JCDHNSCDN & FLAHERTY

58Ol Disrrict Boulevord, Los Angeles 22, C.alitornia LUdlow 2-6249

country shared in the ing volume. However, the South and West Central regions.

1957-58 improvement in homebuildthe 1958 advance was stronger in than in the Northwest and North

New 1959 Deoler Mst Senrice

Reody for Retqil Yords

West Coast Lumbermen's Association has iust released its 1959 Dealer Mat Service for distribution to the nation's 32,000 retail lumber dealers. Aimed at the new home builder and the do-it-yourself remodelers' market, the mats stress the beauty, durability and economy of West Coast lumber.

The service offers 16 newspaper mats in l, 2 and 3-column sizes varyilg from 3-7 inches in depth, and run the range of themes from outdoor living through "weekend contrattor" with art work depicting such activities as the family both indoors and out; Dad building carports and party rooms and Mom surrounded by beautiful kitchen cabinets and woven fencing.

Also included in this service is the association's Utility Farm Building Promotion Kit including both newspaper mats and handbills. Dealers are also offered their choice of eight (four 30 and four 60-second) radio spot announcements.

The service is supplied free, for the asking, from the West Coast Lumbermen's Association, 1410 S.W. Morrison Street, Portland 5, Oregon.

George P. Eichelsbach, Jr., vice-president of l\4cCulloch Corporation, has been appointed general manager of the firm's power chain saw operations, announces Sherwood H. Egbert, executive vice-president. With headquarters in Los Angeles, McCulloch's home office, Eichelsbach will be in charge of engineering, manufacturing, quality control and sales of chain saws and other products of the newly named "Los Angeles Division."

Smilcy Joins Pendleton

Donald E. Smiley has been named president of Pico Precision Products Company, subsidiary of Pendleton Tool Industries, Inc. His most recent post was vice presidentmanufacturing of Weber Showcase and Fixture Company of Los Angeles.

Deoler Woyne F.Mullin Insfolled Vice-President

L. A. Chomber of €ommerce

Wayne F. Mullin (standing, right), president of the Mullin Lumber Company yards, Los Angeles, and the most recent past-president of the Southern California Retail Lumber Assn., was installed as a vice-president of the Los Angeles Chamber of Com-merce at the annual election banquet, February 4. The popular lumber dealer has long been active in civic affairs. Also shown in photo are President J. E. Fishburn, Jr. (seated right) ; the retiring president, George B. Gose (seated left), and the other new vice-presidents, James S. Cantlen (standing left) and J. Howard Edgerton (center). Not shown is Vice-President H. C. McClellan of the Old Colony Paint Co. (-Photo Courtesy of John Martin, Editor, Southern California BUSINESS, official weekly publication L. A. Chamber of Commerce.)

Georgio-Pocific Promotions

Harry J. Kane, formerly treasurer and controller of Georgia-Pacific Corporation, has been elected to the newly created position of financial vice-president and controller. Marion L. Talmadge, assistant treasurer, was raised to treasuref,