The California Lumber Merchant - March 1927

Devoted to the welfare of all branches of the Lurnber Indusfy"tr;lltr Tard and Individual. vol-. 5. NO. l7

Index to Advertisemer.rts, Page 3

MARCH I, 1927

at Houston, Texas, The Gulf Coast Lumberman, America's foremost retail lumber journal, whicll covers the entirc Southwest ar.rd Middlewest like the sunshine covers California.

\AIe also publish

" Otw Architect Says Our House W ill B eW aterpr oof " HE new note in building is permanence and quality. Plastite insures pertnanent protection against water. Therefore with the better architects and builders the use of this material is in' creasing. They know that basements and walls of Plastite Water"

IJse PLastite, the Waterproofed

Plastic Cement. for concrete or stucco exposed to watef or other fluidg under pnctically every condition. It is particularly adapted for the construction of floors, tunnels, basementa, reseryoirs, twimming pools, etc.

proofed Cement add value to a building, and afford future securify to the owner.

With agercoracrete or stucco properly rnade withPlastitebecomes still more dense and impervious to water. This quality afiords better satisfaction and higher resale value.

In addition to its specific qualities of plasticity and impermeabil' ity, Plastite has all the properties of portland cement.

Plastite is manufactured by the Riverside Portland Cement Co., Angeles, Calif. The company also 724 South Spring Street, LosttBeart'Portland Cement and "Beaft manufactures "Riverside" and OilWell Cement.

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

Quality Lurnber .

Since 1895 .

Courteous and EJfi,cient Sentice

Philippine Mahogany - Plus - Stanton Service A Cornbination which Insures Scltisfaction Stanton Q".Iity Phitippine Mahogany is dependable in grade . uni' and backed by our 34-year reputation for reform in color and texture . liability.

Ample stocks and complete assortrnent of kiln dried Philippine Mahogany ready for prompt delivery.

E. J. Stanton & Son PionEer Irnporters of Philippine Hardwoods

Phone AXridge 92ll

2O5O E. 38th Sreet, Los Angeles

OUR ADVERTISERS Fruit Growers' Supply Co. .... .. . .. . .. . 4E

Lum merchant whitman

*Advertisement app€ars in alternate issues. .......... 39 Albion Lumber Co. ...

Archer Blower & Pipe Co. .. .

Arkansas Oak Flooring Co. ... ...'.....

Associate Lumber Mutuals

*

27

t

:

Beckstrom. L. A.

.

.. . -. ,. 37

Beebe, W. M. ...

Blinn, L. W., Lbr. Co. ...

Bookstaver-Burns Lumber Co. . .

Booth-Kelly Lumber Co. ...

Bradley Lumber Co. ...

Brown. Geo. C. & Co. .

Built-In Fixture Co. ...

Buttress Mfg. Co.

"..... 22 ...... 45 .... 10

.. '.......

.'.'.....37

California Panel Veneer Co. ... .........

California Redwood Association Cal. Wh. Sug, Pine Mfrs. Assn. ........

Central Coal & Coke Co. Chamberlin & Co., W. R. ..............

Cooper Lumber Co., W. E. ....

Coos Bay Lurnber Co. ...

Coos Veneer & Box Co. ...

44

" 23

ll I 46

........ 42 ..... 23 ........45

Creo-Dipt Co. ..

Crow's Lumber Index . .......

Do'dge Co., E. J. .

Dolbeer & Carson Lumber Co. .........

Eagle Lumbcr Co. Evergreen State Lumber Co. .......... ......

Foetcr Bros.. Inc, .

5 Gaynor Masters Lumber Co. ...

Gerlinger-Stevens Engrn. Co. . . ...... .. 31 * Grays Harbor Sales Corp. .

Gripper, Jerome C. ....

Gritzmacher & Gunton Hammond Lumber Co. ...

.........

41

......

53

Hipolito Co. ...

O. B. Covet

:f

.. . .. . . . 38 Hanify Co., J. R. . .. . 26 Higgins, J. 8., Lumber Co. .

Hillyer-Deutsch-Etlwards Co. ... ....... 25

Hobbs-Wall&Co..

+

51 Holmes-Eureka Lumber Co. ............ .. .. 41 Hoopet, S. C., Lumber Co. .

Hoover, A. L. .

.........45

Johnson, C. D., Lumber Co. .......... f 7 8 Johnson, John, Flooring Co. ... * Kneeland, Mclurg Lumbcr Co. ........ ......2L Koehl & Son, Jno. W. ... ......... 4l Laughlin, C. J. .

Little River Redwood Co. ............24

Long-Bell Lumber Co. ...

Louisville Venecr Mills .

L. A. Paper Mfg. Co,

...... l5 .......27

Lumbermen's Reciprocal Assn' . ......

Madera Sugar Pine Co. ...

t(

* 43

16

* Moore Dry Kiln Co. * McCloud River Lbr. Co. ...

Memphis Hardwood Flooring Co. . . ... 26 Morrlil & Sturgeon Lumber Co. . .. .. . !4

38

7

48 '+0

:i

McCormick. Chas. R., Lbr. Co.

National Hardwood Co. . . .

National Mill & Lbr. Co. National Paper Products Co, .

.. ... 14 :r :a

Nichols & Cox Lumber Co. .. .

35 * Pacific Lumber Co. ...

Pickering Lbr. Co. . . . . .I. B. Cover Pioneer Paper Co. ....28-29 Red River Lumber Co. ... ...... 19 Riverside Portland Cement . . . .I. F, Cover ........ 14 Robbins Flooring Co. ...

Santa Fe Lumber Co. ... ...... 13 Schumacher Wall Board Corp. O. F. Covcr Simonds Saw & Knife Agency . .. .. . . . 35 Slade, S. 8., Lumber Co. . . . . . .. 20 Stanton & Son, E. J. .

Strable Hardwood Co. ...

3

......12 .......... 39 Sudden & Christenson Tluck Tirc Sewice Co. . . . . . .. .. 33 Union Lumber Co. . .....4+* Upson Co. Washington Lubricating Co. ...........

9 Weaver-Henr5r Mfg. Co. . .. . .. . 46 Wardling-Natlan Co. ......... 42 Wes-Co Blower & Pipc Co. ............32 West Coast Lbr. Trade Ext. ,Bureau . . 't Western Hardwood Lumber Co. . . .. .. . . 36 'Western Sash & Door Co. .. . .. 22 \Mestern Wood Preserving Co. . . .. .. . . 39 * Wcst Orcgon Lbr. Co. 'Weyerhaeuser Salcs Co. Wheclcr-Osgood Co. ... . .. . .. 42 White Bros. ...... 20 Wilkinson, W. W. ......... lE Willapa Lumber Co. ... .. .. . . l8 Williams & Cooocr ...... 16 Wood Lumber Co.. E. K. . t Zellcrbach Paper Co.

March l. l9ZI

THE CALIFORNIA LUMBER MERCHANT

J. E" MARTIN M-'.SlnS Edlta

A.M.THACKABERRY Circulatim Muager

THE CALIFORNIA LUMBERMERCHANT u JackDionne,fuHXt Incupcated udcr the

A. C. MERRYMAN Advertfuing Muager

lewc of Callfmir J. C. Dime, Prea. ud Trcu; J. E. Ma.'r, Vle-Prea.; A. C. Merrymm, Jr., Scy. Published the let and l5th of each nonth at 3rt-le-20 CENTRAL BUILDING, LOS ANGELES, CAL., TELEPHONE, VAtrdike {56s Entercd as. Second-cls mtter Scptember 6, Pn, at the Pqto{ficc at

W. T. BLACK

M3r. Pctland Offie

hr

Subrcription Price, $2.1X) pcr Ycar Single Copicrr 25 ccntr each.

Su Frrncirco O6cc 910 Matro Blfu.

Phqp Darenpct !6i00

Southcrn Oficc 2nd Nadod BrDk Blds.

Hruto, Tm

Northwcrtcrn Officc 1205 Northwcrtlrn

Angeles, Calfmia, uder Act of Mreh 3, f&0.

Bk. Bldg.

Pctlan4 Orego

Advertiribg Ratcr

LOS ANGELES, CAL., MARCH I, 1927

on Application

How Lumber Looks There has been no great chqnge in wholesale hmrber conditions, in Southern Califomia, since tte first of the month.

Great, copiour rainr have added millions to the wealth of the state, and it should react favorably on the building trade.

But thir work will not start until after the first of March, ar is alwayr the care. ' tn ordinary years, dealerr buy fairly heavy dwing Febnuary, for March delivery, and thie condition har not been evidenced tbis year. Due, poeeibly, to the fact that retail lumbermen, all over California, have been taking a buying year. and it might vacation for t'he past year, micht take teLe a few monthc to get them back in the mood of anticipating their needq thirty and eixty dayr in adrrance.

Hand-to-mouth bunng har been tte rule for eome time, and thir is bound to change, roon. Jurt a.r roon ar tte Spring building starts in earnert, dealerr will rcramble to covef.

Arthur Brirbane, in hh column in the Examiner, on the morning of the 25th, said, "Wbe men will tell you t\at 'going rhort' in thir country jurt now ie like trying to ewim up Niagara FaIb." He told of the crowded hotels in Lor Angeler, of hir inability to secure rooma at the Biltmore or Ambaslador, end thie eurely rtrengtbenr the prediction that building is going to *art.

February building, in [.or Angeles, reached a total of

:iE

!i!i !t5

::E -;;: i:i

:iii

ili

$6,973,342, to the night of the 24th. Thir would indicate a month of close to eight million dollars.

Receipts, at Loe Angelee harbor, will top one hundred million, from indications on the 25th.

Unsold rtocks, on tte docks, are at a low ldvel.

In the Bay Dirtri*, the Douglar Fir cargo market har shown some improverrent during the part week with Cornnronc stronger. No. 3 Common har strengthened. with no change in the Clear and Shingle market. There has been considerable inquiries offered during the past week and the outlook in general ir much better than a few wee&r ago.

The Douglar Fir rail market in the Bay Dirtrict and interior of the state rhows practically no change. The rains are holding up the martet, buf with plearant weatrher the dcden are looking forward to a brirk demand. 'Wholeeale dealcrr leport that there are practically no tranrit ctocfrs bing of; fered. Pricer rernain about the ra.me with No. 4 Floorbg reported a scarce item.

The Redwood market continuel active with pricer firm. Split Redwood items tremain rtrong. Northetl California continuer to be the bert market for Red-ood with Southern California second. The demand from tfie Eartern rtatee continuet to thow improvemenl The California white and Sugar Pirre market rhowr vety little_change. The demand continuec fah with pricer remaining about t|re rarne. Mille continue to report a Lu*aihnent in produc{ion. Stockr at the milb are atior* nonnal for thir time of the year.

r E' ("Eddie") Martin, Editor

Y.

u.

\

r-rr-tr,Irv

,

IVICII. LI|-I'

r n r.n,', ri "Ed: Martin, of S-an l-rancisco,

,J..P.

L?tl.|.|.!.rl '

has been called into the Los Angele.

itli

llf E! -il

iii \ iif

m*rugffrum*wml'*prg** we believe that he has given the lumber industry fine service in the Northern California metropolil, an<i that his broader position in charge of the active efforts of the publication at Los,Angeles sirirply enlarges hG opportunities in that same direction.

Mr. Hart leaves The Lumber Merchant to engage in the retail lumber business in Los Angeles, after nearly four y.ears of most excellent .service with this publication, and takes with liim the -b'est wishes of the Lurriber Merchant staff, for his srlccess and pro.sperity.

(Signed) Jack Dionne, Publisher.

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

AN ANNOUNCEilENT We are pleased to announce the incorporation of the GAYNOR MASTERS LUMBER COMPANY, to market, in the State of California, the product of a group of lumber manufacturers on Puget Sound.

These mills are not only giving us their moral supPofr

but are interested financially in our comPany. This insures a high degree of co-operation so essential to the successful functioning of a sales organization.

Ve shall use the tonnage of Andrew F. Mahony, whose vessels are well known to California lumber men. They have a splendid record for dependability.

This plan, we believe, approaches the ideal for lumber merchandising. Ve are able to olfer California retailens a steadiness of volume, a wide diversity of items, regular vessel service, uniform grades, and of greatest importancedirect contact with substantial lumber manufacturing operations.

We shall be able to book business March lst. Kindly send us youl inquiries.

Gaynor Masters Lrrrnber Gornpany 424 P etroleum S ecurities B uilding'

Los Angeles, Calif .

LI/Estmore ffi3.

Stuart Building, Seattle, Wash.

THE CALIFORNIA LUMBER UERCHANT

BiS Year Looms Large For California

By Jack Dionne Yes, it WILL be a big year.

It might more literally be said that it IS a big year, for there is a great year already well under way.

The winter hasn't been a wonderfully pleasant one, from a resort seeker's viewpoint, but what a wonderful spring, and summer, and fall is promised us by every drop of the copious rains that have been drenching the state at regular intervals this winter.

Sungry skies and blue are dl right in their place, but there is one thing California MUST have, if it is to prosper, and that is WATER. Water means, light, and porver; it means crops; in fact, \[I-A-T-E-R spells PROSPERITY in California. And this winter we have no haunting fears for the rest of the year. We have been getting the water.

High in the mountains it is being stored againpt the long open season, and for l92J we are already assured of a plentiful supply for all its maqifold uses.

California has a great tourist crop this winter. Los Angeles is more thoroughly filled up with people THAN EVER IN ITS HISTORY, and that is the supreme test.

They are leaving money here, are these people who rent these homes, and apartments, and hotels.

They are not like the army of poor tourists who invade Florida in the winter, and who camp out through the season. A Florida man said to me the other day: "They drive in in a second-hand Ford, enter a public camping place, and stay until spring. They bring ong shirt and a five. dollar bill and when they leave in the spring they haven't changed either."

Business generally is very good in Calitornia. Good business men are watching their credits very closely, but that is simply wisdom where a populace is increasing in numbers with such rapidity.

The building game goes on at most satisfactory speed. California is going to have a good building year. It is a better class of building, too, than that which they were doing three and four years ago-better for everyone.

There isn't a thing wrong with California so far this year, and there is every indication that fundamentally the year will be a spleqdid one. While it opened with less wild enthusiasm than did 1926, it is likely to end much more optimistically than last year.

Maroh l, lW

I

l

THE CALIFORNIA LUMBER MERCHANT

Galtlornla needs sut plted

by llcGorrntclc lunber datlyl

Every day McCormick vessels are stearring into Cali-

fornia ports with lumber cargoes from the heart

of Americats finest timber stands.

C,alifornia retailers have direct plet" chain operating to give you acce$r to our convenient disuibu- an unusual service on dependabh tion yards and can depmd upon lurrrber. our complete chain of service for Fot 24 years trhe McCormick of rapid delivery dimension organization has been buitding orders. up a reputation for good lumber.

Our own greurt timber sands, You will find it worth while to logging carnFsr logging railroads, avail yourself of our facilities.

our ov/n mills, . treating plant,

Our nearest reprcsentatire ot

docksrwharves and feet of vessels

sal.es ofue n'ill gladly qrcte

have been welded into il corl-

S.

R.

you on straight or mixed carc.

Lunber Go.

SALES OFFICES: furtland, SanFrutrci*n, Seattlc' Los Angel.u, San Diego, Nen' York, Phildelphia. MILIS: St.-Helens, Oregon; Port Ludl.m' and Port Gambh, Vshington. TREATING PLANT z St. Helars, Otegou

THE CALIFORNIA LUMBER MERCHANT

Sacramento Valley Lumbermen's

Club The regular monthly meeting of the Sacramento Valley Lumbermen's Club was held at the Senator Hotel, Sacramento, Saturday, February 19.

Professor Waldo J. Marra who was on the speaking program was unable to attend the meeting. President W. A. \iy'alden presided over the business session of the meeting when many matters of importance were discussed.

The following attended the meeting: C. A. Minard, Cuttcr Mill and Lumber Co., Sacramcnto.

J. F. Holmes, Woodland Lumbcr Co. Woodland.

H. M. Isenhower, Holmes Eureka Lbr. Co., Sacramento.

M. W. Holcomb, Supcrior Lumbet & Fuel, Sacramento.

J. P. Brewcr, Redwood Manufacturers Co., Sacramcnto.

Tom Brown, Higgins Hardwood Cg., Sacramento.

C. D. Le Master. Sacramento.

W. A. Walden, Pres. Sac. Val. Lbr. Club, Gridley.

R. E. Tracy.

Terry Lbr..

Lbr., Sacramento.

Tracy, Friend and Terrv Sacramento I. E. Brink, DiamondI Match Match Co., Chico. t. T. Ro,bie, Auburn Lbr. Co., Auburn.

O. H. Miller, Knox Lbr. Co., Sacramento.

J. H. Shepard Friend & Terry Lbr., Sacramento H. C. Henry, Booth Kclly Lbr. Co., Sacramento.

W. B. Dearbor4 Loomis Lbr., Loomis.

VISITS LITTLE RIVER REDWOOD MILL AT CRANNELL Jo Shepard, Friend and Terry Lumber Co., Sacramento, together with Bob Caldwell, The Little River Redwood Co., San Francisco, were visitors at the mill operations of The Little Redwood Co. at Crannell the early part of the month where they inspected their milling and logging operations.

Gerald Williamson, Balfour-Guthrie Co., San Francisco, accompanied by Mrs. Williamson, were also members of

the party.

March l, 1927

R. H. Garland Enters New Field _ B. H. (Dick) Garland, formerly connected with the Chas.

R. McCormick Lumber Co., is now with the U. S. Gypsum Co. wittr headquarters in Los angifes- He witl specialty salesman in the Los Angeles district. ".t "".itt.ii Dick was formerly connected with the Chas. R. McCormick Lumber Co. at San Diego and for the past seyeral \ months covered the Sacramerito Valley territbrv for'the company. He has many friends in the lumber trade throughout California who wish him success in his new position.-,He is a son of F. J. Garland, manager of the McCormick yard at San Diego.

