in Business ',.

- Does lucli play a big part in busihe$s success?

It does, a wonderful part. Wbtch the succesgful cereers i;i of business men, and you can't doubt the great value of r luck.

- You will see some fellow reach out and grab an opportu,: nit! that other men standing around had not realized was , there.

r, Ilaving grabbed it, he hangs onto it wjth a grip that i, makes the jaws of a bulldog seem like a fairy touch by

._'gomparison.

He then calls into play his breadth of vision. He sees the : ' rrs ruEu lcuJ rtlc(, l,ray tutt I, eaqfn or,vlslon..rle sges + ,possibillties of the situation,, has the ambition to de5ire ' them, and the courage to tackle them. f---, s..s !r.v evslq5s.!v tq9alg luFtlL

He intensifies his strong points, .bolsiers his weak ones, :ri,cultivates those pegsonal qualitieB that cause other inen to i IIe sows the seeds of sunshine, of good cheer, of opti! , *nism, of unstinted kindness. He gives freely of what he [1;has, both spiritual and physical things.

1. trust hlm and cooperate with him.

"Yery Appreciotlve"

The\ California Lumber Mlrchant

Los\Angeles 14, California

Wie here are very appreciative of your fine American ideas and editorials.

r, Stanley Ransom I Ransoin Bros. Lumber & Supply Co.

i Ramona, California

He t\inks a little straighter, wbrks'a little harder and a little fonger, travels on his neiire arrd enthusiasm, and gives. srrch service as his best effortg pefmit.

These things he does. Luck.doeq thc rest.

Notlonol Mcgozine to List l,ocol Deolers in HIC Frogrom

- Tt," Ifome fmprovement Council's program has a chance for local membels to be listed in A'meiican Home mag- azine as home improvenn'ent headquarters. Council Execitive lirector Don-Moore, announcing the magazine's plans for tying in with HIC's program to iove horieowneri into repairing and remodeling, said that American Home's July issue, reaching lor/a million readers, will be devoted eniiri- ly to the subject of home improvembnt and announce HIC's second big contest for homeowners, requiring the pertormance of an actual home imprqvement project with the aid of a local Council member. It will actualiv list all local members of the Home Impiovement Councii-alpha- be-tically by state and 1ey,'n-thereby directing its i0t/4 million readers to HIC members to obtain. compl-te contest inlormation and advice on projects they need i6 accomplish in order to enter. This is at no cost to members of HIC. . Pointing out that Americair Home can list only the first 6,000 local members, Moore urged local businesimen who have not already become Council members to do so at once. "Ne_ve1 before," he said, "has this big an opportunity for profit been offered to local dealers, iontraitors, builders, utilities, financial institutions and the other types of firms involved in this industry an opportunity fol a national consumer magazine to list your fifm as the place to go for help and advice."

Local firms can take advantage of this unprecedented offer by obtaining membership-applications'from HIC, 2 East 54th Street. New York 22. N. Y.

USP Soles High, Eornings Low

United States Plywood Corporation's sales reached a nely high level in the nine-months period ended January 31, but earnings were below a yeat ago as fir plywood prices slumped to the lowest level in eleven years. Earnings for the nine months were $4,866,000 after estimated income taxes of $2,885,000. Sales for.the period were 9154,416,000, compared with $150,167,M in the corresponding period a year ago.

"The results for the past quarter teflect an inventory write-down based upon the recent drop in the fir plywood price to $6.1," commented S. \Ar. Antoville, presiclent. "The continued overprodtlction by the fir plyn'ood inclustry, combirted with the seasoual slorvdorvn in building allcl the general business llncertainty, limitecl earnings severely cluring the past quarter. 'l'he fir plyr,r'ood segment of our bttsittess represents aboutlO/c of sales volume."

NLMA fo Hold Spring Boqrd Meeting in Sontq Bqrbqrq, Moy 26-28

The Spring boarcl ureeting of the Natiol'ral Lttmber X4anrr{acturers Assu. rvill be l-reld in Califortria this year, at Sarrta Barbara on I'[ay 26-28. One of the features of the meetinq rvill be a Panel cliscussion at the noon luncheor.r, XIav 27. Subject u.'ill be "Is tl-re l-rrmber Distributiorr Systenr Aclecluate for I'resent and Frrttrre Neecls ?" ar.rcl the leaders l.rope to develop in into a through airing oi opinions on hor.v the present pro<lucts distribtttion system catr be geared to the tretnenclous anticipated increase it-t poprrlation in the next 20 years.

