The Ralph L. $mith lumberGo.

has Consolidated its Remanufacturing Facilities AT ANDERSON. CALIFORNIA

Now a T borougbly Modern and Integrated Plant Prodftiog

mOUtDINGS . INTERIOR TRImS VENETIAN BLINDS

New Mattison Moulders-Turner Rip & Resaws-Jones Trim Tables -Years of Experience have given ui the "know how" in moulding production.

FRAMES ond JAtnBS

All of the Modern Machinery from Pendosa Pine Co. of Elgin, Oregon and several of the key persohnel have been moved to Anderson, assur' . irg the same high quality and precision manufacturing.

GLUED PANETS ond CUT STOCK

Gillespie Electronic--Plycor & Clamp Carrier Glueing Equipment makes it possible to furnish unexcelled panels-Specializing in Furniture Parts-Drawlng Boards-Luggage--etc. Shaping to Pattern on Onsrud Automatic Shaper and sanding to a smooth finish on Yates Sander. Turning lathe work performed on Mattison ITood Lathe.

High Quality.shook, both Catif. Fruit & Vegetable and Industrial, is being Produced in the Factory.

Our Ocvu Large Timber S"pPly makes us a Dependable Source of Supply

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A giant of astounding proportions has entered into the building industry:

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It is a thing of profound interest to every man in the retail lumber and building material business in this country. ***

One of the big men in the air conditioning industry predicts that within a comparatively few years this will become a five billion dollar industry. ***

And, as the man who furnishes the materials that go to construct the homes and other buildings which beckon the air cooling man to a mighty realm of opportunity, the Itrmber merchant is truly a most interested party. ***

Let us relate a few pertinent facts concerning this modern giant-air conditioning. And let the lumber industry "awake your senses that you may the better judge," how it may intelligently and usefully profit by this effort to promote the comfort of mankind. ***

There are forty million homes in the United States. Of these less than one-half of one ler cent have any air conditioning. A great rush is on right now to invade that nearly forty million homes, and install in them some sort of air cooling. ***

Authorities have compared the present surge into the room cooler business to the early days of the automobile industry. Room cooling equipment is attracting the most attention at present. But larger concerns in the air conditioning industry are seeing tremendous possibilities in making and selling combination heating and cooling units to provide all year air control for whole houses. ***

The Wall Street Journal furnishes many interesting facts and figures concerning air conditioning. Five years ago only 76,500 room cooling units were made and sold. Production in 1951 was 237,500, and in 1952 it was 341,000. ***

Competent authorities in the business estimate that the demand this year for yearground air conditioning in entire houses will multiply that of. 1952, when only about 10,000 out of the more than a million new homes buih, were entirely air conditioned. Many of the well known manufacturers of furnaces are now turning out combination heating and cooling units. t+r;

What everyone is looking for is air conditioning equip ment that will fit into tte modest family budget, both as to cost, installation, and opcrating erpense. Few home ow[crs . would forego the pleasure of air conditioning that they could afford.

*tt:

It is reported that between sirty and seventy conccrns in the country will bc out in the field marketing roon coolers ttris year, which is about three times as Eantz as last year.

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General Electric dropped out of the hcavy industrial air conditioning business a year ago, and now concentrates on equipment for the residential market. :l**

It is reported that a number of the l,arger makers of prefabricated homes will offer air conditioned houses this year for the first time.

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The National Association of Home Builders rcports that of the hundreds of prominent home builders in the nation whom it surveyed, more than forty per cent will ofier air conditioned homes this year.

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The rush to air cool homes is fully equallcd by that in the direction of small stores and other business buildings. The day is here when the small business is almost obliged to use air conditioning. The public demands it. Sweaty brows and public sales no longer jibe.

The Houston Chamber of Comr-erce claims ttat Houston is the most air conditioned city in thc Unitcd States, with about 158,000 tons of air conditioning equipmcnt in service there. Room cooling equipment has been going into Houston at the rate of more than ten ttousand a year: Thirty Houston churches are now air conditioned*t:i

Air conditioning is spreading faster, naturally, in the South and Southwest than in the rest of ttre nation, although the big cities of the North are making gteat strides along that line. As you drivc along the highways in the Southwest today, nearly evcry waysidc cating place bears the sign: "Air Conditioned." And in the citieq public places of any sort not air conditioned could not stay in business.