mffi6

Thc Ccrtigrade No. 2 ccdar shingle is cspccially designed to providc a utility grade for good roofs on secondary buildings, for over-roofing and for excellent sidewalls.

'oro,frr

Madc of world-famous western red ccdar, the 16'and 18" No. 2 Certi. grade shinglcs are clear of all defects 12 inches from the butt. Whcn laid on roofs at reiommcnded exposures, two complete layers of clcar shingles are provided at every point.

' Ceililied by lnsgeclion

Ask for the Certigrade label (all gradcs) and you will gct a shinglo guarantecd by inspection at mill.

Red Ctdar Shiiigte Bureau

5510 White Building, Seottle l. Worhington or Metropoliton Euilding, Voncouver, B. C., Conodo

Complete lE Homes Story Told In Arthur Larsen Appointed Chief Inspector Full-Color Sound Slide-Film Now For Douglas Fir Plywood Association Available For Dcaler Ure

To answer the growing demand for a short, concise presentation of the Industry Engineered llomes Program and the principles involved, the National Retail Lumber Dealers Association has just announced the completion of a full-color sound slide-film for use at dealer meetings, local civic club meetings, or meetings of allied local industry groups.

Supplementing the book "Here's A Better Way To Build," the tr,vo sets of Industry Engineered Home Plans now available, and the dealer promotional kit, the film is designed to tell in 15 minutes the complete story of the construction methods recommended and the cost savings possible.

Dealers are urged to shorv the film'locally to dealer groups; to contractors and home builders; to home buyer prospects; to allied local industry groups; to local housing officials; to clubs, schools and conventions; to visitors at model Industry Engineered Demonstration Homes; and to all dealer bmployees.

Consisting of a 47-frame, 35mm full-color film strip and a carefully synchronized sound recording, the film is, in effect, a "boiled down" version of the Industry Engineered Homes Book, "Here's A Better \'Vay To Build."

It explains fully what the Industry Engineered Home is, how it can be built, why it costs less. It provides an answer to the government housing challenge and re-establishes confidence in the private building industry. Use it to add to your prestige as a home building authority, and to tie you in r,r'ith a Nationwide Industry Homebuilding Campaign.

Projectors, screens and record players for displaying this film are available or can be rented at most film supply dealers in larger cities, and in smaller towns are often found in public schools or public utility offices.

One copy of the film and disk rvill be provided by the National to each State and Regional Association for use in dealer group meetings. Dealers may also arrange to purchase a film and disk set through their State Association Secretaries for $9.50, plus express charges.

Arthur Larsen, inspector of Douglas fir plywood production since 1934 when Pacific Northwest panel manufacturers introduced industry-wide quality control of their product, is the new chief inspector for Douglas Fir Plylvood Association.

This announcement comes from the Tacoma, Wash., headquarters o{ the industry trade-promotion association representing Oregon and Washington firms operating 34 factories in the two states. Combined, these plants manufacture two thirds of the nation's plywood.

Mr. Larsen's experience in the production of plywood dates back to 1925 when he started work at Washington Veneer Co. at Olympia, Wash. He remained with that firm until joining the industry-maintained inspection force when standardization of grades and quality of the material was initiated as a part of the trade-promotion effort which since has established fir plywood as a basic building commodity.

He will have headquarters at the Tacoma testing laboratory of the industry organilation. However, Mr. Larsen rvill spend most of his time in the field as does the corps of inspectors under him rvho circulate among plywood factories constantly to effect the quality control program. Scientific random sampling, following "statistical control" methods and the laboratory testing of several thousand specimens monthly, assure ultimate plywood consumers uniform high performance of the panels in service.

In moving to the top inspection position in the Douglas fir plywood industry, Mr. Larsen replaces George M. Williams who resigned to join the sales and service force of American-Marietta Co.. Adhesive. Resin & Chemical Division at Seattle.

Stcrts Construction oI New OIIice Building

E. K. Wood Lumber Company recently started construction of a new tlvo-story, office building at their Oakland yard. The building should be completed by June 1.

It is estimated that the sustained yield cutting practices now in use in the Douglas fir region will permit an annual harvest of 7% billion board feet of lumber annually forever.

I{hat lToulil I{e Do l{ithout Color? Moral: Sell More and More Paint

Imagine your town without a drop of paint on any building ! Picture your living rooms undecorated ! Look at the walls of your home, and think of them as never having been painted !

How would your auto look unfinished?

Your place of business would be monotonous and dreary. Machinery would all look alike. Farm buildings would be so unsightly that they would appear hideous.

Without color you might as well be blind. Color is EVERYTHING.

We remember scenes because the coloring is beautiful. We recall summer nights when the sky was bluer than usual. We think of a certaindawn because nature was lavish with her colors on that particular morning.

We love certain homes because the color scheme has been worked out harmoniously.

We desire to own certain farms because the color schemes of the building lay-out have appealed to us. ' I

We may not attribute these desires to the color schemes. We may imagine that something entirely different was responsible. Yet in the majority of cases our favorable attention was first attracted by color.

Color attracts and fascinates.

Winter is dreary because there is little varietyin nature's color scheme. Spring is beautiful because color is returning to the world. Summer is gorgeous because nature has returned to her color climax.

Motion pictures often depend for their success or failure on whether they are in color or not. Many an indifferent production has been saved by wonderful color effects.

A woman is beautiful when she wears a certain color. With some other color she is entirely unattrpctive. We often judge new people we meet by the colors they wear.

Color intensifies love and admiration, and intensifies repellance.

That is why the selection of colors is important.

A building can be entirely ruined by poor paint or poorly selected colors.

Ffomes are hideous or "homey" according to the color scheme selected and applied.

A farm well painted is easily salable. Badly painted, its value is much redubed.

Color is produced by paint.

There is no merchant to whom color is more. important to business success than the lumber merchant.

Most of the material he sells WILL be or SHOULD be COLORED. To have them properly colored, and attractively colored, is as important as the original sale itself.

Therefore the lumber merchant should sell paint, he should know color schemes, and he should carefully advise his customers on the use of COLOR.

Doing so means much to his business in every way.

INSUI.ATING DECORATIVE TIIEBOARD

) on 1.rrr' rort,house flottr ,.. it's t prolitable itent .., (rtr :'our (rrsl()nlcr'.s cciling it'.s c decoratirc irr.sulariorrJ

These doys lobs ore being specified for oll fhe "exlros" in quolity ond cost. Thot's why SIMPSON Decoroiive Insuloting Tileboord moves so fost from your floor to the iob. It is bofh insulotive ond decorotive; it corries o high ivory gloss; ond it is mode with ioints for eosy opplicotion. Thoi's why the strong, eosy-to-pock cortons SIMPSON uses will move off your floor in o hurry.

WAREHOUSE

DISTRIBUTORS s il U e1' \ t{l

0 lu*Inf,f, . P[YW0oD' MoutDIlrG$ MO