NE\f esl \flNDO\f DFPLAy No.

40

Olean Up Paint Up tr'ix IJp

New 1937 window display, made in 11 brilliarrt colots, size 45 in. high by 32in.wide, with provision for imprint, die cut and packed in individual cartons, for mailing or shipping, which is being made available for Dealers and Contractots in Paint, Hardware, Lumber, Seeds and Building Materials to help STIMULATE THEIR 1937 SALES.

These displays are being sold on a cooperative price basis, intended to cover only cost and handling by the National Clean Up Campaign Bureau, 220I. New York Avenue. N. W., Washington, D. C., from which a colored descriptive circular and price list may be obtained upon reguest.

Insulite 1936 Sales Show 1O0% Increase Series of Radio Broadcasts---'?our

The Insulite Company, producers of structural insulation products, Minneapolis, Minnesota, reported a better than lffi% increase in sales during the past year over 1935. This is considered a remarkable showing in view of the fact that the gain in building for the same period was 657o.

"Our 1936 showing is particularly gratifying to all members of The Insulite organization," says E. H. Batchelder. Jr., vice-president, "because our per cent of sales increase was greater than the per cent of gain in building volume. This indicates a growing trend toward greater use of structural insulation, and that our new products are well on their way to an increasingly important positlon in the building field. It is noteworthy that the practice of selling insulation board through lumber dealers exclusively is doing much to restore these dealers as a source of supply for insulation products. Experience has shown that dealers who handle the newer structural insulation materials are getting a larger share of new house material bills than they formerly enjoyed."

The firm's success during 1936, according to Mr. Batchelder, can be attributed to a policy of striking the proper balance betrveen the launching of new products, improvements in existing ones, and by co-ordinating and unifying their consumer space advertising program, company literature and dealer sales helps program with the activities of their man power in the field. A major addition to the Insulite line during 1936 was Bildrite Sheathing, a 25/37'integrally asphalt-treated board. Its almost immediate acceptance throughout the country has encouraged The Insulite Company to enlarge advertising and sales promotion plans for 1937.

The firm also increased its line of tile and plank products, adopted new types of joints, and added new sizes to both its Ins-Light and Graylite patterns. Important improvements in cold storage insulation were also announced.

New offices were opened in Detroit during 1936, and quarters in New York, Chicago, Minneapolis, San Francisco, and St. Louis were enlarged. H. S. Cheney, sales manag'er, Pacific District, is in charge of the San Francisco office.

A plant is operated at International Falls, Minnesota, for domestic sales, and at Karhula, Finland, an overseas business. A large engineering staff, advertising department' and general headquarters are maintained in Minneapolis.

Home and Mine"

The Federal Housing Administration has arranged with the Columbia Broadcasting System a series of 13 fifteenminute weekly broadcasts over a coast to coast hook-up on the general theme: "Your Home and Mine."

The series began at 10 A.M. on Saturday, February 20th, and is to be presented as a part of the educational efforts of the Federal Hbusing Administration to acquaint industry and the public with the principles of design, construction and financing of small homes. Chief emphasis of the series will be placed upon the efforts of the building industry during the coming Spring to make available to the public small homes costing under $5,000.

This broadcast series will be used as one of the principal coordinating mediums for a widespread industrial program. The broadcasts will be directed primarily to the thousands of local material dealers, contractors, builders, building supply dealers, retailers, architects and financial institutions throughout the country participating in the program. Each broadcast will take up a different phase of industrial and financial participation and will emphasize the desirability of building demonstration small homes in hundreds of communities. The fihal broadcast of the series will be given from the living room of one of these demonstration homes. This program is being made possible through the generous contribution of time and broadcasting facilities by the Columbia Broadcasting System.

George Lounsberry Heads L. A. P. l.

The newly elected Board of Trustees of the Lumber and Allied Products Institute of Los Angeles include Frank Burnaby, Frank Fox, C. C. Ganahl, Paul Hallingby, Frank B. Harris, Sam T. Ifayward, Thomas H. Hudson, Allen O. Huff, Ben J. Levy, George Lounsberry, A. J. Macmillian. A. B. McKee, It., J.G. McKinney, Ray Melin, Wayne Mullin, Olaf Olson, Frank Osgood, Henry S. Patten, and J. A. Privett.

George Lounsberry was elected president, and Henry S. Patten was re-elected treasurer, at a meeting of the Board of Trustees on February 9. The following were elected to serve as the Executive Committee for the first half. ol 1937 : Frank Fox, Paul Hallingby, Sam T. Hayward, George Lounsberry, Ray Melin, Henry S. Patten and J. A. Privett.

Will Manufacture Port Orford Cedar Slats and Raifs lor Yenetian Blinds

The International Cedar Company, Marshfield, Oregon, large holders of Port Orford cedar, announces its entry into the manufacturing field of slats and rails for Venetian blinds. Shipments of this Port Orford cedar material, unpainted, and in a variety of sizes, bearing the trade name "Evanetian," are now being made.

The manufacturing company is a wholly owned subsidiary of Evans Products Company, Detroit.

The manufacturing plant includes recently acquired properties and a new saw mill, modernly equipped throughout, all representing an outlay of $300,000, according to E. S. Evans, President. Addition of these new properties gives International Cedar more than 500,000 square feet of space under roof for its Marshfield operations. The working personnel will be increased to 550, Mr. Evans said.

Present plans call for production and shipment of 80 million lineal feet of Evanetian slats, head rails, bottom rails and tilt rails during 1937.

"'We have contracted with the Guarantee Specialty Manufacturing Company, Cleveland, Ohio, to take over the sale of Evanetian materials direct to the blind manufsslqrer," Mr. Evans said. "That company's New York City warehouse will be augmented soon by other warehouses located at strategic points throughout the entire nation."

H. L. Karrick

With the death of Henry Littleion Karrick on January 28. 1937, in San Francisco, the lumber industry has lost one of its best known and colorful characters.

Born in Dubuque, Iowa, where he attended the public schools, Mr. Karrick received his early training in the lumber business in the large mills at Minneapolis, Minnesota.

In the early part of the century, he became associated with such representative men as Louis W. Hill of St' Paul and H. C. Ackley and Silvester Strong of Minneapolis' For sometime he was a member of the Minneapolis Grain Exchange, the Chicago Board of Trade, and the New York Stock Exchange. Always an ardent enthusiast in sports, he devoted much time to yachting and also sponsored the first ice derby for thoroughbred horses.

In 1912, he moved his family to the Pacific Coast and engaged in the lumber exporting business at Everett, Washington. From then on, his genial personality and his uniailing optimism has won him a host of friends among the lumber fraternity, by whom he will be greatly missed'

He is survived by two daughters, Katherine Wagenfohr and Jerusha Karrick, who are now living in New York'