W E I{ D t I N G. NAIHAN COIII PANY

board boat, it prevents the loss of the motor, nrininrizes the possibility of theft ancl prevents the malring of the boat transon. Retail price is $9.95. Write Robeson Rochester Industries, Inc., P. O. Box 31, Rochester 1, N, Y.

Harbor Plywood Offers Colorful Island Display

A colorful island display is available fronr Harbor Plywood Corporation for its line of preinished hardwood paneling. Doublefaced, the display stands on sturdy iron legs securely bolted to the vertical panel, which features a revolviug panel on which is shown 10 samples of paneling, including one sample of Harbor's dconomy Empire line. In addition to four attractive full color illustrations of paneled rooms and offices, attention is also attracted by an illuminated plastic "H" at the top of the display.

.GRANDSTAND' DISPLAY AVAILABLE TO DEALE,RS

A "gran<lstand" display of Insulite's four nen' ceiling tileboarcls is now available. The rlisplay contains cellophane-wrapped sanrples of Grecian anrl Qui-Lite acoustical tileboartls and Fantasy ancl Pageant decorative tileboards. Thc flont of the carclboard sarnple box folds clown to leveal an attractive selling sign. The display can be placetl on a counter or table as an effective sales aid and is easy to carl'y when making consllmer sales calls in the home. For further cletails, contact Insulite, 500 Investors Building, Minneapolis 2" Minnesota.

NEW ROCKLATH FOR FIRE-RATED WALLS

Walls built of United States Gypsum's new Rocklath plaster base, nailed direct to wood studs and plastered with a standard twocoat application, have received a one-hour fire rating. The secret is a new plaster base, known as Rocklath Firecode, now available only in the eight western states. All lumber and n-raterials supply dealers servecl by U.S. Gypsum's plants at Plaster City and Midland, Calif.; Empire, Nev.; Sigurd, Utah, and Heath. Mont.. now stock the new product.

NEW SKIL ROTO-HAMMERS FEATURE 3-WAY OPERATION

Skil Co'rporation, Chicago, announces two new electric Roto-Hammers, each of which will do three distinct operations-hammering with sir-nultaneous power rotation, hamrnering without rotation or dr-illing without hammering. Comparative on-the-job tests, using Skil carbide bits in masonry, show that tlre \4odel 726 is capable of drilling a fi-inch h ole three times f aster than other- electric Irarnmcrs.

REPORT OF RETAIL LUMBER DEALERS'BRAINSTORM PROBLEM:' "New and Difrerent Ways to Build More Store Traffic During the Weekdays?"

(Continued from Page 2) telling them they can get the other glove by coming in to the store. D'o the same with pairs of nylon hose. Customer gets the other stocking in the right size by vtsiting the store.

82. Once a month have an "Open House" at night. Give out flowers to wives. Show movies put out by manufacturers at these gatherings.

83. More prorlrotion of package selling. The cornplete decoration of a home for "X" dollars.

84. Have contest with kids on making a ,bird house-winner gets free set of tools and his project is put on display all week long.

85. Have a "Contractors Night"-feature a patio night, barbecue night, etc.

86. Contest among schools in which students are asked to show how they would remodel their own kitchen if they were doing it.

87. Have contest among teen-agers for changing their room.

88. Guess the number of nails in window, during the week.

Your hardwood lumher yard!

we mointoin_properly seo_ soned ond stored-the lorgest voriety ond volume of hordwoods west of Chicogo. Coll us for prompt delivery of ony quontity. HARDW00DS

89. Guessing contest for the cost of an added room. Winner would get material free.

90. Food store items marketed as loss leaders, could be sold at Iumber dealers to increase traffic.

91. Have Women's Club Day-when all women buy son-rething that day . profits go to their particular club.

92. Work with Garden Clubs. Dealers have all necessary tl-rings to supply for gardens as gifts.

93. Have a "Church Week" on all purchases made Monday through Friday, by nrembers of certain churches. The dealer would give a certain percentage of the money to their church.

94. Contact chairman of community chest or other charity in the local town. Members buying materials from yard-would get a gift bonus to make up their quota.

95. Have rose bush sale one week, Monday through Friday. The next week take another line of ,bushes sell at lower cost. Maybe a lc rose bush sale. Buy one at regular price, get second one for lc.

Display

96. Show custoners an actual finished product (not just a small sample); i.e., finished door hung, kitchen, etc.

97. Have a revolving display each week so people don't see the same thing.

98. Have more explanatory signs on displays in yalrl to avoid customers asking too many questions i.e., price per foot, types of woods and colors the sample is available in, etc.

99. Rent space in a nearby super market parking lot and use for small display. "This is one of 2,000 items founcl at So-arrd-So Lumber Center."

100. Set up sales pitch on tape. Have displays rigged so that they "talk" to the customer, when he or she stands in front of the display. l0l. Set up displays in lobbies of banks, loan associations, any place where short-term financing is featured.

Fact Sheet On Brainstorming

History: Brainstorming rvas started by BBD,O in 1939. Since then its use has increased year after year . in business . governnlent . education and the military.

What Makes Brainstorming Different? The four Osborn ground rules give this technique its effective individuality. Here they are: l. Criticism is ruled out. Adverse judgment of ideas must be withheld until later.

2. "Free-wheeling" is welcomed. The wilder the ideas the better; it is easier to tame down than to think up.

3. Quantity is wanted. The greater the number of ideas the more likelihood of good ones.

4. Combination and Improvement are Sought. Suggestions by others on an idea give rbetter ideas. Combination of ideas lead to more and better ideas.