California White & Sugar Pine Manufacturers Ass'n Annual Meeting At the annual meeting - of the California White and Sugar Pine_Manlrfacturers Association, the following officers were elected for the ensuing year:-President, D.. H. Steinmetz; Vice President, J. M. White; Treasurer, E. H. Cox_; Dire_cJors, F. B. Hutch-ens, H. M. White, W. J. Watt9I,J. M. Hemphill, W. G. Kahman, B. A. Cannon, H. D. Mo_rtenson, R. D. Baker, W. T. Virgin, D. H. Steinmetz and James Danaher, Jr. PURCHASES BOYES SPRINGS LUMBER CO.

L. P._Kearney has purchased the Boyes Springs Lumber ^ 9o, lt Boyes Springs. Mr. Kearney ii wel[ kn6wn to the California lumber trade and is now operating three retail lumber yards. His other yards are the El Ve-rano Lumber Co. at El Verano and the Sonoma Valley Lumber Co. at Fetters.

When Flooring Is Not Up to Standard-

Your Customers Know It!

THERE S No REASON in the world why you chould buy flooring of inferior quality when ygl_g!+ alwayc be eure of fnertr, carefuly sradd rtock by ordering JOHNSON FLOORING.

JoHNsoN FLOORING ir ahrayr freah, quality ctock Becaure it ic not the accumuhtion of monthr in a warehouse it comer to you in

prime condition

That's one naaton why contractors and builderr prefer it-for tlrcre are never any "comebackst' on rccount of quality.

That's why, too, when you sell your customers JOHNSON FLOORING you alwayr make a ratirfactory, profrtable sale.

JOHN JOHNSON FLOORING CO. 6812 Santa Monica Bouhvand GRanite 412A

GRanitc 4l?A

t-March l, 1927

THE CALIFORNIA LUMBER MERCHANT

ANOTHEB KNOCKOUT! The Hendrickson-Godard Lumber Co. of San Francisco, and .A,. B. Greer of Los Angeles have been appointed exclusive Manufacturer'g Agents in California for

BLACK BEAR ROOF COATING . for

SHINGLE. METAL AND COMPOSITION ROOFING

Fire Retardent

A Fine Paint Coming in

Spark Proof

Black Red

Rust and Moss Proof

Brown Green

Preservative

33ltrs a Bear for tlreartt Not a Stain-It's a Regular Paint On Feb. lst, 1927-before the fire autfiorities of Oakland and Piedmont, this paint, coated on 5/2 cedar shingles, passed IOOV7 lhe most rigtd fire test ever ap' plied to a fire retardent.

Under the severest blow-torch test applied by tfie Fire Departrnents tfiem' selves, the shingle roof withstood the intense heat for 13 lotg minutes, or 5 min' utes longer tfian required by the law.

Just as cheap as ordinary paint with a fine dealer's discount. Youtll want to handle it-nice profit and a ture increase in your shingle saleg.

Manufactured By

WASHINGTON TUBRICATING CO. SEATTLE, WASH.

large Stock on Hand at All Times in Oakland and [.os Angelee Warehouses Immediate Deliveries

THE CALIFORNIA LUMBER MERCHANT

Match l, 1927

The Lovely Road to Longview "The Road to Mandalay" has been much heralded in song and poetry, but the Road to Longview, pictured herewith, probably has it skinned to death for beauty and practica-

bility.

This is a beautiful illustration of the forwardness of the Long-Bell Lumber Company in their Longview, Washing'ton, operations, mention of which has been frequently made in these columns. In addition to being the biggest lumber plant in the world's history, Longview is by far

way and the beautiful bridge to the east, 4nd turn and drive through Longview. The first glimpse they get takes them on. For they see wide and beautiful streets, lovely parks, modern and attractive buildings of many sorts, everything new, beautiful architecturally, fresh, well painted, attractive.

During the open season an average of two hundred tour-

the most beautiful and attractive sawmill city that ever was, and probably

ever will be.

This picture will give you an idea.

This is a junction point on the Pacific Highway, a wide, beautiful concrete boulevard with room for three cars to travel in comfort side by side, everything attractively and clearly marked by sign and indication to assist the traveler.

At this point the road goes in three directions. North to Seattle and Tacoma, south to Portland, east to Longview. The north and south road is the highway. The east road was built by the Long-Bell Lumber Company to give the traveling public who traverse the highway the opportunity of visiting Longview. Their own road is of the same width and material as the highway, broad, attractive concrete.

But there is a wide river between the highway and Longview, so they built themselves a little bridge for their private highway to cross. You can see it in the distance in this picture. It cost them g5OO,00O to build this bridge alone, and the highway cost over a hundred thousand more.

So much did they think of this chance to advertise I-ongview to the traveling public, through the eyes.

The result is that tens of thousands of people every season come to this junction, read the signs, see the fine high-

ists go through the Longview sawmill plant every day, attended by Long-Bell guides who have no other occupation, and who will accept nothing from the visitors for their services. Ifow many more go through the city without stopping to go through the plant, is problematical.

But this Rose City, blooming in the midst of the cut-over

timber lands along the Cowlitz and Columbia Rivers, has been wonderfully advertised by this highway, bridge, and the hospitality that follows.

The Booth-Kelly Lumber Co. Eugene, Oregon General Salec Oftce, Po*land, Oregon

We own our tin$er and logging roads, and modern

'''ills at Springfield and Wendling.

Califoirria Oficec

SAN FRANCISCO

Building Agent

tl0?.A Maryi!

J. R. Neylan, Sahs

LOS ANGETES 73O Central Buitdng

H. C. Cl"rh Saler Agint

THE CALIFORNIA LUMBER MERCHANT

Manch l, 1927

"(al" ?ine, grardian of tbe grada, fu tbe bcad of thc ofrcial

Tbh trademarh on nen board rruta

it is genrine (alifoir;a?iie

.ltwiation grading intpcdion fonc.

n'Cal" ?ine rnakes his rnark on errery piece of

California Pine ymd stock nnn is good news for every lumber dealer. A trademark: "O,K,' Cal' Pine," in the form shown above, has been officially adopted by the C,alifornia

Vhite and Sugar Pine Manufacnrrers Association. It will appear on every piece of California Pine yard stockTiom Association mills. Increased sales, the opening ofnew markets and the insistenceofdevalers have made such a move advisable.

"C.al" Pine's O. K. mark makes selling easier for you. '$7hen your customers specify California Pine you eo assir. them that yori tr""e it-with the uddemark to Drove its qualiw. For this mark will be found

onlv on^Californii pin6 from Association mills.

It is more than a symbol of identification. It is the pledge of superioi lumber properly manufacnued, itanf,ard siz6s and uniforri giading. Before any piece of C-alifornia Pine receives"Cal"Pine's O,K.-

hark it must pass the rigid inspection of cenified

mill sraders who srade accordinq to suict Associationiules. The Jork of these-graders is in turn constantly checked and superrrised by Association rnsPeclo$.

fnls ts spending spenolng over +luu,uvu This lnrs Association nssocratron is $10o,0.0othis vear to advertise California Pi-ne andthe"Cal" ?inc irademark. T7e are using 32 natiooal magozines

and publishing 3o,oob,O0o messages telling homlbuilders- Iarm owners, owners. architects, architects. builden homebuilders, uademarked C:lifornia and woodworkers to sDecifr r. _:

Pine to be sure of ge&ing well manufacnued ltt-generate fwill ge-nerate ber. This advenising wlll ber.Thisadvenisins new sales for you-sending buyers to the vard that handles California

Pine tiademarked lumber. It will be a profitable, business-building -for your yard. Be sure you item carry trademarked California Pine in stock at all times.

CALIFORNIA $THITE AND SUGAR PINE MANUFACTURERS ASSOCIATION aKC FOdUN OfCAI.ITOBNIAWTilTE.FIN-'

CATFORNA,DOUGT.dSFIR'

CALIIORNIAINCENSECBDAI

66s CALL BUILDING . SAN FRANCISCO

CALEFORI{IAPINE California V'hite Pioe (uadename)

California Sugar Pine

THE CALIFORNIA LUMBER MERCHANT

t2

Matoh l, lW

Wood in the Winning of the West Ra-dio Address, by Mr. Roy A. Dailey, Manager, North

Coast District, National-American Wholesale-Lumber Association. Broadcasted over KOMO,

In much of the early literature of the conservation movement there was a note of rebellion against civilization. One rose fr-om reading it with a sort of fEeling that the occupation of the continent by civilized men and the concomitint restriction of some forms of life were regrettable, if not shameful facts.

Reams of copy have been written about the annihilation of the buffalo that seem to convey vaguely the idea that

they are being slaughtered after the ignominious manner of domestic cattle, now tJrat the adventurous chase of them is no longer possible.

To take some of the writings of forest lovers at par the inference is that it would have been better to leave America an unbroken wilderness than to disfigure its natural beauty and grandeur in the slightest degree by the uses and necessary abuses of civilization. Sometimes I am enough of a

The customer who gets furious when he receives a request to pay would be a good man to let go to your competitor "without competition". the vast herds of wild cattle could have been preserved despite the settlement of the prairies and plains. As a matter of fact we have saved ten or twelve thousand head of buffalo in the United States and Canada out of 40,000,000 and both countries are puzzled over the problem of disposing of the increase of these relatively small herds. Actually

Stra,ble Ha,rdwood

Compeny Distributore

STR"AtsN,E\ATOOD QUAN-NTY

HARDWOOD LUMBER

VENEERED P^A,NELS HARDWOOD FLOORING FIRST AND CT.AY STREETS OAKI.AND CALIFORNIA

rebel against civilization myself to wish that I might be one of a handful of free savages roaming a continental wilder-

ness, so vast that all the course of our lives could not remove the forest from a thousand acres. Doubtless the promptings of the savage heart are in all of us. How we do love the wilderness in our dreams and reveries, how we prize what is left, and now how eagerly we are all striving to save as much of the wild forever as is possible ! And yet there are ferv Americans that would see history undone. time turned back and the whole continent nothirig but a perpetual game preserve, touched by civilization onlv through a few trading posts and ports.

We may mourn for the wild forests that are gone and we may be sho-cled by the unkempt half-wilderness that temporarily has succeeded them in so many regions. It is true that rve have spent an enormous part of the natural wealth that was ours in the form of the forests, grown without human effort or thought. But have we received nothing valuable in return ? Do you value your home ? Do vou set store upon your full li?e and its many opportunitiel? Do you count it nothing that you have your home here beside the western sea?

You and your forebears paid with wood the price of the goods. and riches that are yours. Wood and the woods were the price of American empire. Wood stripped from the primeval forests provided the means of winning the west and subduing the wilderness for the greatness of the Republic. In many regions the original forests are no more. They have been sacrificed but not without reason and not without compensation.

Wood was the natural resource that was most quickly turned to use and converted into wealth. Its utilization pioneered for the development of all other resources. The road of empire was paved rvith the bodies of the forest giants.

Slow, indeed, would have been the development of Ner,r" England, that cradle of American civilization, if it had not been for the forests that were so easily turned into ship's masts, ship timbers and lumber. In the sixteenth and seventeenth centuries New England produced little in its fields and shops that the mother countly wanted. The latter then had little need of imports of the agricultural pro(Continued on Page 46)

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

DRY LUMBER in WET WEATHER There is a whole lot of business satisfaction in the wet winter seaEon, in unloadrng lumber direct from the mill, that is seasoned, d"y, and all ready to go into your customer's building.

All other parts of the United States that have used green Iumber for buildirg are swingrng rapidly toward d y lumber.

" be built The building public demands better buildings than can from Itre€n and unshrunken stock.

California is fotlowing suit. Aren't YOU ready to begin seiling YOUR customers dry lumber satisfaction?

s u D D

E 1l

SA]ITA FE LUMBER GO. lncorpontod Fcb. f4, fgOt

A. J. 'rcurtt Rurellte Outfit Erchrivo Reil Rqrorltetivrr ir crliforli

erd Arirorr tc

Ccntrd Cal & CokcCr, (Orcgon-Amcrican lrrmbcr €o.. Vcrnonia, Ore.)

So.6lif. OGcc

Goctrl OEcc

Arironr R4nrcotrtivr

s E R U I

LOS ANGELES SAN FRANCITTCO pHOgtflX 39? Pacific Elhclric st B. o. Lcfhrich

G

Br'ce U iilf"g.*

E

Btd&

Phoac TUcLe All

clrhBl&.

16 Ce|ifordr ltt. atg %rhi5!oa SL

March l, t927

THE CALIFORNIA LUMBER MERCHANT

l4

lf,'tcs,

Eda Dernier This is the person who puts the "Service" in Lumbermen's Service Association, and don't doubt it for a moment.

She is sister to the redoubtable Floyd Dernier; she is likewise his partner

in the ownership and

management of the busi ness; she has beeri asso-

ciated with her brother actively in that poeitio'n for the past nine Years;

and there is no better business man identified with the lumber industry of California than "Sis-

ter," as all of FloYd's

friends, and the visitors at the ofEce cdl her.

You, Mr. Retailer, when

you send in your rush order for a set of blue Pttnqs for that house you are figuring with your customer, is dways assured 6f one thin!, wh--ich is, that that !9t qf 9!1n1-i-s goll-g to be prepared aia snipped to you THAT VERY DAY. The fact that they may not have a set in stock, makes no difference whatever. "Sister" takes the order in her own efficient way, and whatever pains are necessary are taken

insta"ntly, and the plans go out that day EVERY TIME. And you can know, Mr. Dealer, when you get those plans the next mo'rning so that you can get right down to business with your customer, that the "fine Itdian hanil" of Mies Eda Dernier was behind that quick filling of the order.

That's why they call it the Lumbermen's "Service" As-

sociation. It IS. And it's Miss Dernier that sits thcre on the iob every day, seeing that no customer or strbscriber faits to get thbir expected service.

It is a-gre6t thing-to have women like Miss Eda Dernier associatgffwith the lumber business, and a pleasure to have !!re opportunity to testify to their fine usefulnes!., l4lss DerniLi is not only.the best plan book service specialist living today, and her brother's strong right arm in all business affairs, but she is likewiee 'all OK" in every way' aa the slang phrase hag it, courteous, kindly, dependable, admirable-the kind of pergon yotr like to introduce to.your mottrer, ind wife, and daughters.

The backbone of the success of Lumbermen's Service Association has been the wonderful and unprecedented sale of plans and blue priqts+omething no other plan service in any territory has ever succeeded in builtling-and the backbone of that fine blue print business they do is the absolutely dependable efficiency, and interest, and responsibility of Miss Dernier.

Floyd Dernier is the salesman, the contact man, the idea man; but the big gun in the office that furnishes the service after Floyd designs and sells it, is the heroine of this eketch.

Surely a splendid example of ttre worth of wotnen in business.

Bobblns

Flooring We are Specialietr in Supplying the ' Trade with

Co. RHINEIANDER, Wffi.

In "Robbins" Flooring you are assured of the vcry 6neet that has ever been, or ever rsill be produced.

Our geographical location, the modcrn machinery in our mill, and the type of men who make our floor' ing. all go to make this atatcment pocliblc. "Rob' bins" Maple and Birch Flooring ig the bed.

tlAK \

il#,TlFt0ontil0 BIRCH

I

TRY US-THATS ALL

SfltLGfn Cdlfordr:

Nortt3n Cdifornb:

1uil01{At HARDIII|0D C0.

C. J..LAUGHLTN,

GEORCE C. COnNtTtUS,

TRhity 11So

f.oo Aqdr

Su F.rudco

|Et Pcttd.cil lhcurltlr BId3o

Andlcrl BrEL B!ft.,

034410 A[.o lttlcGt

tor Anrclr

Manch l. 1927

THE CALIFORNIA LUMBER MERCHANT

KnOW thg LUmbef

You

Biy

TUMBER and timbcrs of Dougles Fir end

T1HE industrid world moves. . . grows... expandsl I E:rpansion often is a matter of new buildings

r***Hfi*i':XH"?ffH1T:il,il:*:l

U's;";:;';il;;'bearing tbc Lons-B.n industrial construction, just as to home builders, this

:f;;T:*,Y;"":""""1fl:l?l*Ttf[*:B:il trade-mark has given a significance of lirmber quality trade-marlred producta are manufactured io tho sarre eracting stendards... Theec products igctude: D{ggras Fir Lumber and bers, Douglas Flr Window Fremcs . ... Weltern tlemlock Lumber... Soutbern pine Lumber end Timbera... Southern Herdwood Lumber

that haS aCCUmUlated thfOUgh many yeafs intO a reputatiOn UnSurpaSSed in the induStry. tt Jt A trademark is no more than the maker PutS behind his andrimbers,oakFrooring...cetiforniewhite goods in thorough workrrranship, the best of raw Pine Lumbar, Sssh and Doors, Box Shools matetrids and honest ValUe fOf the USef. Jt .lf IndUStfial ... Creoaoted Lumber, Timbcrq Poata, Potes, Ties, Guard-R.ll P,ost8, md Piting. bUyefS haVe COme tO find mg1dmqm COI15tnrCtiOn Thg IogS-B9ll- Lgmber^Company value always in the lumber and timbers which bear' R- A. Long Bldg., Kennr City, Mo. this trade-mafkl, rsn&rmcnsrner8?5

Tim-

Thlr aauert rrenent Aflearcin THE SATURDAY EIzENING POST otdMonyOtha Publicariots.

l5

TIIE CALIFORNIA LUMBER MERCHANT

16

lofarch'1.. 1927

Redwood Swings Upward in California In the last issue of The California Lumber Merchant, one

of the well known Redwood manufacturers of San Francisco, The Holmes-Eureka Lumber Company, makes the prediction that 1927 will be a bigger and better Redwood year in California, and gives several very sound reasons why this should be. The facts as presented were written by Fred Holmes.

'Mr. Holmes says that the day of wild building and wild buying in California, are past. That no longer can chicken

coop construction fool enthusiastic buyers, that there must be (uality in the home and quality in the material if the now wise and careful buyer is to loosen his grasp on his coin, and that when they come to a point of building wisely and conservatively and without centering attention on first cost of construction, Redwood, with its splendid qualities

and long life, will have an improved selling opportunity, and increased consumption.

