailing piece for dealers. Knowing that lumber dealers are usually in need of literature of this quality, the Log Siding booklet was planned to serve as a piece of advertising mater-ial for dealers to hand out or mail to their customers.

Sufficient space has been left orr the front cover of the

ABERDEEN, WAIIH.

SAN FRANCISCO

LOS ANGELES PETROLEUM SECURITTES BI.DG.

NEWIALL BLDG

\ltErtnm 53!t

DA%tDtrt UIO

S. E. SLADE LUMBER CO. ESTABLISHED 1885

Wholesale Cargo Shippers of Douglas Fir and Spruce Lumber Representin g in Calif omia

, .I . }TAIfUFACTURERS

THE E. C. MILLER CEDAR LUMBER CO. WITH MILLS AT ABERDEEN, VASHINGTON OF

MILLER

SHIN GLES

AND

MTLLER

CEDAR

LUMBER

April l, 1931

THE CALIFORNIA LUMBER MERCHANT

a

booklet so that the dealer's name and address may be printed'there in good size type. Envelopes are also furnished rvith the clealer's own retrlrn address placed in the corner.

The booklets may lte orclered in any quantity down to as few as trventy-five copies and this makes it possible for the small dealer as rvell as the larger dealer to have an attractive bit of literature for his customers.

The booklets are offered to dealers at cost. The price includes envelopes and the expellse of printing the <leiler's name and address on both the front cover and the envelope. Orving to the fact that the company buys the -the booklets in large quantities, the price quoled dealers is really r1uch lorver than the clealer Could possibly get such booklets himsel{ if l-re rvere to have them made uD-as a special order.

Editorial departments. of leading hor19 building maga. zrnes are norv rvriting their feature articles on spring log cabin building, and many of them having seen ttre Strltvin Log Siding booklet are reproducing some of its photographs in their art,icles. This editorial comment cannot help but be of value to the dealer rvho is featuring Log

T\f1

uealers

ProfiL

Lar{er

Siding.

_ Interesting things-things that help lteople get more fun and real enjoyment orlt of life-are bound t-o hate a market. The pleasure of living in a log cabin-the cheer and coziness of a Knotty Pine 1661p-in fact all things that have the power to make the ever-present desire for 'ihome" and all that it embodies seem a little nearer to complete fulfillment, whether the home be an occasional one,- like a summer cabin, or a permanent residence, these things warm the hearts of people rvho love life-and these aie the things rvhich if adroitly advertised, will always sell no matter .rvhat happens to the stock market.

Shevlin Mills The Shevlin, Carpenter & Clarke organization includes the following mills: The McCloud River Lumber Company, McCloud, Calif. ; Shevlin-Hixon Comllanv, Bend, Oregon; Shevlin-Clarke Co.. Ltd., Fort Francis Ontario, Caniaa; Crookston l-uml>er Co.. Bemiclji, Minn.; Carpenter-Hixon Co., Ltd., Rlind River. Ontario. Canacla.

Exhibit to Show Modern Trend in Church Architecture

That there is a modern trend in ecclesiastic architecture, as well as in all other types, rvill be shown in the exhibition of the r,vork of Robert Orr, prominent Los Angeles architect, which rvill be helcl from April I to 15 in thJArchitects'_ Building Material Exhibit. F-ifth and Figueroa streets, Los Angeles. The evolution of this trend wilt Ue illustrated by 75 water color sketches of churches desisned

by Mr. Orr during the past ten vears. (X these, the -ones

rvhich are now under construction shor,v the possibilities of

the modern idea in church ar-chitecture.

The exhibitior-r rvill also inclucle rvater color sketches of apartment houses, public buildings and resiclences clesigrrecl

by Robert Orr.

Bill Dunning Moves to Los Angeles

W. D. "Bill" Dunning, {ormerlr- sales manager of The Little River Recln'ood Co., San Francisco. is now in charge of Southern California sales for the llanrmond & Little River Redwood Co., Ltd., with headquarters in the Cham-

ber of Commerce Building, Los Angeles.

Where Weaver-Hcnry Roof-

ing is handled the dealer'r profit is generally larger. Whv? Weaver- Henry products rre known; they are respected.

