New Profit$ NEW PRODUCT$

Weyerhoeuser Soles Aids ro Deolers on "Look-See" Bosis

'Weyerhaeuser Sales Co., which long has supplied building plan services to its dealers, has a new "look-see" merchandising approach to dealer sales helps. The company has comPletelY ^ revamped its home building and farm building services, added sales tools to promote business in fences, cottages, garages and remodeling, and come up with 5 paks of promotion aids to help sell these different markets . . and injected an "on approval" offer.

Borrowing a direct-mail selling technique, Weyerhaeuser has sent its new - home-building merchandising pak to thousands of dealers from coast to coast without even asking for orders. These new dealer promotion materials, filling a carton the size of an apple box, went to dealers for their inspection and approval. Dealers who elect to use the sales aids will be charged a part of their cost.

Any dealer is free to return the package at no cost whatsoever; Weyerhaeuser will even refund the return postage.

The pak of home-building sales materials went to all dealers who subscribed to the firm's home service'last year. Any \Meyerhaeuser dealer can, of course, order any of the 5 packages again, on approval , merely by writing to the Trade Promotion Department, Weyerhaeuser Sales Co., St. Paul 1, Minn. Merchandising materials in the home packages include supplies of plan books for each of five different design classifications (over 100 designs), a handsome counter stand, colorful point-of-purchase materials and other aids for selling contractors and consumers.

Fred G. Johnson, trade promotion manager of Weyerhaeuser Sales, said, "There's a big upturn in dealer promo- tion initiative, and each year more of our customers effectively use merchandising materials. And we think they will immediately see how to use the point-of-sale helps to build volume and profits.

- Johnson pointed out that while only the home and the farm.promotion-qear packages will automatiially be ma-iled to dealers, any of the paks will be sent to Weyerhaeuser dealers on a look-see basis upon request. All five paks cost the dealers only $65; the single pack?ge of merchandising matelials for home and remodeling lales costs $20.

Weyerhaeuser will continue to sup-

All inquiries regarding NES7 PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER IIERCHA IT, Room 508, tO8 ITest 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to the rnanufacturer or disiribuior, who will then answer your inquiries direct.

Johnson'Tumbleweed' Ofrers High Copocity, Pofiobility

ply its dealers complete blueprints (at moderate cost) of all the homes in the design service, all plans having been drawn for economical use of stock materials as well as customer appeal and lasting value.

As part of direct-mail promotion for dealers, the company is issuing "Building News" featuring building developments, new products, and use information to be mailed periodically to the dealer's contractors. Dealers who participate in the new merchandising program of the company are invited to provide the names of their builders.

New Vorioble Speed Belr

A new variable speed belt that will eliminate industry's problems of procuring and replacing belts of special design has been announced by the IVlanheim Manufacturing and Beltine Company, IVlanheim, Pa. Made of oii and heat-resistant neoprene, the new belt is being marketed after months of laboratory and field testing. The new MVS belt does not require dismantling of machinery for instillation, is preci-sion balanced to eliminate vibrition. and can easily be adjusted for any desired length. Available in a complete range of sizes, the MVS belt is a-link design adjustable to any length for use on various size drives. Available in standard packages, the new belts are priced competitively with other variable speed belts currently marketed.

The Johnson "Tumbleweed," a portable batcher for charging transit mix trucks, has been developed and is now ready for marketing by the C. S. Johnson Co., Champaign, Ill., and its Pacific Coast branch at Stockton, Calif. The new self-contained batch plant is available in 3l and 5 cubic yard sizes. Capacities ol 25 to 40 cubic yards per hour are possible, depending upon hopper size and whether the discharge belt conveyor is 18 or 24 inches wide. The 3/16 inch steel hopper is open for charging on three sides, has 60 degree side slopes and double clam gate for fast, clean discharge to the belt conveyor. A full-reading, cumulative 24 inch diameter weighing scale is standard on the new batching unit. The complete batcher can be towed while assembled or the conveyor boom, bolted to the batching unit, can be removed for truck or rail shipment. The "Tumbleweed' is available without wheels and discharge belt for more permanent installations.

Nu-Wood Introduces New

Wood Conversion Company has introduced a new ceiling tile with a fissured design to meet today's trend towards colorful and eye-catching ceilings. This new insulation board tile, called Nu-Wood Decorated Tile, features a simulated fissured marble design in 17' x lV'size. Available in two colors, either gray or beige, Decorator Tile insulates and coirects faultv acoustics in addition to its decorativi advantages.

Nu-Wood Decorator Tile is also specially treated with a Sta-lite white coating that meets Commercial Standard, CS42-49 for Class F flame-resistant finishes.

(TeII them uou salD it in The C alif orni,a llurnber M erchant)

GP's Pre-Seoled tlnd Pockoged Redwood Siding

Pre-sealed and packaged redwood siding, a new Georgia-Pacific Corporation development, will open new markets for redwood siding with builders, contractors and architects. It is available at no extra cost. The siding (patent applied for) is uniformly sealed at the factory so that it is protected from moisture penetration on all surfaces. Sealing saves up to 35/o of paint normally required to cover this kind of siding and assures uniform coverage. Water spotting is eliminated. The total cost saving in paint and time that may be experienced within the industry is obvious when one considers that about 70/o of. Redwood-sided buildings are painted.