He likewise calls attention to the spreading public knowledge of some of the particular qualities of Redwood, such as immunity from insect attack, white ant invasions, etc., and believes that this increasing evil will increase Redwood use.

The splendid efforts of the California Redwood Manufactureri Association to assist in Redwood selling by wbrking out improved uses for the wood, is also pointed out as a particular thing that is boosting Redwood s4les, there being scores of lumber dealers in California who are putting the Association selling helps into active use, who never did so before.

trVERGREEN RED CEDAR u

S"INGLES

The California Lumber Merchant believes, with Mr.

Holmes, that this WILL be an improved Redwood year in

California territory. Redwood consumption sank rapidly for several years, right here in the state where Redwood

grows exclusively. Cheap construction during boom days was one of the things that knocked out the higher valued wood, and lack of intelligent self interest on the part of the Redwood producers, was the other major cause. Woods from everywhere came into California aqd blacked the eye of Redwo'od, because there was nobody in the Redwood camp strongly on the lookout against invasion.

The drooping sales in their own state brought the Redwood men rapidly together a couple of years ago. They organized their efforts very rapidly to repel invaders, and win back their own home territory. Southern California particularly had fallen off in Redwood consumption.

And now, so they say, the tide is swinging back to Redwood, in California. It SHOULD. It really didn't seem right that one of the world's most useful woods should be literally crowded out of its own front yard.

But there is quality in the Redwood organization, as well as in the Redwood trees, and the campaign that has been going on to sell Redwood to California, is a most practical and admirable one, and is bringing great results. And there IS a mighty demand in California for such a wood as Redwood-a quality wood for quality uses-that needs only the coordinated interest of the producers themselves to put and keep this "first and last great stand" of rot-resisting wood, in front position in its home state.

WOODE SHINGLES

"soMozlDEDI (FIRE RETARDANT)

Are In Los Angeles Favor

We are Aytng to gtve you

THE BEST SHINGLE

Are You Selling Them From Your Yard?

MADE

Abo, Staincd Shingler by Stark'r Improved Procer Sold EXCLUSMLY in Southcro Crlifornia by

w. w. wtLKlNsoN

1213 Inr. E:chragc Bld3.

TUcLcr ltllll

-

Lor Angda

EVERGREEN STATE LUMBER COMPANY Abcrdecn, lVmhington

Manufactured by

E. K. WOOD LUMBER CO. .,GOODS OF THE WOODS"

4701 Santa Fe Ave. Los Angeles

Marrch 1. 1927

THE CALIFORNIA LUMBER MERCHANT

C. D. JOHNSON LUMBER CO. Portland, Oregon Car and Cargo Shipments

#tf6"31l"T,l:mTs"i*

Shipe-S. S. Robert Johnson, S. S. C. D. Johnson III. Specic-(Xd Gror*h Yellow Fr and Sitka Spnrce 403 Petroleum Secrnitier Blds., Lor Angelcr.

Sales Officee: 260 California SL, San Francirco, Cd.

March 1. 1927

THE CALIFORNIA LUMBER MERCHANT

l8

Gaynor Masters Lumber Company Makes Bow New Incorporation, Formed by Two Well Known Lurhbermen, Rqrresents Powerful Northwest Interests

The Gaynor Masters Lumber Company, newly incor-

porated, will, on March 1st, make its bow to the California lumber .trade, particularly South_erq California.

The riew company formed by L. R. Gaynor, Jr. and Paul W. Masters will have the exclusive sale in California for all products of nine large manufacturing concerns on Puget Sound, these firms being financially interested in the new company.

Officers of the Gaynor Masters Lumber Company are: L. R. Gaynor, Jr., President, Paul W. Masters, Vice President, and M. A. Wyman, Treasurer.

They are all well known in western lumber circles' Mr.

Gaynor, popularly known as "Lee," has, for nine years, been promihently identified with the Nettleton Lumber Company. For the past four years he has held the title of Vice President, and has been in charge of their Cargo Department.

Paul Masters has been in Southern California for the past five years, first as manager for the Nettleton Lumber Company, and for the last year and a half as Los Angeles manager for the Skinner & Eddy Corporation.

These two men are splendid examples of the younger generation of Pacific Coast lumbermen. They are both good merchandisers, and have the added essential that makes for success in this business, that of having had years of practical experience in the mill and logging ends of the business. Lee and Paul are both well versed in the manufacturing of lumber, and 'know their onions.'

Mr. M. A. Wyman, Treasurer of the company, is prominent in the Northwest, and has heavy interests in the Foster-Wyman Lumber Company and the Douglas Fir Logging Company, both of Seattle.

Then Mr. Andrew F. Mahoney, needing absolutely no introduction, is interested in . the company. The Gaynor Masters Lumber Company will use the Mahoney fleet exclusively in transporting their materials from Pgget Sound to California ports. The fleet consists of four steamers:

J. C. Kirkpatrick, Santa Inez,lane Nettleton and the Brooklngs.

The new company will represent, exclusively,- nine mills.

Each of these concerns have given the company the sole right to sell their materials in California and Arizona, and, as stated above, have included the financial resources of their mills, back of the Gaynor Masters Company, Mr. Gaynor will make his headquarters in Seattle, in the Stuart Building, and Mr. Masters r,vill run the California end of the business. from their new offices in the Petroleum Securities Building, Los Angeles.

And they are going to offer you retail dealers just about everything.that they make in the mills up north, with the exception of sash and doors.

In an announcement advertisement, on page 5, this issue, they say "We shall be able to book business March lst.

Kindly send us your inquiries."

Sounds reasonable, try it.

tVlllnd T. Coprr

Cur{tr lltllHenr

.YOUR iIUSTNSSS OUR PERSONAL CONCERN''

WLLIAMS&COOPER OUR SPECI.ALTIES 607 PacificSouthweet B1nk Bldg.

Vcrticai Grain Flooring Vertical or Mi:cd Grain Finilh Vcrtical Grain Stcpprng Thick V. G. Glcar K. D. Factory Stoch Vcrtical Grain Shop

AII mqde trom the finest ol OLD GROWTH DOUGLAS FIR

LOS ANGELES, CAL TUcLcr SOlt

of soft tcxture, dried in strictly modern dry kilas

LUMBEN

llilb: Rrymond, Werhingtoa

FROM RELIABLE MILIS ONLY

Willapa Lumber Co.

C,argo aDd Rdl Shiprncntr

Salcr O6ce: Gasco Bldg., Portland, Ota

.FOR 30 YEARS IN LUMBER AND LOS ANGELES"

Merch l, 1927

THE CALIFORNIA LUMBER MERCHANT

19

lo -

uuaury

-beaaty fit for finest buildings

the

Economy -cost

within reach

of the rnodest purse

WIDE AWAKE dealers are developing new busine.s with these PAUL BUNYAN PLYWOODS OF CALIFORNIA WHITE PINES-the wood that does not check or split. For new conetruction or nemodelling and renovation. For ofrce and store partitions, temporary or pennanent. For show window backs, cupboards, shelving, table and counter tops. Manifold uEer, a new and unique material, easy to sqll and easy to buy in mixed cars with LUMBER, SASH & DOORS, LAMINATED STOCK, MOULDINC,.S, LATH, SHOOK. "Producers of White.Pine for Over HaIf a Cenlury"

The RED RIVER LUMBER CO. MILL FACTORIES and SALES, WESTWOOD, CALIFORNIA Dirtributins Yardr, CHICAGO and LOS.ANGEIJS Moo.dno& Bldi.

Rcairtcrcd

'

soz

OFFICES: 'HrrilbinSALES Avc, 360 N. MicLi3rn Blvdo ?0|l E. Slruroa Avc'

sAN FRANCTsC6.' MINhEAPOLTS

CHICAGO

LOS ANGELES

March l. l92V

THE CALIFORNIA LUMBER MERCHANT

20

Building Operations in Northern San Franpisco

Building permits granted in San Francisco during Janurary totaled $3,528,955. Segregated, the various classes were as follows: Class A,2, $250,000; Class B,2, $235,000; Class C, 16, $628,950; frames, 284, $1,843,045; alterations, 386, $248,76O; harbor, 1, $198,200, and state, 1, 9125,000.

During January, 1926, the permits totaled $5,153,504.

Building permits in January showed a gain of $2657 over Januarn 1926, the total for January, 1927, being $72,519.

Thirty-five permits were granted last month, which included $41,744 for new buildings and $30,775 for alterations and repairs.

Oakland January building permits registered $2,052,475. which arnrf,unt includes 183 one-story dwellings costing $514,165.

Berkeley ,ingBqrle_le;r -reports 195 permits issued during January, cost$419'719 sacramento One hundred and eighty-two building permits were issued during January, costing $546,958, as compared with 195 permits for January in 1926, which totaled g4S7,3lZ. Salinas

January permits totaled $42,n6, which includes the erection of thirteen residences,lhe largest costing $4800. ,_Tw-e_nty-three building permits issued in January - totaled

$75,497, of which $69,312 covered new buildings.

t".

Building permits lY,ilt""ii aggregated g11,150, the highest for the month of January in the past three years.

Modesto January permits totaled $20,695, as compared to $38,555 as compared to $38,555 for January, 1926. During the year 1926, the building permits aggregated $665,398.

San Rafael Building permits for the month of December, L926, totaled $110,600. The total for the same month in 1925 was $26,135.

Tracy

The total building operations of Tracy lor 1926 was

$308,520. The 1925 building operations amounted to $314,285. During the past yeai, there was considerable more building adjacent to the city proper than in 1925, which permits do not show in the official records. It has been conservatively estimated that no less than 75 houses and other buildings were erected in the immediate vicinity of Tracy

during the past year.

Hanford January building permits totaled.$51,500 as compared with $15,570 in January, l9%. Aside from one business building and several alterations, the rnajority of the new buildings are residences.

WEST COAST MILL STOCKS ARE REDUCED Seattle, Feb. l5.-Reductions in lumber stocks running as high as 50 per cent in thirty days, is revealed by the monthly stock report of West Coast Lumbermen's Association and will undoubtedly be a surprise to the lumber trade throughout the United States.

Robert B. Allen, manager of the West Coast Lumbermen's Association, says unsold siding stocks in mill hands decreased 57 per cent from January 1 to February 1, while one-inch clear strips decreased 48 per cent. Vertical grain flooring stocks decreased 10 per cent, ceiling 18 per cent, and two-inch dimension, 8 per cent. The only stocks showing increases were flat grain flooring, 3 per cenf, and boards, slightly over 1 per cent.

S. E. SLADE LIMBER CO. EsT. Tt.s

WHOLESAIJ

R,EPBESENTING

.

A" J. WEST LBR CO. E" C. MILTER CEDAR I.BR OO. ABERDEEN, WASH.

PROMPT AND REGI,JI.AR STEAMER SERV. ICE ON DIFFICT'LT CUTIING ORDERIi LOS ANGELES I. N. Vra Nuyr BId3.

WErtnorc 52tt

rrfrLLER wD,

w.Ty. WILKINSON Pacific Coast /;.n$q Prcducts

CAR AND CARGO SHTPMENTS l2lt larunncc Erchra3c Bld3o

.

Lor AnSCcr Tuchc 1|31

dSR"

SAN FRAIICIIOO

Norldl Bltr.

SHTNGLES

Td. Kernel lltf

'46-69"

OUR POWERFI'L CONNBCflONS MORRTLL & STURGEON

LUMBER CO.

GERLINGER LUMBER frrch. llabef c Gr&r Nd.ltr Sldrt Mh.d C$. Y.rt Stct

Rrll Sllloot

XETROPOLTTAN RED.

wooD LuDlBEl lgo.

Srn Fruclro, GrL

Grryr Hrrbor Y.llor F|r P.EL Vrtilcd Gnl! Ydlc Fb Dc-t

crnrlr Doocr

NETTLETON LUMBER Orojon Piac, Lunber & L.tb CARGO SHIPMENTS ETEIGIDE{ SI|IGIE OOIP Rcd Co&r Shia3lor

Striacd SLirtbr

is No There F

DU bstitute fot

S,ltisf ac,tion! rTEts -rarll

--- lrts

ASK THE MA.N

WHO BUYS FROM US

John

Koeh

il

(0t Son, tn c.

652-76 So. Myers Stre€t Los Angeles

AFfgslus 1672 Private Dxcbange

z2

THE CALIFORNIA LUMBER UERCHANT

March l, 19?,7

Hendrickson-Godard Lumber Company Stage Fire Retardent Paint Tests at Oakland

Results After Fire Burnhrg lB Minutes.

On February l, the Oakland and Piedmont hre authpri-

!i_es gqvg a te_st to two cedar shingle roofs, built by the

Hendrickson-Godard Lumber Co. that were painted- with one coat of their new "Black Brand" fire retardent paint.

The first rcof, 2f ft. square and shingled 4% i;. to the weather, was submitted to a blow torch test in the black-

Beginning of Test.

smith's shop of the 51st and Telegraph Oakland firehouse.

This roof withstood the heat of ihe-torch for 13 minutes which was 5 minutes longer than required by law.

The second roof, seven feet square, was tested in the gp-e-n.- A-coal oil-soaked excelsior and kindling bonfire was built in the center of the roof. The bonfire bulrnt itself out in 18 minutes. The roof did not catch fire. in fact the damfge was so slight that none of the shingles would have to

be replaced.

WESTERN SASH AND D00R c0.

"The Quicft Shippers'

WHOLESATE

Sash And Doors

The fire authorities have presented the Hendrickson-

Godard Lumber Co. with som6 excellent letters of endorsement due to the success of these tests. The HendricksonGodard Lumber Co. announce that many of the vardi in the :rgrtherl pa{ of the state are now cairying -paiitstbcks of the "Black Bear" fire retardent paint. This has been on the market for fifteen years, ls manufactured in Seattle and has for its trade mark, "It's a Bear for 'Wear.,,

Mr. Rod Hendrickson of the Hendrickson-Godard Lumber Co. announces that they are staging similar tests at an earl-y date at the request of the fire iuthorities of Alameda, Berkeley, Stockton and Sacramento.

IV. M. BEEBE Southern-HARDWOODS-,southcrn Oak Flooring ard Maplc Flooring 11Og F'furlt Nationel Bank Brdlding

Telcphonc Doughr 9117

1601-1607 East 25th Sr Los Angeles

J. H. BAXTER & CO.

Phone HUrnboldt 2652

Polcr-Pilcr-Crcoroted Metcrid

Wc Dclivcr In Gnatcr lor Angclcr

Central Building TRinity 6392

WHOLESALE LUMBER

THE CALIFORNIA LUMBER MERCHANT

March l, 1927

The ldeal Wood for

INTERIOR FINlSH

CLOSET LININGS

Port 0rford A at

Le0ar WE ^A,RE NOIT' CARRYING IN ST(rcK Y8 in. CLEAR ROTARY CUT

Port Orford Cedar Veneer Widtb! 18 in. to 43 irr. x 86 in. Long

Galtfornla Panel and Veneer Go"

Manufactured by the

coos VENEER & BOX CO. Manhfiel4 Oregon AND S\-A,qDq)R!t Writc or Phoni for Priccr

calrronryi.l, nsrR nsiNTATlvEs .SAN

FRANCISCO

H. i. lvrARIs rAnF,L co.

TRinity lXltiT

?35 Thild Strect r'"

955 to 965 So. .Alamcda St. P. O. Bor 96.drcadc Statioe

LOS ANGEITS

Los Angclcs

CALIFORNIA PANEL & VENEER

co.

95$965 So. Alemcda St

THE CALIFORNIA LUMBER MERCHANT

2+

Selling Redwood in a New Territory

Frnk H. Canpbell Frank H. Campbell, San Francisco, special representative of The Pacific Lumber Co., recently returned:from the East where he was calling on the eastern retail trade on trade extension work for the company. His itinerary carried him into one district where Redwood was not in general use but at the conclusion of forty days in this district, he was instrumental in selling 38 cars of Redwood lumber.

Mr. Campbell has spent his entire life in the lumber business and has hpd a long and varied experience in the manufacture and marketing of lumber. He is a product of the South and prior to his connection with The Pacific Lumber Company, he was the representative o[ a large Long Leaf Yellow Pine company in the Pennsylvania and Metropolitan New York Districts.

When asked by our representative what were some of the factors he attributed to his success in marketing Redwood and in rehabilitating some Redwood territories, also what attracted him to the Redwood field, he stated: "To make myself clear I will answer your last question first. As you perhaps know I am a native of Caleasien Parish, Louisiana, and to a South Louisianian Long Leaf Heart Yellow Pine and Gulf Red Cypress are the Alpha and Omega of Treedom.

"Coming to California in the spring oI 1924 and seeing Redwood in commercial quantities for the first time, I ask-

Maroh l, lW

ed the lumber dealerwhere he got the cypress and upon learning that it was Redwood and not cypiess, I remarked that anything that looked as much like -cypress must be a good wood.

"At th'at time it never occurred to me that any rvood was as good for outside use as cypress, but with a wood re. sembling cypress in general appearance as much as Redwood I was anxious to learn just how near Redwood approached cypress in general utility value, so for four rnonths I gave intensive study to the physical and mechanical properties. of the wood. This study naturally included the utility values of several other woods; having checked the laboratory twelve values of wood against the practical uses and the factor of economies in wood uses. I found that rvithin the confines of the U. S. Redwood has the greatest utility and economic value of any luniber offered the American Building and Industrial Public. With this conclusion being based on laboratory findings and personal knowledge of building .practice throughout the teiritory East of the Rocky Mountains the next step was for me to make a place for myself in the Redwood industry. This I succeedid in doing, though not without meeting the hurdle of two minute interviews and the task of convincing those high in the counci.ls of my sanity. I do not yet know whether they thought I was crazy in thinking I could sell Redwood or whether I was crazy in wanting to sell it.

"Any measure of success that I have had in the marketing of Redwood might be attributed to one of several factors. However, it is quite probable that the association of several factors brought about the results. First, I am fortunate in having Lumber Merchant acquaintance over a very wide territory from Wiscbnsin to Texas and from the Missouri River to New England. This acquaintance has made it possible for me to be familiar to some extent with the several different species and grades of lumber used in different territories and this information enables me to discuss Redwood in the terminology best understood in the several localities.

