TExos 0-6456

in San Diego. this u'arehouse and oflice offers a. complete rvholesale serr-i,:e to dealers in the southern portion of the state, Nf exico ancl -\rizona in the effrcient distribution of all T. NI. Cobb materials. it rvas said.

t 958 Do-lf -Yourself Show McPs Strong Aids to Deoler Sqles

Ir,xhibitor sales have risen consistently at the Los Arrgeles Do-It-Yourself Shon' because, according -to Prodtcer 'ierl Bentley, the shon' not only attracts confirmed do-ityourselfers,'it also helps to create them l'ith su-p-plemental Lr:rfts clenronstrations. \\'ith this year's N{arch 20-30 opening dates at l)an l'acific auditorium in Los Angeles, exl-ribitor interest has hit an all-time high and Ber-rtlev has lined up the greatest array of crorvd-drau'ing attractiol.rs in the popular exposition's 6-year 1-ristorv.

- Continuous demonstrations of n'ood-turning u'ill l-relp create neu'sales prospects for both lunrber dealers and tool manufacturers. Discttssions and demonstrations of painting techniques should inspire the arrclience u'ith the urge to sample'some of the paints otr sale at tlie shorv, u'hile lvall and floor-covering techniclues u'ill be suitably stressed in all the shou' publicitv. Special newspaper sections in some 15 papers outlining do-it-yourself activities and produc-ts demonstrated at thi shr.,u' help to spur or chzrnnel specific projects and ir-rcrease direct sales.

- An added factor tl'ris year rvill be the neu' clates, clesigned to capitalize on tl.re oltening of the home-improvement market eich Marcl'r. Theme for tl.re shotv u'ill be "Springtime Is Fix-rrp Time." Accorclir-rg to Bentley, nearly half the sales in this held are racked up during the four Spring months, ancl the shou, has been reshaped u,ith retailers' promotional kits and u'holesalers' clinics to provide a por'r'erful springboard for launching sales. Sholv offices are zrt 6(16 N. Robertson, Los Angeles, Caiifornia.

Myrtle Avenue Yqrd Joins HIC

Norb Bundschuh, manager of the Xlyrtle Averrrte Lumber Co., Monrovia, reports tl-re retail yarcl l.ras joinecl the Home Imorovement Council as all active member. Irr his announcement in his local neu'spaper, the clealer pointed out to his customers tl.rat tl'ris step 'n'orrlcl make the local lumbervard the heaclqttarters for the rernocleling ancl.improvement icleas they see picture<l in the rratior.rai magazirle acls'

Eeirl Bleile Opens Office

Earl K. llleile, sales'man:tger of Superior I-umber Sales Co. in Sacramento ur.rtil its recent liquidation, has opened a Sacramento brancl'r sirles office for l)arr-Thomas Lumber Co., of Ettgene.

Lumber Industty Solesmen frsvel Further Trying fo Equol 1957 Sqles

. Lumber industry salesmen are travelling 2O/o further this year trying to equal their 1957 sales vblume. They averaged 2,419 milei per month in December as gg3inst. 2,N6 in June 1957. This was disclosed by IVlichael B-raud-e, president of Emkay, Inc., Chicago, large auto fleet leasing firm which nas 3,tOO cars on lelse nati.glally, approximately 150 in the lumber industry.

"This increase in m_ileage by salesmen using our cars means that the salesman is working harde{ put!"g !" more calls to keep up his siles volurire,,, Braude said.

"Fhe

los Angeles Gonstruction Starts Off on Another Hoppy Boom Yeqr

Building permits issued in Los Angeles last month were $9,000,000 above the first 1957 month to start Southern California off on another happy boom year. The 4,645 per- mits issued this January were valued at $46,264,686 and we,re also over the previous month by $16 million, reported Gilbert E. Morris, general manag'er of the Building and Safety Dept. Totals for the unincorporated county lreas were -below January 1957, however, riported County Engineer John A. Lambie, with a total of 2,509 perhits 1t $18,928,000 valuation. At the same time, this was-a rise over December's $14,1 14,000.

