BOARD

PRODUGTS El{GIl{EERED T(|R SPEGIFIG USE

TEMPER.TREATED

It is tough-not brittle. l,/8", 3/16",1/4";4'wide up to 16'long

FORALT

Satin-smooth both sides

Doorstock in thicknesses: 3/8",1/2",5/8",3/4"

TEE-N-GEE

Tongue and groove panel l/4" thick-t6"x&'

FORESTEX

Striated hardboard for exteriors and interiors. 1 / 4"-4'x8'

PUNCHED BOARD

Holes clean and accurate

Va" -4' x8' -Temper-Treated 3 / 16" diameter, l" center

BUDGET RACK

Convenient small pre-cut panels

Other Forest Boords

Standard F orest Board, l/8", 3/ 16" and l,/4" thicknesses in panels 4'wide up to 16'long.

Thriftwood, | /4", 4' x4', 6' and 8'.

U nderlayment, 7 /32" precision thickness in panels 4'x4'.

Hqrdwood Inferiors for fhe Home Are No Dreom

(Continued from l'age 30)

The dealers must l>e able to sell from an .ample stock of paneling and trim. \Ianv customers n.ill not u-ait for delivery, and if the panelirrg is not inrntediatelv available. the sale r,vill go to a less profitable wall coveritrg o:'lost entirely to a corllpetitive stocking <lealer. ,\ strggesterl quantity is 3,000 feet, ct-rmprisecl clf four species of hardu-ootl. These u'oods sh<,ruld be selected for a variance of ccllor and grain characteristics that u'ill enable vour cttstot.ner tcr choose a rvood suitable to his particular desires. The dealer cost on such a stock rvould approximate $650.0O.

The major value of solid hardu'ood paneling is its beauty. It must be seen to sell-and seen rvell if it is to sell r'vell. Permanent built in 'lr'all, or counter front displays are best to promote paneling sales. As shorvn in the photographs accompanying this article some successful dealers have special paneling display rooms, rvhich, of course, is ideal.

The average layman thinks in terms of high prices when solid hardwood paneling is mentioned. A quotation of "three hundred dollars per thousand" can sound like a high price to him-certainly higher than 30 cents per square foot. Quote by the foot to begin with, and then get the approximate dimensions of the area to be covered, so that you can calculate the ictual cost of the job. Take time to go over your customers' plans and offer suggestions that rvill give him the best possible installation-from a profit standpoint you will find it is time well spent. Often, if the economies of a hardlvood paneled r,vall, compared to the upkeep on painted or plastered walls, are pointed out to the customer additional rooms are often paneled. Hardrvood increases the value of any home.

The "do-it-yourself" user accounts for a major portion of building material sales today in all categories. Talk up the ease of applying hardwood paneling over plaster or other conventional rvalls. Additional care should be taken in instructing the home carpenter as to the application of the paneling for many fine jobs have been ruined by imprt-,per finishing.

Although residential construction accounts for the major paneling market, the dealer should not overlook the large, very profitable commercial jobs that are continualll- developing in his trading area. These jobs afford the dealer a chance to do a real selling job-one that u'ill pay hinr r'r'ell.

The building material dealer can create a new, added source of steady profits, by STOCKING, MERCHANDISING AND SELI-ING solid hardu,ood r,vall paneling.

Appoinred Soles Representqtive

Pete Speek, has been appointed lumber sales rep:esentative for the Humbolt Lun-rber Division of Roddis California. Inc., l-os Angeles, according to Ed Halligan, lnanager. Pete rvill cover the Southern California and Arizona territory for the firm. Speek has been identified itt lttmber sales in Southern California for many years and has a h<-rst o[ friends in the industry. He takes the place recer.rtly vacaterl by I-ou Holland, formerlY sales manager f.r IIunrllolt in tlris tcrritory.