"In addition to the physical and mechanical properties and the economic uses of lumber there is the factor of "Lumber Preparation," for use, "This preparation is not physical or mechanical property value yet it is a major factor of value from a utility standpoint, and as such should receive the careful consideration of the salesmen and also of the manufacturer.

"Manufacturers have not at all times given this factor of preparation the attention it deserves and further the im(Continued on Page 26)

returlndfrtr"W,kP#r"*WrW, r

_)naUbealtwarwrynbAd:

25

THE CALIFORNIA LUMBER MERCHANT

March l, 7927

Eixfv Miles

of Tioos S i x t y miles of timber, lying along the famous Calcasieu River in Southwestem Louisiana, assures you that HDE hardwood products will be gttnitg you a

dependable source of supply this year, next yeafr and for many yeafs to come.

T h r e e modern mills, connected by an HDE railroad, cetify plentiful stocks of hardwoods and Pine, mixed in your car to suit you.

A re-manufacturing plant, working to any pattern, can place your materials in your hands in just the sizes you need, without waste and without loss.

HDE ofrers a complete soufce of lumber supply for any type of wood-using factory, and guarantees its product by stamping the mark of HDE on every stick.

The marbr,

zpitl be ott

stick. .eztery

@

Edwards, lnc.

Hillver Deutsch Hardwoods-Pine

Louisiana

Oakdale

BRANCHES

CHICAGO-223 Railpay Erchansc Bldg.

GREAT BRITAIN-SuffolL Hourc.

'Laurencc Piruntncy Hill, Londonr E. C. {.

MEXICO-Box 23511, Mcrico CitY, D. F. CONTINENTAL EUROPE_ No. 5 Ruc Grctrn Prrir, Fralcc

26

THE CALIFORNIA LUMBER MERCHANT (Continued from Page 24)

proved methods of preparation have not always been available.

"This insufficient preparation has been the cause of some dealers having unsatisfactory experience with Redwood at

Maroh I, 1927

questions, the majority are asked for inforrnation, a few are prompted by curiosity and others to see if the salesman has

definite technical and utility knowledge of the product he

is offering for sale. To 'answer some of the questions logically it is necessary for the salesman to have certain

fundamental information pertaining to construction prac-

tice.

different times and Redwood being new to such dealers "A carpenter would not necessarily make a good lumber they have quite logically assumed that the fault was with salesman, but the lumber salesman who could name the the wood rather than with the preparation. construction members of a building and designate the major "This places an additional responsibility on the salesmen, factor of Physical and Mechanical property value for each for it is not sufficient for the salesmen to admit that "We member would probably be a better salesman by reason of have done these things which we ought not to have done .such knowledge. and we have left undone those things which we ought to "The Redwood industrv as a whole has stressed the have done," but we do not do them any more. In order major factor of value for one utility to such an extent that to have the dealer believe in the soundness of his state- a good many merchants look upon it or think of it as bements the salesman must be able to explain why certain ing highly valuable for that particular use alone. practices were carried on, the causes of the change and "The major factor of value for one utility may be quite the result of such change, furthermore, he must be able to a negligible factor of value for another purpose, therefore, point out to the dealer similar experiences with other woods the salesman must be competent to explain Redwood's phyand how the manufacturers of other woods have been able sical and mechanical property values in connection with the through advanced nrethods of preparation to not only re- several utilities, for it is only by knowing that Redwood is move the objectionable features but to make their product a Class One wood for several different purposes that it will highly salable merchandise. b'e brought into popular and general usi.

"All woods require preparation to bring them to their "ft is only within the past eighteen months that some highest utility and economic value. Any lumber merchant of our terminology has been rnade to describe the full value thoroughly understands that if careful preparation of other of the product, other parts of our terminology are so arwoods will produce lumber of economic'utility then similar ranged that the dealer does not.have a full conception of preparation will do the same for Redwood. what he is going to get until it is explained to him in lum"In some of the assumptions made pertaining to Redwood ber terms with which he is familiar.

I am reminded of Ken Hubbard when he said, 'It ain't "Clarification of these several phases, elements of psywhat people don't know that hurts them, it's so damn much chology together rvith a lumber education from the tree they know that isn't so.' to the finished building are essentially helpful in the suc"In Eastern territory Redwood salesmen are asked many cessful marketing of Redwood."

BAGAC Flooring

For 18 Yean ..CHICKASAW BRANDII Q[I( FLOORING

FOR

har bccen a rtandard of

Grade--Qurlity-Manufrcture

Schoob-''Storer-Building!-Aprhcnt Manufacturcd By

The Greatert Hardwood Flooring Value on thc Market

A Dark Mahogany Color that will not rhow Dirt

ilemphis llardwood Floori ng Go. Memphis,reilr.

Ac Durable as Maple Long Lengtfu

C. J. LAUGHLIN

Let us submit scmples anil quotations.

627 Peholerun Seoritier BHg. Lor Angeler

J. E. HIGGINS LUMBER

co.

SAN FR.ANCIIICO PHIIIPPTNE IIARDWOOD SPECTAIJSTS

And Dbtributcd By

GEO. C. CORNITIUS Arner. NatL Bank Bldg.

San Francirco

SAMUEL R. NORTON Hcory Building Portlend

Mart$ l, 1977

THE CALIFORNIA LUUBER MERCHANT

WE ARE MANUFACTURERS (Not Jobberr) ( Two Rotaricr

OPERATINQ i r*o sliccrr (r*o Venecr Sawr FROM THE LOG TO YOU

In a $250,000 House What Floors Would You Expect?

When a man can afiord to build for himself a quarter of a million dollar home, he can afiord the best type

COMBINATION CARLOADS VENEERS AND PLYWOOD

IN ALL DOMESTIC AI\ID FOREIGN WOODS

Gct in touch with our

of floor available.

David Haney, a prominent rcaltor of Bcvcrly Hills, California, knows valucs. Hc called in thc lcading local lumbcr dealer and had them dcsign and install thc most perfcct oak floot cvcr laid.

Naturally they used "Perfection" Brand Oak Flooring.

For many ycars they have specialized on this brand of oak fooring, having found it bcst suited to the type of clicntele they servc.

Yet t'Perfectiont' costs no morc than a numbcr of other brands. Anyone may enjoy its lustrous beauty t'Perfection" and texture. Therets a size and grade.of Brand Oak Flooring fot cvcry tyPc of structure' ncw or old. For full information, writc today.

We*cta Salcr Reprercntetivc (\t

Pacific Coast Commercial Co.

t

8:|00 South Ahmcda Strcct

ARKANSAS OAK FLOORING COMPAI\TY

Loe Angelee, C,alif.

Pine Blufr, Arkaruar

THE LOUFVILLE VENEER MILIS Incorporated

LOUFVI| r F KY.

LOUISVILTE Yeneers

P€RF€EM9NI' Brand Oak Flooring

!

28

March l, l9t7

THE CALIFORNIA' LUMBER MERCHANT

slnce

This Ha If claims were the only means of

ing and building paper values, t just as well toss up a coin to deci

facturer will make the most prol of all the sales talk there are sot and tangible facts that will guir the manufacturer who can actu . . . Service. .. Cooperation and flect themselves in increased The Pioneer Paper. Company, very concrete to offer:--FOR MORE.THAN 35 YEARS I OPBRATED I.]NDER THE OWNERSHIP AND MANA

This accumulated experience

knowledge of building conditi to the dealer who takes advanta PIONEER CONTROLS THE RA' USED IN ITS PR

It operates its own great feli

finery and huge quarry at Y absolute assurance of uniform q basic materials and finished Dealer is assured of satisfied c PIONEER GIVES INSTAI\T DELI

Due to its contact with all mark cipates the total demand for its

PIONE 55th PORTLAN D

SEAT'fLE

March l, 1927

TI{E CALIFORNTII LUMBER MERCHANT

T)

Deen the Answer Furing rooflealer might i'hich manurr him. Back rery definite he dealer to rake Quality

ndability re-

:o the dealer. ,s something

,S BEEN :E

;NT

I a practical

ereal assests 'f them !

'TERIALS

complete re-

e. Through

:y in all of its

l the Pioneer ers.

SERVICE !

Pioneer anti-

ducts.. . pfo-

duction is based on this $reat demand rather than on current orders. No manufacturer in the west carries more complete stocks nor $ives more prompt delivery service.

PIONEER HELPS MOVE THE DEALER'S STOCKS AI.{D INSURES PROPER APPLICATION FOR THE DEALER'S CUSTOMERS

Pioneer's complete Laboratories insure highest standards at all times ... immense stocks insure immediate fulfillment of the dealer's needs at all times. But the Pioneer Sales Organization $oes even further in his interests. The Pioneer En$ineering Department is always at the service of the dealer who needs specialized assistance with his roofing,waterproofing or dampproofing problems.

The entire Pioneet Sales Force, all trained and experienced salesmen, is constantly helping move his stocks for him. This cooperation not only increases the dealer's sales but protects his customers by assuring absolutely satisfactory application of all Pioneer Roofings and Shingles.

These are but a few of the basic reasons why the Pioneer Paper Company, fnc. is one of the largest manufacturers of roofings and buildin€, papers on the Pacific Coast... reasons why the Pioneer Line has meant certain profit to dealers since 1881.

PAPER COMPANY,Inc. Alameda Sts., Los Angeles, Calif.

SAN FRAN CISCO

DEN'vER

SPOKANE

30

THE CALIFORNIA LUITBER MERCHANT

March l, t9Z'7

Diamond Match Company

Bird's eye viean of the Chho operations.

One of the loveliest little cities in the whole state of California is Chico.

It is located up in Butte County, on the main line of the Southern Pacific Railroad, and on the fast-flowing Sacramento River.

Chico is a little city of dignified and well kept homes, lovely schools and churches, attractive business streets and buildings, broad, well-kept streets, and a general air of sedate and substantial prosperity. It is a city of beautiful trees. Long ago there was pictured in these columns that wonderful oak tr.ee that stands in one of the lovely parks in Chico, which is said to be the mightiest oak tree in the entire country.

The chief industry of the city of Chico is the plant of the Diamond Match Company, and one of the most'beloved

and useful citizens of Chico is the gentleman who is in charge of the lumber department of that great corporationMr. W. B. Dean. Mr. Dean has lived in Chico since 1894.

In 1906 the Diamond Match Company started their Chico plant, and Mr. Dean joined the concern at that time. He has gradually and consistently advanced in the councils of the great national concern until two years ago he was made General Manager of all the timber, milling, and lumber properties in California-a very large possession.

The Diamond Match Company, with its thirty-four great plants in the United States and Canada, is not for this story.

This is simply a terse report of their California lumber, timber and milling possessions. In connection with their big lumbering institution at Chico they also operate a huge match factory. This is separate and distinct from the lumber operations, and with it Mr. Dean has nothing to do, further than to furnish the match factory with the major portion of their production of Sugar Pine. Only Sugal Pine is used by the match factory.

Now for the lumber story.

In the high mountains above Chico, the Diamond Match Company has been logging for twenty years in a tract of 800,000,000 feet. They have many years more to run at this point. Then, some distance from the present tract, but about the same distance from Chico, they have another tract of a billion feet, as yet untouched. Between the two, with proper care oI their cut-over lands, they expect their lumbering operatiotr to be practically perpetual.

The sawmill is also in the mountains,33 miles from Chico, and nearly 5,000 feet up. The sawmill is of double band equipment, with two Allis Chalmers. headrigs, one 9 the other 10 foot rigs, and the mill cuts about 250,000 feet a day

Adrninistration Building at Chico.

(Continued on Page 32)

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

31

POII,ER l3*J:fffiti*i Hydraulic may be briefy explained as that principle whereby liquid is set in motion so as to produce po\ryer. This principle has been applied to lumber carriers in the GERLINGER HYDRAULIC. Through a clever combination of hydraulic power and leverage, Etr evenly distributed action is given to all four corners of the carrier even in the coldest weather.

This pressure is controlled by MODEL HS

an automatic governor so

that the operator does not

have to watch his load as it is bound into position.

Both loading and releasing are done with but a single lever, very easily operated.

Action is fast, as the pressure is always present-a power

instantly available tha t jumps to the touch of the hand.

Write for catalog which fully explains all the features of the GERLINGER HYDRAULIC Lumber Car-

Gerltnger Hydraullc 3!1$1"Ti .Xi*

rier.

GERTINGER

HYIDNAULIC GANBIEB COMPAN.r GERLINGER'STEYENS BUILDING, PORTLAND' OREGON 326 PACIFIC Distributors for Oregon, Varhingtonl Idaho, Montana and Britich Columbia

Cdifornie Saler Ofice: MAILLBRSEARLES, INC. 135 Frenont Street, Sen Francirco, Cal.

Botern Sdcr Offce: W. M. VAN OSTROM, Meneget 2@7 Grrrnd Centrel Ternind Bldg.

New Yort' N. Y. Telephonc Vendcrbilt 4tA7

plang: DALLAS MACHINE Sc LOCOMOTM WORKS, D.Iht' Ore.; SALBM IRON WORKS' Selcrn' Ore.

THE CALIFORNIA LUMBER MERCHANT

March I. 1927

DIAMOND MATCH COMPANY Continued on a tn'o shift basis. 'Ihe sarvmiil is in snow territory, and operates frorn N{arch to December. There is also a small planing mill at Sterling City, the sarvmill plant tou'n, where they run stock for their retail yards, but it is very modest as compared with their big planer at Chico. In the sawmill there are trvo gang-edgers, as u'ell as a full equipment of supplernentary machinery, motor driven.

Their crvn railroad brings their lumber dorvn from Sterling City of Chico. Four hundrecl and fifty men are l.orking at Sterling City. Tu'o hundre<l and fifty are employed in

having been found to be particularly agreeable to the hiving of bees and the production of honey. It is no hit and n.riss proposition, this bee business. They employ bee spec-

Chico.

In Chico they have tl.rree separate institutions in their Iurnber department, a big planing mill, and sash ancl door factory, and a bee hive manufacturing plant. This bee plant has been previously described at length in these coll1n1ns. Only Sugar Pine is used for bee hives, this material

Train of logs contino out of woods. ialists and scientists, who know and studv bees, and they issue literature to bee raisers on the subject. It is one of the most interesting plants, in one of the most interesting lines of business, that could be imagined. They ship bee hives and supplies all over the civilized rvorld.

Part of the large office force euoployed i,n Chico ofices.

(Continued on Page 34)

*'Wes-Cott Dust Collecting Systems Exhaust and Blow Piping Fans and Separators We are prepared to design, manufacture and erect complete exhaust systems with results guaranteed, by mechanical air engineers.

Our references will convince ybu in advance that we understand our business.

WES-CO BLOWER & PIPE CO 1739 East l4th St. Oaldand, Calif.

THE CALIFOR.NIA LUMBER MERCIIANT

The Best Gombination Next time you renew your truck tire equipment' let TRUCK TIRE SERVICE analyze your particular hauling conditions and recom' mend the proper size and type GOODYEAR TIRES best suited for the work your trucks have to do.

Theniecide for yourself if GOODYEAR TIRES and TRUCK TIRE SERVICE isn't the most satisfactory and economical truck tire combination that you have ever useC.

"When it comes to heping them rollin', it's a better combinqtion than 7-I1 eoer al)as. "

Yoars, Hi Draulich.

J Trre Jor Eocrg JIce'J-

Truc

GE GO. LONG BEACH

220'EastAnaheim Telephcre . 622-79

l'244.8ast oll Street * MDtrcPolitan 619l

r?oI ArlGELEe, 9AI,tF_qFr{lA

34

THE CALIFORNIA LUMBER MER.CHANT

March l, l9Zl

DIAMOND MATCH COMPANY Continued Their planing mill is a big one, splendidly built and equipped, electrically driven throughout, with a Trinnell sprinkler system, a Reese blower system, Sturtevant fans, and fast feed planer equipment.

The sash and door factory is also big and equipped with

Diamond Match Conopany float in recent industri,al parade.

all the latest machinery for the efficient production of sash, ,doors, and mill wor!. It is also electrically driven. They have a big cabinet plant doing special work, and a good sized remahufacturing plant.

The product of the Diamond Match Cornpany mill is about 50 per cent White and Sugar Pine, and the remainder Douglas Fir, Whitg Fir, and Incense Cedar. Most of the Sugar Pine is consumed by the match factory, and the

bee plant. The White Pine, Fir, and Cedar is handled through the planer and sash and door factory.

All of it is sold right there in the Chico territory, with but little exception. They own and operate 41 yards in that territory. There are in that section about 150 yards, and in spite of the fact that they own almost one-third of them, they sell their wholesale product to their competitors, showing in what excellent standing they are with their competitors.

Mr. Dean is particularly proud of this record. Few manufacturing concerns can operate a large number of retail yards and yet sell wholesale'lumber and millwork to their competitor yards, yet this is what the Diamond Match Company does all the time. Surely a fine demonstration of useful competition.

In the woods at Sterling City, like most of the other Pine manufacturers, they have been turning fast to Caterpillar logging. They have five "Cats" going.

Most of their planing mill equipment is "American". At Sterling City they operate a big American crane, and in Chico they operate 108 G. E. motors.

The employes of-the Diamond Match Company are a very contented crowd. The men are always enthusiasticallv tell-

Interior ztieus, dn bor factory.

March l, 1927

THE CALIFORNIA LUMBER MERCXIANT

35

Left to ri.ght: Mr. W. B. Dean, I. E. Brink, Manager of Retail Yards; Geo. T. Shaw, Asst.

Gen'l Manager; A. o. Hassel, Planing Mill, supt., and, c. G. wolohen, sales Mana,ger. ing visitors what a good firm they work for, and what fine lumber they make.

From the back of the woods to the front of the shipping

dock at Chico, The Diamond Match Company operation is smooth, efficient, dependable, and impressively well direct-

ed and managed.

It doesn't hurt your business to make people pay up. The mail order houses make them pay in advance yet seem to keep their good will.