In hundreds of cases they are demanded. The sale of Weaver - Henry Roofing never

falters,. it continually increrres. Don't you see that over a period of time the man who handles !(/eaverHenry roofing makes a larger profit ?

WenvER- HENRy Con poRATtoN Mrln Ollicer Frctory 3975 Ecrt Sle uson Avenue " . LOS ANGELES and

D

BRANCHES

101 North Fitth Strcct PORTLAND

2607-11 Sccond Avenuc SEATTLE

April I, l93l

THE CALIFORNIA LUMBER MERCHANT

THE CURSE OF ONE GOOD ROUND

By Edgar Gq st He wants to shoot a I wish him luck, but' stay with me 'Twere better he Round ninety-two a par 'Twere bettert to m And smile whe'n shot is straight, time goes by Than live to sigh eighty-eight.

And curse at

lle wants to

a seventy-nine,

I'll be But sad of his dream come true The day I with me.

For he'll be would steal away happy One game, of the The an eighty-nine fine of For the s same. the seem Would shot a seventy-nine, my heart was glad, And But I've Bld no fun since that was done, Now, dl,my shots seem bad.

And the ninety-two I often do I bitterly repine, For I frold the thought that I surely ought To 6hoot a seventY-nine.

oh,

Oh, friend, be glad with the game you have, Be happy with Your fate, Let naught destroy the pride and joy, Of a snappy eightY-eight.

Don't try too hard for a seventY card, For if ever one comes to Yo'u' I Until life is done you will get no fun, t '-Frem -your usual ninety-two.

NATURAL CURIOSITY Clock Peddler: "This clock will run eight days without winding."

Mandy: "Mah goodness, white folks! Den how long will it run if'n you wind it?"

THE SCHOLARS OPINION OF

ORAL THEME on the flood of an

The following manuscript was English room in school: the world of the liv"This is probably my last ePistle bell shall ring irg. In one-half an hour the cruel, there no escaPe? I me to my doom. What shall I do? who wrote. 'If I had now realize the feelings gf the soon, I shall be walking the wings of an angel'. ,So\ There sits a teacher who down the hall to that gFful cannot do-give an oral' shall demand of me drat w

theme.

\\ /

"The time drad{frearer. for me to gaze uponfthis PL ness ! I can sympathize wi the time to come when he O, Death, how wonderful with my fate!

y twenty minutes remain then darkness-uttef, dark-

the criminal who waits for be taken to the gallows. seem to me in comparison

"Nearer and nearer dra{r"s the time-only ten more minutes ! How beautiful thiJ world seems ! The g:ass is so green, the sky so blue. , how I dread this darkness that indeed this is my last epistle to huis sure to follow ! If manity, may those who find this do for me one last favor?

Send a note to Mable, telling her that my last thought was of her. Carbon copies to Annie, Susan, and lrene. Farewell !"

WHITE MAGIC The University professor in the

was much

interested in an eclipse scheduled

. so he told he would watch his him, the day before the ec o'clock, he would see mornrng chickens the true, the dark one came go to them said: essor. and "Professuh, how came mystified goin't' roost wuz chickens know dern long ergo did o'clock?" ago," said the Professor. "oh, dese white folks is smaht," said the negro.

"Man "Two yeahs ago dem chickens wuzn't even hatched."

(P)LUCK If your luck isn't what you think it should be, put a "P" before it and try it over again.

THE CALIFORNIA LUMBER MERCHANT

April l, 1931

San Joaquin Club Reorganizes Members of the San Joaquin Valley Lumbermen's Club heard the report of a special committee appointed about a year ago to consider the reorganization of the club from a social club to a business club, at a meeting held at the

Hotel Californian, Fresno, March 7.

The committee recommended the reorganization of the club, and their recommendation was adopted by unanimous vote, as a result of which a paid secretary will be employed and the name of the club will in future be San

Joaquin f,umbermen's Club.

A.bou.t 5O yards signed up as members of the new organlzatron.

