Representi ng i n Southern Coliforniq

these 3 excellent WCLA Mills to serye the variable requirements of Southern California Retail Lumber Dealers ffi FIR And REDWOOD ffii

Buy your grodes and tallys with conftdence

Wqler Shipments from SWEET TIMBER PRODUCTS Bondon, Oregon

Telephones:

RYon l-6i!61

Hllfcrest 6-3347

1045 West Huntington Drive Arcodiq, Cqlifornio determining the physical and mechanical characteristics of wood and the establishment of their values, and (b) terms and the equivalent terms used in various countries to designate the wood from each species, including the deciduous and the reslnous.

In their answers, the canvassed countries have been asked, among other things, to state whether they agree that the proposed question be studied; and if so, whether they are willing to participate in the work of the project.

If five member countries agree to participate, a standards project may be authorized by the International Organization for Standardization. ISO standards, however, are not mandatory-merely recommendations to member countries.

American industries and groups interested in the subject matter are invited to communicate with the American Standards Association, 70 East 45th Street, New York 17, N.Y.

(TetI them Aou sau lt l" Th" Ctht"rrrtt Lumber Merchant)

Brqnch Ofrice lOtO G Sfreet, Arcoto VAndyke 2-3601

Conodo Cloims Lorgest Accessible Resources of Free-World Timber

Canada's leadership in the free world's pulp and paper rnarket is apt to grow rather than decrease, according to a new market survey, "The Canadian Markets," compiled by the J. Walter Thompson Company and published by McGraw-Hill.

According to the survey, Canada has the largest remaining accessible timber resources in the free world, and is second only to the Soviet Union globally. A recent inventory reveals that the country has nearly 363 billion cubic feet of accessible timber of merchantable size ranging over an area of 536,970,M acres, some lo/o larger timber area than that of the United States. (Merchantable size refers to timber over four inches in diameter at breast height.) Total forest reserves cover some 1,037,468,N0 acres, or 45.57o of Canada's land area.

Retired Executives Help

Smoll Business Fighr ,R.ecession

"Of the 200,000 to 300,000 new businesses started in the

United States each year, 5O/o of them fail in two years," stated William B. Logan, president of William B. Logan & Associates. Inc.. at a recent luncheon at the California Club in Los Angeles.

Several years ago, Logan introduced the Advisory Board

Service Plan, an organization of top-flight, retired business executives who have been helping small and medium-sized business with its management problems in Northern Cali- fornia. The conference luncheon officially launched the ex- pansion of their activities from Northern California to cover the entire state.

"The number one problem of small business is management," continued Logan. "A recent study of business fail- ures by. Dun & Bradstreet showed. that 9l/o were due to inexperience and bad judgment. This is an unnecessary and shocking economic waste since each failure represents an average loss of $34,473. In California alone, in 1957, 2,358 businesses failed with liabilities amounting to $86,731,000. This affects not only the individual business and its creditors but the entire community."

"Most businessmen begin their ventures because they have an interest or skill in one major phase of business, usually sales or production," Logan said. "Yet a business