
7 minute read
Galifornia f,umber Sales
WHOITESAIJE
4615 Tidewcrter Avenue, Oclcland l, Calilornic Mailing Address: P.O. Box 156 Fruiwale Station, Oakland Telephone KEllog 3-6707
Let lLs Know Your Lumber Requir"^"nts
Grcrciousness
There is one virtue that no man or woman in the business world should neglect to cultivate. It is GRACIOUSNESS. A service rendered with graciousness is magnified to the person served until it seems-as indeed it is-a far greater service. Graciousness isn't toadyism. It isn't fawning. It is not an assumed thing, put on and off like a garment. It is courtesy, kindness, helpfulness, and understanding.
Boredom
A profound thinker once said: The greatest of human miseries, the most dleadly .of diseases, is one we cannot touch \ rith a knife, or reach with drugs. I mean BOREDOM. There is more real wretchedness, rnore torment driving men to folly, due to boredom than to anything else. Men and women will do almost anything, fling them. selves into lost hopes and crazy ventures, to escape it. They will drink, drug themselves, prostitute their bodies, and sell their souls; they will take up mad causes, organize absurd crusades; they will torment themselves and torture other people to escape the misery of being bored. Anyone who can discover a cure for boredom, would put an end to more misery and tragedy than all doctors put together.
Becrl Ambition
The teacher said: "Willie, what is your greatest ambition?"
Willie said: "Well, teacher, I think it is to take off my belt and lead Father out to the woodshed."
Kind Words
Do not keep the alabaster boxes of your love and tenderness sealed up until your friends are dead. Fill their lives with sweetness. Speak approving, cheerful words while their ears can hear them and while their hearts can be thrilled by them.
-Henry Ward Beecher
Trecrting Them Gently
She was being shown around a fox farm. After admiring a beautiful silver specimen she asked the guide:
"Just how many times riray a fox be robbed of his fur?"
He answered gravely: "Only three times, Madam. Any more than that might spoil his temper."
The taw
For this is the law of the jungle, ft's as old and as true as the sky, And the wolf that shall keep it wiU prosper, And the wolf that shall break it-must die; As the creeper that girdles the tree trunk, The law runneth forward and back, That the strength of the pack, is the wolf, And the strength of the wolf, is the pack.
-Rudyard Kipling At Fontcineblecru
My love and I to Fontainebleau
Drove through the slanting, silver rain; Never was fairer way to go Than that same road to Fontainebleau. For slender dreams were blossoming: Its cloth of gold and mauve, the spring, Through fragrant rain, Was offering.
Fluttering leaves at Fontainebleau
Where sheathed in silver as a sword, \Mere starred with many a pearl, and O, Our hours were short at Fontainebleau ! All other days may pass and fade
But not this one that love had made For our reward
In light arrayed.
Do you remember FontainebleauThis swift turned tree, that drowsy bloom, Such song from lark and thrush as though Our hearts were pierced at Fontainebleau?
I can recall your softest sigh
That as a white moth drifted by, And each perfume, And our-goodby.
-Elizabeth Shaw Montgomery
Still LiIe
"Oh Papa, look at that statue on that house."
"That's no statue, sqn-fhat's a brick layer."
Vice Verscr
"Tell me, Doctor, does bleaching ths hair cause softening of the brain?"
"No, Madam, it's the other way around."
Fireptace
Drcrws cool cir fron lloor level, heats cmd recirculates it throughout the whole room! Keeps crir fresher. Furnishes a complete lorm lor the mcrsonscryes your cugtomers' construction cnd opercrtion costs...Nosmoke. Adcptcrble to any mantel design. More sqles-better profits for youwith the Bennett Line-Fireplcrce Units, Dcmpers (Steet <rnd Cast-iron), Clecn-outs, Ash Dumps, Lintel BcrE, etc. . . . to lit every prospect's requirement.
MASoN SUPPLIES, tNC, Wholesqle Building
Moteriql Distributors
732 DECATUR STREET, I,OS ANGE1ES 2I, CAIIF. Telephone VAndike 070E
Schafer Bros
LUMBER & SHINGLE CO.
