D. \(/. Goggard Re-elected Pregident of West Coast Lumbermen'3 Asgociation

Cirxrd news for retail lumbernrcrr throughotrt the nation came fronr the annual stockholders nrccting of the West Coast Lumllerrrren's Association at ltrlrtl:ur<|, ()regon, on January 26 an<l 27.

'I'hc Association's nation-rvide a<lvcrtisirrg canrllaign, ainre<l at lrclping retailcrs sell Wqst Coast Iunrber, rvill continue rltrring 1950 :rt an intcnsificd pace, according to I). \\r. Gossard, prcsi<lcnt of thc llorverful West Coast tracle gr( )ul), l). W. Gossard, Iinurncl:rrv, Washington, rvas re-elected president of the Association. IIe is sales manager of White River branch oi the \\/eyerhaeuser Timber Company and has a national reputation as a lumber merchandiser, having been particularly successful in acquainting the nation's lumber consumers rvith the advantages of West Coast hemlock, as lvell as the region's Douglas fir, Sitka Spruce and Western red cedar products.

"\Vc arc <lcvclolling cvcrl nrore tra<lc hellls, such as advertising nrats, ra<lio nratcrial an<l forccful, selling literature to make our retail frien<ls' joll easier," Gossard sai<l in his annual report.

"Ottr trelv motion picture, 'l-umber for ll<lmes,' whicl'r cause<l a scnsation in its prerrriere showing at the annual meeting, will be welcomed by retailers as another sales aitl," (iossar<l state<1. 11e urged retailers to arrange for booking <lf this color ancl sound film allowing as nruch timc as lxrssible because of its llopularity by contacting Association headquarters at Portland.

Gossarcl cited the Association's three-ye:rr national advertising campaign and its outstanding results in helping retailers sell West Coast lunrber as an example of the rvis<l<lm of telling consumers of lunrber's many advarltages for homes, schools and industrial use.

St<rckhr>lders also re-elected H. V. Simpson, their top administrative official, as executive vice president. Other oflicers re-elected were: Judd Greenman, Oregon-American l,umlrr Corl>., Vcrnonia, vice president for Oregon; G. E. Karlen, l,lat<mville Lumller Company, Tacoma, vice presirlcnt for Washington; Iirank A. Graham, Hills Creek I-umbcr Cornllany, Jasper, C)regon, treasurer; W. B. Greeley Scattlc, vice prcsident and l{arris E. Smith, Portland, secrctary.

A nunrber of neu' faces appear in the list <lf Association <lirec:tors. I)istrict dircctors inclu<le: Il. G. llarker, Forstor't Mill Co., Forston, Washington; l,eo U. Ilamnrerschmith, l'ope & Talllot, Inc., I)ort Gamlllc; Ilarry Westlrrook, Charrrbcrs Creek l-umber Co., Tacoma; R. M. Ingranr, I'i. C. Nliller Ce<lar Co., Abcrdecn; Lestcr J. I'Iarding, ('olunrbia-Fludson l,umber Co., l)ortlarr<l; G. A. Kingslcy, liingsley l,umber Co., I'ortland; (iraham (lriswolcl, Carlton M:rnrrfacturing Co., Carlton ; Henry Jacobson, Youngs llay l,unrber Co., Itoseburg; Al Peirce, Matheny Creek Lurrrbcr Co., Coos Ilay :rnrl ll. L. Nutting, Medforcl Corp., I\'l crlfrlr<1.

I)ircctors-at-large named rvere: I). W. Gossard ; Il<lmund Ilal'es, I)ortl:rnd, Weyerhaeuser 'fimber Co.; C. W. Itghanr, Iiugene, Fischer I.umber Co.; liarl H. IIouston, l.orrgvicw, The l-ong-Bell I-umber Co.; and Ii. G. Whipple, I)rairr, I'i. G. Whipple Co.

\\iCl,A stockholders selectecl the folkrrving men to reprcscut special groups on the lroard of directors: Reul>en T. Itoss, Iiugene, Globe l-uml>er Co.; Ilobert It. Waltz, Srrohonrish, Seattle-Snohomish NIill Co.; F. R. Maw, Abcrrleen, Ii. K. Rishop l-unrber Co.; Ward Mayer, Portland, 'l'inrber Structures, Inc. ; W. E. Doan, Portland, Forest l)ro<lut:ts Treating Co.; E. P. Stamnr, Portland, Crou'n Zcllerl>ach Corp., and Ii. W. Nforley, Portland, Western l.ogging Co.

An.rorrg headline speakers at the trvo-day annual meeting rvcrc: Arthur Clifiord, Bridgeport, Conn. of The A. W. llurritt Co., rvho spoke on lumlter nrerchandising problems