The following executive committee was elected: Georgj C. Burnett, Elmore W. King, S. P. Ross, Burton Boyle, F. Dean Prescott, Ralph P. Duncan.

The executive committee met immediately and elected the following officers: President, George C. Burnett, Burnett Lumber Co., Tulare; vice president, S. P. Ross, Central Lumber Co., Hanford; treasurer, Ralph P. Duncan, Merced Lumber Co., Merced; temporary secretary, H. C. Kofoid, H. C. Kofoid Lumber Co., Caruthers.

President F. Dean Prescott and Secre.tary Frank F. Minard of the old club expressed their appreciation of the cooperation of the members in the past, and hoped that the new organization will be of real service to the dealers.

C. H. Griffin, Jr., of the Homer T. Hayward Lumber Co., Santa Cruz, and M. D. Bishop, secretary-manager oI the Coast Counties Lumbermen's Club, Watsonville, wer€ guests of the club, and both addressed the meeting on the -working of the Coast Counties Club.

Offices of the new club will be at 434 Rowell Bldg., Fresno.

lY.R.CHAIYtsERLIN& C().

WHOLESALE

Belm: No back"

latching is tecessar! on the stucco iob ztith a Sisalhraft base.

Plasterers and eorrtraetors are steady custon ers for

SISALIIBA['T q ISALKRAFT has won the enthusiU astic approval of hundreds of builders. Its strength and waterproofness give results impossible with ordinary paper.

As a stucco base, it provides a backing that wilt not bulge or stretch-the crossed sisal fiber re-enforcement makes it tremendously strong in all directions. No backpatching is necesaty. You can recommend Sisalkmft for any job whete a tough, durable and waterproof mate-

LUMBER

rial is needed.

Your list of customers, with an openrng order, will start our sales promotion plan working for you.

CARGO and RAIL

THE SISALKRAFT CO. 2O5 W. Vac&er Drive (Canal Station)

Chicago, Ill.

OPERATING

oFqrcEs

STEAMERS

9th Floor, Fifc Bldg.

SAN FRANCISCO

Hcel OEcc

w. R. Chamberlin' Jr. Stanwood

Phyllir Barbera C

55 Nen' Montgomery Stteet San Francisco, Celif.

LOS ANGELES 568 Chrmbcr of Commcrcc

Bldg.

PORTLAND

Slll Lunbcrncn'r Bldg.

ssA,rrfE:I[o No. s

REG. U.6. PAT. OFF.

.. rnore than a building paper" CLM,t-l Gray

THE CALIFORNIA LUMBER TfERCHANT

32

April 1, l93l

Steel Arches Used for Hauling Logs by The Red River Lumber Co.

I

V

A trainload of 23 arches, one to a flat car, arrived at lMestrvood for overhaul and inspection in the Recl River shops.

These arches are mounted on Athey Track \\-heeis ancl are hauled b1' Caterpillar tractors. They pick up logs rvhere the trees are felled in the u,oocls ancl haul them out to the loaders.

This methocl of logging ancl the design of the Arch was developecl by' The Red River l-umlter Comlrany. The earlier arches s'ere lruilt in the Recl River shops. Similar arches are now in gelreral use ancl have rer-olutiorrized logging on the Pacific Coast.

Trolley is for lie<l River electric locornotive operating on 20 miles of tnain line of The Red Rir-er railroad.

THERE IS A REASON

J. R. HA]IIFY G|l.

Why the largest mills are in-

stalling our IMPROVED AIR COOLED REFUSE

M anuf acturers - W holesalers

BURNERS.

WE ARE ABLE

DOUGLAS FIR - REDWOOD . SPRI,rcE

to care for your requiremearts for air cooled and

brick lined refuse bqrnersnew and uaed boilere of all sizes and types.

RaiI and Cargo 24 Market Street

San Francirco

Lor Angclcr OEcc

Portlend Oftcc Ancricen BenL Bldg.

522 Ccntn'el Bld3.

SEATTLE BOILER WORKS Wrltc fc Catrloeuel

Scattlc, Wuh.