If the siding is to be used in natural finish, the sealer emphasizes redwood's natural color, though it is in itself clear and colorless. If stain is applied, the sealer equalizes stain penetration, assuring an overall color. Dirt, dust and grime are simply wiped off this siding, eliminating the need for tedious sandirg prior to applying finishes. It should be noted, too, that the sealer used in this researched product is odor free and neither oily nor sticky.

The package offers something for the dealers, too. It is colorful with three-color end labels giving both size and grade. It is moisture resistant, formed of heavy kraft with plastic film, heat sealed on the top and ends. Thus protection is provided during shipping, storage and on the job prior to installation.

Widths run e', &' and 10"; thicknesses are ft", 5f" and. fu" ; lengths are from 4 to 20'. Further information is available from any Georgia--Pacific warehouse or sales office, or GeorgiaPacific Corporation, Dept. 13A, Equitable Building, Portland, Ore.

Golling All Kqors

Palo Alto, Calif.-Kaar Engineering Corporation has developed a new lowpriced FM mobile radiotelephone for communicating between vehicles and fixed points, from one vehicle to another and between two or more fixed points. The new Kaar TR500 FM mobile radiotelephone is operable in the 450-4ffi mesacycle Special and Safety Services aid itte +qi-+ZO mesacycle Citizens Radio bands and is the lowest priced, commercial-grade instrument of its type yet to be placed on the market. Any citizen and business enterprise is eligible for licensing in the Citizens Band. Under averagE conditions, the new Kaar radiotelephone will provide reliable communication between vehicles and a fixed point within a 10-mile radius of the fixed station. Ranges of up to 50-200 miles can be obtained betwien vehicles and from fixed points to vehicles when a,repeater station is used.

Screens for Metol Cqsemenls CXfered Wirh Floor Disploy

Rudiger-Lang Co. of Berkeley, C.!i: fornia, innounces a Program that will enable lumber yards, hardware, and building supply frrms to offer standard size scieens -for the millions of metal casement windows in use todaY. The Berkeley manufacturer has selected the nine sizes of Tru-frame aluminum screens that fit over 9O/o of the windows in most communities. AnY assortment of 26 screens in these sizes is being offered on an introductory basis. This assortment is shipped with a floor display, measuring directions that can be handed to customers, installation clips and screws. Thus it is a complete selling. program with a minimum screen lnventory.

Tru-frame is the first all aluminum frame screen to be made entirelY bY machine. It has a unique one-Piece frame, and is constructed to give years of service.

The screen assortment covers three widths fuom l6s/sn' to 22r/st' and three heights from 23s/s" to 48r/a". The introductorv assortment of 26 screens is offered at the regular case price. The floor display, which will hold up to 48 screens. is available without extra cost. For additional information please write Rudiger-Lang Co., 270I Eighth Street, Berkeley, Calif.

Free Decrler DisPloY Pcnel

Supplementing their big Push of new Crestwood Tremodeler's" flooring, E,. L. Bruce Co. ofiers lumber dealers an attractive lV' deeP, l8f" wide, 12" hieh display panel of six widths of elEamins piefinished Crestwood on a [ty*ood base with a colorful silkscreened sign to tell the remodeling storv and iell the floor. Assembled unifsits on table or counter, or hangs from wall. For a limited time, panels are free to lumber dealers with their original order for 1,000 feet or more of Crdstwood. Available through Bruce distributors or direct from E. L. Bruce Co., P. O. Box 397, Memphis 1, Tenn.

(Tellthem aou sao it in The California llumber Merchan)

New Rlostic Floshing

Added; ro Sisolkruft Line '',

American Sisalkraft Corporation has released a new flashing material to round out its line of other flashing products. Moistop flashing, as it is called, utilizes polyethylene plastic which has been bonded to a rot-resistant $isalkraft paper. The manufacturer states that the finished product combines the inertness and perma-" nency of the plastic, with the strength of reenforced, waterproof paper. While Moistop has been available for some time in wide widths for use as a vapor barrier under floors, it is now being put up in narrow flashing widths for all concealed waterproofing applications such as door and window flashing, sill flashing and foundation danipcoursing, etc. The primary feature of this new product, in addition to its flexibility and long-lasting characteristics, is its low cost. Selling for around f OISTOP

3%" per square foot (approximate contractor cost), the manufacturer claims it will outperform similar flashing materials but at a much lower cost. Moistop flashing is available in roll widths from 6" to 6U'-all rolls are 120 feet long.

Stroight ond Profile Knife Grinder Avqilcble '

A new type Knife Grinding and Jointing attachment is now available as an optional feature for the No. 969 Planer - Matcher - Moulder machinery from Fay & Egan, 2029 Eastern Avei, Cincinnati. Ohio.