Sands Easiqsays A. H. Hamacher

'{ have 6een in the ftoc ardacing buriner for *r'eral ycar ad f,nd that 'Evqlertiagt_ foosing ct be randed uuch eacier and qric&er end leaver r

$ilONIDS ISNIlrES

better nrrfacero he write*

Thn ir due to ricotif,c tiln

&ying and . ryct€o of oontinuouc terting to asatre perfec natching, aide and ead.

Nichob & Cox Lunber Co., Grand Repids, Mich.

Red Streak High_Spccd Stcc! Knivco will give you longer -!cn-ncg without rcgrinding or jointing. Tit"V are madc of shock-resieting stecl.

Cata of finc wd mtking

"Tungsweld," thc only Welded High Speed Stecl Knife. The cutting edge of high speed steel is welded to a eoft stccl back. Outlaet thick carbon steel knives three to five times.

Ordcr fron SIMOI\IDS SAW AND KNIFE AGENCY {t6 Eert Third Strcct Lor Angolcr, Grlif.

SIMONDS SAW AITD STEEL CO., Z$-ZA Firrt Strcct

Srn Fnncirco, 6lif.

March l, 1927

THE CALIFORNIA,LUMBER MERCHANT

36

Phil Hart a Retail Lumberman Phil B. Hart, who for the past four years has been Managing Editor of The California Lumber Merchant, at Los Angeles, is now actively and enthusiastically engaged in operating a retail lumber concern that bears his name.

In company with a number of well known lumbermen he has. organized the Phil B: Hart Lumber Company, and acquired and taken possession of a going retail lumber yard and mill located in Culver City, a suburb of Los Angeles.

Mr. Hart has had many years' active practical experience in the retail lumber business. Before joining The California Lumber Merchant staft, Mr. Hart was Sales Manager for The Woodhead Lumber Company of Los Angeles and previous to that he was manager of one of the Woodhead yards in this city. He had several years' experience as retail yard manager, and as building material salesman, before joining the Woodhead concern.

Club Thanks West Coast Bureau D. A. Fraser, Manager of the Lodi Lumber Company, Lodi, recently wrote the West Coast Lumber Trade Extension Bureau, thanking them for furnishing a speaker for the recent meeting of the Central California Lumbermen's Club.

" $f ift'"'ts?:

West Coast Lurnbcr Trade Extension Bureau, 5662 Stuart Building,

Seattlc, Wastr.

Gentlerncn:

'We are vcry gratcful to your organization for thc interest-and

consideration actoidcd us whcn you sent your Mr. J. B. Fitzgerald

from Seattlc to Lodi to addness the mceting of the Centrd California Lumbermen's Club hcld here last Saturday.

When the writer wired you asling if you had a speaker availablc in this district for our meedng, little did I think you would be so generous as to s€nd one of youi best publicity men from your home office.

U. S. IS LARGE IMPORTER OF LUMBER Shifting during the last twenty years from an important exporter of forest products the United States is today a preponderant importer of lumber, pulp wood and associated materials, according to the official foreign trade figures for 1926 just m.ade public by the Commerce Department.

In 1906 the figures show that our'total forest products exports, except furniture and containers holding other merchandise, were 2,64O,000,000 board feet against imports of wood products equivalent to 1,651,000,000 board feet, leaving an excess of exports for that year of 989,000,000 board feet.

The 1926 figures show that the trade has been completely reversed with exports amounting to 3,623,000,000 board feet against imports of wood products equivalent to 6,689,000,000, registering an import balance of 3,623,000,000 board

Mr. Fitzgcrald gavc the Club a talk that lvas vcry instructive and highly a-pp,rcciated by all prcsent and it vill surely -leal to closer ielitio,nJ with your'Bureau and its member mills who harre madc your work poosible. You are to be congrdtulated-upo-n having a mar of Mr. FitZgcrdd's ability on your staff. He "told the etoqyf' in a very clear and ablc manner and-favorably imprgqged cveryonc. at thc meeting. We hope that we will harle the privilcge -of hearing him asain in the ncar future and are strre that our State Associrati@ wouldbe pleascd to hear from him at our State Convention thir fall.

While most of us loew of your Bureau, fcw rcalizcd or kncw of thc large field you are covcring rqith yqur campaisT of Educatim and Advertisinc. This extensivs drive is sure to bnng about a bctter understairaing from the retail lumber trade all o\tier thc and brcak d6rpn sales resistance on DURABLE DOUGLAS "o.rotry FIR.

--

A" chairman of the program for thc last mceting of the Ceotral California Lumbcrmcn's Cltb, I am deeply grateful and appncciitivc of thc splcndid servicc and co-opcration given us by you and Mr. J' B' Fitzgerald'

feet.

Yo,rs truly, D. A. FRASER.

Swat Pine, White Pine, White Ccdar, Spruce, Hardwood Flooring

EVERYTHING IN HARDWOODS Our battery. of modern Hhs, operated under the direction of an experienced kiln engineer, asEunes our trade of icomplete stock of correctly scasoned hardwoo& to me€t the climatic conditions of Southern California.

Western Hardwood Lurnber Cornpany 2014 E. 15th St. D. J. CAHILL, Prer.

WEstrnore 6161

Mail Addrcr Box t, Sta. C

Loc Angeles B. W. BYRNE, Scc.

March l, 7927

THE CALIFORNIA LUMBER MERCHANT

Western Pine Manufacturers Will . Spend $f 00,000 This Year

'Western Pine manufacturers voted to double theit 1926 advertising appropriation for advertising and market ^e-xtension, ana witt spend $100,000 for this purpose in .1927.

This action was takin at the twenty-first annual meeting of the association held at Spokane, February 2 and 3.

Officers elected were as follows: President, C. A. Barton, Boise-Payette Lumber Co., Boise, Idaho; Vice-Presi-dent, Walter Leuthold, Deer Park Lumber Co., Deer Park, Wash.; Treasurer, H. K. Brooks, Brooks-Scanlon Lumber Co., Bend, Oregon, and Secretary, A. W. Cooper, Portland, Oregon.

oscooD earEffi""""J]RE" co.'s PLANT

..TilPtE $''

BRA}III SPECIFY IN YOUR NEXT ORDER FOR

DouGtAs FIR Ft00nl1l0 A TRIAL ORDER WILL CONVINCE YOU OF ITS FINE UNIFORM QUALITY

L. A. BEGKSTRO}I

62? Pctroleum Securitier Bldg.

Lor Angclcr, Crlifornia.

Ncw Phone

WErtnorc 9758

The new plant of the Osgood Panel & Veneer Co. at Taqoma, 'Wash., which started operating in January of this year will soon be producing up to its capacity. Much of the machinery of this plant was specially designed by George W. Osgood, president of the company. Mr. Osgood was recently elected vice-president of the Tacoma Chamber of Commerce.

COMPLETE HUGE WOODEN BRIDGE Procuring from their own nearby logging operations a total of 836,000 feet of old growth Douglas fir, the Pacific States Lumber Company, Tacoma, Washington, have recently constructed from it a bridge 2O4l feet high, said to be the highest timber bridge in the rvorld. This structure carries the company's main logging railroad across the Cedar river to their operations in the mountains near Tacoma. Across it are hauled every 30 days between seven and eight millon feet of Douglas fir, the company's average monthlv cut. to their mill at Selleck.

The bridge, rvhich is 893 feet long, is built in double deck style, the first deck being l24l leet high and the second, 80 feet. Three leaning bents on each side of lhe stream give a clear span of 80 feet across the river. The highest bents are 140 feet long, spreading from a cap 14 feet wide to a base 76 leet in r,r'idth.

A total of 508 pieces of piling which, if placed end to end, would reach seven and a third miles, and which scaled 404,000 feet board measure, were used. In addition, the bridge required 423,W feet of sawed lumber.

All of this material was cut from the company's own immediate timber property and all was dense, old growth Douglas fir,26 br morL years old. In the immediate vicinity of the bridge is a 20 years' supply of the same quality'Practically of timber. the entire bridge stands on natural rock foundations. At the south end of the bridge it was necessary to

make a cut through the rock, u'hich is 65 feet deep and 300 feet long. To move this amount of rock and debris required 125 working working days of 16 hours each.

The bridge itself *as built in 110 working days of eight hours each. It was constructed by the company's own

bridge crew.

LUCKENBACH LINE WILL HAVE 14-DAY SERVICE FROM PACIFIC COAST TO GULF PORTS IN APRIL According to an announcement made recently by -Monte J. Wright, Pacific Coast manager of thq T, ttckenbach Steaminip Co., a l4-day service betrveen Pacific Coast ports and Guif Coast ports supplanting the present 16-day service o-f the Luckenbach Line, will be put into effect early in Aprtl.

This will mean the addition bf another boat to the Gulf service.

Thse' s Money in this Kitchm for YOU THE modern way to sell casework is to handle it com' plete, just irs you would doors.You never sell just the material for a door-why sell just the material for all new built,in conveniences? Sell them complete.'

The Psrs.LEss line of built'in furniture consists of more than 80 different units. Every one ofthem ie popular and a god seller. We give exclusive agencie.s Iil/ titn Coulog and

for ryz6

fuob ProPosition.

DEERLESS Fwnitrne fgult-in

BUILT.IN FIKTURE CO. 26O0 Sro Peblo Avenuc, Bcrkclcv' Callfomlr

1160 l{. Wcrtcn Avcnuc,Inr Angclcr HOOSIER'PEERLESS DISTRIBUTORS 2625 EIE SCrcct, Dell,rr, Tc:r

THE CALIFORNIA LUMBER MERCHANT

38

March l, l9tl

Redwood Salesmen Meeting at San Francisco The Redwood salesmen of the Northern California territory, together with the sales managers of the company's San Francisco offices, met in the English Room of the Palace Hotel on Friday, February 11. _ Following the luncheon, C. E. DeCamp, Casper .Lumber Co. and Redwood Mfg. Co., acted as chairman of the meet-

ing. In opening the meeting, Mr. DeCamp stated that the

purpose of the meeting was to assist the salesmen in selling Redwood. He urged the salesmen to analyze with the lumber dealers their sales, get them to sell Redwood and to see that the Association literature gets before the public.

When selling lumber, he stated the salesmen should be familiar with the company's mill operations, mill capacity, stock sheets, and should not be misled by every rumbr but

should pu_t lp a fair proposition to the dealer and get a price for their lumber.

'Dwight W. Jennings spoke in detail on the Redwood Association advertising campaign to reach the consumer, architect, farnlers and lumber trade. Mr. Jennings stated that through their campaign they hoped to increasl the eastern sales which would have a good effect in California by relieving the market and in stabilizing prices. He said- that they hoped .to create a national usJ for Redwood through their advertising and publicity campaign.

R. F. Hammatt, secretary-manager oJ the California Redwood Association, discussed "Merchandising I\{aterial for Dealers and Merchandising Campaign." Heieferred to the results already obtained from the distribution of the Association Plan Books to the dealers and consumers. He also spoke on the Salesmen Contest and stated that the material sent iin by the men was very valuable information and that the purpose of the continuation of the contest was to freshen up the advertising program for the 1928 campaign.

Max Cook, Farm Engineer, California Redwood Association, spoke on the "Result and Opportunities through Agricultural and Architectural ServiCe." He stated th-at their farm service was now used by farm advisors, schools and manual training schools. He also discussed in detail the Association Poultry House Bulletins and stated that the Association was equipped to handle any kind of farm building structure. "The Agricultural Service works well when the dealer works it," he stated.

The discussion on "Better Salesmanship" was led by Fred Holmes, Holmes Eureka Lumber Co.. San Francisco.

He asked the salesmen to make a careful study of all phases 9f lhe industry and to find out the wonderf-ul qualiiies of Redwood as it creates better salesmanship, bpttei efficiency -Regarding and promotes the welfare of the industry. th-e Salesmen's Contest, he asked the men to iake the mattir up with the retail trade so that they can cooperate witn tni salesmen in furnishin-g- them nqw material.- In closing, hb urged all to make 1927 a Redwood year.

Those present were:C. E. DeCamp, Caspcr Lumber Co. and Rcdwood Mfg. Co., San

-

I|'rgncrsco.

3. f..- H_amqratt, California Redwood Associatioq San Francisco.

D_. W. Jenningr, Lord, Thomas

& Logan, San Francisco.

$_"r5y y. Htr!$, -Dolbee-r_& Carson Lumber Co., San Francisco. \ltI. M. Carcy, Redwood Mfg. Co.. Pittsburr.

H. W. Sinnoc\ Rcdwood Sales Co., San Francisco.

J. P. Brewcr, Rcdwood Mfg. Co., San Francisco. !_loyd Harris, Holmes Eurela Ldmber Co., San Francisco.

Eureka Lumber Cq, Sacraminio.

5: 4. Ig."qgwer,_Hotmes Eurcka Lumber Co.,'Los Angclcs. lV. 9.

4olmes -EeJilton, L. A. Mclntyre, The Timbcrman, San Francrsco.

A. S. McKinney, Rcdwood Mfs.-Co.. Oakland.

$._P._!,-lderma$ The pacific Lumbei Co., San Francisco.

J. C. Kiley, Union Lumber Co., San Franiisco.

W. A. S. Fortcr Peul S. Fortcr

M. J. Bync

Bcnj. B. Fortcr

FOSTER BROTHERS, INC.

BIG TREE

WHOLESA,I^E DISTRIBUTORST BY CAR AND CARGO

REDWOOD SHINGI F'S

of

MTLWAUKEE

-6;F--

SHINGI^ES

ALL WEST COAST LI.JIIIBER PRODUCTS DIRECT MILL REPRESENTATTON

244 Califorria Street

J. R.

San Francirco

Davenport 11(X)

HANIFY co.

Manufacturers-Wholesalers

Mills at Raymond, Washington-Euneka (Humboldt C,ounty), California Lor Angeler Ofice 522 Central Building

24 Miarket Street San Francirco, Calif.

Telephone Kearny 326

Portland Ofice Northwertern Bark Bldg.

"Eaerything in West Coast Forest Producfs"

Rail and Cargo

Dotrglas Fir

Spruce

MernSen Califorlh Redwood Arociation

Redwood

39

THE CALIFORNIA LUMBER MERCHANT

March l, 1927

A. J. Nolaq The Pacific Lumber Co', San Francisco' C. F'. Kramer, Redwood ltffg. Co" Pittsburg.

Chas. Ward, Redwood Mfg. Co., Pittsburg.

Ed. Pohle, Redwood Mfg. Co., Pittsburg.

R. K. Leishman, Rcdwood Mfg. Co., Pittsburg.

Joseph Fifer, Albion Lumber Co., San Francisco.

C. Hexburg, Union Lumber Co., San Francisco.

R. M. Hull, Redwood Mfg. Co., Pittsburg.

Fred Burgers, Union Lumber Co., San Francisco.

Mabon Kingsley, Lord, Thomas & Logan, San Francisco.

Don R. Sooy, Lord, Thomas & Logan, San Francisco.

R. H. Meroux, California Redwood Association, San Francisco.

Max Cook, California Redwood Association.

W. E. Dolpkins, flammond Lumber Co., San Francisco.

H. F. Fau[, Hammond Lumber Co., San Francisco.

J. A. Clothier, Hammond Lumber Co., San Francisco.

Fred Holmcs, Holmes Er:reka Lumber Co', San Francisco' P. C. McNevin, The Pacific Lumber Co., San Francisco. ^I. J. Farley, The Pacific Lumber Co., San Francisco. j. E. Uartii, "The California Lumber'Merchant," Los Angeles.

ATBION LUIYIBER CO.

FAREWELL LUNCHEON TO "ED'' MARTIN About fifty members of Hoo Hoo No. 9 met at the Clift Hotel, San Francisco, on Wednesday, February 16th, to tender a farewell luncheon to "Ed" Martin, Secretary ot the Hoo Hoo Club No. 9, and Scrivenoter of the Bay district No. 9, who was leaving for Los Angeles, where-he will act as Managing Editor of the "California Lumber Merchant," succee-ding Mr. Phil B. Hart, who is entering lumber business in Los Angeles. the retail 'Walter Kelly, T. Kellv President of Hoo Hoo CClub No- 9, acted Walter J. as-chairman of ihe meeting, and A. J. Russell, Santa Fe Lumber Company, acted as Toastmaster. Frank Trower, Harry Gaetjen, Gaetjen, Hugh Handley, Henry Taylor, ""9in F.d his wishing "Ed" 'iEd" success slort talks wishine Chamberlain made sfiort new -iob.

At the conclusion of the program Frank O'Conaor, Donovan Lumber Company, in Uetratf of Hoo Hoo Club No. 9, presented '196r' o|116-" beautiful silver, monogramed cigarette case and match holder.

CREOSOTE STAINS AND WOOD PRESERVERS

REDWOOD

USE CREOLINEUM

RJLL STOCKS GREEN LUMBER , COMMON AND UPPERS AT

WEATHERPROOF STAINS

MILLS.

WOOD PRESERVER

AND CREOLINEUM

AIR DRY UPPERS AT SAN PEDRO Main Saler Office

Loe Angelee Officc

Hobart Bldg.

397 Pacific Electric Bldg.

Phonc TUcLer 5779

SAN FRANCISCO

Mernbers Calitornio Reduood Association

"stanilaril in fie Soutlrpest Since 1892"

TYertern TYood Prcrerlng Go. lor Andcr

7(X)O Stanford Ave.

SAN DTEGO 320 Sprcckclr Bldg.,

Dealcrs Wrire For Quotatiotu

Main 2015

& CHRISTENSON SUDDENLUMBER AND SHIPPING

6th Floor-Hind Bldg.

23O California St, San Francirco

ACENTS

STEAMERS

.A.berden Lmber & Shingl,e Co., Aberdeen, Wash.

Ameriw MiU Cc, Aberdeen, Wash.

Hoquim Lumber & Shingle Co.' Hoquiam, W-ash.

Prcper Mill Co., Prosper, Ore. Raynmd Lubcr Cq, Raymond, Wasb.

Columbi,a Box & Luber Co.' South Bend, Wash.

Hulbert Mill Co., Aberdeen, Wash.

I*vL Mtlb & Tinbcr Co.' South Bend, Wash.

