Plan of the Month

by HIAWATHA ESTES

, These excellent house plons ore for sqle qs ore Mr. Estes populor Plon 8ooks.

Mony retoilers olreody sell or provide his Plon Books os o customer service of proven populority. Mr. Estes house plon column oppecrrs in mony publicotions tirn Name (lf Any)-

. in the Wesi. Use the coupon on this poge for informotion without obligotion.

OME builders todav are much more selective and value - conscious than ever before. They demand more in both the exterior and interior design. They are also building larger homes after having discovered that the cost per square foot to build a home usually decreases as the size increases.

The warmth of good traditional styling has been preserved by the clean, uncluttered lines of this colonial exterior. A roof gable projects past the brick veneer on the front wall of the garage. This adds to the design interest already created by the wide garage window, louver shutters and planter box. Extra long shutters plus a panel detail surround the large bedroom windows while brick veneer has been trsed at the bottom of the bay window in the dining room. Specially designed glass panels have been placed on each side of the entry door.

From the wide entry, there is direct access to all rooms so that there is no traffic problem in this home. A covered breezeway connects the garage with the service area from which any room in the house may be reached without having to walk through the kitchen.

The three bedrooms have been located in a quiet wing of the house. They have a generous amount of wardrobe space while the master bedroom suite has a private dressing room and bath. This bath features a wide pullman lavatory as do the two remaining baths. The water closet is partially hidden by the stall shower.

The separate dining room is accessible from the hall through a pair of sliding doors. This room could be used for both large bufiet suppers or more formal dinner parties.

Cabinets-including an eating bar for informal dinings€parate the modern kitchen from the family room. In both the family and living rooms, sliding glass doors have been located where they're appreciated most-at the rear where both scenery and the view are private.

Please send me complete information about the special volume discounts ! I to retail dealers, on complete working plans and a full selection of home ! I plan books.

Here's a modern t"p siding which combines the proven sales appeal of rough-sawn lumber with the special advantages of board-width plywood

It won't split, handles easiero stores in Iess spaee. You can stock enough Planktexto enelose a luxurious 25OO square foot contern. porary home in a single l'x4'x16' stack.

Save your customers costly waste, tooo by supplyingPlanktex in thrifty B, 12,and 16foot lengths. A Planktex strip isn't too longo isnot too shortcovers studs on 16" centers exactly.

Why not ask your Weldwood representative to tell you more about the special advantages of Planktex? Remember, savings plus guality for your eustomers add up to more sales for vou! \

Ftflge STRENUOUS CURRENT of the tide of modern rimes nHH has brought into everyday use the word .'SERVICE". Etl6 It practically dominates every business discussion; has - become the harp of many strings upon which the thinker strums with vigorous hand. Upon it every salesman bases his argument -his hopes-his aspirations. ****

And yet we seldom hear the potent guestion asked: ooVhat is service?'o It is worthy of serious thought and consideration, because as we look about us we often see men claiming to be rendering service of a phenomenal sort, to whom the actual meaning of the word is unknown. **'*

Nearly two thousand years ago that Man who died on Mount " Calvary propounded the sovereign principles of service when he said: "IVhosoever shall be great among you shall be yotrr minister; and whosoever of you will be the chiefest, will be the servant of all. For even the Son of Man came not to be ministered unto, but to minister, and give His life a ransom for many."

The value of th" ."rul"" *J, *orl.oo*f p."di.t"d in the above quotation, but the growth of modern bwiness has developed the everyday necessity for the rendering of business service, and is gradually setting a gilt-edged premium on service-giving ability.

BY JACK DIONNE

Today the question that the man in any walk of life must answer is, o'What degree of service can you render?" The worker is judged by the service that he readers, and rewarded in pro' portion to the quality and quantity*of thet efiort.

Service is the basis of all honest business" all creative work, all free government, all ordeily 1ocietf,, and all true religion.

Then what IS service? Whar is this thing that the Ma^ster preachedthat men proclaimthat all humans have learned topraise?

Let us turn to the dictionary. It states that SERVICE is o'assistance rendered"; also that*it is ooduty*performed."

As service afiects the business man of today, it seems to us that a blending of the two definitions gives excellent interpretation, because the giving of service means the rendering of assistance to the buyer and performing a duty toward him also. The assistance is a necessity *and the duty is clear.

We should say that modern merchandising service means to furnish to the public the fullest possible degree of specialized' intelligent assistance. It means that you will use your most earnest efiorts to "Do unto others as you would have them do unto you."