Remodel the profitoble remodeling morket yegl w0y!

Now that folks are saying "Let's finish the attic". ."Let's re-do the living room". ."kt's build that extra bedroom". here's a practical suggestion on how you can cash in.

Make yourself an "Information Center" on mod.ernization!

The vast remodeling market lvill more than make up for any drop in new construction business, if you go after it. And it's so easy to get!

Simply explain to cusromers the wonderful opportunities in Veldwood@*, n-ot only for attics, living rooms, and extra bedrooms, but for such improvements as bookcases, cupboards, television corners and, of course, ceilings of Veldtex Squares.

Rooms modernized with decorative Sfeldwood hardwood plywood in birch, oak, walnut, Korina or any of the many other fine Veldwood panels mean a delighted customer and a worthwhile profrt for you.

Remember - customers for remodeling include the home handyman as well as builders, contractors, and job carpenters. The important thing is to educate everybody on ,.how to do it." That's where the new S7eldwood film will help.

Interior grade Veldwood Plywood is guaranteed for the life of the building in which it is used.

Tell the hondymon obout beoutif ul,.inexpensive Plonkweld@ prellnished wood poneling ovoiloble ir ihe eosy to hondle size of l6tA" by I ft. In hondsome woods such os ook 6nd birch, this poneling is eosily fostened by conceoled metol clips lo old wolls or new.

A NEW STIDE FITIII READY i|()w

Our fine, new slide film entitled ..Building Bener with Weldwood Plywood" tells the complete and up-to-date story of plywood installation in all its many phases. Features 80 different slide frames in full color. Cohplete with synchronized spoken message. Running time l j minutes. Get in touch with the l7eldwood representative and let him help you set up meetings with contractors and builders to show this interesting and helpful 6lm. By thus becoming an "Information Center," you'll profit from the uemendous volume of modernization work.

Ptywood

Mrs. Clare Boothe Luce must more than live up to hei press agent reports. The reason I think so is the manner in which she charmed my keen-minded and critical friend, E<i Kilman, editor of The Houston Post. Mrs. Luce epoke recently in Houston, and Ed went to sec her. And, having done so, he busted out with one of the most complimentary editorials he ever wrote. To be a woman of wondrous physical charm, brilliant mind, and high oratorical ability is indeed a combination. Since reading Ed Kilman's tribute, I'm going to hear her myself at the first opportunity'

The portton of Mrs. Luce's speech that seemed to impt""" Kil-an most $'aB the above quote. It makes a hit with me, too. For we have just been commemorating the birthdays of three of the world's ieally great men: Washington, the Father of his Country, and patriot immortal; Lincoln, one of the top characters of all world history, with his unequalled eloquence, and Christly character; and Ben Franklin, one of the wisest and most practical of all Americans. Certainly God Himself has placed their names high in the Hall of ImmortalitY.

And, reading and **,J"rrlr* the characters of these more than mortal men, the thinker and student of history and of humanity is almost impelled to cry aloud: Where are such men today, when they are so sorely needed? Mrs' Luce said that by faith we can and must produce more great men. Let us pray we have such faith, and that it brings such results. The fix in which we find ourselves just six years after a supposedly successful world war, apPalls us all.

Could we recall to life and action some of the great men of the American past. would they be able to solve the great, dark problems that terrify us today? In my heart there is not a spark of doubt that they could. If Washington, and Jefferson, and Lincoln were here to advise us' oqr problems would fade away like fog before the noonday sun. Or any one of them could do so. So, let us join the eloquent Mrs. Luce and "pray without ceasing" as the Bible says, for the return of some of the great men of our past. They are as sorely needed now as they were in their own time. Or any reasonable facsimiles w*ould do.

