look urlho'll be helping you sell more Celotex huilding products in '58

llr. and Mrs. Steve Allen

THE STEVE ALLEN SHOW is seen by millions every Sunday night on NBGTV. Fans everywhere will see Steve and his TV-star wife JAYNE MEADOWS in full-color magazine ads, selling Fiesta Hush-Tonet Cei ling Tile "by Celotex".. for vou,

Mr. and Mrs. Hal March

THE $64,000 OUESTION has millions of viewers who watch Quizmaster Hal March on cBs-Tv every week. Hal and his wife Candy will be pictured in their suburban home in full-color magazine ads selling Hush-Tone Ceiling Tile "by Celotex". for vou.

BIG NAMES in BIG MAGAZINES for BIG SALES in '58

STEVE ALLEN HAL MARCH ... DON McNEILL these big names attract more readers, add extra selling punch to Celotex advertising . . help send more prospects to YOU for Hush-Tone Tile and other Celotex products.

SEE BIG FULL.PAGE ADS THROUGHOUT 1358 IN FULL COLOR IN LIFE... SATURDAY EVE. NING POST...BETTER HOMES & GARDENS... LIVING FOR YOUNG HOMEMAKERS . , AMERI. CAN HOME.

Y0UR CELOTEX REPRESENTATIVE will provide you with striking new displays, folders, mats, attractively boxed samples . and other powerful merchandising aids specially produced to help you get extra sales and profits from this great Celotex advertising campaign !

THE BREAKFAST CLUB, every weekday morning over ABc-RADto, is a national institution. Millions listen to Don McNeill, have for years. The McNeills will be featured in full-color magazine ads selling Hush-Tone Ceiling Tile "by Celotex"... for vou.

A FAMOUS IINE OF NATIONALTY ADVERTISED GIUATITY BUIIDING PRODUCTS pre-sold over o third ol a century! INSUTATING SHEATHING . ASPHATT ROOFING MINERAL WOOL . FLEXCEII.+ PERIMETER INSUTATION AND EXPANSION JOINT FITIER . INSUTATING ROOF STABS CELO.ROK* GYPSUM PRODUCTS. HARDBOARDS INSUTATING SIDING. HUSH-ToNET cEItING TIIE AND OTHERS

:r1l(l il)(lustr\- c()ll(liti()lrs:rlr(l renlirrli('(1 tlrat fleribilitr is ottt'oi tlrc l<er-. t();r st1('c(':sfltl rnt,rcllLrr<li.irrq lrloqr-:rrri.

Lurrrbt'r ]it'rclr;urts .\ssociatiorr l'r't'sirltlrri Il:rrrrilt,,rr lr.rrott rrotl,rl rvitlr tlr:urlis ltrrrl gre:rt;rp1l't.ci:Ltiorr tlrc corrtribrrti,rr n'lr'ic1r tltt,instr-rrctors ltiLve lrr:Lrlc t, tlte ntcnrlrt'rs oi tlrt' irrrlustrv n lro prrr'1ici1r:ttrrl irr tltc I._slinurtine--\lt,r clnrrrlisirrg. Scltrol. ('t'r-t:rirrlrl :Lrr irtrlrrstr-r r lriclt lt:rs srrclr r'll1-l;ln(lilrl nt(.lt il\;til;rlrl,.f,-, ir;r- t1r.rt.,::r1,lrl,l,.irr.il-u(.1,,t.-

:Lrrrl ;rs rVilliilg :uttl :regrt'ssiVr sturleilts :Ls :rttt.rrrl this lrrrrl sirrril:Lr- ('()rlr:('5 hrr. rL l t'lLltlr ,i tlrlerrt r'itlrir its rlrrrr<s :rrrrl thc rt':orrrt't.s rvitlt u lriclr 1o solvt its lrrolrlcrrrs.

Giqnt Joint Concot April | |

-l-hrcr \ortlrcrrr C:rlii<,rni:L I loo-lloo (. lrrlr: S. l,-. Iloo- ll,. Cl'b (). Strrt^ ClariL \':L1lt,r' II,ti-ll,r, ('i.b l(15. :rrrrl (.o:Lst Cotrrttics Iloo-lir,,, Clulr ljf rrill stlrg(,ir gi:rrrt (-orrc:rt :rt tlte Clrt'z \-r rrrrre in ll,ulttrin Vicn'. lirirl:rr. t,r.crrirrg, \r,r-il I 1.