The Parrel r.vill consist of four leaders representing all clistribution channels : a lrrrnber dealer, conrmission salesman, rvholesaler. and transit shipper, pius spokesmen of the tra<le press. J. C. O'Ilalley, presiclerrt of the National Retail l-rrmber Dealers Asstr. anrl a Phoenix. Ariz., retailer. u'ill appear on the Panel. Others invited inclucle Nlartin \\riegancl, presiclent of the National-Ar.r-rericarr \\11-rolesale Lumber Assn., arrcl George \\'. l'Irreth, presiclcnt, National Assn. of Cotnnrissiou Lrtnrber Salesmerr.

Pqt'fen-Blinn Property Sold

Tl-re firm of Blair-\'Iartin Co. l'ras Patten-Blinn Lumber Co. yarcl site at Sorrtl.r Pasaclena. 'I'he firm hanclles eclrripment.

purchasecl the old 905 Xlission St. in nraterials harrclling

IMPORTED ond DOMESTIC HARDWOODS for EVERY PURPOSE-Hordwood Poneling

Our Invenfory is Complete-Prompf Shipment Assured

TnoprcAl, e, WnsrERl'{ Luunnn CompANy

t. J. Gqrr Co. Cobinet Troining School for Bcly Areq Deqlers

I-. J. Carr & Co. rvill hold a Bilt-\\/ell cabinet trainins school for Bay area retail lumber clealers, Xlarch 1S-19 at the Claremont hotel, Berkeley. Clark A. Barton. supervisor of the companv's training school program ; Harry tr{uir,

Ililt-\\iell factory representative, ancl ern clivisiorr representative of Carr, rvill presicle at the t'n.o-day rneeting.

Frerl Pfeiffer, WestAdanrs & Collier Co.

Glenn Foglemon Sreps Down qt Cqlifornio Door €o.1 Breiner ond Pqrkins Tqke on New Duties

I"ollou,ing ,10 1'ears o{ service rvith the California l)oor Cotnpanl. of Los ,,\rrgeles, Glenn Fogleman, pioneer wood prorlrrcts executive, has retirecl f ron.r his post as general nralrager of the u'ho1esa1e concern. I-ester \\r. Ilreiner, a 22-year veterall with the firm, has been named to srrcceed Foglen-ran as nrallag'er of the Los Arrgeles ll'arehorrse and olhce locatecl in tl.re central mannfacturing district.

Phone: CApitol 2-1934

Telelype:

PD-385 tln CEDAR . HEmtOCK RIDWOOD . SPRUCE. IDAHO, SUGAR AND PONDEROSA PINE

We Solicit Youl Inguiries lor Wolnranized and Creosoted Lunber, Timbers, Poles anrl Piling m@nFIG

In line u'itl.r tl.re promotion of Breiner, Art Parkins, sales nrarrager, has beer.r gir-en the aclclitional assignment of assistant manager but u'ill cor-rtinue to rlevote most of his tin.re to sales Dromotior-r. Parkins is r,r'ell known at all levels of distributioi, having spent rnany years 'lr,ith tl-re California Door orgarrization and also operating his orvn rvholesale lumber firm.

Colif. Representotiyg

R.oy Wiig Nqmes Corl Dqvies Scrles Monoger of lmPeriol

ll.ay lr.\riig, ou,irer-rnatlager of Imperial Lumber Company. Los ,\ngeles rvholesale collcerll, annoLlnces the appointment of Cirl I)avies, veterall Southern California lurnLerman, to the positiou of sales lnanager for the firtn.

Davies startetl his lumber career in 1914 u'ith the ll. K. Wood Lumber Cotrrpany, ancl, follorving his clischarge frorl the army in 1918, re-enterecl the lumber inclustry 'lvith llammond in I-os Angeles. He l.ras been iclentifiecl continuouslr- in lurnber sales siuce that time. He is rvell kuorvn at all levels of the business, having both retail ancl rvholesale exDerience. and at otre time spent several n-ronths in the Nortl'rern California procltrctioti area in shipping and sales.

"We are scl-reduling au actir-e erpansiorr ltrogram for the spring aud surnmer months," Ray \\riig cleclared, "and we are makirrg a complete ler.el so that we will be irr needs u,ithout delay." surve\: at the rrills and sales a oosition to fttrnish the dealer

DFPA Adds to Field Promotion Sfqff

Eleven mett har-e been acldecl to the staff of the Douglas Fir Plyu'oocl Associatiol.r's treltl promotiotr clepartment, accorcling to W. E. Diffor<l, I)FPA managing clirector. This brirrgs the total field stafl tc.t 42, nearll- clouble the nurnber of a year ago.