J. A. kvls Sblnglc Co.' South Bend' Wash.

610 Arctic Club Bldg.

Scettlc

Edna Crel Raymod Broklyn Grayg Hubd Edm Cbrirtem fl)O Edwardr & Ultldcy Blds.

Lor Angclcr

Jane Christenson

Auie Christenm Edwtn Christenro Catherlm G. Sudden

Eleuor Cbrfutonsm Chul,es Chrbtenm

tlll Portcr Bldg.

Portland

March l, 1927

THE' CALIFORNIA LUMBER MERCHANT

40

The House Builder The house-builder at work in cities or elsewhere, The preparatory jointing, sawing, squaring, mortising, The hoist-up of beams, the push of them in their places, laying them regular, Setting the studs by their tenons in the mortises, According as they were prepared, The blows of the mallets and harirmersPaeans and praises to him !

Whitman.

-Walt

NOT PROMOTED BECAUSE_ He grumbled.

He knew too much.

He watched the clock.

He didn't believe in himself.

He was always behind with his work.

He was always ready with an excuse.

I{e never ledrned from his mistakes.

He never relied on his own judgment.

He wasn't prepared for the next step.

He didn't have his heart in his work.

Ife was contented to be a second-rate man.

II(ITBEER & GARS(I]I TUTIBER G(l.

QUnLTTY

REDWOOD sttcE t863

VESTIGIA

I took a day to search for God, And found Him not. But as I trod

By rocky ledge, through woods untamed, Just where one scarlet lily famed,

I saw His footprint in the sod.

Then suddenly, all unaware, Far off in the deep shadows, where A solitary hermit thrush Sang through the holy twilight hushI heard His voice upon the air.

And even as I marveled how God gives us heaven here and now, In a stir of wind that hardly shook The poplar leaves beside the brookHis hand was light upon my brow.

At last wiih evening as I turned

Homeward, a4d thought what I had learned And all that there was still to probeI caught the glory of His robe Where the last fires of sunset burned.

Back to the world with quickening start I looked and longed for any part In making saving beauty be

And from that kindling ecstasyI knew God dwelt within my heart.

-Bliss

Carman.

TOOT TOOTI

If a Hottentot taught a Hottentot tot to talk e'er the tot could totter, ought the Hottentot tot be taught to say aught,

or naught, or what ought to be taught her?

If to hoot and to toot a Hottentot be taught by a Hottentot tutor, should the tutor get hot if the Hottentot tot hq)t and toot at the Hottentot tutor?-The Outlook.

S^A,N FRANCISCO Mcrchantr Exchangc Building Koerny 507

LOS ANGELES Prcific Muturl Building TUckcr 7654

VAndike E792 -

EUREKA Vl/hcn in Hunboldt Countn Virit Our Mill Sccond rnd M Strcctr, Eurckr,

Memberc Califotnia Redwood Association

HOME- TRUTHS

Dr. J. M. Buckley, the Methodist divine, was asked one day to conduct an experience meeting at a colored chwch in the South.

A colored woman rose and bore witness to the preciousness of her religion as the light burner and comforter.

"That's good, sister," commented Dr. Buckley, "but how about the practical side? Does your religion strive to make you prepare your husband a good dinner? Does it make you look after him in every way?"

Just then Dr. BucHey felt a yank at his coat tails by the color.ed preacher, who whispered ardently: "Press dem guestions, doctor, press dem questions. Dat's my wife."

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

THE CALIFORNIA LUMBER MERCHANT

42

March l,l9Z7

ANNOUNCE CHANGE OF FIRM NAME STRABLE HARDWOO-D- CO. BUy OAKLAND YARD 'i The Talbot Lumber Co. of San Frincisco announce a The Strable Hardwood Co., O,akland, announce that they change in their firm name and will be known as the Wm. have purchased the Bryan Hardwood Co. of Oakland. Th; Talbot Lumber Co. Their 6ffice and yard is located at pryan Hardwood Co. was under the management of Bert Fifteenth and Carolina Streets. San Francisco. "Bill" Talthe. ivell known Bay District hardwobd lumberman. lryan, f;ot, the well known Bay District lumberman. is the man- Mr. Bryan will be connected, with the Strable Hardwood ager of this concern.

'Cb. where he will specialize in tlieir flooring products.

; TO ATTEND RETAILER'S CONVENTION AT TACOMA I .the i Among the California

lumbermen who will attend innual convention of the Western Retail Lumbermen's Association at Tacoma are Elmore King, Bakersfield; F. Dean Prescott, Fresno and A. J. Russell, Sin Francisco. Sylvesier Weaver, Weaver-Henry Mfg. Co., Los Angeles, will also attend the convention and ls on the ptogri- for an

address.

Wendling-Nathan Co. WHOLESALE LUMBER AND ITS PRODUCTS 'We

VIC DIMMICK CALLS ON BAY DISTRICT TRADE - ,l/i" Dimmick, Dimmick Lumber Co., Los Angeles, has

bebn spending the past three weeks in San Franciico where he has been calling on the retail trade. Vic was formerly connected with the San Francisco office of the company and

h_qs a large acquaintanceship with the Bay District irade.

His rnany friends were glad-to see him agiin. He will return to Los Angeles around the later parf of the month.

COOS

BAY

TUMBER CO. of California

are able to give

QUALITY and SERVICE From the

Manufacturerc of Douglas Fir and Port Orfond Cedar Sawmills, Marshfield, Oregon

Dirtributing Plant -

BEST and LARGEST MILLS

'

Bay Point

Annust Production 200,(X)0,(XX) Feet

Send Us Your Inquiries

Main Office

' San Francisco I l0 Market St.

A. L. Hoover, Agt.

Los Angeles Standard Oil Bldg.

GENERAL OFFICES :'T1."13::,311"

Lor Angeler Ofice, tr"*,'j."!iil

March l, t927

THE CALIFORNIA LUMBER MERCHANT

Roy Stanton

Leroy H. Stanton is the name He il President and executive head of the pioneer Los Angeles lumber firm of E. J. Stanton & 9-o". lii. is lumber birth, and-lumber breeding, as well as lifelong lumber experience. His father, the late E.-J. Stanton' spe-nt his entirb life in the lumber business. He lived in Siginaw, Michigan, and when he first came west in 1891 he wa-s Sales Manager for a big lumber concern' The Saginaw Salt & Lumber Company.

They sent him to hlalstafr, Aizona, when they-built a mill tlrere at that timel cailing it the Saginaw-Manistee Lumber Company.

But Mr. Stanton was not satisfied in that territory and that.position, so in 1893 he moved to Los Angeles, where he re ained until the time of his death in 1913, and where he built the foundations and much of the superstructure of the great concern that bears his name' and that of his son.

The elder Stanton went into the lumber business in various ways after landing in Los Angeles, and estab-

lished his first lumber yard about 1895. The business grew with the city, and became one of the most powerful lumber

institutions in Southern California.

In l9l2 the son, Roy Stanton, fresh from college' came home and went into the office with his father. Thinking to discover of what the boy was made, the sire packed up his things and went to Europe for a long vac,ation, le-aving the boy in full charge. When he got back he found that the buiiness had been handled in most enthusiastic yet entirely safe and lucrative manner during his absence, so he decided that the opportunity had come for lightening his own load.

He made the son a partner in the business, and changed the name from simply E. J. Stanton, to E. J. Stanton -& Son, giving the sorr a substantial share of the owrlership.

This proved a very wise move, for within a few months E. Jt Stantbn was called to his reward, but not until the son had fitted himself well into the executive management.

Roy Stanton continued the operation of the business, and undei his able direction it kipt on showing substantial progress, keeping well apace with the steady development i,t Los Angeies and Southern California. But he needed help, and in the first part of 1917 he took in with him as stoikholder and active officer of the firm his brother-in-law, Henry J. Swafford, who had previogsly been in the real estat6 blrsiness in Los Angeles. He incorporated the firm at that time.

It proved a wise arrangement, for Flenry Swaflord had long iemonstrated large ability as a salesman, and his selline- bitity gave great impetus to the wholesale business of E.-J. Sta;6n &-Son. fheir wholesale Sugar an-{- White Pini department became national in its scope. _ Wherever these woods are used, the name and service of Stanton became a by-word. Several of the biggest and best Pine mills in Cllifornia have for'many years been glad to market their stock east through this very active and efficient concern, and for this distr-ibution they built up a most effective organization.

43

In Los Angeles the Stanton yard became a huge o,ne.

Specializing pirticularly in hardwoods and Sugar Pine' thgy have grown to be one of the biggest organizations on -the Coast. Everything of a hardwood character consumed in Southern Californii is carried in stock in large volume, for effective distribution.

The business that E. J. Stanton turned over to his son in 1912 has giown withoui set-back or interruption from that day to this. In size, volume, and financial worth, tle business of today far outclasses that which the pioneer Stanton built.

It has been built on a firm foundation. Roy Stanton knows his business, and gives to it as great an interest and as he didfifteen years ago when_hisJather devotion today -Europe and left it in his charge. Intelligent walked off to consecration of purpose, thorough and never-deviating uuDrand busiinreqritw^ and st-rrltter'ss reacn Duslness au(r after business glo-getter's reach arter rntegrlty, integrity, anq a go-geIIer ness- sutcess, havl been his continual contribution toward the building of the business.

He has made good with the stewardship his father imposed upon him, and made good with much over for good measure.

"Tell 'em I'm a good golfer," said Roy to the,writer.

Ilowever, it is our purpos- to make no statement,of a c-on- . troversial charactei in this sketch, so we will drop that subject.

But that he is a keen and successful business man' a genial gentleman, and an excellent addition to the lumber citizenry of California, we freely testify.

MILL OFFICIALS VISIT SAN FRANCISCO Al Bangs, Yard Manager, and Clarence W. Broback,,,FuperintendEnt of Manufaituring, Union Lumber Co., Fort 'Bragg,

were visitors at the company's San Francisco office the first part of the month. They were also guests at -the Hoo Hoo Club No. 9 luncheon it ttte Palace Hotel, San Francisco, on Thursday, February 10.

M.dera Sur., Pin. A True White Pinc Water CureLAir Dried Nothing could be better for pattern rtock and planing mill lumber for all purposcE, tfian our wide, thick, roft textured lumber. It comea from California Sugar Pine treer, which are famous for their exccptional size and quality.

MADERA SUGAR PINE C(}.

Malulaotursri

CALIFORNIA SUGAR AND WHITE PINE Bor Shool .of"o,-rr, Mrtcrietr Ceprcity 3m,m0 Fert Drily

Medcre' Celif.

THE CALIFORNIA LUMBER MERCHANT

44

March l, 1927

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told for 2o years-Some less Something of a Monopoly A merchant in a small western town bought a good sized bill of goods from a New York wholesale firm by mail, and when the goods arrived, turned them down for what seemed to the shipper to be entirely insufEcient reasons, so they ingisted that he keep them.

-busy Since his credit rating was satisfactory, they got trying to force him to pay for the goods, but they got no response to any of their efforts. So they made a sight draft on the merchant, sending it through the one local bank in the merchant's town. It was returqed.

They wrote the postmaster in the small town asking about the moral and financial reputation of the merchant,

and he replied that the merchant was O. K. in every way.

So they wrote the postmaster and asked him to recommend a local attornpy to handle their case and make the collection, whereupon the merchant wrote them as follows: "Gentlemen: f am the merchant to whom you sold those bum goods, and who refused and refuses to pay for them.

I am also owner of the bank through which you made your draft. Likewise, I am the Postmaster to whom you wrote to procure you a lawyer to make this collection. I am also the only lawyer in this tourn, aqd if I were not the local preacher also I would tell you a lot of things about yourselves that my cloth forbids rrie to utte ."

NEW VENEER PLANT AT TILLAMOOK, ORE. Construction will start immediately on $100,000 veneer plant at Tillamook, Oregon. . The plant will employ 150 during the first year, and plans include doubling the capacity of the plant at the beginning of the second year.

Spruce logs will be used.

PLYWOOD COMPANY TO BUILD AT ABERDEEN A new company, capitalized at $21Q000, has been formed at Aberdeen, Wash., by Grays Harbor business men, to build a plant for the manufacture of Fir plywood. The compaly will be known as the Aberdeen Plywood Company.,Gust Strand will be president, William Corkery, vicepresident, and F. H. McCready, secretary-treasurer.

BROWN'S

uf{101f tuilfrER c0.

SUPERCEDAR

Mcmbcr Crlifornie. Rodwood Auocirtion

CLOSET LINING

OFFICES:

SAN FRANCISCO CrocLcr Building Phoac Suttcr 6170

MILLS: FORT BR.AGG

-90

Pcrccnt or Morc Rcd Hcart Pcrccnt Oil Contcnt

-lOO

Crliforair

LOS ANGELES

Adcqurtc rtorrgc ttoclc

Lanc Mortgagc Bldg.

Phoac TRinity 282

et Sm Pcdro

Gcnuinc Tcnncueo Arometic Rcd Ccdrr, rccurrtcly nrnufecturcd, tonttre rnd 3roovcd end cld nrtcLcd. Cortr lo norc tLen ualnown brrndr. Mrdc by Gcor3c G. Brorn & Coo Mcuphir, vorld'r ler3crt nelufictrircr of Tcn...39c Aronrtic Rod Ccdr.

Scrlcd in doublc-frcc fibrc borrd crrtolr e3rinrt durg dirt, denpncr or denrr3c in rhipping or .torr3c.

UNION DEPENDABLE SERVICE CALIFORNIA REDWOOD

For circular and quotation addresst E" J. STANTON &

SON J. E" HIGGINS LBR. CO.

LOS ANGELES

Distributors f or Southern California

SAN FRANCISCO Di.strib*tors for Northen California

Match 7. 1927

THE CALIFORNIA LUMBER MERCHANT

45

CALIFORNIA RETAIL ASSOCIATION NOTES The California Retail Lumbermen's Association's Legislative Committee, consisting of C. W. Pinkerton, Whittier, Calif.; Paul Hallingby, Los Angeles, and J. E. Fraser, Secretary-Manager of the Association, met with the Legislative Committee of the Building Materials Dealers Credit Association of Los Angeles, going over all bills coming before the present session of the legislature, that in any way affected the Retail Building Material Business. Mr. Glen Behymer, who is an authority on the California Mechanics Lien Law, and who is attorney for these organizations sat in at the meeting. It was found that there are many bills which affect the industry which will have the close attention of both these organizations. C. W. Pinkerton, Dudley Chandler and Mrs. Fraser will soend much time at Sacramento during the balance of the llgislative session.

Mr. Dean Park, of the California Muiual Building & Loan Association of Oakland, writes as follows regarding the Grade Certificate to Mr. J. E. Neighbors, of Neighbor's Lumber Yard of Oakland, who is also Treasurer of the California Retail Lumbermen's Association: "\Me are this morning in receipt of your letter of the 15th also the two folders enclosed therewith. We are very glad indeed to note that vou have at last realized vour ideal in regard to the issuanie of Grade Certificates. this will, no doubt, be the beginning of a real effort to "Weed out" the dealers who are perfectly willing to bill one grade of lumber and ship another. From the Building & Loan standpoint we are certainly very glad to see this move started."

TheCalifor.'i"R.t'ilffi1n,sAssociationreports bers coming in last week, were the Hammond Lumber

BIGGER PROFITS

new members affiliating with their organization-two memCompany, at Watsonville, and the Chino Lumber Company,

at Chino. California.

Mrs. J. E. Fraser, Secretary-Manager of the California

Retail Lumbermen's Association will be the official representative of the Association at the Annual Convention of the Western Retail Lumbermen's Association to be held at Tacoma, February 24th to 26th, where she will advise that Association of the workings of the California Grade Certificate, which is in use in many cities in California.

The Lumbermen reDort that there is more and more call for the Grade Certificate. The State Building & Loan League of Washington has requested that they be permitted to use the California Grade Certificate, but the California Association feels that the Certificate should be in control of the Lumber Dealers-therefore the Western Retail Association will have the opportunity of using the California Certificate so that the Building & Loan Leagues of Washington may be supplied with same on the homes they are financing. The Building & Loan Leagues of California are becomihg' more interested in the Grade Certificate, many of them demanding the certificate before a loan will be granted.

Fn-

WENDLING NATHAN CO. PACIFIC LUMBER CO.

rEDU00D A. L. HOOVER - 7OG Standard Oit Bldg.

PHONES: VAndikc tS32-TUcLcr 1652

yet a bigger oalue for your eustomer.

More and more, lumber dealers are realizing it is easier to sell Creo-Dipt Stained Shingles than ordinary shingles-and far more profitable. And on a new or old home genuine CreoDipts mean far greater value to the home-owner pet dollar invested, because they are made only from selected cedar, spec,ially stained and preserved to save paint. Lay them right over sidewalls on old homes and save fuel as well as paint.

Write for our dealer propoqition today.

C,reo-Dipt Cornpany, Inc., Oliver St., N. Tonawanda. N. Y. I. C. Skellie, Bldg. Material E*hibit, Metropolitan Bldg., Broadway at Fifth St., Los Angeles, Calif. Alfred J. He{f, Bu,ilding I\{aterial Exhibit. 77 O'Farrell St.. San Francisco. Calif.

CREO.DIPT JtainedJhingles

THE L. 'W. BLINN LUMBER COMPANY Lunbcr

Mill lVorL

Sarh & Doorr

Nrilr

Gclcnl O6ccr

Rooin3

2501 South

Ccuolt Plrrtcr \llall Borrd

Ahmcdr St Lor Angclcr

Evcrything in tbc Building Liur DlrtrlbutinS Yer& ud Wharvcr, Foot ol McFedud Avc, Lot Al3clcr Hrrtor, WltDlDStc, Cj.

March l. l9Zl

THE CALIFORNIA LUMBER MERCHANT

46

(Continued from Page 12) ducts of the temperate zone; its natural trade was rather with the tropics and subtropics than with the temperate

zone. Actually the British merchants thought the French and Indian war had been won in the field and lost at the treaty because whilst it ceded Canada to Britain it left France in possession of the little sugar island of Guaclelupe !