Permits issued in the city in lanuary included 2.508 for housing unit-s, with'2,588 compleied in ihe period.

Los Angeles' total 1957 construction was $509,553,7na new record and the first time it topped $500,000,000. The county area's 1957 total was $271,561,000.

Norne in Veneers"

BNNI{TTT VXNIDBS

3l|.1filL'":!?N* INC. YUtron o-ltio

?. D. BENNETT -Foresl Foclors- t'ENTTRS

SAI.ANCED PRODUCI'ON wEsI coAsr soFrwooDs CENTER, CORE & FACE STOCX GREEN & DRY

PIYW00D SPtCtAriltS lncluding "Cut to Sit."

REPNESENIING WATION PTYWOOD IN IHE NORTHERN CATIFORNIA AREA

O WALTON "EYerSlde"

Ihe Ultimote in Bavelcd Siding. Thc Fiber Sheet Foce Tokcs Point Beoutifully. Eosily' Applied,'Economicolly Priced.

WAtfON "Ruslic"

The Plywood Beveled Siding with ihe Rustic Finish. Sloins or Poinir Nicely for Addcd Iniere* in Contemporqry or Ronch-Style Homes.

WAIION "Everform"

AAode Exprcsrly for Concrete Form Work. Hord, Glotry, High-Densiiy Overloy Furcd to Exterior Douglos Fir Plywood.

WAITON "Everlcst"

Ertcrior Douglos Fir Plywood wirh Tough, Smooth, Medium-Denrily Overloy Surfocer, The Pcrfect Pqint Bo3e.

WALTON "EverUsa"

A Vcrtotile Overloid Pqnel for Scores of Industriol Urer. llord, Glorry, HighDensity Surfoce Rcsictr Woor ond Abrosion,

WAITON "EverRlls"

EverRite Collonwood. The Sbndord of Americo in Quolity Undcrloymenl. Beoutiful os Dccorqlive Poneling.

PORTIAND OT.FICE, JACKSON TOWER

Screen-Door Slick Trick Pulled on Reloil Yord

Stockton, Calif.-Don Wilson of the Central Lumber Co. yard and former assistant to Jack Po,meroy at the LMA, told police last month that he apparently lost $8 to a fast-talking con man. The dealer said the man walked into the yard's store and pointed to a screen door leaning against his car outside. He told Wilson he was returning the door and wanted the purchase price refunded. Wilson gave him $8 and the stranger drove off. A little later, Wilson told police, he discovered the door had been taken from the store's stock and apparently moved by the man and leaned against his car when no one was looking.

Bert LeGrone to Son Diego

Bert'W. LeCrone, veteran Southern California lumberman, formerly general manager of E. U. Wheelock, Inc., and operator of his own wholesale lumber sales business, has been named vice-president in charge of operations for the North Lumber Co., Inc., San Diego, according to Sam Cohen, president of the San Diego firm. LeCrone has been identified in the lumber industrv in California and the Pacific Northwest for many years and has worked at all levels from nrill production through shipping and sales.

Hemet Yord Burglorized

Hemet, Calif.-The McCoy Lumber Company's yard here was burglarized during Saturday night, January 11, and an estimated $30O taken from a vault in the office. Entry was reported made by forcing a side door and unlocking a connecting fire door with a key hanging nearby. The thieves apparently used the combination to the safe which was marked on the door.

Arizonq Lumber Co. Moved

Phoenix, Ariz.-The Arizona Lumber Company has opened in its new location at 1432 E. Henshaw Road here.

(Tell them you sozu it in The California Lurnber Merchant)

The Dependoble Wholesoler

IMPORTED AND DOMESTIC IIARDWOODS

DOUGI^AS FIR PLYWOOD

PONDEROSA PINE

DOUGLAS FIR

SUGAR PINE

WHITE FIR

HEMLOCK

REDWOOD

SPRUCE CEDAR