Manufacturers of Douglas t'ir - illestern Red Cedar
West Coast Hemlock
* 270 So. Scrntc Clcrcr Avenue
Long Becch 2, Cclifornia
Home Office and MiII Aberdeen" Wcrshingrton
ilotAtt slzEs iltil DRIED
Hotiduras Mahogaiiy All Grades
IMMEDIATE DEIIVERY
Also Sponish Cedar ond NICONGO
QUAR,TER SAWN KD SAP GUM FOR EARTY FEBRUARY DEIIVERY 4/4 AND 6/4 ONLY
CRAIG.WOOD LUMBER CO.

84O REATTY ST. wtti^tNGToN, cALtF.
PHONE TErminql 4-1577
'/tw-l EASY TO HANDIE
A non-stcining, cll aluminum, frcmeless t11re screen thci ccn't scg. -Flexible. easily iFqtcrlled cnd surpris- ingly inexpensive.
The RY-LOC( Tension screen comes rolled qad rwcpped caciast dcmcae , packed 5 or l0 to c cqrion lor economicql handling cnd storaEe. Sup. porled by consumer cdvertising.
Drop us q line on q p€nny post ccrd lor furlher inlormetion
Ity.lodr Conpony, ld., 2tlt5 Wo:hingtron ive., Son lcondro, ColiL
$mall 0rders ilIake Large hotits
Every man who aspires to have a PERMANENT BUSINESS must give heed unto the morrow.
Today we are prosperous-today we have more business in sight than we dreamed existed only a few years ago-today we are moving under the impetus of nation-wide campaigns-but tomorrolr is coming.
Today we are having the "fat years"-but there may be "lean years" to follow-and the wise man is storing his warehouse now against the time of famine.
He is laying up stores of CONFIDENCE-and TRUST -and KNOWLEDGE-and all those other "emotional trade builders" that will prove so immensely valuable to him when ihe "big rush" is over.
He is not neglecting the "little fellow"-the "small order" -in the rush of filling the big bills-for he knows that the little man of today will be the big man of tomorrow.
The man who buys a board for a shelf today will be in the market for a HOME tomorrow-and he will buy that HOME from the man who took pains to fit him out satisfactorily with a single board.
Dolbeer
A new telephone number, YUkon 6-5421, is announced by Dolbeer & Carson Lumber Co., San Francisco.

An tditorial
Prosperiiy is the true test of a man's soul. Adversity may show his GOODNESS-buI prosperity will bring out his BADNESS.
"I haven't time to bother with small stuff"-is the confession of POOR BUSINESS QUALIFICATIONS. It shows narrow and limited trade vision. It proves a small mind.
There is more to the building material business than the dealer's side of it; there is more than swapping MATERIAL for MONEY.
There is also the PROVIDING OF SHELTER-Ihe securing of comfort and happiness and cleanliness'and convenience. There is the BUILDING OF A COMMUNITY -there is the MAKING OF HOMES.
And he who neglects to foster the SMALL ORDER is killing at its source the DESIRE FOR BUILDING-for IMPROVEMENT-on which rests the very foundation of the building material industry.
TAKE HEED UNTO THE MORROW AND FOSTER THE SMALL ORDER.
Open New Store crnd Offices
J. H. "Jack" Peterson and Bob Krabill, Clearwater Lumber Company, Clearwater, Calif., announced the formal opening of their new store and offices February 13-14, 19'{8.
fAOg
W.
Fifty-ftve Ycrrr of Rclirblc Scrvicc tO4A
Richfield Building Los f,ngeles 13
Telephone Mutual 2l3l
SPECITAIIZING IN STRAIGHT CAR SHIPMENTS
,'TI{E DEPENDABTE WHOLESALER"

Ourslde - Inside ond ttFront Doortt Potlerns
Avcrilcrble in Lineol Footoge ond Cut-to-Length
We Will Glodly Mcril Scmples ond Prices
San Diego Hoo-Hoo Concatenation
Hoo-Hoo enthusiasm is always in evidence at the meetings of the San Diego Hoo-Hoo Club, and the dinner and concatenation held in the Marine Room of the San Diego Hotel, Friday evening, January 30, n'as a gala afrair. At 7 :09 p.m. over seventy sat don'n to a fine dinner.
