the lumber markct is b0lilng u[

now that BAXCO-PYRESOTE fire retardant treated lumber and plywood have been approved bythe new Uniform Building Code and by FHA for many uses formerly restricted to non-combustible materials, Stock up to meet the growing demands as architects and builders turn to fire protected wood for wall studs, plates, roofing, etc. For the whole story on the new permissive uses-and what they mean to you in sales upturn-send for our Bulletin.

AFTER ALL, YOUR CUSTOMERS WOULD RATHER USE WOOD

PYRESoTED wooD

ECOI{0MlCAt 8', 12' and 16' Planktex strip siding needs no sheathins and covers studs on 16" centers exactly, with no waste. Planktex comes treated with Woodlife which is FHA accepted first coat of normal two coat stain system. No warping, no splitting and lufl-strength nailing only 3/a" lrom any edge.

PLANI(IEX HAS BEEN a big hit with builders on the coast. One Santa Clara builder is now using Planktex siding on five out of every six modest-priced homes he is now building. "Horizontal siding makes 'em look bigger and also fits in with the big trend to siding that has a natural wood texture effect," he claims. Planktex is ideal for lumberyard too, because of its savings in storage space. Enough siding for an entire home makes a bundle only 12 inches high, four feet wide and 16 feet long.

J. H. Boxter Promolion

Ralph E. McCulloch has been named vice president of J. H. Baxter & Co., Vest Coast firm pioneering in wood preservative and fire retardant processes.

RALPH E. McGUtLOCtI

McCulloch, who has been Baxter's dis' trict manager for Los Angeles since 1962, joined the company in 1936 as a sales representative for one of its subsidiaries, Puget Timber Co. He was San Francisco district manager, and assistant general sales manag.er, of J. H. Baxter & Co. before being assigned to the Los Angeles office.

Large diversiffed stocks of foreign and domestic hardwoods -our yard.

o Prompt delivery by our trucks o Immediate service on "will calls" o Complete milling facilities o New, modern dry kilns o Centrally located o Competitively priced

NTBMDA Cqlls Off Exposition

Cancellation of the National Lumber and Building Material Dealers Association exposition has been announced by NLBMDA officers. The national exposition was scheduled to be held in Cleve' land, Ohio, in November.

In announcing the cut-off, Thomas T. Sneddon, executive viee president said, "For the past 1I years we have conducted na' tional expositions which have undeniably aided the nation's lumber and building material dealers to better serve their mar' kets and to improve their own operations. The association feels it necessary, however, to cease operating the show for the following reasons: (1) The support of industry principals, as well as its own members, has been decliningt e) The building material and light construction industry hds been holding regional, state, local and national shows for many years. Many of them will con' tinue to be held so lumber and building material dealers will be provided with similar trade show opportunities on a regional or state basis; (3) The national principals wish to direct associa' tion activities and staff time to other responsibilities in the in' terest of their federated members."

Home Sweet Home/lg%

Architects expect homes in 1984 to shrink in size as the popula' tion explodes and makes land for building scarce'

Dr. Vincent Scully, noted architectural writer and professor at Yale University, envisions homes consisting of assemblyJine produced room-size units snapped together to make multi-room dwell' ing.. Delivered by trucks to the site, units will be molded of fiberglass reinforced plastic, will have double walls with space for insulation, air conditioning, piping, wiring, etc., between their inner and outer skins, and can be moved or traded in for a ne'w room or two.

Long-Bell Soles Conference

A year of many sterling individual sales performances in the Long-Bell Division of International Paper Company was recog' nized at an awards ceremony which climaxed the recent fourth annual Long-Bell General Sales Conference held at the San Marcos Hotel, Chandler, Arizona.

Although considerable attention was devoted to the sales results of 1964.-highlighted by the naming of Al Regalia, Vancouver, Wash., as o'Best All-Around $4lssm4n"-rnost of the three-day meeting was devoted to discussing Long'Bell building materials marketing goals for 1965.

A majority of the I40 key sales personnel attending were mem' bers of the Iong-Bell national sales force and sales representatives of the firm's 21 distribution operations, who concentrated on zero' ing-in the '65 goal for each salesman, ooPlan and manage Ior your advantage," the conferencets theme.

One of the conference highlights was the introduction of the "21 CIub", symbolic of the long lines of attractive kitchen cabinets that ofier Mrs. Housewife 21 work-saving conveniences.

Membership in the "21 Club" includes the countless ladies throughout the country who enjoy the time and labor'saving bene' fits of their Long-Bell kitchens, and the company's cabinet sales specialists.

Featured speakers at the conference included Munroe Fearing, Long-Bell marketing manager; Carl E. Miller, general manager' sales and distribution; James R. Scanlan, manager, products and service; and Don Brogdon, manager, field sales and chairman of the conference. J. Douglas Etlwards, Scottsdale, Ariz., noted management consultant and sales trainer for many national corporations, gave an inspirational message discussing o'Sales and Sales' manship" in the meeting's closing session.

