Chonged His fftind

The manager rushed excitedly into the office of the owner, who asked what was the trouble.

"ft's Goodwin, our new salesman," explained the manager. "[Ie used the most insulting language to me just now. Told me to go fry my face if I didn't like his way of selling. And when I said I would report it all to you, he said you could go chase yourself."

"Looks like we'd better fire that young man right no.w," said the owner. "Tell me, how has he been doing with sales in the four months he's been with us?"

Said the manager, "Well, he sold five carloads the first month, ten cars the second month, twenty the third month, and this last month he sold forty cars."

Qudity !-l Dependability t.t $ervice

AM the cbility to lurnish mcderiqls thqt wiU plecrse your customers.

WHOTESATE DISTRIBUTORS

Complete Stocks oI quclity Foreigm 6 Domestic Hcrdwoods

Clecr Ock Thresholds

Rod & Spircl Dowels Plyurood

MacBE[TII ilmDW00ll G||MPIIIY

930 Ashby Ave. Berkeley 10, CcrUI. Telephone: THornwcrll 3-439C llonufoclurers ofr

Door Fromes

Window Frones

Double-Hung lYindows

Sliding Windows

Acme Sliding Door Fromes

All Aluminurn Screens

"lqbor-Sover Unils"

"So," said the owner. "Let's not be too hasty about firing him. I often think I need more exercise, and perhaps chasing myself might be a good idea. And, as far as you are concerned, f feel sure that the hardware department will lend you a frying pan." t-.

WEYERHAEUSER NAMES MANAGER OF AD-PROMOTION

Vice-President T. L. O'Gara, starting March l.

Carroll K. O'Rourke of Portland, Ore., long associated with development of national advertising programs for lumber. has been named to a new aclministrative posi- tion in the merchandising department of Weyerhaeuser Sales Co. at St. Paul, Minn. The account executive with the advertising firm of Cole & Weber will become manager of the advertising-trade promotion division of the \Meyerhaeuser merchandising department, headed by

O'Rourke is recognized both in advertising circles and the lumber industry for his important part in creating and executing the successful "West Coast Woods" advertising and trade promotion program of West Coast Lumbermen's Assn., one of the clients of Cole & Weber. He has been account executive serving the association at its Portland headquarters for the past ten years. He has served on the agency's plans board for both Weyerhaeuser Timber Co. of Tacoma, Wash., ancl Western Red Cedar Lurnber Assn. of Seattle, Wash., in addition to developing advertising for other lumber nrms.

R. S. Douglas, executivc vice-president of Weyerhaeuser Sales Co., said that the creation of the rrew position to be held by O'Rourke is part of an important expansion of the company'smerchandising activities. Weyerhaeuser Sales Co. is a national distributor of lurnber, plywood and relatecl building materials.

Miller Nqmed Secrefory

The appointment of Myron D. Miller as secretary of the National Mineral Wool Association, New York, has been announced by George Sudlow, president. Members of the NMWA include Armstrong Cork Co., Certain-teed Proclucts Corp., Flintkote Co., Insulite Division of Minnesota & Ontario Paper Co., Johns-Manville Sales Corp. and others.

Dependoble ServiceLow Competitive Prices

Speciolizing in Lumber Yqrd Orders

. Anywhere in Southern Coliforniq

INTRODUCING-

The IABOR-SAVER Window Unit Completely Assembled-Reody to Operote

-lncludes- Window FromeWindowsSqsh BolqncesSqsh lock

Window StopFull Bound Aluminum Screen

& Door Go. Owner: Mr. Slater

Double-Hung UnitsSliding Units (Sliding Sosh Removoble) Mqnufoclured in All Sizes Wholesale 0nly

Jobberc of:

Bel-Air Doorr

Fir Doors

Glide-All Units

Weiser Locks

Columbiomotic Screens trliscellcneous Hordwore

Stor Performer in This Roqd Show: A Giqnt R.edwood log Genturies Old

(Editor's Note: Now completing its first year on the road, this is the full story of the G-P "Redwood Roadshow," most successful industry promotion in many years.)

The Georgia-Pacific Corporation is taking its story of hundreds of cities and towns, the road show is powered by an Autocar logging truck that really is part of the show.

The good-will and educational tour started last March from Eureka, California. The giant Redwood log-eight feet across, 20 feet long and weighing in at 32,0N pounds- is touring the country by truck as the major feature of Georgia-Pacific Corporation's Redwood Roadshow.

