This is our 55th year of Reliable Service

fo nerarL LUUBER DEALERS... with shipments of quality lumber products for your particular needs to uttueei ttl.t.s.., with proper distribution and honest representation of your products o . and Representing:

BYTES-JAIWSON lUttBER COmPANY-tnanulacturers of Quoliry Sugor ond Pondetosa Pina

COATS-HUDDTESTON-BUCK LU||IBER CORP.-mqnulsclurers of 2" ' 3" - 4" Rool Deck

GIICHRIST TlttlBER CO'|IPANY-manutaclurers of Fine lextured Ponderosa Pine

McDONALD CEDAR PRODUCTS, LTD.-monulacturers of Premium western

Red Cedqr Producfs

W. E. Cooper Wholesale Lumber Company

4848 West Pico Boulevord, los Angeles 19 . Phone WEbster 6'8238' TWX- A 43

WE SPECIALIZE IN STRAIGHT CAR-TRUCK & TRAII.IR SHIP/UTNTS

Available LCL Our ponderosa & Sugar Pine, western Red cedar, Redwood, and 2",3" & 4" Roof Deck

1957 Publicly Owned Housing Storts Double 1956; Lcrrgest in Five Yeors

Publicly owned housing begun in 1957 totaled 49,500 units, m6re than double itre tqsO figure and the largest public housing total in five years. The increase was primarily in dwelling units (rnostly l-family houses) begun at 'military installations under the Capehart housing program. A iise occurred also in federally aided housing for lbw-income families, but starts in all other federal, state, and local public housing programs declined.

decline from a year earlier in FHA 1-4 family lousing. was halted toward the end of 195'7. The VA share of the private total dwindled sharPly last year.

On the other han-d,-housing begun with other than Government-assisted financing rose 9/o over 1956, and its relative importance to the private total advanced from 58/o in 1955 to 7O/. in 1957.

Althoueh the overall volume of housing be Althoug f begun r

Creation of 197,000 acres as the Three Sisters Wilderness Area and the Mount Washington and Diamond Peak Wild Areas in Oregon adds to the national-forest wilderness system of Oregon. New boundaries have doubled the size of the Hoover Primitive Area in California.

Regionaily, according to preliminary estimates,last vear'J decline in housine starts was heaviest in the northern .tut... Compared with"these regions, the rate of decrease was about hilf as much in the West, where housing activity in some metropolitan areas gained sharply over 1956. with FHA mortgage assistance was down last year, preliminary estimates indicate that it accounted for about the same proportion of the private total as in 1956. This resulted from steady, over-the-year increases in project (rental type) housing, which accounted for most of the rise in private multifamily apartment building last year. In addition, the

Nerv sales offices have just been opened in the Town & Country Village, Palo Alto, California, by Standard Lumber Company, Inc. I)ave Steinmetz III, president of the pioneer wl-rolesale, manufacturing and distributing concern, announces Standard can norv ofter a complete service to dealers in the San Franiisco Bav area ancl San Jt-'aqrrin Valley districts.

Don Higgins, formerly sales manager for the Pickering l-umber Corp., Stand:rrd, California, has been named to head the sales development program outlined for the Northern California territory. He is well-knolvn throughout the rvest at all levels o,f tl.re lumber industry, particularly at the r,r.holesale and manufacturing 1evel.

Standard Lumber Compar-ry is not new to the Bay area trade, as it t'as on September 30, 1901, that t1're senior D. H. Steinmetz organized the company rvith a group of associates in San Francisco. At that time the firm operated sawmills in Tuolumne county and four years luter opened its 6rit sash and door factorv in Sonora. Jln-

Stondqrd Lumber Co. Opens Northern Soles Office in Polo Alto

(pre-motorl joying a steady grorvth during the early years of the 20t1-r Century, Stanclard started large salvrnill operations at Standard, California, early in 1918. And tn'o years later, in 1920. the I'ickering Land & Tin-rlter Corporatior-r acquired the controlling interest.

Follou'ing the death of his father and the close of \\rorld \\rar II, Dave Steir.rn.retz III joined the firm as presiderrt irr 1917. He had for manv vears beerr :r nrenrlier of tlrc lr,rard oi directors ancl :i stockholder of the comDanv and lrarl lreen raised irr thc lrrruber industry from a tl.ig up. Under his guidance, Standard I'ras shon'n a steady grou'th. l-ast October neu' sales offices, distributior-r yard and rvarehouse facilities u,ere opened in the eastside industriai area of Los Angeles.