THE CALIFORNIA LUMBER MERCHANT

April ,1, l93l

33

"Grip Lath" Demonstrated to Plasterers Building Officials of Long Beach Attend Meeting Members of the Long Beach Chapter of the :he Contracting Plasterers Association together with Mr. NI. D. Vaughn and Mr. Neal Clark, Plastering Inspectors for for the City of Long Beach, lvere guests of the Schumacher Wall Board Corporation, Los Angeles, on the night of March 23rd when they were taken through the huge plant of the manufacturers of "Grip Lath" and were given a clemonstration of the qualities of this material, called, by the manrrfacturers, the "No,Grief Plaster Base."

The group as guests of Earl Galbraith, Sales Manager for the Schumacher Wall Board Corporation, were enter' tained at dinner preceding the trip through the plant and the demonstration.

Mr. Galbraith made a short talk at the dinner explaining that his company's purpose in having this series of meetings with the Contracting Plasterers \,vas to give them a

better insight into the manufacturing methods employed and to show them first hand just what the product was and n'hat it rvould do. He explained that the Schumacher W;ll '1; Board Corporation was the pioneer in the manufacture of i' plaster board lath and plaster wallboard and that the companv was purely a California institution using all California produced materials and operating chiefly in California.

Mr. Galbraith told his guests that his company sought suggestions from the men rvho applied the produ'cts made by his company and that they were searching at all times for new and better plastering conditions and for the answer to the many problems of the plasterer.

The guests were unanimous in their praise of the modern plant they lvere shown and showed great interest in the demonstration on model walls that had been ere,cted at the factory of the various kinds of "Grip Lath," demonstrating its application and the best methods of plaster application.

CONGRATULATIONS Harry Easom, r,vell known San Francisco lumberman, and Mrs. Easom are receiving congratulations on the arrival of a lorf-ponnd baby boy at the Ross Hospital, Ross, on March 22.

ARTHUR A. HOOD VISITS CALIFORNIA Arthur A. Hood, Associated Leaders of Lumber and Fuel Dealers of America, Chicago, Ill., was a recent California visitor where he visited his mother lvho resides at San

,

Diego.

lVendling- Nathan Co. SAN FRANCISCO Wholcsalcra of

Douglas Fir Stock Size

Stock Size

7/6x7/6

7/627/O

ts/e

ts/e

Redwood Califorrtia White & Sugar Pine If you have ncvcr had

6G 'The Weslern"

Let us sell you a car. It can be mixed with any other items of Old Growth Yellow Fir

GARAGE DOORS Per Peh, Ghzcd

-

Lirt Price.

. . . $31.25

Wectern Saeh Gl Door Go.

worked upperE.

A. L Hoover, Agt San Francisco Los Angeles I l0 Market St. Standard Oil Bldg.

Main O6ce:

34

THE CALIFORNIA LUI,{BER MERCHANT

April 1, 1931

,A,,pril

l, 1931

THE CALIFORNIA LUMBER MERCHAIiT

Lines On a Horse Written in t'eply to a poem in a recent issue of The California Lumber Merchant Doggone it horse, you're not so keen; Most times you're either dumb or mean, And I would swap you if I could For something made of steel or wood.

No rumble seat have vou behind.

Or in the front. of anv kind : No place within or on the side Where more one can safely. ride.

'We clamber than to your upper deck, And there exposed we sit, by heck, In rvinter time condemned to freeze, In summer blistered by the breeze.

And as rve perch there high and dry, You snort, and roll an evil eye, And kick, and shy, and run amuck, And break our bones and smash our luck.

We cannot put you in a shed And leave you there and go to bed, When we'r'e been making whoops all night And come home in the dawn's chill light.

We've got to take your harness off And lug you rvater from the trough, We've got to comb your mane and tail, And feed you barley without fail.

We've got to brush your sweaty hide And see that you're securely tied, And waste our precious time on you, To keep you looking sleek and new.

And when we $'ant you right away, And you are feeling fit and gay, We can't go out and bring you in, And keep our souls from deadly sin.

You flaunt, and thwart, and balk us there, The rvhile we coax, and tease, and swear, And shout aloud our wild command, And offer fodder from our hand.

