Wo':onthe CIET-@TEX

h's more profitoble to feqture the brond your cuslomers know best!

And Celotex, famous for over a quarter century as a pioneer and pacemaker in the building products field, is recognized everywhere as the Greatest Name in Insulation.

h's more profitoble to feqture rhe brqnd thol's first in consumer preference!

And year after year, impartial surveys have shown that as many as 7 out of 10 people who ask for insulation products by brand name, ask for Celotex.

h's more profiroble lo feoture rhe brqnd thot gives you the most consistenl soles support!

And for over 25 years, Celotex has backed you up with the most comprehensive, most resultful sales promotion drives in the industry.

It's more profiroble lo feqture the brqnd lhql's most effectively qdvertised !

And last year's Celotex advertising to stimulate the building of more homes, for example, scored one of the most spectacular successes in the industry. with the public and trade alike. What's more the Celotex national advertising campaign for 1950 promises to be etsen rnore powerful, even rnore proiluctioe!