Of all the tens of thousands of tributes that have been paid to George Washington, I remember nonc more impressive than that of Gcorge William Curtis, who said: "A iearching Eurvey of his administration reveals no grcat act which hii country would annul; no word spolcen, no line written, no decd done by him which justice would rcverse' or wisdom deplore." Think of it t No word spoken and no line written that was not fine' and great, and in keeping with his high character, and his respect for his high office' Washington newsPapers please copy I

It is NOT my opinion Jn", ,n.,. is today a complete dearth of great men. That ie not my thought' But the greatest men of today in this land are military men' It is lreat leadership at home and in governmental places that Is so sorely tt"id"d. One of the most patriotic men in the \ United States today is Joe E. Brown, famous entertainer' During the last world war he won high honor and high ,".p""i for his work in the Western Pacific with the soldiers. Where there was morale to build and smiles needed, Joe was there, giving hiq best. One of his own boys died in that war. I talked with Joe the other day, and' he was remi4iscing about the last war. And he said+s though uttering a prayer-"General MacArthur is the greatest man in the *orid." That is a firm opinion by a man well fitted to speak, who knows MacArthur well' I am inclined to agree with him. MacArthur is great in many ways' as "oldi.t, leader, ailministrator, and courtly gentleman'

Of course, history i" "tr""ly lr.n" opinion that England's Churchill has won immortal stature, threatening to replace most of the great patriots and orators of history on the mountain-tops of fime. General Ike is another American soldier who'has already won immortality' He ranks close to the Magnificent Mac in my book' I really think that Mac and Ike, if given opportunity and leadership, could be depended on to straighten out our present political worltl tangle. Unfortunately they are soldiers, taking orders'

It is in Washington, "city of bright lights and dim wits"' that we neecl help' I have no desire to discredit or low-rate anyone, or to doubt that men are doing their best, with the tool" th.y have to work with. But a man can't help being mediocre, any more than he can help the color of his eyes' or being "*"ll itt caliber any more than he can help the sound of fti" voice. If he isn't a Caruso, he isn't one' and that's all there is to it; if he can't lick the champ fighters' he just can't. and that's that. \ily'e can speak kindly of his intentions, and give him "E" for effort; but at the same time we can pray for bigger men to come along to save us'

Last year C. D. Johnson lumber was loaded onto 2247 cars at The Toledo mill. These shipments.. easy to check, unload and dispatch... reached destination in the same prime condition in which they were shipped.

Monuloclurer: PlClflC C0ISI [Utlil

Mills: T0LtD0, 0tt. Shipmenfs: lltl rtD UlTtl sr[ts 0tftcEs: rtEntcilt Bilil( 8uttDilt, p0tIuxD 5,0tto0I rave the world. Mrr. Lucc hrr tlrc right idcr. Thc quotio'n is, will our prayert bc rnlwcred?

We will commcmoratc thc birthday of Jeficrron a little later; in April. Hc b onc of thc half dozcn grcatcrt Amcricans of all time. I won't ltart a quarrel with you, Junior' by listing the whole top grouP ar I see them, but I make free to name four of the top boir, urd expect no argu' ment from thinking readers. They are Waehington, Lincoln, Jefreraon, and Franklin. I havc thc ncxt several men in mind, but might mcet tomc diragreement after paering the top four, so I'll let that slide.

When Jefferson said: "l hale sworn upon the altar of God etcrnal hostility against every form of tyranny over the mind of man." he gave evcry patriot a text for etcrnal use' And whcn he said, "It ie the business of the State to maintain order and security, to compel respect for person and property, and to rep;ess fraud and violence," he gave us 't i" i"rr"-opinion of the business and duties of the Federal go.r"r.r-.rrt. Also their restrictions. And when he said that ih"t go.r"tttment "governs best that governs least," he gave the welfare state boosters a jab they can never forgive him for'

When it ccmes right down to politics I'm for General Ike for our next President. Both political parties now try to claim him. but I'd be for him no matter what badge he was wearing. He would still be a great American, honest, sound, and not at all given to the folderol of the New Deal or the Fair Deal either. He is the only American in high position who has openly castigated the promoters of the ielfare state in the last two years, and gotten away with it without being publicly chastised. He said that "a Liberal