A few miles of sugar cane meant more to British fil€rc?ntilism than half a continent in the north. Timber and furs were about all our forefathers had for the direct trade with the mother country. And trade was the life of the settlements. The timber left the settlements not only as raw material, but as manufactured material in the form of ships.

It supplied the goods that brought back foreign manufactured goods, it provided the ships that carried the raw material and it provided ships for sale.

Moeover the forests gave the people their homes-the best oI homes. They soon learned that for the severe cli-

mate of the north and east there was nothing so good for house-building as logs and lumber. And it was that wooden house, that lumber house, that solved the problem of shelter, not only in the forest zones but in the prairies and plains beyond. The rapid growth of population depends both upon food and shelter. No matter how many immigrants came to these shores, population would not have multiplied had not food and shelter been abundant and cheap. The native eastern forests in succumbing to the axe of the lumberman and the settler at once provided a place for the production of food and the material for housing.

And when those eager, hopeful, enterprising and adventurous hosts, joying in the prodigality of a new and fertile land, emerged from the forests into the treeless regions of the great central valley the forests behind them became their bases of supplies. They went back to the woods for

(Continued on Page 49.)

W. R. GHAilBERLI]I & GO. GARG0 and RAIL

Opcratins Stcancrr

DLtdbufing Agcotr for Cbr|r-Niclrcron Lunbcr Coo Evcrctt, lVuh.

W. R. CLrnbcliq Jr. Brrbrn C Dra F. Hrdor Pbyllir

Doproy Lunbc Coo Trcornrn TYerh.

Brnrt L--bor Coo Vracouvcr, B. C. WLitacy Coo C'rribeldi, Orc. Littlo Rivcr Rcdrood Coo Hunboldt Bry. Dc6ucc Lunbcr Co. Trconr, Sluh.

FORTI.AI{D

9O9 Portd Building

Sturood

S. S. YClorrtoor,

S. S. Alvrredo

SAN TRANCtr!@ 61E Matron Bldg.

LOS ANGETES 266 Chembcr of Connacc Bldrl

dpbiliW Dependability-the kind tfiat's built right into'Veaver Roofmeens "Good-Vill" ing and- thatts the most valuable a$et any business can Poroess.

Sell Veaver Roofing todayprotect your future buginess.

\lreener-IlenryMfE Co Successors to

Weaver Roof Company

3U5 East Slauson Ave. Loc Angelei Telephone MIdlatd, 21 4l

rcave

oofing

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

t'seasoning Veneer" From the Last Issue of "Moore'Facts", Published by the Moore Dry Kiln Company, North Portland, Oregon.

']t /TANUFACTURE of veneer is rapidly becoming of inl!l creased importance'in connection with the lumber ^ I ^ industry. The veneer mill is now making from ten to fifteen surface feet of clear high grade material out of what formerly made one board foot of lumber. As the

supply of high grade logs diminishes, the importance of veneer is bound to increase.

Venecr plant o{

Cw Vsreer & Box Co., Marah6cld, Oru. Mqe kilns lcatcd Inalde plant.

Veneer panels are largely replacing solid wood panels in door construction and interior finish; plywood, made of veneer, is also becoming a greater factor in connection with the automobile industry, airplane manufacture, and furniture manufacture. Veneer is also being used more extensively in manufacture of boxes, crating, battery separators, and for various other uses. Correct seasoning is one of the most important steps in the manufacture of veneer and, due to thickness and wide widths, presents many difficult problems.

There is a difference between seasoning veneer and just drying it. Moisture can always be removed quickly by

carrying high temperature and low humidity; but too often speed of drying is obtained at expense of quality. When veneer is dried at a reasonably low temperature and high humidity, the degrade is small; the fibre structure fetains its life and elasticity and does not become brittle. It will also take varnish or paint well.

There is a danger of too much emphasis being placed upon production and speed at expense of quality and price.

Complaint is often made that, due to the extremely high temperature carried in various makes of conveyor type machinery driers, and also hot plate and veneer driers, the stock will not absorb and hold the glue. While the veneer glazed, and pores closed through contact with heated plates and rollers. There is no substitute for a conservative sched-

ule of temperature and humidity in the drying of any wood products.

A New Development in Veneer Drying

It rf OORE'S Reversible Circulation Internal Fan kiln

lYl

equipped with automatic temperature and humidity control has been perfected and adapted to the drying of veneer. This kiln has advantages over any other system

Thlr pl,ant rnr Mce'r Rcchculatlng rettn tunel drlcr rnd Mm'c

Intemal F an Klln.

yet designed in that the temperature and humidity are au.tomatically controlled and made more uniform by controlling the speed of the fans and by the reversal of circulation. The operator, having absolute control of the three drying e19ments, can obtain any drying condition desired and suit the schedule to the stock being seasoned.

Moore's automatically contiolled veneer kiln has solved many difficult drying problems, including the drying of Port Orford Cedar battery separator stock. The temperature used is not above 150 F. with high relative humidity.

The quality of the stock is far superior to that obtained from any other drying process. Wide panels 4x6 feet and 9011000 thick in Port Orford cedar are also being uniformly dried with practically no defects.

The stacking of veneer for Moore's Internal Fan dryer is somewhat different than'for the tunnel type. Greater capacity of operating results are secured by stacking from four to six thicknesses of veneer together, separated by stacking sticks. While taking slightly longer to dry than is secured by plate and conveyor type, which stack only in single thicknesses, the holding capacity in surface feet is much greater and full shrinkage takes place during the seasoning process in this kiln. Wide panels of any length and thickness, as well as narrow widths, can be dried to the moisture content desired. comes out flat and dry, the surface is case-hardened and (Continued on Page 48)

DRYING PORT ORFORD CEDAR VENEER IN MOORE'S INTERNAL FAN KILN, PACIFIC VENEER COMPANY, MAR,SIHFIELD, OREGON Widc Shctc rlrled at low Lmded HLrc chwing rcmcr Operating rom sbowing tenperature wlthut dafectg stsked m otcr wh@l trucks automatic control md motq

March l. 1927

THE CALIFORNIA LUMBER MERCHANT

48

East Bay Hoo Hoo Club Hold Second

Anniversary Meeting Hoo-Hoo Club No. 39 held their second anniversary meeting at the Hotel Leamington, Oakland, on Friday February 18. The luncheon was largely attended.

Myron C. Turner was the chairman of the day. G. B. Hegart, Port Manager and Chief Engineer of the Oakland Harbor Commissioners, was the speaker of the day and gave a very interesting and instructive address on the Oakland harbor developments.

This being the second anniversary meeting, George Troth, the club secretary, had a doll about four feet high standing on the table which was placarded "Our Kid-Two years old to-day"-"5ome Baby." The table was also decorated with a large birthday cake with two candles on it. Through the cake was distributed numbers, and those who drew the lucky numbers, were awarded special prizes.

By the large attendance, the meeting was pronounced the best luncheon ever held bv the club.

Herman Rosenberg, Hipolito Company, Los Angeles, was present at the luncheon and made a few remarks. Arrangements are well under way by the Club for the reception to Snark of the lJniverse Arthur A. Hood of Minneapolis, who will be in California during the month o{ March.

Special anniversary songs which were arranged for by Carl Moore of the Neighbor's Lumber Yard was another feature of this successful meeting.

Central Lumbermen Meet at Lodi At the regular monthly meeting of the Central California Lumbermen's Club, held at Lodi on Saturday, February 12, a special program was arranged for the meeting by Don Fraser of the Lodi Lumber Co. J. B. Fitzgerald, West Coast Lumber Trade Extension Bureau, Seattle, gave an excellent talk on the trade promotion campaign of the West Coast Lumber Trade Extension Bureau.

President O. V. Wilson announced that there would be a Hoo-Hoo meeting on February 25 to form a Stockton Hoo-Hoo Club. The committee appointed at the meeting held on December 11 have set the meeting for this date, and in addition to the dinner, there will be prominent HooFIoo speakers on the program and an election of officers for the coming year. Chas. G. Bird, Stockton Lumber Co., is chairman of arrangements for the meeting.

SAN FERNANDO VALLEY LUMBERMEN TO GIVE ANNUAL DINNER-DANCE

The San Fernando Valley Lumbermen will entertain

LUMBER COMPANY TO ACT AS HOSTS TO LUMBERMEN A convention of lumber dealers will be held in Downey during the month of March, when the Skidmore-Bowers Lumber Co. will be hosts to more than one hundred and fifty lumbermen of Southern California at a banquet to be served at the Women's Club House. It is possible that Peter B. Kyne, the famous novelist and author of the Cappy Ricks stories will be an honor guest and speaker on the occasion.

their families and friends at fheir annual dinner and dance. which is to be held at the Women's Club House in Lankershim on Wednesdav. March the 9th at 7 :3O in the eveni.g. The Committee in charge are Mr. R. W. Blanchard of the Blanchard Lumber Company, Mt. J. P. Cronin of the Viney-Milliken Lumber Company and Mr. Tony Hansen of the Mullin Lumber Company.

The San Fernando Valley Lumbermen hold their regular meetings every second Wednesday of each month at the Black Cat Cafe in San Fernando.

HAMMOND LUMBER CO. BUYS TWO STEAMERS Purchase of the steamers Baccarat and Seneca from the Shipping Board has been announced by the Hammond Lumber Co. The first is of 1432 tons net register and the latter of 1612 tons. The Baccarat is 251.8 feet long, 43.6 feet beam and22 feet depth of hold, while the Seneca is 251 feet long,43.5 beam Tej11e:4 =lhold.

(Continued from Page 47) Marshfield, Oregon, has the distinction of having three modern veneer plants: the Western Lumber Mfg. Company, Pacific Veneer Company, and Coos Veneer & Box Company. All three plants specialize in the manufacture of Port Orford Cedar Veneer. This valuable wood is also called "Incense Cedar" and grows in no other part of the world. This veneer is used extensively in this and foreign countries for battery separators, and other special uses.

-bv Moore kilns with auiomitic controls are used all three of these plants for drying this valuable product.

Besides being a veneer manufacturer, Ben Ostlind, President of the Coos Veneer & Box Company, has become a world figure as Founder and President of 'the Tall Men's Association of the World. His greatest ambition is "To Make Life More Comfortable for'Iall Men."

Fruit Growers

REDWOOD

.p6f[cr1yif1','

At the regular Club meeting of Hoo-Hoo Club No. 9,

held at the Palace Hotel, on Thursday, February 10th, A. T,. Stockton, A. L. Stockton Lumber Company, acted as chairman of the day, which was designated as "Daly City DayJ' Short addresses were made by H. H. Smith, promin-

ent lumberman and Mayor of Daly City; and J. E. McCurdy, City Attorney of Daly City. An excellent musical program was rendered by Dell's Piano Orchestra of Daly

City.

The business session was presided over by President J. Kelly. Viceserent Viicegerent Snark R. S. Grant and State Walter Kellv.

Counselor Fred Roth spoke on the proposed trip of Snark Arthur M. Hood, of Minneapolis, to the Bay district during the month of March. D. R. Else was appointed to act as chairman of the meeting to be held on March 11th.

Supply Company Manufacrnerr of

California White and Swar Pine Lumber Millr at Suranville and Hilt, CaL ls0r(X)O,(X)O Feet Annual Capacity

B. W. ADAMS, Mgr. Salee Dept.

San Francieco First National Bank Bldg. -

Air and Kiln Dricd Bevel Siding, Finish and Mouldinge

"Where Qqality Counts" Common Boards and Dimension

E. J. DODGE CO.

f6 C-alif. St.

-

San Francisco

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

49

Men? or Sheep?

Isn't it renrarkable, and at tte rarne time isn't it depre*ing to realize how much like rheep the average brrmanr are?

Conteot to follow the leader, w,herever he rnay go. Lacking initiative, tisioq the cornage to f:hink and do originally end independcntly, and difrerently, the average brdners nan gocs through life, following in the footrtepr of plodden, hauling hir load in the nrts that others have made by continual foll,owing of trhe rarre hck, never getting outride thore nfs, never eeeing beyond tte feocee ttat otherr have buih along the wan-jurt plodding.

You ray to ruch a burines rnN,n-"How ir yorr buriners?"-and he repliel-"Buciner,s ir slow right now, but I grrers I haventt any right to expec{ it to bG othcrwbe; Joner acrola the dreet tells me thet he ir in the nme fi4 aDd t'he rert of the men in my linc around torvn tell me the rame thing, ro I gucel wG arc all in the rame boat. I arn in hopel thingr will pick ulr 3oon, but they haven't done it yet."

That'r the attitude of the average man. A rort of dry leaf on tte trce of burranity, teking it for granted that rhc windr that blow will rend him hither or 6ither, hopi"g that thingr will tum out all righ$ rvatching hir neighbor and cornpaitor and ratirfied if he farel abort like trhey do, and rcrt of inrtinctively rerigned to thc thought that thingr are pr€dcdincd to be a certain way, and he can't change then" THATS the avcrage man And when he getr a bctter vieion of hi"'.elf and hir afiain end putr that virion into practice, he rircc above the brurch of AVERAGE MEN, and people begin to point to him as a man who L UNUSUAL There irn't anytting downright SINFLTL ebout

(Continued from Page 46)

the material of their buildings of all uses. Responding to this demand the sawmill towns grew up and provided home markets for the products of the sod farms. Thus the forests mothered commerce. The highways of this commerce were built with the oroducts of the forest. The iron horse slowly trekked westward on rails laid on wooden cross-ties and over wooden bridges. It was props and cribs of wood that held up the tunneled mountains. It was wood that mainly built the Conestoga wagons and the prairie schooners. It was wood that supplied the material of the pioneer manufacturing industries. It was wood that fenced the fields and pastures, gave the hard surface to swampy roads, that guarded the railway cuts against snow, built the railway cars, passenger and freight. It was wooden poles that carried the wires of electric communication to all the posts and outposts of the advancing civilization. It was this easily convertible material that built a large share of the early fortunes and provided the capital that financed the occupation of the wilderness. It was the forest industries that opened roads in the forest lands, opened the navigation of the streams and lakes, and established the nuclei.of settlernent and permanent occupation. Literally, the west lived on the riches of the forest while it rvas learning to develop the soil, the mines and the wafer of the land.

When the plains were crossed and the mountains scaled there was found in the Pacific land another deposit of forest wealth. That wealth rvas as truly the foundation of our

being jrut an av€rage man, rnlell it ir the rin of ornirion trhat he continually violatec. But the

Parable of the Ten Talentr 6nds hirn He har been given a mind to ttink with, a will to do with, braiu and hande to wor& with, end there imtt a redriction arorrnd him except im.ginary onee creatcd by precedent But he followr the rame road that otherr have followed, rinkr a little deeper in the rame rutc t[at otherr bave been mak-

ing bef,ore hirn" taker it for granted that thir ir hir limitation, and seldon doea 'he try to get out of the ru$ jurrp the fence, and try a new road. So heavy ir the brrden of cetablirhed precedenl But what fun it ir to try the other thing, to get in the unusrnl cla*, to be YOUR rort of rnan, doing thin$ in YOUR wan tti.king with YOUR brain yorr <lwn thoqht+ and taking for granted the fact thet you are FREE and not an automrton.

The world ower all of itr progrer, all of itr im. provemcnt, to rncn vrho get tired of rut-ridlng and cut loorc for thcmrelvce. It b rnen who wontt mind, won't folloiru, won't be held down, wontt let othcr pcoplc tliink for thcm, won't havc their dcrtinica directcd by folke now dead, who make the world worth tiving in Evcry now and tben somc bold roul coraer along and teart down what fotrmly looked likc a rtone wall, and we 6nd that it rvas only a tirnre of fabe hood rnd unrealit!', and tte rrorld goea fonvard. ff it were not for ruch men thc world would rtill be f,.t, thc:kiee would dill be pcopled with icalour godr, the earth would rtill bc oycrrun with Devib aDd euperrtition, and rnnkind worild rtill be mcntal, phvrical, and rpiritual diavet.

Do *rt" SOMETHING ewcry day, to get out of thc

rut! '

'

Pacific commonwealths as the wealth of the east's forests was its foundation'and the source of the ability to project development into and across the plains. Even to this day we live largely on our forests. We of the Pacific Northwest still live in the age of wood. Deprive us suddenly of our forest.wealth and we rvould be impoverished. Yes, the primeval forests are gone or going, but boundless are the goods_ their sacrifice has purchased. And they gave us something more-than goods-they gave us leadirs ind captains. The varied active and dangerous pursuits of tlie woodsmen bred a race of indomitable men who were appalled by no obstacles. They peopled other occupations is time went on with energetic, capable, and resourieful men.

We used our woods, as we used our farms and mines to built a mighty civilization. Doubtless in the feverish haste of empire building in a time when decades stood for old-world centuries, we have abused our forest wealth as we have abused other forms of natural wealth. That was inevitable. The past has been the age of occupation, expansion and exploitation.

The time is at hand when we shall produce and conserve as successfully as we once consumed and exploited the foods lavishly provided by nature. The great age of the wealth of the wilderness is passing, but there is coming in its place a greater age of conservative utilization. In that age the- renewed forests will play a great, if not as great relatively a part as the virgin forests played in the good old times when the continent was new and the RepubliE young.

THE CALIFORNIA LUMBER MERCHANT

50

March l, t927

Agricultural Series. Bulletin No. 7 (By the California Reilwooitr Ass'n.)

REDWOOD

DRY MASH FEEDER TYPE ,.A'' Usdng stocd sizcs and ccorpnical lcngt,lu atd gr&,s of Coltfurnb R-cdwood lumbq.

rliscs

I I

(5'4dNBT.)

r"i:r+s (sh;nrgr)

I I

REOWo00

I

L-

DRY MASH FEEDER - TYPE A.

*ngtdbtMdtE. e@k"Farmsud&frq,Agiortar7at Depa*te*,C/llifonl|akdu'Id Asg/'j;aUn. b$iglt rgzt.

FTr HIS Dry Mash Feeder is designed to per.mit the use of stock material. It is simple and inexpen-I sive to build. It, as well as Dry Mash Feeder, Tlpe "B" (see Bulletin No. 7-A), assures an available supply of mash at all times (with attention required only at time of filling) without the tendency to clog which is prevalent with most "self-feeding" hoppers.