There was a short business session rvith Vicegerent Snark John Stewart presiding. Brief talks rvere made by Ole I\Iav and Ed
Martin. Chas. L. (Chuck) Hampshire provided a lot oi fun for the crorvd rvhen he fined several of the Cats for adaclvertising their companies.
A lively bunch of Kittens 'tr.ere conducted through HooHoo land. The Degree Team included: Vicegerent Snark, John Stewart; Senior Hoo-Hoo, Carl Gavotto ; Junior HooHoo, Syd Smith; Scrivenoter, Chas. L. Hampshire; Bojum, Huntly \\rark; Jabberr,vock, William E. Glasson; Custocatian, llerschell G. Larrick, Jr.; Arcanoper, Michael N{. Gartner; Gurdon, Robert Creelman. Albert A. Frost read the Hoo-Hoo Code of Ethics.
The Kittens initiated rvere: Hugh Du'ight Boles, Western Lumber Diego.
Howard Peabody, Western Lumber Diego.
James Wilson \\rillis, Western Lumber Diego.
Galleher Hardwood Co. in New \(/arehouse
' Galleher Hardwood Co., r,vholesale hardn ood flooring dealers, recently moved to their new building at fl30 Avalon Boulevard, Los Angeles 3. The building is 7O by 26 feet, and is of con'crete block construction, with a summerbell roof. The rest of the property, also 70 by 200 feet, is paved 'ivith concrete. There is a t'ivo-car private sprrr at the rear, and another two-car spur is available nearby.
It can be said that no finer flooring r,varehouse than this exists anywhere. Flooring, rvhich at present is mainly oak and pecan, rvith some maple and beech, is handled by a conveyor system. There is storage room for several million feet of flooring, in addition to other items such as thresholds, base shoe, stepping, and oak sills. A good job has been done in the matter of planning accessibility and ease of handling of materials.
A feature that will appeal to warehouse employees is the shor'r,er and wash room provided especially for them.
In the offices flooring samples have been used effectively for rvainscoting on three sides with birch panels on the other. In Mr. Galleher's private office there are birch panels on three sides and oak plank on the side 'ivhich contains the fireplace. Parquet flooring laid in mastic over concrete is used on the floor. Acousti-Celotex is used on all the ceilings. Latest type fluorescent lighting has been installeri throughout.
Cornpanv. San Company, San Company, San
Jerry H. Sullivan, Ocean Beach Lumber Companv, San Diego.
Lindell Ross Drake, Fred Vinl'ard Overhead Garage Door Co., San Diego.
John Wayne Nikkel, Nikkel, Nikkel, Nikkel, San Diego. Harry E. Bogue, Pacific Beach Lumber Co., San Diego. William Eugene Trook, Chula Vista Lumber Company, Chula Vista.
E. O. Satnan, Glasson Mill & l,umber Co., San Diego.
B. S. (Burt) Galleher, o\\rner of this concern, started in the flooring business in 1919 as a partner in Reid-Galleher Co., in Long Beach. He has been in the flooring and hardwood business in the Stanford Avenue, Los Angeles, locatlon slnce lyJl.
Archie King is in charge of sales. Dick Brassell is offrce manager. The telephone number, Pleasant 2-3796, is unchanged.

Plywood Plant to Stcrt in Fcll
Ground has been prepared for the net' plant of the Eureka Plywood Company, on the company's lo-acre site in Eureka. The main plant will contain a total of 110,100 square feet under one roof. It is hoped that production of ply'ivood will start next fall. Initial output n'ill be at the rate of 5,000,000 feet a month.
Eureka Plyu'ood Company is a subsidiary of M& M \\rood Working Company of Portland, Oregon.