DFI'A field prornc.,tion reDresetrtatives' function is uatiorral promotion of volume uie of frr pl1'r'r'ood through personal calis on specifiers and large users iu major markets, chiefly irr the construction and inriustrial fields. They operate throrrghout the coulltrl itr tert regions.

'fhe new statl mernbers inclucle Italph McGreal, San Iirancisco.

Bill Brouning

TWX: ARC43

Phone: VAndike 2-2417

Direcl: VAndike 2-2202

Hubbord & Johnson Receive Third Corgo qt Port Yqrd

Hubbard & Johnson Lumber Company received its third cargo o{ approximately 2l million b.f. of lumber at its port of Redwoo_c! City yard, l-readed by S. W. "Bill" Wray, on Febrtrary 24. Both Bud Hubbard, of Nfountain yisu', and Chet Johnson, of Los Gatos, rvere on hand to check the unloading operation-made doubly difficult by the heaviest rainfall and gale to strike Northern California this year. However, unloacling was carried off without a hitch ani the entire load stored in the yard in less than 10 hours !

_ The first shiprnent to Yard 4 arrived December 26, on a Cl-ramberlin ship, the Alaska Cedar, out of Crescent City. The last load again originatecl at Crescent City ancl was brought in on Chamberlin's "C" Trader.

Beckslroms Stort Homeowners Coniest ol Arcqdiq Yord

A contest for homeo.ivners \\'as started last month by L. A. Beckstrom. presidetrt of tlre Arcadia Lnmber Co., 214 N. Santa Anita Ave. The Arcaclia dealers are nlembers of the current Home ImDrovement Council. The contest will run thrbugh June 30 with a "How's Yorrr Home?" ealrie in rvl-rich the family fills out a checklist of home irnprovements it neecls arrd comDletes a statement: "lIere's t.hv u,e feel it is important to impror-e our home (25 u,orcls or less ) ."

Ancly Beckstrom saicl there are 1.003 caslr prizes totaling $125.000 irr tlte cotrtest -a_ first prize of $25,000; seconcl, $10,000, and third, $3,000. From the local angle, crrstomers of the yard can coml)ete for 1.000 rnore prizes totalir-rg $87,000. The first contest will be follorved by another rtrnning frorn July I to Dec. 3i, rvith the same anlount of national awards. In it. the homeo\\'ner has to con.rplete an actual home imlrrcrvement. The Arcadia yarcl also contrib_ tutes helpful remodeling ideas ancl frrrr.rishes corltest blanks.

Squires Exponds Colton yqrd

Colton, Calif.-Construction is underw:ry on a $21,280 expansion at the Squires Lum_ ber Co., 370 N. 9th St. The buildirrg irr_ clrrrles a large new display roonr ar,,l office tor the retail yard. coverirrg 55g0 srr. ft. Lolttractor It. P. Bi<lrrey estimated the site will be completed about ni<l-X{ay north of the prcsent. builclitrg at 9th ancl H streets. r(oy sclurres, o\\'1ter_[lanager of the yarcl, said they are expanding their harclwarl cle_ partment ancl lunber sales section and that the. yar<l n'ill go into the do-it_vourself tracle with an expanded proclrrct line in the new showroont. The dealer rvill continue his extensir.e building ancl co,.,stru.iion services, he aclclerl.

(Tell them uou saw it in The California Llurnber Merchant)

\Yestcln Red CetlarThis giant cedar reaches its finest development in the rainY forests of British -Columbia's'southern coast, where it may grow to 200 feet tall and 18 f""i in diameter. With its straight' beautiful grain, light weight, working ease and excePtional all-weather durabilitY, Western Retl Cedar is hiuhlu "it""*ed by home builders the *o-tld orru., for both exterior and indoor use. It has a verY low shrinkage factor and its cellular structure gives it a verY high insulating value' Ileightening the interest of this fine wood's attractively figured grain is its wide color variationranging from a delicate straw tone to a dark ruddY brown. Left in its natural state, or stained, bleached, varnished or oainted. Western Red Cedar glaces -every setting with a rich look of warmth and character.

