Geors which mesh lumber Deolers for 1958 morkets

Nationai Adveriising To Consumers And Trade Faciors

o Weyerhaeuser's powerful national advertising campaign is geared to improve your sales noro. Strong national advertising throughout 1958 is aimed at home planners, home owners, the farm market, contractors, builders and architects. It is designed to stimulate building, remodeling, and repair of existing homes and farm structures, with lumber and building materials purchased through Weyerhaeuser 4-Souare Dealers.

DIRECT IYIAII TO YOUR CONIRACTORS AND BUII.DERS 4

o Weyerhaeuser offers lumber dealers additional support for these 5 Merchandising Gears with a brand new publication . the "Building News". . created to tie your builder customers closer to you . giving them more information about Weyerhaeuser products, their uses, applications and how to more profitably promote and sell them . to stimulate your biggest customers to participate in this industry-wide drive using your merchandising help and your lumber and building products.

Architects

CONTRACTORS AND BUItDERS

These 5 new merchandising ideas together with national advertising and direct mail campaigns are good reasons why Weyerhaeuser 4-Square Lumber Dealers will cash in on a greater share of the 1958 market.

Gonslruction Contrqcts in 1957 Ser Record; December Totol Down

Construction contracts in 1957 totaled $32,173,412,000, two percent ahead of tl-re 1956 total, according to F. W. Dodge 'Corporation, and a Dodge official saiJ that l95Z "undoub^tedly set a new all-time-record." The 1957 figure was the first annual construction contract total ever releised for the entire United States.