The giant log is transported on a specially-built trailer like the one used in forests. The Autocar DC 10264 has a 220-horsepower Diesel engine, 38,000-lb. capacity tandem axle, a S-speed main transmission and a 4-speed auxiliary transmission. The White Autocar has attractive chrome accessories such as cab roof marker lights, rear view mirror, air horn, and turn signals.

'' :.1:,,:,';1.,:.: :i:l::-il:::ii.;.]-i=itrt i;l.l:i; i:

Speciclized

Common Cqrrier Certifi cole Los Angeles - Oronge Counties

INi,VIEDIATE PICKUP SPEEDY DETIVERY

TUMBER HANDTING tUfiIBERSTORAGE...

Storoge Spoce lo Leose

-Adiocent to Sonto Ano freewoy-

The-_log, cut from a tree more than 1500 years old and over 250 feet tall, is providing people all over the country a.n.impressive lo_ok at one of nature's oldest-and biggest- liytlg _species. Georgia-Pacific, one of the major proilucers of Redwood lumber, with timber reserves of i20,000 acres, states that the log is small by Redwood standards, but weight and size limitations prevented use of "a big one." Common to the Redwood logger are trees 12 to 16 feet across which must be quartered in the woods before they can be transported to the mill.

Coast Redwood-Sequoia Sempervirens-have grown as high as 364 feet straight up and as much as 20 feet in diameler: From a single Redwood, enough lumber has been cut to build 22 averaged,-sized homes.

The.log, exhibited in schools, shopping centers and public gatherings of all kinds, started in Oregon, toured the southwest and south, and headed east for a tour expected to attract several million people.

Ken Noble, Georgia-Pacific's ambassador from the tall limber, is the one-man cast of the show. Functioning as drive,r, prop-man, narrator and general encyclopedii of u'oods-lore, Mr. Noble has handled the show with a skill which has brought compliments at every stop. He has been with Georgia-Pacific's Hammond-Caliiornia Division for seven yeafs.

G-P spokesmen say response to the roadshow has been excellent, with better than one million visitors counted in the first third of tl're torrr. Tl.re s1.row originally completed a sr,ving through the Southrvest and Midwest with visits to over 400 cities and communities. Advance notice of the truck's route hacl brought nranv re(ltlests by city officials and torvnspeople for unscheclulecl stops in snraller communities. School children in many con.rmunities have received a brief holiday to line the roadside ancl l'atcl.r tl-re biggest tree they've ever seerl pass through.

Tl-re shorv next visited Great Lakes states through August and then moved into New England in September. The Atlantic Coast states ancl tl.re South rvere included in last year's portion of tl-re tour.

G-P is working closely with distributors and retail lumbermen of local areas through which the roadshow passes and a significant uptnrn in consumer interest in Redu.oorl has been reported by dealers participating in the program.

A t1'pical clistributor reaction was voiced b1' C. Thad Xlontgomery & Sons, a promiuetrt Sotttl'rert.r lurnber hrul'

Accor<1ing to Thad Xllor.rtgomerl, Jr., "'f he Redrvood Roadshow was an outstancling stlccess itr ortr area' Durirlg the three-month period of this pron.rotion u'e sold more red\voocl thalr we did in the previ<ttts tu'o 1'ears. This causecl our conrpally to have the best nronth itr orrr 30-1'ear history." He u'eni ori to say that there was "still a great amottnt of discussion on the 1og ancl truck ancl itr ottr opirrior"r our brtsiness vvill continue to improve as a resrrlt of the Redu'oo<l Roadsl'rorv."

Aclvance notice to television aud radio stations attd tlert'spapers has resultecl in excellent coverage of the show. L-ocal Chambers of Commerce and city officials have cooperated in every way to make the show an outstanding good-rvill veuture for the corporation and the Redu'ood inclustry.

Special storage space in back of the cab holds the various displays used in the shou'. For protection of the encls of the log from road grime and dust, king-size "shower-caps" are slipped on before the truck moves.

Dosf Fills Prqft's Job in CRA

Appointment of William A. Dost as manager of the Technical and Research division of the California Reclu,ood Association is announced by Philip T. Farnsworth, CRA executive vice-president. The former CRA field promotion manager was appointed to fill the position left vacant when Willard E,. Pratt, former techr.rical and research manager, was elected assistant secretary-treasurer by the CRA board of directors.

Dost, who joined the association in 1955, u'as responsible for the assoiiation's exterior finish testing progrim, ancl for technical studies conducted in the soutl-rern Dortion of the Redwood Region. In 1958 he was put in chaige c'f the association's natior.rwide field promotior.r program.