QualilyPonderosa C Sugar Pine iloaLLIfl6.t

panding economy ."r, t. made at mid-year and the multimillion dollar plywood promotion program for 1960 will be well under way.

NPDA represents the distributing arm of the plyrvood industry. Its nationwide membership consists of leading merchant jobbers who have successfully sold the burgeoning volumes of construction and decorative plyr'r'oods procluced in the Northwest, as well as domestic and the swelling import varieties. Having distributed most of the softwood production which, alone, increased by more than 22/o in 1959 to nearly 7s/a billion square feet, this marketing segment accepts with confidence the challenge of 1960 which may see nearly 15/o new production to be sold.

HPI Dores Annuol Spring Meeting

Leaders representing 54 hardwood plywood manufacturers will be meeting March 3 and 4 at the Biltmore hotel in New York City. An "Early-Bird" cocktail party will be held at the hotel March 2.

The Wednesday program will include the president's address by Sam M. Nickey, managing director's report by Clark E. McDonald, a report on Washington affairs by R. N. Hawes, counsel for the Institute, and there rvill be an election of officers and directors. Oscar Witt. chairman of the Technical committee, will make a report on the work of his committee regarding revisions to CS-35-56 tl-re Commercial Standard for Hardwood Plywood. Len Wilson, chairman of the Laminated Hardwood Block Flooring committee, will make a report on the proposed Commercial Standard for Laminated Flooring.

Wednesday afternoon, T. J. Connelly will address the group regarding the outlook for the veneer industry in 1960, followed by a panel discussion on adhesives. After the panel covers certain phases of the industry, including tl-re use of paper glue line, government specifications on glues and air as an extender, the audience will join in the discussion and a question and answer period will take place. Wednesday night, a cocktail reception and buffet supper will be served in the music room of the hotel.

Thursday morning will be devoted to a panel discussion on plywood machinery and a discussion on how the hardwood plywood manufacturer can tie in closer with the National Wood Promotion Program.

The National Plywood Distributors Association will be holding a regional meeting at the Biltmore hotel, Friday, March 4, and they will join the members of the Institute for cocktails and lunch on Friday. Carl Wheeler, vice-president of the Institute, will welcome the NPDA representatives to this phase of the Institute's meeting.

Members of the Institute will sit in on the NPDA's Friday afternoon program, which will concentrate on the jobbing of hardwood plywood.

(Tell them Aou sau it in The California Lumber Merchant)

Birds that fly in flocks have to follow the leader. We fly alone! "Captive" distributors'belong to a fock, and have to push the brand ad prbduct their head -bfud"- features. Since we are independent, we hive the freedom to select the materials we know will do the best iob for you . . and this is backed by 42 years of specialized experience right here, and our own choice of ihe finest supiliers. Superior service"on the best in Plywood, Formica, Simpson Board, Masonite Brand Products, Acoustical Tile.