A AIgu 1953 Farfir Sellirg Prog rarrl

GEARED TO THE TESTED AND PROVED WEYERHAEUSER 4.SQUARE FARM BUILDING SERVICE

Important news ib coming to dealers employing the 4-Square Farm Building Servie. Weyerhaeuser district representatives will soon show the new 1953 Farm Sellittg Program, developed to further strengthen dealers'positions as the best sour@s of design information for modern, efrcient farm buildings.

This new program is packed with promotion value. It bas exciting, stimulating features that will direct more famens to dedlers' yards and help increase their building material sales.

Maoy new designs are being added to the tested and pncved 4-Square Fann Building Service . to make a total of 204 plans - new poultry buildings, crop storage, rnilk houses, road-side stands, and additional modern homes, specially designed for farm families.

To tell the farmers abouttheerpanded 4-fuuare Farm Building Senvie, fuIl page advertisements will appear in state farm papers. This advertirsing will offer famens free blteprints, free catalog and.feature the names of dealens who have the 4Square Farm Building Service. trtee blueprints and catalog will also be ofrered fanners in timely tabloid-size broadsides and in colorful display posters. Weyerhaeuser representatives will explain all details, including imprinting and mailin'g of tabloids, newspaper ad mats, calalogs and counter literature.

Weyerhaeuser is constantly improving the 4-Square Farm Building Service, making it an increasingly effective dealer tool for serving and selling farmers. By continuing to promote the erection of more efficient farm buildings and identifying the dealers who help to provide, them, Weyerhaeuser assists 4-Square, Lumber Dealers in making more profitable sales.