Sublect

Estimoting

ESTIMATING-MERCHANDISING SCHOOI

Son Jose, Coli{ornio

Februory 17-19, 1958 n struclor( s)

John Hudson

Merner's Iumber Compony

Polo Alto, Colifornio

t,AilUFACIUN;Rg

OF

OLD GROWTH DOUGI-As FIR SUGAR AND PONDEROSA PINE tllls AT GtENDALE, OREGON

Estimoiing Millwork

Grodes, Choroclerislics ond Uses of Lumber

Profitoble Pricing Procedures

Merchondising Solesmonship ond Morketing

Principles of Slore Disploy

Williom Phillips

South City Lumber ond Supply Co.

Soulh Son Froncisco, Colifornio

Kennelh Jorgensen

Wesl Coosi Iumbermen s Associolion

Burlingome, Colilornio

A. D. lDon) Wilson

Cenirol [umber Compony

Stocklon, Colifornio

Wendell H. Scott

Progress Lumber Compony

Redwood City, Colifornio

Corl Trovis

Wilmor's, Inc.

Son Jose, Colifornio

Jomes E. Holbrook

Vice Presidenf (retired)

Fobco Producls, Inc.

Berkeley, Cqlifornio

Jim Howie M&DFixtureCo.

Son Froncisco, Coli{ornio

lou Hollond Opens Builders Showcose, Unusuol Retqil Yord in Yuccq Volley

L,,u Ilol'l:rnri. \ (,1(.r':ul Sorrt[rt:rrr L':rli[r,rrri:t rr hri]t..rLlt. lurrrlrt'r <'rrcrrtir-t', rlill olrt'rr lris ljrrilrltr': Slrout.rr.e irr \-rrcc:r \";rllt',r, -\pril l l,'or tlrt,l):r:t t\\'() rlt.t.:rrlt,.. l-,rrr lr:Ls ltt'crr irlt'rtlillt'rl irr tltt nlt,,lt':lrlt. rlistribrrliorr oi lrtrnbcr tlrrorrglr- ()ut tll(' Sorrlhlartrl 1r:r(1(, :rr(^.r. IIe uro:t lt.t.t,rr1lv lranrllc<l tlrc u'lrrilt'::Llc s:Llesnr:Ll:rgt'r 1,r,.iti.rr nitlr \r.irrrlrir-licc,l l,rrrrr- ltcr (,)l)rl);ln\- irr VlLrr \rrr -. lt rr.u. l:Ltt. l:rst ftrll u.lrcrr 1lrt. IlolllLrrrl i;Lniilv c()nll,i(,t(.;l tlr.il rrerr Yrrt'c:r \':rller' ltr,rrrc. I1i- u ii<. :Ln<l -tl:rrrglitr.r rvill joirr lrirn ir,ll,,rr in- tirr t.1,,-t. of sclr ool ir r I nrrc.

'I'lri. rrill lrt, ilollltrrrl': lrr-st \'('nture irrlo t1rt. rrtail ielrl. IIe lr:rs rlt'r'r'lryr.rl tlrt irlt.:t ()\(,r l[ l)eri()(l,f tirrt,th:rt tht: ltrrilrlo' arr<l rlr,-it-1-oursc'lft.r l ill lrrrrch:rs(. \.:rri()lrs t-r.1rcs oI parrcls. l:Lll srrrfat'irrg. lr:rrrlrr':rrt, itcrrrs :nr<l lurrrltcr frorrr srLtttples arrrl 1h:rt i: goin!'tr, lrt'lris nretlrorl oi st'llirrr:.

A customer will select all materials needed from the "Showcase," and then a definite date for delivery will be established and the order placed. Dealer Holtand has secured the cooperation of various large wholesale distribution concerns for his new Showcaie yard.

Old-Growth Bond-sown REDWOOD from Boiock Lumber Co., Monchester

Old-Growth DOUGTAS FIR from Spocek Bros. Lumber Co., Monchester

Precision-trimmed STUDSDouglos Fir o White Fir o Redwood

REDWOOD POSTS ond FENCING

Fred HOIMES/Coll FORCE

P. O. Box 987

Fort Brogg, Cqlif.

TWX: Fort Brogg 49 Phone: YOrktown 4-37OO