Manufactured bY: Sales Agents:

Smith Rerires' Ahrens New Owner of Cqlif. Sugor qnd Western Pine Agency

Hugh L. Smith, who has been president of the California Sug"t-o"a \Yestern Pine Agency. sirrc5. 1947' ztrtrl for ahnost ;hi?it years prior to that -iitl't tht olci California Sugar & Whiie'Pi,l. io-pany, has retirecl fro-m active cluty-a-nd.r'vill devote his time to gtt*'it"tg orchids' playing golf ancl looking after his various other itlvestments'

Hugh Smith came over from Anstralia cluring the first *,r.ta-."", with the clivision of Anssies enroute to Egypt'

He likecl tl-ris country so lveil he returued riglrt- after the *r.. t.Lf. out his citizenship papers, arrd took a job with the olcl Califonria Sugar & White Pine Con.rpany,. rrnder^-the ;;;tt;;;;;'rt .f tlie late Frederick F' Savre, whose.offrc.es ;;;;. i" the Crocker Bank Building' He remained with the olcl company urrtil 1939, at rr'hich time a 1lelv colrlpany was i"i"l.a *itit ,q.. C. Ahrens, who came dorn'u from Clover Vallel at Loyalton. Later a corporatioll was formed under th";-. of ti'te California Sugar-a'd Wester' Pine Agency' i".., o'itft Hugh I-. Smith as president and A' C' Ahrens as vice-presitlertt anrl sales marrager.

Ar'..rf January 1, 1958, the corporatiorl bought in and. retired \,Ir. Smitli,s stock ar-rd A. c. Al-rrens is norv president ;;.1-J" o\\rner of the comparly. Hugh ltosaaen is head ,u1".-on anrl Bob Ahrens and lioberta Schroecler head the office force.

SCRTA Drofring lrs plons for Oufstonding Convention April g

nans are expected to be completed for announcement in tne next rssue of the outstanding talkers, program hieh_ lights, en tertainmen t f eatures, ro.i"f grihlri.fu. i" a'iiffi " spectaculars that will be on tap for"Southlfid a;"i.r:-;i the 41st annual convention and'trade snt* of the S;;the; california Retail Lumber er.". """r *ni.n pr.ria."i-H"i Brown will preside at the er"Uasoao, hotel in Los An_ geres next month.

The bie davs for {ealers rvill be April g, 9, and 10, right after Fasler,. ind SCRLA M;;s";'o;;t; w.'n"*iiii.'fir. Deen Dusv thls month rounding.up the selected speakers best.-qualifi_ed to analyze today,s- i;e";try problems for the retailers. Many of thb .stimuliting tatt<s'witt be illu.iraiej with successful sales id-eas i" acJil;;;; latest innovations in retail yard merchandising.

The Trade Show will taie full advantage of the spec- tacular displays many manufacturers-have created aird are now showing at othei dearer conventions over the ""r;tr* As every dealer knows, these l95g exhibits--i;;;;;; su_percharged to roll the sales ideas right down the dealer,s allev.

The SCRLA's 1958 annual will refurbish all the pooular convention standouts: the Hoo_Ho" -dli-;ttil i;5ht_; luncheon for the ladies, tt """"Li Utquet entertainment- the dinner-dance and, -most anticlp";d, A;'^iii;:til;;:; Breakfast.

On your mark ! April 8 is the date !

Literqture on Hyster Ailochmenrs For Difficult Hondling problems

Problems encountered- in h-andling drums,_ kegs, paper rolls and other cylindrical loads ,nd 6o*es and bales can be 19]ved *il,h Hy.t.^r's I "ad-CiaU .f"i"pl.r,i"h is described oroTg- wrrn speclhcations in a new information bulletin available_ through any _Hyster industrial t.r.f. i""i"iii $y;ter Company, 1003 Mj'er-s Str".i, fjr"vitte, fl. lliai_ shift attachment for the Lbad-Grab ciamp i, ,G;,e";;;;d in-the-informa-tion piece, Form r53i, iiir .tt""t,-""ili valuable where loadi are stacked-or pi*ea ;t;;; *ii; or in other close quarter operations.

Sove-Woy Lumber Becomes Do-lt-Yourself Cenfer

Buena Park, Calif.-In less than three y,ears under present managernent, the Save_ rvay Lumber Co. at 6361, Manohester Ave. here has become north Orange "oorrty," largest and most complete a3_it_vlur".ff center, The Buena parli News ,"p6.t.d io a featured article last month. T-he ietail yard will celebrate its third annirreisary in May under the manage-."t oi-C." iirirr.r, yl1,h1. enlarged aid expand.a tf,.-yard', aooed new lrnes and merchandised his iradj ing district until the yard,s a.".too-.", now employs a staff of i2, comp.r"a to tfr" two persons working there wheh he became manager in 1953.