These lules are enforced by the panel chairman who runs the meeting of l0 to l5 brainstormers.

When are the resulting ideas evaluated? After the session by the executive (and/or his assistant) responsible for the solution of the problem.

Do retail organizations use brainstorming? Yes, retail stores of various types and sizes are using this method of developing ideas.

How can I get detailed information on Brainstorming? Just sentl in and your requests will be filled at no charge:

Bill Pleuthner, V. P. and Coordinator of Brainstorming, Batten, Barton, Durstine & Osborn, Inc., 383 Madison Avenue, New York 17, N. Y. Please ask for the following lnaterial: long-Bell's high quolity Dutch Doors qnd new 4-woy units give you the selling edge needed to clinch more sales. This Dutch Door is made of high altitude 'Western Ponderosa Pine and has the popular heavy raised panels. Long-Bell ofiers many other popular designs of panel and sash doors, in both Western Ponderosa Pine and California Fir.

Brainstorm Chapter from A. F. Osborn's book, "Applied Imagination," or Brainstorm Panel Chairman's Manual, or 100 case histories of results from different brainstorm sessions.

Convertible 4-way unit may be installed as hopper-type window, awning-type window, stationarv window or casement window. All wood'is Toxic and Water repellent treated. Excellent sill drainage in all positions. Tightly weather-stripped. Both sides of operating sash may be cleaned from inside without removing sash. Designed for screens and storm panels. low-Cost Flqkewood @ Poneling speeds construction and cuts costs. Fast selling Pine, Maple, Cedar and Philippine Mahogany Flakewood panels may be stained, lacquered or varnished to fit any color scheme. Available in 48" x 9(' panels, 12" x 96" and, L6" x 96" planks and 16" x lC' and 12" x 12" tiles. Planks and tiles feature tongue and grooved edges for hidden nailing. All 7/4" thick. INTERNAIIONAT

Yorrr Nearby Long-Bell Supplier or..

Kqnsqs CitY, Mo. Longview, Wqsh'

22nd Annuol RRlGonference

Plons to Touch All the Boses

Log handling and storage problems will be the subject of a panel discussion at the Redwood Region Logging Conference in Eureka, March 17 and 18. Some 500 redwlod and Douglas fir loggers are expected to attend the event at Redwood Acres Fair Grounds.

_.Heading the log handling and storage panel will be John I'ingst. A_ppearing with him on the panel will be Henry Bastian, George Lucas, Earl Moar of U. S. Plywood Corp., Arcata: Oscar Knivila, Willits Redwood Products Co., Willits; Ken Reynolds, Bud Harper, and Leyden Ericksen of Pacific Southwest Forest and Range Experiment Station. Berkelev.

Pickett, Walter Dooleage of The Pacific Lumber Co., Scotia. and Silas Carr.

-T og-trucking problems will be discussed by another panel of loggers and truckers under the direction of Ed Griffith, 3:00 p.m., Thursday, March 17. Participating on the panel with Griffith will be Jack Reed, Jim Chezem, Harry Hil<iebrand and Wayne Bare.

Also appearing on the March 17 program will be Lewis F. Ehrlich, Division of Apprenticeship Standards, Eureka. Ehrlich will discuss the application of state apprenticeship training programs to the logging industry, generally in the equipment maintenance field.

,_

Qhain-saw operation and maintenance problems will be discussed at the conference in another panel headed by Will Rusch of lVIcCulloch Corporation, Los Angeles.

Public and private timber-sale programs and problems will be the subject of another panel discussion atlhe Conf_erence in Eureka, according to Walker B. Tilley of Ukiah, Conference president. George A. Craig, secretary-manager of Western Lumber Manufacturers, Inc.. San -Francisco. will be moderator of the timber-sale panel. Appearing with Craig will be Wesley W. Spinney, James A. Nicliolson, Robert Barrett, Bernard Z. Agrons of Rockport Redwood Co., Gene Kincaide and Jean Sindel. The timber sale panel qill app_?r-on the logging conference program at,1 :30 p.m., March 17, frrst day of the conference.

Pros and cons of contract vs. company logging will be discussed by a panel of loggers at the 22nd-iniual Conference. The panel, moderated by Robert Johnson, will be 4. _1 1:00 a.m., Thursday, March 17, announces Eugene Pickett, Arcata, program chairman. Appearing wittr ;otrnsog 9n the panel and exploring the continu-ing question will be Watt Hibler, Bud T. Ryerson, Garth Laikin, E. A.

Good attendance is anticipated at the Conference, according to Fred Landenberger of Eureka, secretary-man- ager. Already 115 firms have pre-registered, which is greater than the total attendance of last year. More than 500 men and 150 women are expected to attend this conference.

$l28 Billion Sqles for Wholesolers in 1959

Sales in 1959 for merchant wholesalers totaled $128.5 bil'lion, up Il/o over 1958 sales of $115.6 billion,,reports the U.S. Department of Commerce, Bureau of the Census. December sales, estimated at $11.3 billion, were 4/o higher than November sales and 9/o above sales the previous year. Sales of lumber and related materials were up 23/o-over 1958, with -December wholesale sales l5lc above a year ago, but down 7/o from November.

Inventories of wholesalers at the end of December were clown 2/o below their November level, but were 8o/o higher than a year earlier. Lumber and construction wholesale inventories were up I0/o at the end of December over the previous year,.but down l/o from Noyember.

(TelI them Aou sorD it in The California Lumber Merchant)