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NRTDA Sqn Frqncisco Exposition Announced to lndustry Suppliers

Industry suppliers have just received the first announcement of exhibit space available at the 7th annual NRLDA Building Materials Exposition to be held in San Francisco this year. Dates of the 1960 show are November 13-16.

To stage the industry's first national trade show ever to be held west of Chicago, the National Retail Lumber Dealers Association has contracted for the complete facilities of the San Francisco Civic Auditorium, including the new, ultra-modern Brooks Hall opened less than two years ago. Use of the Civic Auditorium enables NRLDA to present the Exposition in a modern, easy-to-reach exhibit hall within a/1s mile of the center of San Francisco's downtown hotel area.

According to the 16-page folder, the Exposition will again provide an area for "New Dimensions" in exhibit selling. This feature, which was introduced at NRLDA's recent Cleveland show, proved so popular with suppliers that several spaces have already been requested in a "New Dimensions" section, according to Exhibits Chairman Phil Creden of Chicago.

Exposition Director Martin C. Dwyer indicated that requests for space in NRLDA's San Francisco showprior to the first announcement-were 260/o higher than in any previous year.

Taking advantage of San Francisco's much-publicized "air-conditioned climate," plans are under way to expand the Exposition's outdoor "Products-in-Action" demonstration features which have proved to be perennial dealer attractions.

A brand new feature of NRLDA's San Francisco Exoosition will be outdoor exhibit spaces which are available as auxiliary display or demonstration areas to be used in conjunction with the exhibitor's indoor space. San Francisco city officials have agreed to close off an entire block of the city street in front of Civic Auditorium for two weeks to provide NRLDA with the space needed for thiS unique feature.

Other display features to be provided inside the Exhibit Hall will be an Outdoor Living Sales Center, a Wood Merchandising Center, a Home Improvement Idea Center, and a Store and Yard Planning Center.

Stressing the key position of the building materials dealer in the distribution pattern for this industry, the brochure points to the current phenomenal growth and booming building market in the western half of the United States. It also describes graphically the "high quality" of the dealers who attend NRLDA Expositions as revealed in an independent survey conducted on the exhibit floor during the 1959 Exposition.