Sometimes we bet our precious kale IJpon your legs and switching tail, But as in woe we lvatch the race You finish ,in the thirteenth place.

Doggone it horse, you're not so keen Most times you're ornery and mean; And I'd exchange you if I could For one gas buggy made of wood.

Merriam Conner.

-A.

REDWOOD CARGO AND RAIL SHIPPERS

PROMPT SHIPMENT

McKay & Co. Salee Ofice

311 California St.

San Francirco

MilI Eureka, California Humboldt County

Phone KEarny O388

J5

Lumber Institute to Meet

April 7

A general meeting of the membership of the Lumber and Allied Products Institute of Southern California will be held at 6:00 P. M., at the Elks' Club, Los Angeles, on April

7. Among the subjects to be discussed during the business session will be "Selling Grade-Marked Lumber" and "Cen-

tral Estimating of Lumber Bills." . Jack Dionne, publisher

of The California Lumber Merchant, will be the speaker of the evening.

West Coast Lumbermen Ask

Tariff Increase

A 5O per cent increase in the present duty of $1.0O per 1000 feet on finished softwood lumber was recommended to the Tariff Comm,ission by the West Coast Lumbermen's

Association, March 19. Col. W. B. Greeley, secretarymanager of the association, made the recommendation.

Al F. Rea Appointed Sales Manager for Monolith

Carroll A. Low. Vice President and General Manager of Monol,ith Portland Cement Company, of Los Angeles, announces the appointment of Mr. Al F. Rea to the posi-

tion of Sales Manager for Monolith. He succeeds Mr. F. R. Brownell, resigned. Mr. Brownell had been with Monolith for the past seven years, most of that time as a promoter of their Plastic Cement. Mr. Rea has been with Monolith for fir.e years, and r,vas promoted from Assistant Sales Man-

ager to Sales Manager.

F. A. WILSON LEAVES FOR EUROPE F. A. \Ar'ilson. Wilson Bros. & Co., San Francisco, left for Paris on March 24. He will sail from New York on the S. S. Europa on March 30. He will meet Mrs. Wilson, who has been sojourning in Paris, after which they will spend a few months touring the Continent. They will return to San Francisco in lulv.

O. L. RUSSUM VISITS LOS ANGELES O. L. Russum, Santa Barbara Lumber Co., Santa Barbara, Calif., was a Los Angeles vis'itor on March 17 where he attended to business matters and called on his lumbermen friends.

r.P. H0GAN co. irrrrwoRr TUMBER sNH & DooN DISTRTBUTORS OF

LAMINEX Philippine and Fir Doorr and Panelr Ofice, Yard, Mill and Dockr 2,,i! & Aricc

s.. OAKLAND

cb|lfi"oser

April I, l93l

THE CALIFORNIA LUMBER MERCHANT

?DoNr tlrvertoN

Lt-rvsxro

Innrapp- Dn^t

L,v,*offoa* SnowrNo Vrrw ". tRPsr. ?oovr

{t-oou

}t-srrl No 1204

Plans for this attractive home can be furnished by the

Lumbermen's Service Associatron Fay Building Loo Angeles

April l, 1931

THE CALIFORNIA LUIVTBER MERCHANT

Copperclad Valley Opens Profitable Market for Dealers the result that a large share of valley business has been diverted to him thus forming a logical companion sale item for every order of sloping roof material.

Copper.clad Valley tnay be used on every type of sloping

roof. It is put up in 50 ft. rolls, 211 tnches wide, and is made of a high-quality asphalt roofing rvith a l0-inch strip of pure copper imbedded down its center, of whi,ch 9 inches are exposed, the other inch being covered by a half inch overlap of the asphalt roofing on either side of the exposed strip.

Copperclad Valley comcs fu rolls 50 fcct lon,g and 2ll inch.es wide.

Notc coppcr strip inrbeddcO',lnf;i!:;,"n"riltchcs crlroscd, oaerlal>ped tuith

Although the lumber dbaler has long been looked upon as the logical source of supply for all material entering into the construction of roofs, yet only re,cently has he been able to capitalize one of the most important phases of this business, that of rnetal valley material.

