New Profit$

All inquiries regarding NEW PRODUCTS, New Literature or booklets and other items mentioned in this section should be addressed to THE CALIFORNIA LUMBER MERCHANT, Room 508, 108 West 6th St., Los Angeles 14. Your inquiries will be promptly forwarded by us to tfre manufacturer or dishibutor, who will then answer your inquiries direct, a horizontal stripe in a contrasting color made between every five rows of perforations to simplify the counting ot tees.

The sale of a panel of perforated hardboard for the freezer inventory board can lead to the sale of other panels if further uses of the material are suggested-storage walls, for examDIe.

New Profit Tips

The Union Lumber Company of Fort Bragg, Calif., recently avoided an expensive six-month wait until a new concrete foor in its warehouse cured properly by covering it with loose panels of Masonite /4" Tempered Presdwood to permit the use of heavyduty tractors.

Union Lumber Coinpany, a leading California redwood manufacturer, uses the tractors in the warehouse to haul heavy logs and finished lumber. The contractor told the company that the tractors' sharp lugs and tracks would have permanently damaged the uncured cement, bnt the temporary foor provided complete protection.

Anyone who owrrs a home freezer is a potential customer for perforated hardboard and paint.

Used to make a freezer inventory board. the panel material will help a family keep track of how many packages-and which kinds-of meat, vegetables, fruit, ice cream, etc. they have on hand at any time.

The inventory board is made by framing the hardboard with %-fy-/i- inch wood strips attached by glue and nails between the holes to provide space behind it. The framed board is then hung on the wall above the freezer by picture wire, or nailed or screwed to the wall. Golf tees are inserted into the perforations under headings that indicate the freezer's contents.

Each time a package is removed from the freezer, a tee is"pulled out and dropped in a jar or carr that's held in place at a corner of the board with a movable perforated board fixture. When the freezer is restocked, tees are put back into the board.

The entire board can be painted and

To help dealers sell .ceiling tiles, "Insulite,, has a brand new tile display. This attractive wall display, approximately 28 inches square, is designed to help dcalers merchandise the complete line of six difierent Insulite ceiline tile products.

Four 12x12 tongue-and-groove tiles easily slip into the display's wrought iron frame to provide an effective showing of how the tiled ceiling would appear in the ,home. Any of the various six Insulite ceiling tiles will fit into the display. Tiles are easily and quickly

Company officials report that the original hardboard overlay withstood hard wear to permit the use o,f the new facilities six months ahead of schedule. changed to suit the dealer's individual sales efforts.

An attractive, eye-catching top sign to identify the product's display is provided with each display kit to further aid in the selling. Smaller signs, which identify each of the Insulite tiles, fit at the bottom of the display's frame.

The new Insulite Ceilings Display is available to dealers through Insulite'representatives or from Insulite, 500 Investors Building, Minneapolis 2, Minn.

Carload of Par-TILE

Shipped to East

Par-TILE, the new natural wood block flooring, is now being distributed nationally in substantial quantities. A full carload shipment was recently shipped from the Oregon manufacturer bound for LD.A. Wholesale Lumber and Plywood Corp., Melrose Park, Il.

Par-TILE has been sold in most sections of the country but this large shipment54,000 square feet-marks the first full carload to go East. The quantity in one car-