Add Your Voice to lndustry's Affoirs ffie -NAC

During February, the Lumber iVlerchants Associatiorr was pleased to welcome into membership the Central Sup- ply Company, Retail Lumber Division, Seaside-Arthur A. Dresser, manager; and Cascade Lumber Sales, Los OsosTom Chenoweth, managing partner. We were also pleasecl to welcome Pacific Fir Sales of Fresno into Associate membership.

"OUR AIM IS TO PLEASE" has a ne\\r ring of enrphasis today at Easton Lumber and Supply Company, lo-

Lee Bettencourt, Edward Flemman, Alfred Potter ancl Margaret Nemeyer, office manager. The firm is a member of the Lumber Merchants Association of Northern California.

Directing its primary merchandising efiorts toward small contractors, homeowners and farmers, a complete line of building materials is openly displayecl on thiee full wall displdys and 13 gondolas which are arranged for maximum shopping convenience in a semi-self service pattern. Among the unusual lines which Manager Caperton has included are cultivator and plowshares which he remarks have been exceptionally well-received free-standing llome appliances in which interest l-ras been good garden tools, supplies and insecticides power mowers vl'heelbarrows and that sales-making standby of the do-it:your- cated seven miles south of Fresno at 7707 Soutl.r Elm Avenue. Recognizing the strong trends within the industry for modern, up-to-date stores, Herluf B. Fries and Managing Partner LeRoy Caperton erected a handsome, 4,800-sq-. fI building materials store approximately four miles south of the old yard which had been the firm's headquarters since 1951. The attractive 120'x4O' exposed post-and-beam store, designed by Architects Quiqly ind Clirk, is faced in Texture One-Eleven and is exceptionally well-lighted in view s.elf trade, the 98p table equipped with An interior display of lumber lhorts and display a revolving sign. plywood will also and shortly be added.

While it was necessary to place primary emphasis on e store. the vard. which is comoletelv fenced hns alsn the store, the_ yard, whiih iompletely fencedj has also tlle rs completely fenced, received considerable attention and iniludes a 140, pole rvarehouse, saw sheds and lumber storage. Manager Caper- ton also plans to erect a second 160, slorage area wifh a view toward early mechanization.

. Since opening'the new yard, Mr. Caperton estimates drop-in-trade has increased some 25/o anll anticipates further steady increases as a result of a regular advertising program.. To make shopping as convenieni as possible, the yard includes a parking area for 50 cars in lront of the store and Mr. Caperton always has a cup of coffee avail- able-a friendly way to discuss plans with his contractor customers.

Associqtion Membership

of the more than 10Cl' front windows. It is decorated in a complementary soft coral and green together with extensive selling displays of popular wood-panel patterns.

The new store's grand opening on January 15 was announced by a full-page advertisement in the Fresno Bee and was visited by more than 800 cash register-ringing customers during the three-day open house. Among the draw prizes was a fully equipped bar-b-que pit, an electric razor, paint, insecticide sprayer, etc. Assisting Caperton in the new yard are James Robinson, assistant manager;

Olr Investment In Fhe Future Of Your Industry

_ 4TonS the larger-ticket items, Easton has found pole buildings and cattle sheds have met with good reception, as have major home improvements-a market to which he _looks for steady growth togetl.rer with custom homes and small tract develoDments.

fn refecting on th-eir decision to build the new yard -a decision which dealers know must be supported by a large investment-Caperton and Fries fCel that the future looks good for those dealers who maintain a fexible merchandising policy interpreted through a healthy respect for industry trends and customer preferences

With such a philosophy, Easton Lumber and Supply will undoubtedly hit the mark when they "Aim to Please."

HEAR and THERE

Reflecting continuing growth, the Sylvan Lumber Company of Citrus Heights has again expanded and added a modern paint department equipped with a Color-master paint blender Congratulations to Don Mark, who has been appointed manager of the lumber and building materials division of Hales & Svmons. Inc. of Sonora. Don succeeds Arthur Martin. who recentlv retired Russ Stevens of A. F. Stevens Lumber Company, Healdsburg, and l-ris cl-rarming wife Cleone are enjoying a well-earnecl vacatiou in South America . Best wishes to Don Hoover, who recently purchased the Cross Lumber Company yarcl at Coalinga Homer T. Hayward Lumber Company is modernizing its Salinas store and will feature attractive new fixtnres and lighting Diamond-National is remodeling its yard at Lincoln Noah Adams Lumber Company had the grand opening of its completely remodelecl Fairficlcl yarcl on February 20.