However, the advent of the nerv product, Copperclad Valley, manufactured by tl-re Flintkote Company, this profitable market has been opened to the lumber dealer with

SAFEKOTE PAPERS Stratex Triple-Sheath Seven Plv Established resale price in-

The application of the valley is extremely simple and economi,cal. No waste of material of difficult soldering operations are necessary. The Copperclad Valley strip is first cut to length from the roll, then placed in the valley of the roof and nailed into position just like any roll roofing. It will be note'd that the nailing is done through the asphalt. rather than through the copper, thus eliminating the hazard of leaks around the shank of the nail.

The Flintkote Company report wide distribution of the product in all territories, owing to the fa,ct that besides filling a long standing need, it ofiers the lumber dealer an excellent opportunity to build up the unit of sale on every order for sloping roof material.

\THEN YOU SELL

Booth-Kelly Douglas Fir, tlre Association grade and trade mark certify to your customers the quality of the stock you handle. Builders quit guessing about what they're buying, and buy where.they know what they're getting.

sures your profit.

Official acceptance by munici-

pal Building Codes makes selling easy.

LUMBER gO

-Distributors-

W. E. COOPER LUMBER COMPAT{Y Los Angeles, California

MILLER-McDERMOTT HARDWOOD CO. San Diego, California

STRABLE HARDV/OOD COMPAT{Y Oakland' California

General Sales Oftce: Faiting Bldg., Portlend, Ore.

Milb: Wendling Ore., Springfield, Ore. California Officee STOCKTON 266 Wilhoit Bldg.

Gco. \lf. Robinron

Srlcr Agcnt

LOS ANGELES

Zll Centrel Bldg.

A. T. Show, Srlcr Oftcc

1

J .i

THE CALIFORNIA LUMBER MERCHANT

38

April l, 1931

(The Clearing Hourc)

This Column of "Wants" and "Don't Wants" is fon The Fellow Who Wants to BuY The Fellow Who Wants to Sell The Fellow Who Wants to Hire The Fellow Who Wants to Be Hired Rate: t2.50 pq colutnn inch FOR SALE Planing Mil,l Machinery for sde. All modenn, nem 3 years ago. Los Angele Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460.

OPEN FOR POSITION Lumberman with wholesale and retail experisnsg-ssveral years retail experience in Los Angeles County.

Famillar with all branches of Mill, Wholesale and Retail ends of the business. Can furnish references. Will appreciate an interview. Address Box C-372, Caliiornia Lumber Merchant.

WANTS POSITION AS SALESMAN OR SALES PROMOTION WORK Salesman with several years' association and sales promotion experience, and having wide acquaintance among Northern California Lumbermen, is open for engagement.

Prefers line of building material. Would like to cover territory from Oregon line to Bakersfield and San Luis Obispo.

Prefers salary, bonus and car allowance. Address Box C-376, Califoinia Lumber Merchant, 112 Market St., San Francisco. California.

FOR SALE-SMALL YARD For Sale-Small lumber yard with good established trade; poor health reason for selling. Address Box C-378, California Lumber Merchant.

WANTED BOOKKEEPER \Manted, A No. 1 Bookkeeper; must invest $2500 and

furnish references. Address Box C-379, California Lumber Merchant.

WANTS POSITION Lumberman with experience in Sales-BookkeepingAccounting-Credits-Collections-Etc., open for position.

7 years' experience with Southern California retail and wholesale hardwood firm. Good knowledge of Sugar and White Pine, Hardwoods and Fir Panels. Age 36. Can furnish references. Address Box C-381, Cal,ifornia Lumber Merchant.

ANTS WORK Experienced young man wants work with lumber concern, either office or yard, retail or wholesale. Address Box C-373, California Lumber Merchant.

GOOD MAN WANTED TAKE CHARGE OF RETAIL YARD Wanted good man to take full charge of retail yard.

Must invesi$5000; money fully secured. Salary open' Address Box C-380, Cal'ifornia Lumber Merchant.

POSITION WANTED BY EXPERIENCED LUMBER OFFICE MAN all around lumber office clerical man.'

By - experienced A-1 refeiences regarding integrity and general qualifications. Address Box C-382, California Lumber Merchant.

