TWENTY-FIVE YEARS AGO TODAY

As Reported in The California Lumber Merchant, February 15,1933

The Los Arlgeles office of tl.re Cl-ras. R. trIcCormick Lumber Co. u''as moved to the Garlar.rd building, gth and Spring streets . Frank R. Adams, eastenl salesmanager of The Pacific Lumber Co., made his annual trip to tl-re-California mills . . The mail u-as coming in praising Jack Dionne's 6-page Vagabcincl lfclitorials on "Panics" ir.r the February 1 issue Everett G. Griggs II rvas elected president, and Corydon Wagner treasurer of tire St. Paul & Tacoma Lumber Co.

R. R. Leishman and E. W. Hemming of the California Redu'oocl Association office ir-r Los Angeles were to be in charge of the CRA's booth at the Natit-rtral Oranqe Show in San Bernardino, Feb. 16-26 Strable Harclriood Co. wrote "The Merchant" a testimonal letter in this issue telling of its sales of Ping-Pong Table Tops follorving an advertisement in a recent issue Ernest H. Meyer, in charge of the Northwest operations of Chas. R. McCornrick Lunrber Co., died at 52 in Portland.

E. W. Demarest succeeded John D. Tennant of Long- Bell Lurnber Co. as president of the \\,'est Coast Lumbe-rrnen's Association in the election at the anuual rneeting in Tacorrra. January 27. George B. Mcleod rvas electecl r-ice- president for Oregon, and Col. W. B. Greeley was re-elecfed secretary-mauager Cables and superstructure for the proposed new Golden Gate briclge raised San F.l:r.;i ):"- : .J a u uar). b u il di r g- p e rm i ts. t o ta I to $14,552,555 The California Redrvood indrrstry was supplying many of its products in the^building of the nerv Yolo Causeway llear )acranlel1to.

C. C. Stibich, formerl1. rvith Pickering I umber, joined tl-re Tahoe Sugar Pine Co., February 1 . Weyerhaeuser Sales Co. announcecl that W. E. Barwick, W. H. Morrison and C. H. Miller u'ere continuir.rg to cover the California territorv . . H. T. McGrath, of the Geo. F. \Vei.ss Lumber Ct-r., Los Angeles. and his u,ife were the parents of a claugl.rter, born -fanuary 29 Max Cook of Tl-re Pacific Lrrmber Co. u,'as soencling.a felr, u'eeks in Sorrtherrr Californla on DUSlNCSS.

Wholesole Only

C. F. Dill rvas namecl lnallager of the Dill Lrrmber Cornparry's yard at Rerllarr,ls. He is the son of Fred Dill, 'rvho operates several retail yarrls in Southern Califomia fronr the headquarters at Arlington L. A. Ganahl, Santa Barbara, is makir.rg a n'orld tour on the Dollar Line's S.S. Piesiclent and uostcar<ls frorn Japan that he is having a 'r,'onclerful trip The H1'de Park Lumber Co., I-os Angeles, sent out an attractive 1933 caleudar wit1.r a lthotograpir of their yard mouutecl on all .3x6-inch piece of plyu'ood sandblasteci ancl beautifullv stainecl The firral class in "\\-oorl an<l Iis Prooerties" for lumbernren sponsorecl br- East-Ba1' HooHoo was helcl -fantrary 19 urrcler Prof. Emanuel Fritz. Taylor L. Sublett of Strable Hardu'ood Co., Oakland, u'l'ro u,'as cl-rairman of the committee, thanke<l tlC in a letter for its coooeration.

Crowd qf Sqn Diego Dqnce

San Diego Hoo-Hoo Club 3 hostecl 114 in attendance at its semi-formal clinner-dance at Caspers Ranch in El Cajon, Saturday night, January 25. Refreshments rvere poured lrom 7:00 to 8 p.m. and the chicken dinner at $3.50 per was served at B:00. There rvere door prizes and good dance music \\ras enjoyed, plus an appearance by the Club's orvn Quartet. Chairmen were John Collins and Dale Titterington; and thev rvere assisted on reservations by \\'res Thomas and Jim Smith.

llichigqn Deoler's Sqles Plon Service Shows How Yords Con Beqt Cosh-&-Corry Competition

"Conventional lumberyards can Carry competition," said Russell dealer on the panel, "Is Cash and at the Northeastern convention in uary 28.

meet and beat Cash-andW. Nowels, Michigan Carry in Your Future?"

New York City on Jan-

Nowels said that an organized sales plan was one of the most effective methods of competing successfully, and pointed out that his new service, Better lIome Advisors, shows how to tie together merchandising, advertising, and point-of-sale selling into a smooth, coordinated plan for profitable home-improvement sales.

The yearly service comprises drawings, material lists and simplified estimating systems for over 30 end-use packages; advertising layouts and copy and radio commercials for each week in the year. It also contains ideas for direct mail, point-of-sale displays, and a practical prospect follow-up system.

Although the service started on January 1, Nowels said that over 20 dealers had already been issued exclusive franchises for Better Home Advisors in their area. Many are recognized as the most progressive dealers in the country. Nowels also said that the program had been termed by building industry leaders one of the most practical and progressive approaches ever devised for selling home improvements.

The Better Home Advisors program is an outgrowth of ideas and techniques instituted in Nowels' four Michigan yards. Long a recognized leader in merchandising and estimating, Nowels is joined in this new business venture by his son, John R. Nowels, who manages the four yards, and his daughter, Martha Nowels, owner of an advertising agency in Tucson, Arizona. Miss Nowels has been closely identi'fied with the advertising in the building field, and was public relations counsel for the Tucson OHI campaign, and director of the first national Home Imorovement Congress.

