How ro GET A BIG LoAD our oF A TIG||T sPor

irrrrrrrrr#!

$Thether you load or unload boxcars, or have any other.problem handling big loads in tight quarters, Hystpr -"L"t the right truck for your iobt {or example, Hlster has the only 6,OOO and 7,O00 lb. capacity trucks on Pneuma6c ures that can operateinside aboxcan - io*., iteering, st"nd"rd equipment on tfre 6,000 to 8,000 lb. capacity models, combined with &tremely short oirtside turning radius gets these trucks i" *J "rt of tight spotJwith minimum operator-efiort and maneuvering.- fl,il ':r tivelyhigh,ifseasonalmarkdo*'nsaretobeanticipated.if , {-}e'firm Possesses exclusive distributorship of the item,'or I rEcrsrraroN ,, l.ltg- qt* of tt e item,'oi

If you haoe ,ftighispots" in yo,rr operaiion, be sure-you see the Hystef 60' 70 and 80 in action. Big bmkes, singie-lever hoist and-tilt Gontfol' large pneumatic tiies and powerful "rrgi"rr"r, plus a Jide r"nge of iob attachments ofier really eficient performance and serviceother'Hyster pneumatic tired lift trucks range in capacity from 2,000 to 20,flD lbs.

,r,{ 1t is a component part of. a- well-thought-but package.'He i. troted that an effective prigiqg p<itlcy,-one wfich djn re_ ij. tqr-n- handling costs plus a faii profit, need not be a policy i of. t-righ prices if a variable pricing system is utilizedi bot-h i. wlqh respect to merchandise lines and classes of trade. r Former Pabco Vice-President James Holbrook discussed .' salesmanship with the class and emphasized in his dlk ih;; . "Nothing Happens Until a Sale Is Made.,, He urged mem_

An EMPTOYEE SALES TRAINING CLASS

, will be sponsored by thd i Lumber Meichants Association qf Northern California

"' for member-dealer employees at 8:00 p.m., Tuesday, Mirch tgth

The Lumber Merchants Association of Northern California will ofrer a unique trro-day YARD FOREMAN SCHOOL for dealer-member emplovees March 3t-April titin San Jose

!.ifqlly planned stole will be little more than the proverbial "white el.ephant." Self-service operations and pripackased merchandise which lends itself- so well to seif-service- is probably the most satisfactory answer to the increasing ' costs_ of merchandising the modern store, he noted.

Attractive displayi, efrective color and a well-lishted store, Mr. Howie concluded, are three .,musts" iT one wistres to aggressively cultivate the do-it_yo""""if :" . trade-

Two of the industry's leading merchandisers, .Wendell Scott of .Progress. Lurirber Com[any, palo Alto-, ,;j'C;;i rravts or wtlmar's, lnc., San Jose, again joined in a mer_

TWX: VN2299

IEGISTTA'ION

IUT,{BM TETCHANTS ASSOCIATION

1958 ESnTIAT|NG-A{ERCHAND|SING SCHOOT

Alcorn, lcwls Sqntq Cruz Lumbcr Co. Sontq Cruz

Aarcr, Jr., Corncliur Centrdl tunbcr Co.

Slockfon

Barflclt, Willion

Thc Dionond i{arch C.o. So||to no.o

Churchill, J. W. C. l. Churchill & Sonr ,$onlogu.

Filzgcrold, Bcrnond Poci0c Coorl lurnbcr C.o Son luir Obirpo

Fortcr, log Thc King lurnbcr Cb. Eokcrrfild

Fronkhourr, Jock Thc King lunbcr Co. Bokcnfirld

Frcitqa, Gcorgb Ancricon .tumbcr Co'. i{odcrto ,,t

Goman, Lco Pociic Monufcicturing Co. Sonfo Cloro

Gronlund, Mcynord The Dicnsnd Artqtch Co. Orlond

Guorccllo, Pqul Thc Diomond lvlotcfr Co lorcvillc

Horfsock, Jcon K-Y lunbcr Co. Frcrno

Jocobrcn, Brucc Sun Vollcy lunbcr Co. lofoycttc lonon, Williorn Conpbcll lurnbcr Co. Conpbcll llorrir, G. l.. Holc lumbcr Co. Atorgon Hill

Ncdy, Honl Livcnnorc luildcr Supply llvcmoro

O'Nolll, J. K. O'l.lcill ond Elllr, Inc. Conpbcll

O'Ncitt, lichd;d O'Nclll ond Ellir, lnc. Canpbdl

'Porroo, lllly Wilnor'r, Inc. Son Jorc

Patronn toy.iqn Son luirrlAill & [bi. Co., tnc. Scn luis Obiepo lccdy, foy Thc Dionrond Arlotch Co. ,$onLco

Rolfi, Horold Itodcro lbr. & Hqrdwqrc Co. lAodcro

Roof, Hcnchcl Vlcolio lumbcr Co.

Virolio lorr, Jorncr Ccntrsl lumbcr Co.

Hqnford

Slrowcr, Tom Thc Dioinond. }lqtch Co. Winfcrt

Swcnron, Hbrb H qnd H lurnbcr Co. Scorido

Tollcson, Vcslor Thc Dionond Aiotch Co. Turlock I Work, Robcrl Work lumbcr Co., Inc lrtonlircy chandising panel^ discussion similar to the presentation given before the Association's sponsored 1952 lVlanasement Training Group. They noted ihat merchandisins"is the heart of a firm's operation and that it includes- diverse activities from personnel recruitment and training to the actual purchase of the article by the consume-r. Thev stressed to the class the importance of alertness to locil

STonley 3-1O50; STore 5-8823 (Coll Toll Free from Son Diego ond Norionol Cif-ZEnirh 9873)