Beomqn fo Phillipine Firm

Jackson Beaman, who worked his way from the logging camps to ownership of a company and later became president o{ the American Plywood Association, has been appointed executive vice president of Findlay.Miller Lumber Co. in the Phillipine Islands.

The announcement was made by Richard S. Bartlett, president of the Manila-based firm. Bartlett said Beaman is scheduled to assume the presidency in June, when Bartlett steps up to become chairman of the board.

Beaman resigaed as executive vice president of Southern Oregon Plywood efiective January 31. He was president and sales manager of that company until late 1963, when he and a partner sold their interest.

In his letter of resignation as president of the plywood association, Beaman warned the trustees against what he termed otnew efiorts to destroy our markets with a double standard for plywood quality."

Findlay-Miller is a Phillipine corporation that has been in operation for about 50 years at Kolambugan, on the island of Mindanao. It employs about 1800 in logging, sawmilling and a lauan plywood operation that manufactures prefinished paneling sold principally in the United States.

The company also generates its own power and maintains an extensive road-building operation on its 90,000 hectares of forest land (about 225"000 acres).

Home Building Slipped in 196,4l

Home building ended 1964 on an upbeat but the tempo wasn't strong enough to make last year as big a hit with home buyers as 1963. Private housing starts rose in December to a seasonallyadjusted annual rate of 1,541.000--eight percent above November's pace of 1,430,000. This pushed the private total for the year to 1,543,900 units-four percent below the 1963 figure of 1,609,200. Public housing units started during 1964 raised the year's grand total to 1,575,700, compared with 1,640,900 in 1963.

Home building may begin the new year on a shaky note. Building permit figures, usually a good barometer of the future housing pace, slipped in December to a seasonally-adjusted annual rate of 1,154,000, compared with November's 1,258,000 and the December 1963 level of 1,4O2,000. The permit decline was almost wholly in apartments, as single-family homes held fairly steady.

This could be the pattern for the entire year ahead. Most government and private forecasters predict that single-family starts in 1965 will exceed the level last year. Multi-family or apartment starts, on the other hand, are expected to decline. The net result, according to a consensus of forecasters, will be a 1965 housing total approximately the same as I964's.

Flood Week Roinfoll Figures

Prodigious amounts of rain descended on tlle north coast area, mor,e than 300 percent of normal in some areag in the few days before the high waters of December 2l-22.

At Dos Rios on the upper Eel River 9.25 inches of rain fell in one day, 16.55 inches in two days, and 22.96 inches fell in six days in the flood period. At Garberville 8.29 inches of rain fell in one day, 15.28 inches in two days, and 22.35 inches in six days. At Richardson Grove on the Fel River 11.30 inches fell in cine day, 18.58 irrches in two ddys, and 29.13 inches in six days. These amounts of rain, combined with melting of a heavy snowpack in the mountains, contributed to the recorJ flood whicir destroyed seve:ial hundred hoines, scores of highway and railroad bridgeq and isolated more than 10,000 people from the rest of the world, "*dept by sea and air.

(]etz Brr.rs." & Co. has appointetl Globe International oI Califolrria. as southertr Califoniia distributor o{ Cetz l)refinished Lauan anrl Beauti-Grain paneling.

The neu' arrangem('nt put-* Clobe Intt'rnational's building materials spec'ialists and distribution network behind ()etz's popullr. nationallr'-sold paneling lines. (letz Prefinished Lauan and Beatrti - ()rain panel-' Ieature emlrosse'd V-Croovts. and art' mattufactured in one of the cottntry's most modern prefinishing plants at Torrant't'" (lalilornia. according to Louis N'la'.sing. Olobe general rnanager.

He added. "lianels pro<lut'ed at (letz's new Torrance plant are the result of an exclusive coating and color toning technique that affolds exceptional uniformitv and lreautr- vet at lorver unit r:ost tharr ever lrefore possible for prefinished panel-. in the Cetz quality range. In just two months. trade response to this panel quality and price value has pushed sales rvell beyond earlier projections for these items."

Globe's exclusive distributorship {or Getz paneling in southern California now pro' vides a one - source. full - line service b1 Glolie lor imported and domestic plywood. both prefinished and unfinished. in all grade und sizes. and at ler) competitive pricr-s. accordirrg to Massing.

He pointed out that "since 1952 Globe International has cor.rsistently improved their sale.s distribution facilities. product line and service organization to keep ahead of the fast-moving southern California light r:onstruction market. We {eel this ha-* been accomplished primarily through close anal,vsis of rvhat the dealer wants, and then orienting our products and services to these needs so that the tlealer can sell proven quality at better than usual profit return."

"Our nelv sales tie with Getz is another step in this continuing efiort toward better dealer service." he concluded.