Oaklcnd Plant To Hcrve DrY Kiln Ccpccity OI 500,000 Feet A Month

Iiastshore Lumber & Mill Company, Oakland, uranttfacturcr of redu'ood bungalovv siding, rustic, moulding and gntter. is engaged in making large scale plant improverrrr,rrts. according to an annoutrcemeut by Herb Tildesley' o\\'ner and general manager. The improvements rvill inclurle dry kilns with a capacitl' of 250,000 feet at a charge, or a tnottthll' capacity of 500,000 feet.

NIr. Tilclesley has recentll- made trips to Los Angeles :rnd other cities to investigate the various types of kilns being usecl for drying redu'ood. \\rork on th€ nelv kilns *,ill legin inrrnediately. A nu'rber of nerv l'ood*'orking mechines s'ill be added to the plant to increase the otttput'

Sports Progrcm For Mcrch Meeting Hoo-Hoo Club No. 39

The nexi dinner meeting of Hoo-Hoo Club No' 39 ivill be held in the Emerald Room of the Claremont Hotel on Monday evcning, March 19.

Clarence Dame, of Strable Hardrvood Co', Oakland will be chairman of the evening. There l'ill be a sports program, with pictures entitled "Play Ball With The Oaks," and a speaker rvho will be one of the managerial staff of the Oakland Baseball Club.

ir e mrn in Werhington who wents to play Almighty with our moncy"; hc tEld in a public utterance that hc dcplorcr thc drift iwey from our cerlicr dmplicity of life, and lo1 of reepect for mcre thrift and independence; he dcplored ,c*ard without efiort in our prcrcnt way of life, and thought harvests without planting wcre all wrong. He is one of God's rarest and noblest workr-an honert man' So I'm for lkc. I'd be for MacArthur, but he'r too old' I don't claim to have found the Philosopherr' ttone, but that's the way things look to me.

I heard a speech the other day that was worth sitting rhrough. Congressman Dewey Short, of Miscouri' wat the speakir. He used to be a Mbthodist preacher before he entcred politics, and hc is today a red-hot rough-and-tumble orator who kecps the audience on the edgc of the eeat all the time. He said that what this country needs most today ie a good S-cent nickcl. He said wc have a 38-cent dollar today, that it is growing more worthless with cvery day that passes, and that at the rate ute are going we will soon have a l0-cent dollar. And now where arc we' he demanded? And.he replied, "We are il a*godawful messt"

A wise man once said, "Save me from the cowardly smirk of agreement when. I don't agree at all." The greatest need of ttris country todiy ii free and open expression of opinion by honest men on the subjects most vital to us' This is no time for me-too-ism, for that is the road to despair' Speak your mind, write your opinions, be a loyal American and protest until the heavens fall against those things you believe to be wrong. Supine agreement with things you abhor, never helped anyone' or any nation. That road leads to slavery.

Fan Mail

Ma1, I compliment you on your splerrtlid cxpressiotr of tne thought that many of us hold in 1'ottr "THIS JOURNAL IIELIEVIIS" box on page (r of the Janrrary l5 issue.

Irr expressing nr1' hundrecl per cent :tgreenrent u'ith the thought so adequately expressecl, I rvoultl like to express my regret that only the reaclers of the ('.\LIFORNIA LUMBEI{ MEIICHANT have access to this sane. thottghtful ar-rcl timell.itql'

C. I'. Speer, General \{anager

Zenith Mill & LttmberComPanv

Oakland, California

So glad to see you Put the price on the IMerchant to lr,here it should l.rave been years ago' I have been out of the lurnber business for ten years but never rvithout your splendid paper. I note every once in a rvhile you check up on what I did "25 Years Agt'" Your records are better than mine.

J. C. Ferger Fresno, Calif.