A MAN-SIZED 'OB

We are mcking every effort possible to tcke care oI our customers. As you all know, from your own experience, this is c mcn-sized iob in these times. But we're hopelul.

The Promise of Industrial Forestry

(Continued from Page 20) cern upon our forest resources; how during the war special measures became necessary to increase the production of pulpwood, of lumber and plywood. Order after order came from Washington to increase the supply of these essential materials. And now, with the end of war, this national interest is keener than ever. The Forest Service is making a fresh inventory of timber supply. The American Forestry Association, prompted by the zeal of public interest is conducting an appraisal of forest resources. And right at this juncture, the forest industries themselves step forward in unison with a plan to take the lead in timber growing. Certianly one should be proud of an opportunity to have a part in this great service.

We are going to see timber growing far more widely recognized as the foremost job for every industrialist, for every labor union, for every associated group concerned with wood. Let us make it our platform to keep in full production every acre of forest land in the United States that is capable o{ gro'iving a commercial forest and not required for other service of greater importance; and to maintain as many of those acres as possible in full production under private ownershiP.

That is a very large order, gentlemen, but not too large if all of the powers and capacities for education represented by the forest industries are brought together under a unified program. The job is a challenge to the capacity of our management. We are not going to meet these issues by glossing over hard facts. We are not going to fool the public by colored propaganda. We have got to meet the issue of our future timber supply squarely and honestly. If we adhere to the clean, simple objective of keeping all of our potential forest acres fully at wotk growing trees, we will not only supply the needs of our industries, bui at the same time restore public confidence and command public support.

I am proud of the opportunity to have a share ir-r this program. It is not going to take me from the West Coast. My main interest is here, and I will help where I can in tree farms and sustained yield plannings in the Northwest' I know that you will support me and the A.F.P.I. in the larger program, which is simply a national extension of the things we have been starting here. It offers a splendid field for industrial service, bnd it is the sort of thing that strong, progressive industries should do.

Just think for a moment of what can be accomplished if all the forest industries of the country, mobilized under A.F.P.L, make it their job not only to bring about timber growing by every industrial forest owner but to strike right out and reacll all the four million farm and other woodlot owners. These four million small owners make up 80 per cent of our privately owned timber supply. Think of what we can accomplish if we perfect an organization that backs up the Agricultural Extension Director and State Forester of every State in effective, practical education on growing trees; if we put tree farms in every forested county i if we put a Keep Green campaign in every State of the country. We will show the United States what real industrial progress is.

I would like to close rvith this thought. Lumbermen have always played the game according to the rules of the game. In the early days, rve pioneered the wilderness, we developed new engineering, new equipment, new types of manufacture. When the country's emergencies came we met them; we furnished the materials that made possible the great national expansion in transportation, in housing, in agriculture and industry. Today we face a different kind of emergency-the perpetuation of our forest resource. Let us play this new game also according to the rules of the new game, and take it in our stride.

S. F. Lumbermen's Club Meets Mcrch 19

The next lun,cheon meeting of the San Francisco Lumbermen's Club will be held in the Concert Room, Palace Hotel, San Francisco, on Tuesday, March 19. Cocktails will be served from 11 :49 to 12:29, and luncheon and meeting will be from 12:29 to l:D p.m.

There rvill be arnple room for all comers, and' no delays in seating.

Enters Wholescrle Business

R. T. (Bob) Evju recently resigned as sales manager for James L. Hall, San Francisco wholesale lumber dealer, to enter the wholesale u'ood products business for himself.

He was 3f years rvith Mr. Hall, and prior to that was with Carter Lumber Co., Oakland, and White Brothers, hardwood dealers, San Francisco.

His office is at 523 Folsom Street, San Francisco' Telephone DOuglas 2026.