Type ;'A" feeder is easy to clean and being portable, it may readily be grouped in units and placed in locations most convenient to birds and attendant.

To get best results this feeder should be placed 12

to 18 inches above the floor, with a suitable perch or continuous runway in front of each unit. The units may be banked against the wall or placed back to back

in the center of ihe house.

To avoid waste, it should not be filled over threefourths full.

A feeder, similar in type to the one here illustrated, is recommended in University of California Experiment Station Circular No. 268.

Self-feeding hoppers are illustrated in Bulletins No. 8 and 8-A. REDWOOD ESPECIALLY VALUABLE TO POULTRY MEN "Redwood is light, but relative to its weight it is one of the strongest woods known. The wood is sufficiently strong for general house-construction purposes, and in addition, is light and durable. These properties, as well as its ability to keep its shape, mnke Red,wood especinlly aaluable to poultry v1sn."-"fftp Uses of Lumber on Californi,a Farnls," by M. B. Pratt.

Presented bg

Dealera Name Here

March l,l9Z7

THE CALIFORNIA LUMBER MERCHANT

w. P. SPALDTNGSXfiRYBilS FRoM rRrP ro W. P. Spalding, W. P. Spalding Lumber Co., Visalia, was a recent San Francisco visitor where he spent a few days.

He was returning from San Diego, where he went to bid his brother farewell, who was leaving for a trip around the world. While in the south, he also stopped a few days in Los Angeles. He was accompanied by the trip by Mrs. Spalding.

I. B. FITZGERALD A CALTFORNTA VISTTOR J. B. Fitzgerald, West Coast Lumber Trade Extension Bureau, Seattle, Washington, was a California arrival during the middle of the month where he spent about two

weeks. He gave an address before the Central California Lumbermen's Club at Stockton on Februarv 12. He then left for Los Angeles where he spent a few days before departing for Seattle.

JOS. B. HALSTEAD TO MAKE HEADQUARTERS IN LOS ANGELES Jos. B. Halstead, well known California and Arizona lumberman, who formerly made his headquarters at Phoenix, Arizona, has changed his headquarters to Los Angeles.

The Halstead Lumber Co. operates 32 yards in Arizona and California.

NORTHIy\/EST PANEL MANUFACTURERS VISIT CALIF'ORNIA R. C. Anderson, General Plywood Co., Seattle, and Thos.

A. Autzen, Portland, panel manufacturers of the Northwest, were recent California visitors where they looked over market conditions in the San Francisco and.Los Angeles territories. These concerns are represented in the California market by the H. B. Maris Panel Co. of San Francisco, and the California Panel & Veneer Co. of Los Angeles.

LONG-BELL LUMBER CO. LEADS IN PACIFIC COAST LUMBER PRODUCTION First place in lumber production on the Pacific Coast is conceded to the Long-Bell Lumber Co., which manufactured 343,00O,000 feet in 1926, Bloedel-Donovan Lumber Mills took second place with 253,000,m feet, or counting its production of lath and shingles in board measure, 274,000,000 feet. St. Paul & Tacoma Lumber Co. was third with an output ol 237,ffi,M feet, and Inman-Poulsen Lumber Co., Portland, was fourth, with 225,W,000 feet.

LUMBERMEN'S RECIPROCAL ASS'N MOVES The Los Angeles offices of the Lumbermen's Reciprocal Association have been moved from the Central Building to Suite 526 H. W. Hellman Building. Their telephone number remains the same. FAber 4391.

The branch is now under the direction of Mr. William Blanton, succeeding Tad W. Jacobs, who has entered the general insurance line, in Los Angeles.

NEWSPAPERS AND FOREST DENUDATION

, Answering a recent newspaper editorial entitled "Good-

bye to the Forests," the Reslarch Director of the National Lumber Manufacturers' Association, wrote: "There is a serious forestry problem in this country but it doesn't help its solution for the to let such foolish ideas get into its columns as that lumber manu{acture and forests are contradictory terms. No more are newspapers and forests. The itself. I am sorry to say, accbrding to a rough calculation, 'denuded' 1000 acres- of forest in 1926. How long will the forests last at this rate, in view of. 22,0ffi newspapers and the incalculable number of other consumers of paper in its myriad forms ?

"This foolish sort of editorial is always aimed at the lumbermen, not at the newspapers, farmers, railroads and other forest users who consume twice as much forest material as goes into lumber.

"Besides it is not forest use that is the problem; it is fo19-st growing. Forest growi.ng requires patronage, that is, utilization of forest products. In lhe pait the forest users have not been concerned about forest growing because it would not pay. Now they have become also forest growers, on a scale little appreciated by some editorial wriiers.,'

LUMBER INDUSTRY PAYS HIGH TAXES Of the ten large groups in which the manufacturing corp.orat_ions of the country_are-classified in a recent revi6w by the National Industrial Conference Board, it is shown thai: The lumber and wood products group pays a larger share of its receipts in taxes than any other grbup, excEpt stone, clay and glass products; It pays proportionately more interest on business indebtedness than any group except rubber products; ,. It.shows l-arges.t proportionate percentage of depreciation (including depletion and amortization) ; It is fifth in the list in its percentage of receipts paid out in cash dividends; seventh in ratio of operating ixpense, and Except for textiles, it has proportionitely tfr'e lorvest capital increment, i.e., surplus after payment of operating &penses and other items named above. 't, frJ NEIy\/ YARD TO OPEN IN LANCASTER The Hayward Lumber & Investment Co., Los Angeles. .have secured a site from the Southern pacific Raijroad 'Company at Lancaster where they will oDen a modern lumber yard and building material store. This will make their twenty-firs-t,yard,, in California and Arizona, besides two planing mills and a sash and door factory. Sam T. Hav_ ward., Los Angeles, is thr general managei of the Haywaid Lumber & Investment Co. i,

NEW PINE MILL AT LAKEVIEW, ORE. H. R. Crane, formerly ty.*h thS Sprage River Lumber Co., will build a -ne.w pine mill with a calacity of 30,000 feet.

It is expected that construction will stlrt soon after Mar. 1.

Holmes Eureka Quality ..OUR CUSTOMERSi WILL TELL YOU''

Mnhr

5l

Cahtornlo Redoe.t Arrclotlon

<?

THE CALIFORNIA LUMBER MERCHANT

March l, L927

L927 Selling Helps for Dealers The actual "sale," or physical exchange of goods, is but an incident to the complete transaction; the preliminary The path of the prospect must be smoothed. He must processes of inciting interest-attention-action-are what be made to feel that he is WELCOME-that he is RE- count, and so delicate are they and so intimately associated with personality that care in smoothing their functioning SPECTED-that his business is WANTED. He must be shown that his trade is esteemed to such an is. again, PLAIN, PRACTICAL, GOOD BUSINESS' extent that the merchant is willing to spend time and labor There are four "nesses" which make busi-NESS; and and thought and money on making the act-of-trading these four are CLEANLINESS, ATTRACTIVENESS, pleasant.

- To be sure, the absence of cleanliness and attractive- HELPFULNESS ANd FRIENDLINESS. CLEANLINESS. Floors swept and oiled or stained; ness and helpfulness is prima facie evidence that the mer- rugs or carpets if you will. All metal work polished. All chant is either of a dirty, slovenly, careless, unprogressive wood work, especially chairs, tables and counters, dusted. nature or does not consider his trade worth having and Windows clean and bright. Approach to office kept clean therefore worth working for, but this class of deliberately, and dry. Let your customers go out as clean as they c-ame commercially discourteous dealers is rapidly disappearing. in. KLep cur[ains fresh. IJse a new blotter more often.

This class forms one end of the line, the other being oc- Have cleln pens and inkstands and fresh paper. Clean up cupied by the ultra-modern, progressive men who are the yard and sheds and bins. Rake all paths and groundattempting to realize the ideal of a combination of a CON- Kill'all weeds. Destroy all rubbish. Culry the teams and STRUCTION AUTHORITY'S professional consulting was the wagons and autos. (Personal cleanliness is not office with the complete, dependable stocks of a BUILD- discussed.)

ING MATERIAL STORE. If you have any doubts as to horv fa1 tq _g-or- rcAernlq That all retail stores cannot duplicate the establishment YOUR PLACE OF BUSINESS CANNOT BE TOO thAt of Marshall Field is obvious; that all do not need to ex- CLEAN. actly duplicate it is equally obvious ; but at the_v_ery_ leasl ATTRACTIVENESS. Have plenty of light-windows eveiy slore should APPROACH THAT IDEAL AS possible, otherwise really bright lights. Flowers where if CLdSELY AS IT CAN. Trade depends on customers----on the GOODWII L of thev will g'row, outside and inside' Grass wherever poscustomers-and whatever tends to iricrease that goodwill is sible. EASY chairs, CONVENIENT tables. Pleasant and tasteful decorations. Fresh drinking water and fresh air.

PLAIN, PRACTICAL GOOD BUSINESS. There are mighty few articles so scare and so desirable As far as possible .separate the COMMERCIAL from the CONSULTING side of vour business. Keep the office that people will submit to annoyance to possess them. warm in winter and cool in su_mmer; your comfortably are "Blrgiin rushes" will come to your mind-but theyno pari of legitimate business; that are merely mutual in- customers will feel more at ease and more ready to buy beterchanges of commerical discourtesies which a more in- cause they will not have to think of their PERSONAL telligent age will discard; and we believe that most mer- COMFOIiT. Keep the outside of your office from getting chanls and most purchasers will agree, after calm consider- dingy-make it look PROSPEROUS, I_f yo-1ap{t-tl:y ation, that the ultimate net result was far from being a whi{ else to do, take a chance, YOUR PLACE OF BUSINESS CANNOT BE TOO ATTRACTIVE. "bargain."

The making of a sale is hard enough without the handi cap of avoidable adverse conditions.

The Phtloeophy of Mr. PtP to the business of diagnosin Addernoids an Pyrhear so I can rob honestly one of them'horn rimmed young drummers drops in an posin as the Grand Gatlin of the Bull Shooters an says Mr. Pip I is surprised that you aint started

Ever since "Hennery" demonstrated that Gasoline could bo used fer other purposes besides cleanin clothes an, our office holders has felt kindly toward feedin some of them income tax evedin fellers securities which was largely exempt from taxes an good roads was built so our citizens go to the city an buy everythin except Lumber, the "ontarisin Sun of prosperity that I has seen "comin over only the hill' is them young sons of the new rich, ridin in Blue Limmersines with them fapperish young wimmen whose raiment lack a whole lot of covering enny considerable part of their anattermy, an about the time I is seriously considerin writin fer one of them mail order licenses so I can go in

one of them Department Store Lumber Yards an suggests that I begin an commence at once by takin on his line of junk so I will get started in the rite direction an bein I is as strong as Sampson was, b€fore he had his hair bobbcd. in my idears, I nods perlitely as if the thought an idear was profound an original with this here drummer an proceeds to tell this gent that I knows that moddern merchandisin an the CALIF. LUMBER MERCHANT is names that goes together but that I has been doin business at the same old stand an in the same old way for menny ye:rrs an I ainl busted yet an I aint keepin up with them fellers that only about thirty percent of their sales is Lumber an they is makin more money out of these side lines than, they is in only figgerin Lumber bills, fer I has the CHEA'PEST LUMBER AT THE CHEAPEST PRICE an can out figger the man that invented figgers in FIGGERIN BILLS.

THE CALIFORNIA LUMBER MERCHANT

Some Canny (?) Predictions for 1927 There will be a whole lot of kicking about the weather, but very little, if anything, will be done about it.

Men who never had a bank account will bit-

terly criticise bankers and interest rates.

Men will die who never died before-some of them will be carrying life insurance.

Men will argue about politics and religion-

but NOT intelligent men.

Lots of folks who welcomed the New Year with enthusiasm, will "cuEs" it with avidity before it closes, blaming the year for their own laziness or inability.

We hear a whole lot about "servicel" in fact, we'll hear a lot more of it than we will see.

Men who cannot make a living will continue to vocally settle all matters of human importance.

There will be a decided increase in the num-

ber of morons and jackasses driving automobiles on the public highways.

Useful men will continue to prosper and say nothing about it, and useless men will continue to fail and raise H-Il about it, just as in other years, past and future.

Movie producers and directors will endeavor to make movie plots even more easy to guesg all the way through after you've witnessed the opening scene than they were in 1926; but they will fail-it can't be done-they couldn't be more bromidic, shop-worn, md more unbr<ikenly monotonous than they are.

Golfers will continue to fool themselves by thinking that when they're playing well they're ON their game, and when they're playing poorly they're OFF their game; when they learn that the opposite is the truth, it will be the millenium.

Your Repeat Orders and Continued Profit Depend on Prompt Service to Your Customers Mill work-special materials-big orders, cannot always be filled from your own stocks. Then is the time to call on Hammond's reserve stocks always ready for immediate delivery. It will save your reputation and make repeat orders.

Hammond SALES OFFICES: San Frrncirco Portland Chicago

Lumber Company '

Southern California Division Loe Angeles, Calif.

MILLS: Samoa, Californie

Mill-City, Orcgon

Branch Yards in Principal Cities of Southern Calif ornia

March l, 1927

THE CALIFORNIA LUMBER MERCHANT

54

(Thc Claring Houec)

Thie Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to BUY The Fellow Who Wants to Sell The Fellow Who Wants to Hire Rt(c: 82.50 por coturnn incft

EXPERIENCED LUMBER STENOGRAPHER AND SECRETARY YOUNG LADY, WITH YEAR'S EXPERIENCE IN RETAIL LUMBER BUSINESS AND PERSON. ALLY KNOWN BY "THE CALIFORNIA LUMBER MERCHANT", IS SEEKING A POSITION IN OR NEAR LOS ANGELES. IS ABLE TO HANDLE MOST ANY POSI. TION IN RETAIL YARD, OR WHOLESALE OFFICE. GOOD WORKER, AND STEADY. IF INTERESTED, CALL THE LOS ANGELES OFFICE OF THE CALIFORNIA LUMBER MERCHANT, VANDIKE 4565.

Work 'wanted by an experienced lumberman. Good salesman, collector and bookkeeper with 10 years' line yard

experience. Have good local references and would like peimanent place'*ith .httt.e to advance if satisfactoryAddress goi g-111, care California Lumber Merchant' 3-l-1

Experienced retail lumberman, competent to manage yard, estimate millwork, desires position as manager or assistant manager or office work. References. Address Box B-123. care California Lumber Merchant'

3-l-1

THIS WOUI-D PAY YOU TO INVESTIGATE. A GOOD RETAIL YARD FOR SALE. CAN SHOW GOOD SELLING RECORDS. NORTHERN INTERESTS ONLY REASON FOR SELLING. APPLY BOX .B-I2I, CARE CALIFORNIA LUMBER MERCHANT. 3-1-1

ARCHITECTURAL DRAFTSMAN AND ESTIMATOR Would like position with chance of advancement. Over five years with present employer, drawing plans, estimating and general office r,vork. Best of references. Address Box B-12O, care California I umber Merchant.

2-15-L

THOROUGHLY EXPERIENCED LUMBER AND HARDWARE MAN Executive ability and credentials. Past four years manager California lurnber yard wants position. Address Box B-121, care California Lumber Merchant.

3-l-1.

WANTED Retail lumber yard or equity in exchange for my $20,000.00 equity in Los Angeles Boulevard income property. local contractors (Los Angeles). Address Box 8'122, care Address Box B-113, care California Lumb"t *.t"n1,i-, 3-l-l California Lumber Merchant.

RETAIL LUMBER SALESMAN We have an excellent opening for a salesman with thorough experience and a large acquaintance with the

MORRILL & STURGTON LUMBTR 60.

Portlend, Orcgpn

FIR LAMINATED FINISHING LUMBER Avoid loss on account of warping, checking,- and -s-plitting of your Fir finish lumber by placing your order with us for GUARANTEED "MORSTURG'' LAMINATED FIR FINISH Either in etraight carloadc or in mixed'cars with Doors and Panclc CALIFORNIA SALES AGENTS FOR

KNOX & TOOMBSi Hoquien, Wuh. Menufrcturcn of Verticrl Grria Fir Doorr

HARBOR PLW'(X'D CO. Hoquiu, Wuh. Menufecturcrr of tGtryr Hrrbo/' Ycllor Fir l..Eitrrt.d Peaolr Lor Anjclcr Rcprcrolbtivc

w. w. wtLKtNSoN

l2ll larurucc Erchea3c Bldg.

PLonr TUcLcr ll3t

THERE'S COLD MEDAL QUALITY IN EVERY PICKERING DOOR And a manufacturing capacity of 350,000 doors per year enables us to give splendid service to millwork jobbers from coast to coast.

Pickering's famous 5-X Panel is a trade Owningand operating everyfactorentering winner. Furnished in all-California intothemanufactureofmillwork,fromsuperb White Pine (trade name) or with Pine CaliforniaPinetimbertothefinishedproduct, stiles and Slash Fir panels, it is a premier the high standard of Pickering Gold lvledal Nlillwork is sustained in every carload. value in this popular design.

Ask Your Jobber for

@ PICKERING KANSAS CITY

California Sales Ofices; Standard, California

lVho Ever Heard

of anyone "Taking care

of a Screen Door?

KICK!

B^A,.N G I

o

SLAM!!

That's their da ily life

because we know that, we build Hipolito Screen Doors to stand such hard

-and Good sturdy construction all through, insuring long life and satisfactory ".*i... service.

GuaranteeAll Hipolito Screen Doors and WinCow Screens are_ _g-uaranteed to be thor' oughly satisiactory to the purchase-r-the ultimate user. If fo-r any reason you are satisfied, bring them back and we will cheerfully give you another ""tir"ly ""i door or screen or refund your money.

Consider the Construction-

Hipolito Screen Doors and Window Screens are built for service. They havesained wide reputation for the excellence of the corner construction-uniformity of ihi.krr""t, finish and grade of materials used.

HIPOLTTO COMPANY Manufacturers of the Famous Hipolito Stock

Size Screen Doors and Window Screens.

21st and Alameda Sts.

Los Angeles, Calit.

I