Paint,... Paint... ! Paint ln The Spring

The farmers of Kimberley, South Africia, had a terrible time trying to make a living growing crops in the rocky soil, and many of them gave up in despair, and moved along.

And all the time the "glittering stones" that their children were playing with in the yard, were DIAMONDS. But the farmers didn't know.

YOU are not still overlooking the diamonds of business in YOUR yard, are you, Mr. Lumber Merchant? Because the country is filled with those who ARE. And if you are still one of tfiose who just sell "lumber, shingles, cement, lime, and sash and doors," the chances are that you too, are in the class with the farmers of Kimberley.

This is the season when money is to be made from one of the biggest and best of these business "diamonds," PAINT. Of course, the old theory that paint was a spring and fall sideline strictly has been exploded long ago. The active merchant sells paint the year around; sells it for outdoor use in the spring and summer; for outdoor protection in the fall; and throughout the winter he sells it for indoor use, for brightening up everything within the home.

Yet spring-while it has ceased to be the ONLY good paint season-is still the BEST paint selling season, because it is naturally clean up, brighten up, and repair up, and polsh up and paint up time. Everyone gets the fever. The paint salesman simply ties onto the good old wheel, and helps keep it turning by furnishing paint suggestions, plans, ideas, and materials. That's all you have to do in the spring.

The house looks dingy, the fence ought to be burnished up, the yard furniture needs lots of green and white, the fliver shows signs of winter wear and needs brightening,

Smirh leoves FHA

the hen house needs a white surface the porch floor needs color and protection, everywhere you turn there is something that needs paint and varnish.

The lumber merchant who sells the lumber to make repairs, as well as build the new things, and who doesn't sell the paint and varnish also, is just a plain business "sucker," and that's all there is to it. There is just as much to be made in beautifying and protecting the surface of the lumber, the shingles, and the sash and plywood you sell, as there is in furnishing the stock itself. Th'ere isn't anyone else in on6half as good position to furnish the paint and varnish as the lumberman.

The paint specialists of the whole country have learned, and admit, that when the retail lumberman becomes a paint enthusiast, he is the very best of paint salesmen, and the most practical.

Stock paint and varnish, display it, boost it, tell your trade about it, offer some of it to every man who buys a board" stick it in your display window if you have one, display it in your office if you haven't a window, and get busy making people think of repairing, and painting, and brightening up.

For spring is here, and in the spring the young man, and the young wornan, and the middle aged, and the old-and the kids as well-like to see bright colors.

The poet may be right, and in the spring the young man's fancy lightly turns to thoughts of LOVE, but it SERIOUSLY turns to thoughts of BUILDING, and REPAIRING, and PAINTING, and that's where YOU get on, Mr. Lumber Merchant.

Personnel Ghonges

William }farrington, for the past seven years manager of The Diamond Match Co. yard at Quincy, Calif.. has been appointed assistant manager of the company's branch yard at Lodi. Robert Jamison of Valley Springs rvill succeed Mr. Harrington at Quincy.