Seek Window Size Stqndqrdizqlion

There are at least 3,000 different sizes of windows now being installed in American homes, Capitol Products Corporation, Mechanicsburg, Pa., manufacturer of alu,minum building products, has reported. Of these, eight basic sizes meet half of all building requirements, with the remaining 50/o requiring the manufacturer to operate facilities that force higher prices for all sizes.

Eugene Gurkoff, president, feels that standardization of window sizes would benefit both the entire building industry and the home buyer. It is Capitol Products' contention that the guide to size should be the room and its use. Then a manufacturer could apply its mass production techniques ,,for the most economical sale to builders based on a relatively small number of standard sizes. The company's designers and sales executives contend that a fraction of an inch along one dimension or the other can scarcely alter the owner's appreciation of his home. It is this fraction that is the troublesome factor.

Wendell Robie on Commitfee

Wendell T. Robie, Auburn (Calif.) Lumber Co., is serving on the Region XVI Committee of the Voluntary Home Mortgage Credit Program, reports the National Retail Lumber Dealers Assn., and Richard Hogan, Billings (Montana) Lumber Company, is serving on the Region XIV Committee. This program was designed to provide more mortgage money from private lending institutions for FHAinsured and VA-guaranteed loans in areas where such funds have been non-existent or in short supply.

Ilews Briefs. . .

Tu.o veteran Longvierv crnploves of the Long-Bell Division, International l)aper Co., rctirccl -J:r.nuarv 1: J. Ernest Adams, 4o-year plant sulterintenrlent, :ind I-. C. King, saw- rnill superintendent. The_v \\:ere succeeilccl bv r\age A. Hoppel, 33-year man, and Lcster Y,,u11g, 35 year-emp-ioyee. N'Ir. and NIrs. Adams retirecl to L,l Cajon, Calii.

l3erkheimer X[fg. Co., Seattle, u'as appointeri a rvholesale distributor of Insulite Droducts for the Seattle :tre:r and Alaska Central Brrilding Xlaterials Co., Sar-r Jose, rv:ts appointed Insulite n'holesale distriltrrtor in that marketing :rre:r. Clarence J. "Clink" Corrigan, San Jose, rvas appointerl Insulite salesman for the San Francisco l3av a.ncl northern Caliiorr-ria area after serving the Fresno area tu'., lLnd c,r-rchalI vears.

t'uur ne\\' salesrlen for the Dexter Lock l)ivision arc I;rrle l{ogers. J3erkeley, ir-r the 48 northern California counties, Ner-:icla (except Clark county) and Utah ; Joseph Snou', to I<laho, )Iont:rna, Oregon and \\t-asl-rington; L. V. Seda and llernlrrrl Johnsorr, to Coloraclo and \\rvorning. The 10 southern counties cif California, Clark countrl', Nev., and -\rizorrzr :rre l-r:rndlccl by Fl:rrrv Giles. a 22-year I)exter man oi La Canada.

\V. ts. (Jack) Jones, president Jack Jones Lumber Co., Kansas City, has becn elected a clirector of the Southgate Bank there. He also l're:rds the vard at Turner, Kans., the Jack Jones Sash & l)r,rr Cr,., Klinslrs ('it1-. and is a ciirector Li Kansas City Dc;rlers Str1,1,l_r'.

THE LUMBERMEN'S LUNCHEON

CLUB of San Diego had Paul Hollenbeck of Lumber Service Co., Burbank, as their guest speaker, January 28. Mr. Hollenbeck presented a course on "Pricing Lumber at a Profit," following the luncheon, which was held at the Lafayette hotel. Approximately 30 Association members attended the course and manv favorable comments were received. A study-group has been formed, under the direction of President H. G. Larrick, Sr., to study, analyze and solve individual industry problems.

The Ralph L. Smith Lumber Co. donated the 100-ft. red fir that served the tou'n of Redding, Calif., as its 1957 traditional Christmas tree in the dorvntorvn.

Signode Steel Strapping Co., L--hicago, has narnccl A. J. I-ink regiorral manager in San Francisco.

The Kaibab I-nniber Co.. Littleton, Colo., sulTererl $100,- (X)0 <lamages in a hre Dec. 29 rvhich started behind thc plarring mill. liepair ancl rebuilding started at once.

\\,'ear-erville, Calif.-\\rork has been comDletecl on the rcstor:rtiorr of the S0-y-ear-old "Joss }Touse" l<nc,u'n as the "'fenrple Urrrler the Clouds," given to tl.re state bv lfoon Lee. descer-rd:rnt of the Chinese communitv that comorised earl1- \\i'gnr-en'i1le. The $i9,000 appropriaiion included rebuililing the fc.runclation, treating joists-and reroofing.

Jan'res I.. Buckley, vice-president of Georgia-Pacific Corp.. has beer.r namecl to the World Trade Advisorv Committee rvith 60 business leaclers.

Where ct concrete oI high qucrlity is desired in OIIE OR TWO DAYS USE VICTOR HIGH DARTY STRDIIGTH PORTI.AI{D CEMEIIT TYPD TIT

This Product

Reduces construction costs by fcrster working schedules crnd quicker re-use ol forms. Allows mqrked scrvings to the concrete products mcrnulcrcturer by reducing curing time, curing spdce, crnd inventories. Pcrticulcrrly cdvcntageous in pouring trcrlfic intersections, repcrirs in operating fcrctories cnd stores, mcrchinery foundctions, tunnel linings, AND

AI,I. OTHIR C(IIISTRUCTIOII ACTIVITY WHDRT PORTI.ATIII GIMIIIT IS USEI)

AIIII TIMI IS OT PARAMOUIIT IMPORTAIICI