KAIBAB LUIUIBER CCD.

Nevodq 6-1523

George Myers, Southern Colifornio Soles Representotive

load is more than enough to floor an entire football field.

Par-TILE, introduced only a year and a half ago, has met with temarkable success in sales in the 1l Western states, installed in schools, colleges, industrial buildings, homes, gymnasiums, churches, apartments, motels and many other structures.

Par-TILE is made of wood particles bonded together with durable resins under extreme heat and pressure. It is manufactured by Pacqua, Inc., of Dillard, Ore. Sales representative: Plywood Service, Inc., P. O. Box 78. Dillard.

Celotex Display Unit Pushes Products In Quality Model Homes

unit, standing about 5-ft. high and consisting of a panel set on an easel stand. It permits the individual builder to list the quality products and construction features he has built into his houses without cluttering the model house with a miscellany of individual displays and signs.

The panel, which is illuminated with back lighting, has ten slots into which translucent paper inserts bearing the llames of nationally known products and other merchandising features are placed. Eighty-two such pre-printed inserts are available from Celotex salesmen upon request by the builder, 69 of which bear the names of other leading manufacturers of building materials and products. Provision also is made for insertion of the builder's firm name at the top of the panel.

Another striking feature of this display unit is the shelf with a perforated backing which is located below'the panel ou the stand. Here the builder can place product or model home literzrture, price information, alternate floor plans or elevations, as well as other material he might wish to make availzrble as "take-home" pieces to his home prospects.

Nevodo 6-1523

and that response to this unit from builders encouraged Celotex to develop an even more functional unit of a floorstanding type.

"We recognize that a builder is first a merchant of houses and second a buyer of building materials," points out Greenwood. "We believe that one of the builder's strongest sales points is his use of brand name materials and products. This display permits him to emphasize in an attractive manner these as well as other quality features to prospects visiting his model house."

NE,W 3-STAGE UPRIGHT ANSWERS LOW CLEARANCE, HIGH LIFT PROBLEMS

A display unit for model home promotions which received afl Excep- tional Merit Award in the recent "fdeas for Home Builders" contest was unveiled to the industry in the Celotex booth during the 1959 NAHB Convention in Chicago last month.

Called the Celotex Name Brand I\4erchandiser, the display is a floor

Of metal and hardboard construction, the Celotex Name Brand Merchandiser gives the builder a permanent display unit which can be used time and time again. Easy to set up ir-r peak traffic locations, its attractive clesign fits into contemporary room furnishings decor.

"Conception of this display was prompted by needs expressed by NAHB members at their merchandising meetings," says Marvin Greenwood, vice-president and director of merchandising. He noted that Celotex offered a similar display during 1958

Hyster Company announces the 3-Stage Upright-a new upright design that combines minimum upright height with high stacking ability. With the Hyster 3-Stage Upright, one lift truck can now fulfill low clearance and high lift requirements never

Pacific Coast Forest Products

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NA'|IONAL PLAN SENVICB

ANNOUNCES NE\M PLAN BOOK

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