EXPERIENCED LUMBERMAN SPECIALIZING IN INDUSTRIAL AND WHOLESALE SALES WISHES

CONNECTION Practical Lumberman with experience, saw mill to consumer in hardwoods, White and Sugar Pine, am ngw and have been specializing in Industrial and Wholesale sales in Los Angelel and Southern California for number of years.

Would be interested in position as sales director or promo' tion work for well rated lumber company contemplating the establishment of an Industrial department. My knowledge of sources of supply, together with my clientele wo-ql-d be"invaluable to the right party. Address E. M., Box C'377, California Lumber Merchant.

LUMBER INSPECTOR

TIMBER FOR SALE 2O million feet of timber for sale at Crescent Mills, Cali'

fornia. One-half Pine and one-half Fir-two miles from

the railroad now being built connecting Western Pacific and the Great Northern. Can arrange satisfactory terms.

H. S. Hersman, Owner, Gilroy, California.

Lumber inspector available to handle a few more ac' counts, both hardwood and softvrood. At present inspect' ing shipments for several Los Angeles firms. 30 years' experience in inspecting lumber of all kinds-domestic and import shipments. D. B. CONOVER, 224I Maple Ave., Los Angeles, Calif. Telephone Rlchmond 4975.

IT REVOLUTIONIZES

wrNDow INSTALLATIONS LoclflorNT f^rL

,{i*tta %orou

The AIRTITE FRAME & LOCK. JOINT SASH afford the perfect win.

dowinstallation. Thev make oossible a

higher degree ofinsuiation than here. tofore attained.or obtainable with anv material other than wood.

Drip Cap mbbeted for Head Casing. Note wedge.shaned tongue.and.groove jointE.

All etock sizes, for all standard types of conotruction.

Fnmes. Pullev stiles and sash

ploughed for Lock.Joint weath. erstripping. Novel and unique

Lock.Joint Sash meeting.rails

(Fully protected by U. S. Patent No. 1752771 Oth. er U. S. and Foreign Patents Pending) ":: :

Old.rtvle sash cord knot re.

placed here by metal ferrule connecting cord with angled cocket in side of caeh, which a ut o matical ly I o ck s itsell itself

ri

'" I

againstdisplacemenl

Sill moulded with both facee parallel, assuring tight joint entire width of jamb. Pitcb

of sill incteased to 3 inche€ in 12, providing free drainage.

Completely weather-stripped, ready to install . . . No heat losses . . .

No dirt and water seeping in . . . No gritty dust sifting through . . .

No jamming . . . No annoying rattles. Costs the builder less than the old style frame and window plus the additional cost of weatherstriPPing. I,et a Long-Bell representative explain the Perfect Vindow Installation in detail or write for literature.

LONG,BELL LUMBER SALES CORPORATION R. A. Long Building

Lumbermen since lB?5

Kansas City, Mo.

-saus Little

llipolito

Get your window screens and screen doors out where people can see thsm-6s1 only for new business, but therets many an old house needs a new screen door, and if passers-by can see

your display it will suggest to many of them the desirability of making a purchase then and there.

Every house bill calls for window screens and screen doors.

Increase your business by including Hipolito Screens.

SCREEN DOORS AND

\X/INDOW SCREENS

ALL METAL HANDI.IRONING CABINET ELIMINATES FIRE RISK

They are guatanteed in every way. That

21o/o of all apartment and resi-

means satisfaction to the customer or he

dential fires are caused by wooden ironing boards. This cannot happen with the all-metal HandiIroning Cabinet. Pivots in any direction. No interfering undersupport. Cannot warp or shrink.

gets his money back, and we back this up

all the way with you. That's one reason why Hipolito Screens have proved so poPu-

lar in the past 30 years. They are not only the best screens that brains can devise and

Cost reasonable. Easilv installed.

the latest machinery produce, but remember,

we guarantee them to satisfY.

Hipolito fornpany 2lst and Alameda Sts.

Phone WEstmore 613l

l,os Angeles, Calif.

Oakland Office: 4246 Holden St., Oakland' Calif.