The present expansion progranr calls for good customer service. quality materials and an organization of welltrained lumbermen n'ho knorv the lreeds of the dealers. Steinmetz declared. "\Ve sl-rall follorv tl-re same procedure in the future as we have appliecl in the past, ancl that is a positive sales approach lvith quality merchandise from Pickering Lumber Corp., ancl West Side Lumber Companv for our custonrers," he said, "as there is absolutelv no substitute for tl.rese ttvo salient features in the u'l.ro1esale field."

Sqwmill or Stqndqrd, Colifornio, eslqblished in the yeor

In 1926, clurir.rg the management of Dar-e H. Steinmetz, Jr., Standard Lumber Companv. Inc., rvas merged rvitl-r tl.re Pickering organization :rncl contir.rued as sales agents for the manrlfacturing concern throughout tl.re s-est. Operating under its o\\'n name, oflices were opened in 1932 in Los Angeles. A <listriLrution vard u'as esrablJshed in the Ingleu'ood :rrea to service the Sorrthern -Californi:r dealers, witl-r Dave. Jr., as the presiclent.

Sqnto llonicq Deoler Slevers Nomed 'Young llon of Yeqr'

C. Robert Sievers, 33-year-old retail lumberman, has been named Santa Monica's "Young(Man of the Year" and rvas presented the Distinguished Service award of the Santa Monica, Calif., Junior Chamber of Commerce at a luncheon meeting in the Miramar hotel. Sievers is general manager of the John W. Fisher Lumber Co. in the Bay city and lives with his wife Carol and four daughters in Pacific Palisades.

The young dealer received the honor in recognition of his contributions to civic, community welfare, church and youth organizations, and for his exhibitions of leadership ability. The Jaycees noted that the 1958 winner served on the local Red Cross chapter board, was a vice-president of the Roys Club and the Optimist Club, a board member of the Chamber of Commerie and the Junior Chamber, and was a past president of the Jaycees. Also recognized r.vere his activities as financial chairman of the National J.C. Junior and Boys Tennis tournament which raised $9,000 to house and feed participating boys from 42 states. Also noted tvas his service as materials chairman for the committee planning the construction of a new boys' clubhouse this year.

Bob Sievers joined the John W. Fisher Lumber Co. in 1947 as a yard man and advanced to the position of business manager. In addition to the groups listed above, he is also in Elks Lodge 906 and belongs to Corpus Christi Catholic church in his home city. In presenting him his award, it was also mentioned how he, as chairman, organized at a moment's notice a drive to collect clothing and blankets for victims of the 1955 Northern California floods in which more than two truckloads were flown from Santa Monica to the stricken area. The honored retailer is a Navv veteran of three and one-half years in WWII.

Industry Permonence Theme of t 958 RRLC ot Ukioh, Moy 23-24

The 2oth annual Redwood Region Logging Conference will be held at the I?th District Fair Grounds, Ukiah, May 23 and24, announces Conference President George Stoodley following a meeting of the directors at Scotia on January 11. Theme o,f the 1958 conference will be the logger and his relation to the need for closer utilization and permanence of the industry.

Subjects under consideration for the conference program include (1) new developments in logging company organization, (2) importance of the business end of management,

(3) new ideas for heavy equipment use in road construction and earth moving, (4) stream clearance problems and prog'ress, (5) a Zo-year history of the region's forest industry, (6) use of advanced business machines in the logging industry and, (7) a panel on the importance of high standard high school and college education to the needs of the industry.

Directors of the Redr,vood Region Logging Conference, besides Stoodley and Walker Tilley, are William E. Baker, Holmes Eureka Lumber Co., Fortuna; T. A. Carlson, The Pacific Lumber Co., Scotia; Eugene Pickett, Wolf Creek Logging Co., Orick; Robert Grundman, Union Lumber Co., Fort Bragg, and John Yingst, Simpson Redwood Co., Klamath. Emanuel Fritz of Berkeley is secretary-manag'er, and Fred Landenberger of Eureka is assistant secretary.

Sqnfcr Cruz Yord Joins the tMA

San Francisco.-The Pacific Lumber Company's affiliation of its Santa Crsz retail yard with the Lumber Merchants Assn. of Northern California was reported in the February 7 bulletin of the northern dealers. Fenner Angel is managing partner of the yard.